MediaAlpha, Inc. (MAX)

12.05USD -1.39% (-0.17)

Over 1M: -10.1%

Style
Area Line Line with markers Steps Candles Hollow candles Bars

Candles and bars need the day’s open, high and low, and need room to be drawn in: past about a year of trading a body is thinner than a hairline, so those three offer the longest window that fits instead.

12 12.5 13 13.5
7 Aug 12 Aug 17 Aug 20 Aug 25 Aug 28 Aug 2 Sep

Financials Quarterly

Figures
Revenue Gross Profit Operating Income Cost of Revenue Operating Cash Flow Free Cash Flow Net Income

A share count and earnings a share are not here: neither is money, so neither can share this axis. Both have their own panel on All charts.

All charts ›
Q3 '25 — Operating Income: 19.7M Q3 '25 — Free Cash Flow: 23.6M Q4 '25 — Operating Income: 22.3M Q1 '26 — Operating Income: 22.4M Q1 '26 — Free Cash Flow: -1.6M Q2 '26 — Operating Income: 20M Q2 '26 — Free Cash Flow: 41.8M 0 9M 18M 27M 36M 45M
Q3 '25 Q4 '25 Q1 '26 Q2 '26
Gross Profit Operating Income Free Cash Flow

How it scores

For a valuation multiple, the low end is the good end.

Quality

How much of the revenue is really kept — and what did it take to earn it?

4.6
ROIC 35.4%
OE margin 2.8%
Capex / sales 0.075%
ROA 27.0%
ROCE 37.2%
ROE 342.2%
Accruals 8.8%
FCF margin 5.3%
OCF margin 5.4%
Gross margin 14.7%
OCF / EBIT 0.78×

5 of 17 counted in the score. The rest are measures this model does not include here, or figures these filings do not carry — switch any of them on and the score changes.

Valuation

What does the price ask for what the company earns, owns and pays out?

8.4
EV/EBIT 10.8×
EV/OE 27.0×
EV/Sales 0.74×
P/E 7.7×
FCF yield 8.6%
P/B 26.4×
P/C 31.6×
Div. yield —
EV/GP —
Fwd P/E —
PEG —

2 of 12 counted in the score. The rest are measures this model does not include here, or figures these filings do not carry — switch any of them on and the score changes.

Durability

How predictable is the revenue, and how much of it is already committed?

5.9
RPO / sales —
RPO growth —
Segment HHI —

3 of 7 counted in the score. The rest are measures this model does not include here, or figures these filings do not carry — switch any of them on and the score changes.

Resilience

Can the balance sheet absorb a bad year?

3.9
ND/EBITDA -0.18
Payout 0.0%
Debt payback 2.5 yr
Quick ratio 1.3×
Cash / Debt 0.13×
F-score 5.0 pts
Debt / Eq 6.5×
Cash runway —

3 of 12 counted in the score. The rest are measures this model does not include here, or figures these filings do not carry — switch any of them on and the score changes.

Growth

Is the business getting bigger, and is it getting more profitable?

5.3
Sales CAGR 4Y +14.6%
Sales/sh Y/Y -9.6%
EBIT Y/Y +505.6%
Sales Q/Q +25.9%
Shares change +25.9%
Div. growth —
EBIT CAGR —
EPS CAGR 4Y —
EPS Y/Y —
EPS next Y —

4 of 13 counted in the score. The rest are measures this model does not include here, or figures these filings do not carry — switch any of them on and the score changes.

A measure absent from a block could not be computed from this company's filings. It is left out rather than scored as though it were bad, and the dimension is averaged over what remains. A score is measured against a fixed scale this model states; the bar is measured against the other companies, so the two can disagree — and where they do, that disagreement is the more interesting figure.