Honest Company, Inc. (HNST) · Insider trading
What Honest's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$3.71M
10 insiders, 69% under a plan
Net, 12 months
−$3.71M
bought less sold
Latest filing
2026-10-09
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Vernon CarlaDirector, Chief Executive Officer | – | $3.88M | 8 | 2026-08-20 | 3,828,558 |
| Warren JessicaDirector | – | $3.51M | 1 | 2024-12-10 | 1,170,058 |
| Sheehey BrendanGeneral Counsel | – | $1.97M | 12 | 2026-08-20 | 706,224 |
| Mayle JonathanSVP, Customer Sales | – | $961,857 | 11 | 2026-08-20 | 363,994 |
| Winchell StephenChief Innovation Officer | – | $877,868 | 10 | 2026-05-20 | 483,293 |
| Barton KatherineChief Growth Officer | – | $674,121 | 8 | 2025-11-21 | 858,649 |
| Loretta DavidChief Financial Officer | – | $586,844 | 3 | 2025-05-21 | 883,153 |
| Turner AndreaDirector | – | $550,323 | 3 | 2026-08-11 | 252,405 |
| Sternweis ThomasSVP, Enterprise Dev. & Strat. | – | $512,048 | 10 | 2026-10-08 | 404,394 |
| Ball Dorria L.Chief People Officer | – | $258,988 | 7 | 2026-08-20 | 418,584 |
| White James DDirector | – | $179,750 | 1 | 2024-11-20 | 284,244 |
| von Kunssberg EtienneSVP, Supply Chain | – | $139,861 | 6 | 2026-08-21 | 383,517 |
| Bruce Curtiss James IIIChief Fin. & Operating Officer | – | $55,394 | 2 | 2026-08-20 | 582,986 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-10-08 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Sale | 25,000 | 4.90 | $122,500 | 404,394 | Form 4 |
| 2026-09-14 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Saleplan | 25,000 | 5.48 | $137,000 | 429,394 | Form 4 |
| 2026-08-21 | von Kunssberg EtienneSVP, Supply Chain | Saleplan | 4,578 | 5.01 | $22,936 | 383,517 | Form 4 |
| 2026-08-20 | Ball Dorria L.Chief People Officer | Saleplan | 6,812 | 4.99 | $33,992 | 418,584 | Form 4 |
| 2026-08-20 | Bruce Curtiss James IIIChief Fin. & Operating Officer | Saleplan | 3,129 | 4.99 | $15,614 | 582,986 | Form 4 |
| 2026-08-20 | Vernon CarlaDirector, Chief Executive Officer | Saleplan | 117,893 | 4.99 | $588,286 | 3,828,558 | Form 4 |
| 2026-08-20 | von Kunssberg EtienneSVP, Supply Chain | Saleplan | 2,617 | 4.99 | $13,059 | 282,296 | Form 4 |
| 2026-08-20 | Mayle JonathanSVP, Customer Sales | Saleplan | 6,161 | 4.99 | $30,743 | 363,994 | Form 4 |
| 2026-08-20 | Sheehey BrendanGeneral Counsel | Saleplan | 9,664 | 4.99 | $48,223 | 706,224 | Form 4 |
| 2026-08-20 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Saleplan | 6,403 | 4.99 | $31,951 | 454,394 | Form 4 |
| 2026-08-11 | Turner AndreaDirector | Sale | 29,899 | 5.21 | $155,774 | 252,405 | Form 4 |
| 2026-08-10 | Mayle JonathanSVP, Customer Sales | Sale | 79,000 | 5.22 | $412,380 | 370,155 | Form 4 |
| 2026-08-10 | Turner AndreaDirector | Sale | 34,396 | 5.30 | $182,299 | 282,304 | Form 4 |
| 2026-05-22 | von Kunssberg EtienneSVP, Supply Chain | Sale | 4,544 | 3.34 | $15,177 | 284,913 | Form 4 |
| 2026-05-20 | Ball Dorria L.Chief People Officer | Saleplan | 6,899 | 3.14 | $21,663 | 425,396 | Form 4 |
| 2026-05-20 | Bruce Curtiss James IIIChief Financial Officer | Saleplan | 12,669 | 3.14 | $39,781 | 526,157 | Form 4 |
| 2026-05-20 | Mayle JonathanSVP, Customer Sales | Saleplan | 6,236 | 3.14 | $19,581 | 449,155 | Form 4 |
| 2026-05-20 | Sheehey BrendanGeneral Counsel | Saleplan | 9,784 | 3.14 | $30,722 | 715,888 | Form 4 |
| 2026-05-20 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Saleplan | 6,673 | 3.14 | $20,953 | 460,797 | Form 4 |
| 2026-05-20 | Winchell StephenChief Innovation Officer | Saleplan | 12,886 | 3.14 | $40,462 | 483,293 | Form 4 |
| 2026-05-20 | Vernon CarlaDirector, Chief Executive Officer | Saleplan | 119,389 | 3.14 | $374,881 | 3,946,451 | Form 4 |
| 2026-05-20 | von Kunssberg EtienneSVP, Supply Chain | Sale | 2,651 | 3.14 | $8,324 | 289,457 | Form 4 |
| 2026-03-09 | von Kunssberg EtienneSVP, Supply Chain | Sale | 16,602 | 2.75 | $45,656 | 292,108 | Form 4 |
| 2026-03-05 | Vernon CarlaDirector, Chief Executive Officer | Saleplan | 129,041 | 2.85 | $367,767 | 4,065,840 | Form 4/A |
| 2026-03-05 | Winchell StephenChief Innovation Officer | Saleplan | 21,287 | 2.85 | $60,668 | 496,179 | Form 4 |
| 2026-03-05 | von Kunssberg EtienneSVP, Supply Chain | Saleplan | 12,179 | 2.85 | $34,710 | 308,710 | Form 4 |
| 2026-03-05 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Saleplan | 14,866 | 2.85 | $42,368 | 467,470 | Form 4 |
| 2026-03-05 | Sheehey BrendanGeneral Counsel | Saleplan | 22,556 | 2.85 | $64,285 | 725,672 | Form 4 |
| 2026-03-05 | Mayle JonathanSVP, Customer Sales | Saleplan | 12,725 | 2.85 | $36,266 | 455,391 | Form 4 |
| 2026-03-05 | Ball Dorria L.Chief People Officer | Saleplan | 15,099 | 2.85 | $43,032 | 432,295 | Form 4 |
| 2026-03-03 | Winchell StephenChief Innovation Officer | Sale | 73,685 | 2.84 | $209,265 | 517,466 | Form 4 |
| 2025-11-21 | Barton KatherineChief Growth Officer | Saleplan | 5,049 | 2.53 | $12,774 | 858,649 | Form 4 |
| 2025-11-20 | Ball Dorria L.Chief People Officer | Saleplan | 4,767 | 2.60 | $12,394 | 262,624 | Form 4 |
| 2025-11-20 | Barton KatherineChief Growth Officer | Saleplan | 28,896 | 2.60 | $75,130 | 863,698 | Form 4 |
| 2025-11-20 | Mayle JonathanSVP, Customer Sales | Saleplan | 4,722 | 2.60 | $12,277 | 293,424 | Form 4 |
| 2025-11-20 | Sheehey BrendanGeneral Counsel | Saleplan | 11,849 | 2.60 | $30,807 | 556,739 | Form 4 |
| 2025-11-20 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Saleplan | 5,071 | 2.60 | $13,185 | 285,808 | Form 4 |
| 2025-11-20 | Vernon CarlaDirector, Chief Executive Officer | Saleplan | 97,505 | 2.60 | $253,513 | 2,901,488 | Form 4 |
| 2025-11-20 | Winchell StephenChief Innovation Officer | Saleplan | 10,595 | 2.60 | $27,547 | 399,662 | Form 4 |
| 2025-08-21 | Barton KatherineChief Growth Officer | Saleplan | 4,969 | 3.63 | $18,037 | 892,594 | Form 4 |
42 more
| 2025-08-20 | Sheehey BrendanGeneral Counsel | Saleplan | 12,059 | 3.65 | $44,015 | 568,588 | Form 4 |
| 2025-08-20 | Winchell StephenChief Innovation Officer | Saleplan | 10,841 | 3.65 | $39,570 | 410,257 | Form 4 |
| 2025-08-20 | Vernon CarlaDirector, Chief Executive Officer | Saleplan | 99,328 | 3.65 | $362,547 | 2,998,993 | Form 4 |
| 2025-08-20 | Barton KatherineChief Growth Officer | Saleplan | 29,433 | 3.65 | $107,430 | 897,563 | Form 4 |
| 2025-08-20 | Ball Dorria L.Chief People Officer | Saleplan | 4,856 | 3.65 | $17,724 | 267,391 | Form 4 |
| 2025-08-20 | Mayle JonathanSVP, Customer Sales | Saleplan | 4,806 | 3.65 | $17,542 | 298,146 | Form 4 |
| 2025-08-20 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Saleplan | 5,153 | 3.65 | $18,808 | 290,879 | Form 4 |
| 2025-08-11 | Barton KatherineChief Growth Officer | Saleplan | 6,176 | 3.89 | $24,025 | 926,996 | Form 4 |
| 2025-05-21 | Loretta DavidChief Financial Officer | Saleplan | 34,389 | 5.32 | $182,949 | 883,153 | Form 4 |
| 2025-05-21 | Sheehey BrendanGeneral Counsel | Saleplan | 12,017 | 5.32 | $63,930 | 580,647 | Form 4 |
| 2025-05-21 | Winchell StephenChief Innovation Officer | Saleplan | 10,746 | 5.32 | $57,169 | 421,098 | Form 4 |
| 2025-05-21 | Vernon CarlaDirector, Chief Executive Officer | Saleplan | 98,950 | 5.32 | $526,414 | 3,098,321 | Form 4 |
| 2025-05-21 | Barton KatherineChief Growth Officer | Saleplan | 21,389 | 5.32 | $113,789 | 933,172 | Form 4 |
| 2025-05-21 | Ball Dorria L.Chief People Officer | Saleplan | 4,836 | 5.32 | $25,728 | 272,247 | Form 4 |
| 2025-05-21 | Mayle JonathanSVP, Customer Sales | Saleplan | 4,788 | 5.32 | $25,472 | 302,952 | Form 4 |
| 2025-05-21 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Saleplan | 5,138 | 5.32 | $27,334 | 296,032 | Form 4 |
| 2025-03-12 | Winchell StephenChief Innovation Officer | Sale | 20,000 | 4.98 | $99,600 | 431,844 | Form 4 |
| 2025-03-11 | Mayle JonathanSVP, Customer Sales | Sale | 37,481 | 4.87 | $182,532 | 307,740 | Form 4 |
| 2025-03-07 | Loretta DavidChief Financial Officer | Saleplan | 43,211 | 4.91 | $212,166 | 917,542 | Form 4 |
| 2025-03-07 | Sheehey BrendanGeneral Counsel | Saleplan | 24,873 | 4.91 | $122,126 | 592,664 | Form 4 |
| 2025-03-07 | Winchell StephenEVP, Operations and R&D | Saleplan | 23,628 | 4.91 | $116,013 | 451,844 | Form 4 |
| 2025-03-07 | Vernon CarlaDirector, Chief Executive Officer | Saleplan | 193,078 | 4.91 | $948,013 | 3,197,271 | Form 4 |
| 2025-03-07 | Barton KatherineChief Growth Officer | Saleplan | 31,234 | 4.91 | $153,359 | 954,561 | Form 4 |
| 2025-03-07 | Ball Dorria L.Chief People Officer | Saleplan | 21,274 | 4.91 | $104,455 | 277,083 | Form 4 |
| 2025-03-07 | Mayle JonathanSVP, Customer Sales | Saleplan | 14,665 | 4.91 | $72,005 | 345,221 | Form 4 |
| 2025-03-07 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Saleplan | 17,758 | 4.91 | $87,192 | 301,170 | Form 4 |
| 2024-12-10 | Warren JessicaDirector | Sale | 465,000 | 7.55 | $3.51M | 1,170,058 | Form 4 |
| 2024-11-27 | Sheehey BrendanGeneral Counsel | Sale | 50,000 | 8.15 | $407,500 | 516,816 | Form 4 |
| 2024-11-27 | Sheehey BrendanGeneral Counsel | Sale | 42,138 | 8.10 | $341,318 | 524,678 | Form 4 |
| 2024-11-25 | Turner AndreaDirector | Sale | 25,000 | 8.49 | $212,250 | 200,136 | Form 4 |
| 2024-11-20 | White James DDirector | Sale | 25,000 | 7.19 | $179,750 | 284,244 | Form 4 |
| 2024-11-20 | Loretta DavidChief Financial Officer | Saleplan | 27,004 | 7.10 | $191,728 | 960,753 | Form 4 |
| 2024-11-20 | Sheehey BrendanGeneral Counsel | Saleplan | 8,392 | 7.10 | $59,583 | 516,816 | Form 4 |
| 2024-11-20 | Winchell StephenEVP, Operations and R&D | Saleplan | 7,123 | 7.10 | $50,573 | 382,613 | Form 4 |
| 2024-11-20 | Vernon CarlaDirector, Chief Executive Officer | Saleplan | 65,176 | 7.10 | $462,750 | 2,763,143 | Form 4 |
| 2024-11-20 | Barton KatherineChief Growth Officer | Saleplan | 23,884 | 7.10 | $169,576 | 892,936 | Form 4 |
| 2024-11-20 | Mayle JonathanSVP, Customer Sales | Saleplan | 2,332 | 7.10 | $16,557 | 275,173 | Form 4 |
| 2024-11-20 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Saleplan | 1,515 | 7.10 | $10,756 | 234,215 | Form 4 |
| 2024-11-18 | Sheehey BrendanGeneral Counsel | Sale | 55,000 | 6.97 | $383,350 | 517,861 | Form 4 |
| 2024-11-18 | Sheehey BrendanGeneral Counsel | Sale | 52,653 | 7.05 | $371,204 | 525,208 | Form 4 |
| 2024-11-18 | Winchell StephenEVP, Operations and R&D | Sale | 25,000 | 7.08 | $177,000 | 389,736 | Form 4 |
| 2024-11-15 | Mayle JonathanSVP, Customer Sales | Sale | 21,000 | 6.50 | $136,500 | 277,505 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
46 × grant or award5 × option exercise
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-08-20 | Vernon CarlaDirector, Chief Executive Officer | Grant or award A | +362,068 | – | 4,190,626 | Form 4 |
| 2026-08-20 | von Kunssberg EtienneSVP, Supply Chain | Grant or award A | +105,799 | – | 388,095 | Form 4 |
| 2026-08-20 | Mayle JonathanSVP, Customer Sales | Grant or award A | +105,799 | – | 469,793 | Form 4 |
| 2026-08-20 | Sheehey BrendanGeneral Counsel | Grant or award A | +105,799 | – | 812,023 | Form 4 |
| 2026-05-21 | Bruce Curtiss James IIIChief Financial Officer | Grant or award A | +59,958 | – | 586,115 | Form 4 |
| 2026-05-21 | Barkley Michael J.Director | Grant or award A | +41,970 | – | 305,358 | Form 4 |
| 2026-05-21 | Bayne Katie JDirector | Grant or award A | +41,970 | – | 415,812 | Form 4 |
| 2026-05-21 | Gentile SusanDirector | Grant or award A | +41,970 | – | 347,761 | Form 4 |
| 2026-05-21 | Hartung JackDirector | Grant or award A | +41,970 | – | 444,043 | Form 4 |
| 2026-05-21 | Lynch Alissa HsuDirector | Grant or award A | +41,970 | – | 314,706 | Form 4 |
| 2026-05-21 | Turner AndreaDirector | Grant or award A | +41,970 | – | 316,700 | Form 4 |
| 2026-05-21 | Warren JessicaDirector | Grant or award A | +41,970 | – | 1,250,280 | Form 4 |
| 2026-05-21 | White James DDirector | Grant or award A | +41,970 | – | 364,465 | Form 4 |
| 2026-02-24 | Winchell StephenChief Innovation Officer | Grant or award A | +191,489 | – | 591,151 | Form 4 |
| 2026-02-24 | von Kunssberg EtienneSVP, Supply Chain | Grant or award A | +205,767 | – | 320,889 | Form 4 |
| 2026-02-24 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Grant or award A | +196,528 | – | 482,336 | Form 4 |
| 2026-02-24 | Bruce Curtiss James IIIChief Financial Officer | Grant or award A | +335,946 | – | 538,826 | Form 4 |
| 2026-02-24 | Sheehey BrendanGeneral Counsel | Grant or award A | +191,489 | – | 748,228 | Form 4 |
| 2026-02-24 | Mayle JonathanSVP, Customer Sales | Grant or award A | +174,692 | – | 468,116 | Form 4 |
| 2026-02-24 | Vernon CarlaDirector, Chief Executive Officer | Grant or award A | +1,293,393 | – | 4,194,881 | Form 4 |
| 2026-02-24 | Ball Dorria L.Chief People Officer | Grant or award A | +184,770 | – | 447,394 | Form 4 |
| 2026-01-01 | Turner AndreaDirector | Grant or award A | +26,660 | 2.72 | 274,730 | Form 4 |
| 2026-01-01 | Hartung JackDirector | Grant or award A | +29,418 | 2.72 | 402,073 | Form 4 |
| 2026-01-01 | Bayne Katie JDirector | Grant or award A | +27,580 | 2.72 | 373,842 | Form 4 |
| 2026-01-01 | Gentile SusanDirector | Grant or award A | +28,499 | 2.72 | 305,791 | Form 4 |
| 2025-07-01 | Bruce Curtiss James IIIChief Financial Officer | Grant or award A | +202,880 | – | 202,880 | Form 4 |
| 2025-05-28 | Bayne Katie JDirector | Grant or award A | +38,252 | – | 346,262 | Form 4 |
| 2025-05-28 | Gentile SusanDirector | Grant or award A | +38,252 | – | 277,292 | Form 4 |
| 2025-05-28 | Hartung JackDirector | Grant or award A | +38,252 | – | 372,655 | Form 4 |
| 2025-05-28 | White James DDirector | Grant or award A | +38,252 | – | 322,495 | Form 4 |
| 2025-05-28 | Barkley Michael J.Director | Grant or award A | +38,252 | – | 263,388 | Form 4 |
| 2025-05-28 | Warren JessicaDirector | Grant or award A | +38,252 | – | 1,208,310 | Form 4 |
| 2025-05-28 | Lynch Alissa HsuDirector | Grant or award A | +38,252 | – | 272,736 | Form 4 |
| 2025-05-28 | Turner AndreaDirector | Grant or award A | +38,252 | – | 248,070 | Form 4 |
| 2025-03-16 | von Kunssberg EtienneSVP, Supply Chain | Grant or award A | +115,122 | – | 115,122 | Form 4 |
| 2025-02-27 | Sheehey BrendanGeneral Counsel | Grant or award A | +92,859 | – | 617,537 | Form 4 |
| 2025-02-27 | Winchell StephenEVP, Operations and R&D | Grant or award A | +92,859 | – | 475,472 | Form 4 |
| 2025-02-27 | Vernon CarlaDirector, Chief Executive Officer | Grant or award A | +627,206 | – | 3,390,349 | Form 4 |
| 2025-02-27 | Barton KatherineChief Growth Officer | Grant or award A | +92,859 | – | 985,795 | Form 4 |
| 2025-02-27 | Ball Dorria L.Chief People Officer | Grant or award A | +89,600 | – | 298,357 | Form 4 |
| 2025-02-27 | Mayle JonathanSVP, Customer Sales | Grant or award A | +84,713 | – | 359,886 | Form 4 |
| 2025-02-27 | Sternweis ThomasSVP, Enterprise Dev. & Strat. | Grant or award A | +84,713 | – | 318,928 | Form 4 |
| 2025-01-01 | Bayne Katie JDirector | Grant or award A | +10,683 | 7.49 | 308,010 | Form 4 |
| 2025-01-01 | Hartung JackDirector | Grant or award A | +9,348 | 7.49 | 334,403 | Form 4 |
| 2025-01-01 | Turner AndreaDirector | Grant or award A | +9,682 | 7.49 | 209,818 | Form 4 |
| 2025-01-01 | Lynch Alissa HsuDirector | Grant or award A | +9,348 | 7.49 | 234,484 | Form 4 |
| 2024-12-10 | Warren JessicaDirector | Option exercise M | +465,000 | 5.13 | 1,635,058 | Form 4 |
| 2024-11-27 | Sheehey BrendanGeneral Counsel | Option exercise M | +50,000 | 5.66 | 566,816 | Form 4 |
| 2024-11-27 | Sheehey BrendanGeneral Counsel | Option exercise M | +50,000 | 5.66 | 566,816 | Form 4 |
| 2024-11-18 | Sheehey BrendanGeneral Counsel | Option exercise M | +55,000 | 5.66 | 572,861 | Form 4 |
| 2024-11-18 | Sheehey BrendanGeneral Counsel | Option exercise M | +60,000 | 5.66 | 577,861 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.