Baozun Inc. (BZUN)

3.02 +0.00% (+0.00)

Over 6M: +22.3%

2026-08-28

Style

Area Line Line with markers Steps Candles Hollow candles Bars

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2.5 3

Mar Apr May Jun Jul Aug

Financials Annual

Figures

Revenue Gross Profit Operating Income Cost of Revenue Operating Cash Flow Free Cash Flow Net Income

A share count and earnings a share are not here: neither is money, so neither can share this axis. Both have their own panel on All charts.

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0 350M 700M 1.1B 1.4B 1.8B

FY21 FY22 FY23 FY24 FY25

Revenue Operating Cash Flow Free Cash Flow

Figures as at 2025-12-31, reported in USD. The newest fact in the filings is dated 2025-12-31, 242 days ago. Nothing on this page is advice.

How it scores

Five questions, each answered by the measures under it. Every figure is the company's own; the bar beside it is where that figure sits among the companies read here — the top fifth, the bottom fifth, or somewhere between. Not among all listed companies, and for a valuation multiple the low end is the good end.

Quality

How much of the revenue is really kept — and what did it take to earn it?

3.0

SBC / sales 0.2%

OE margin 3.0%

Adj. EBITDA margin 3.0%

Oper. margin 0.57%

ROIC 3.4%

Accruals -6.8%

Gross margin 74.1%

OCF / EBIT 7.4×

Asset turnover 1.0×

Capex / sales 1.1%

FCF margin 3.2%

EBITDA margin 2.8%

OCF margin 4.2%

Profit margin -2.4%

ROA -2.5%

ROCE 0.94%

ROE -6.6%

5 of 17 counted in the score. The rest are measures this model does not include here, or figures these filings do not carry — switch any of them on and the score changes.

Valuation

What does the price ask for what the company earns, owns and pays out?

0.5

Div. yield —

EV/EBIT —

EV/GP —

EV/OE —

EV/Sales —

FCF yield —

Fwd P/E —

P/B —

P/C —

P/E —

PEG —

Shareholder yield —

0 of 12 counted in the score. The rest are measures this model does not include here, or figures these filings do not carry — switch any of them on and the score changes.

Durability

How predictable is the revenue, and how much of it is already committed?

3.8

Cash-flow margin stability 2.2 pp

Revenue growth in the worst year on record -17.4%

Gross margin stability across years 4.6 pp

Prepaid revenue growth —

RPO / sales —

RPO growth —

Segment HHI —

3 of 7 counted in the score. The rest are measures this model does not include here, or figures these filings do not carry — switch any of them on and the score changes.

Resilience

Can the balance sheet absorb a bad year?

5.0

ND/EBITDA —

Current ratio 1.9×

Interest cover 1.3×

Cash / Debt 7.9×

Debt / Eq 0.092×

Debt payback 0.0 yr

Net debt / Eq 0.0×

Quick ratio 1.6×

Equity / Assets 37.6%

F-score 5.6 pts

Cash runway —

Payout —

3 of 12 counted in the score. The rest are measures this model does not include here, or figures these filings do not carry — switch any of them on and the score changes.

Growth

Is the business getting bigger, and is it getting more profitable?

3.7

Most recent margin move 1.7

Operating margin trend 0.12

Sales CAGR 4Y -0.9%

Div. growth +2043.9%

EBIT CAGR +64.6%

Shares change -3.5%

EBIT Y/Y —

EPS CAGR 4Y —

EPS Y/Y —

EPS next Y —

Gross profit Y/Y —

Sales Q/Q —

Sales/sh Y/Y —

3 of 13 counted in the score. The rest are measures this model does not include here, or figures these filings do not carry — switch any of them on and the score changes.

A measure absent from a block could not be computed from this company's filings. It is left out rather than scored as though it were bad, and the dimension is averaged over what remains. A score is measured against a fixed scale this model states; the bar is measured against the other companies, so the two can disagree — and where they do, that disagreement is the more interesting figure.