Build-A-Bear Workshop Inc (BBW) · Insider trading
What Build-A-Bear Workshop's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$376,485
2 insiders, 72% under a plan
Net, 12 months
−$376,485
bought less sold
Latest filing
2026-08-25
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| John Sharon PriceDirector | – | $10.26M | 13 | 2026-08-24 | 181,653 |
| Todorovic VojinChief Financial Officer | – | $1.76M | 9 | 2025-09-22 | 67,062 |
| Fencl Eric RCAO, Gen. Counsel & Secretary | – | $1.50M | 3 | 2025-06-09 | 111,550 |
| Leavitt CraigDirector | – | $1.03M | 7 | 2025-10-06 | 65,234 |
| Hurt J. ChristopherChief Operations Officer | – | $747,303 | 2 | 2025-01-21 | 43,176 |
| Carrara GeorgeDirector | – | $390,660 | 2 | 2026-06-05 | 11,277 |
| Rotenberg LesliDirector | – | $316,885 | 6 | 2025-10-13 | 10,175 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-08-24 | John Sharon PriceDirector | Saleplan | 6,818 | 40.03 | $272,925 | 181,653 | Form 4 |
| 2026-06-05 | Carrara GeorgeDirector | Sale | 3,000 | 34.52 | $103,560 | 11,277 | Form 4 |
| 2025-10-13 | Rotenberg LesliDirector | Saleplan | 650 | 60.99 | $39,644 | 10,175 | Form 4 |
| 2025-10-13 | Rotenberg LesliDirector | Saleplan | 350 | 61.99 | $21,696 | 9,825 | Form 4 |
| 2025-10-06 | Rotenberg LesliDirector | Saleplan | 941 | 59.91 | $56,375 | 10,884 | Form 4 |
| 2025-10-06 | Rotenberg LesliDirector | Saleplan | 59 | 61.04 | $3,601 | 10,825 | Form 4 |
| 2025-10-06 | Leavitt CraigDirector | Saleplan | 2,908 | 60.45 | $175,789 | 65,234 | Form 4 |
| 2025-10-06 | Leavitt CraigDirector | Saleplan | 1,092 | 61.03 | $66,645 | 64,142 | Form 4 |
| 2025-10-01 | Leavitt CraigDirector | Saleplan | 2,590 | 63.08 | $163,377 | 69,802 | Form 4 |
| 2025-10-01 | Leavitt CraigDirector | Saleplan | 1,522 | 63.52 | $96,677 | 68,280 | Form 4 |
| 2025-10-01 | Leavitt CraigDirector | Saleplan | 138 | 64.92 | $8,959 | 68,142 | Form 4 |
| 2025-09-22 | John Sharon PriceDirector, President and CEO | Saleplan | 2,697 | 72.55 | $195,667 | 258,608 | Form 4 |
| 2025-09-22 | John Sharon PriceDirector, President and CEO | Saleplan | 9,946 | 73.22 | $728,246 | 248,662 | Form 4 |
| 2025-09-22 | Todorovic VojinChief Financial Officer | Saleplan | 929 | 72.55 | $67,399 | 67,062 | Form 4 |
| 2025-09-22 | Todorovic VojinChief Financial Officer | Saleplan | 1,815 | 73.06 | $132,604 | 65,247 | Form 4 |
| 2025-09-16 | John Sharon PriceDirector, President and CEO | Saleplan | 772 | 71.51 | $55,206 | 290,533 | Form 4 |
| 2025-09-16 | John Sharon PriceDirector, President and CEO | Saleplan | 7,030 | 72.64 | $510,659 | 283,503 | Form 4 |
| 2025-09-16 | John Sharon PriceDirector, President and CEO | Saleplan | 15,288 | 73.21 | $1.12M | 268,215 | Form 4 |
| 2025-09-16 | John Sharon PriceDirector, President and CEO | Saleplan | 6,910 | 74.17 | $512,515 | 261,305 | Form 4 |
| 2025-09-16 | Todorovic VojinChief Financial Officer | Saleplan | 258 | 71.51 | $18,450 | 77,733 | Form 4 |
| 2025-09-16 | Todorovic VojinChief Financial Officer | Saleplan | 2,343 | 72.64 | $170,196 | 75,390 | Form 4 |
| 2025-09-16 | Todorovic VojinChief Financial Officer | Saleplan | 5,096 | 73.21 | $373,078 | 70,294 | Form 4 |
| 2025-09-16 | Todorovic VojinChief Financial Officer | Saleplan | 2,303 | 74.17 | $170,814 | 67,991 | Form 4 |
| 2025-06-24 | Rotenberg LesliDirector | Sale | 1,755 | 53.52 | $93,928 | 11,825 | Form 4 |
| 2025-06-12 | Leavitt CraigDirector | Sale | 8,250 | 50.21 | $414,232 | 72,392 | Form 4 |
| 2025-06-09 | Fencl Eric RCAO, Gen. Counsel & Secretary | Sale | 16,466 | 48.41 | $797,119 | 111,550 | Form 4 |
| 2025-06-05 | John Sharon PriceDirector, President and CEO | Sale | 19,605 | 45.30 | $888,106 | 302,950 | Form 4 |
| 2025-06-05 | John Sharon PriceDirector, President and CEO | Sale | 11,645 | 46.44 | $540,794 | 291,305 | Form 4 |
| 2025-06-03 | Fencl Eric RCAO, Gen. Counsel & Secretary | Sale | 6,993 | 48.50 | $339,160 | 123,318 | Form 4 |
| 2025-06-02 | Carrara GeorgeDirector | Sale | 6,000 | 47.85 | $287,100 | 12,421 | Form 4 |
| 2025-01-21 | Todorovic VojinChief Financial Officer | Saleplan | 5,000 | 40.08 | $200,400 | 70,695 | Form 4 |
| 2025-01-21 | Hurt J. ChristopherChief Operations Officer | Saleplan | 6,210 | 39.91 | $247,841 | 43,176 | Form 4 |
| 2025-01-15 | Hurt J. ChristopherChief Operations Officer | Saleplan | 12,635 | 39.53 | $499,462 | 49,386 | Form 4 |
| 2025-01-13 | Todorovic VojinChief Financial Officer | Saleplan | 12,300 | 41.46 | $509,958 | 78,395 | Form 4 |
| 2025-01-13 | Todorovic VojinChief Financial Officer | Saleplan | 2,700 | 42.00 | $113,400 | 75,695 | Form 4 |
| 2025-01-10 | John Sharon PriceDirector, President and CEO | Saleplan | 53,462 | 42.02 | $2.25M | 294,358 | Form 4 |
| 2025-01-10 | John Sharon PriceDirector, President and CEO | Saleplan | 500 | 42.55 | $21,275 | 293,858 | Form 4 |
| 2025-01-07 | John Sharon PriceDirector, President and CEO | Saleplan | 67,778 | 46.05 | $3.12M | 348,901 | Form 4 |
| 2025-01-07 | John Sharon PriceDirector, President and CEO | Saleplan | 1,081 | 46.56 | $50,331 | 347,820 | Form 4 |
| 2024-12-13 | Leavitt CraigDirector | Sale | 2,500 | 41.36 | $103,400 | 78,167 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
34 × grant or award14 × shares withheld for tax2 × gift1 × returned to the company
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-08-04 | Fundler YevgenyChief Legal Officer &Secretary | Shares withheld for tax F | −156 | 34.28 | 7,458 | Form 4 |
| 2026-07-01 | John Sharon PriceDirector | Gift G | −10,000 | – | 188,471 | Form 4 |
| 2026-06-12 | John Sharon PriceDirector | Returned to the company D | +23,336 | – | 198,471 | Form 4 |
| 2026-06-11 | Leavitt CraigDirector | Grant or award A | +3,698 | – | 67,840 | Form 4 |
| 2026-06-11 | Carrara GeorgeDirector | Grant or award A | +2,663 | – | 13,940 | Form 4 |
| 2026-06-11 | Goldman James ADirector | Grant or award A | +2,663 | – | 3,219 | Form 4 |
| 2026-06-11 | John Sharon PriceDirector | Grant or award A | +2,663 | – | 221,807 | Form 4 |
| 2026-06-11 | Iyengar Narayan RaghuDirector | Grant or award A | +2,663 | – | 18,716 | Form 4 |
| 2026-06-11 | Rotenberg LesliDirector | Grant or award A | +2,663 | – | 12,488 | Form 4 |
| 2026-06-11 | Johnson Richard ADirector | Grant or award A | +2,663 | – | 5,124 | Form 4 |
| 2026-06-03 | John Sharon PriceDirector, President and CEO | Shares withheld for tax F | −982 | 35.27 | 219,144 | Form 4 |
| 2026-06-03 | Hurt J. ChristopherChief Ops & Experience Officer | Shares withheld for tax F | −466 | 35.27 | 59,049 | Form 4 |
| 2026-06-03 | Todorovic VojinChief Financial Officer | Shares withheld for tax F | −466 | 35.27 | 79,142 | Form 4 |
| 2026-06-03 | Henderson David D.Chief Revenue Officer | Shares withheld for tax F | −464 | 35.27 | 20,687 | Form 4 |
| 2026-04-30 | John Sharon PriceDirector, President and CEO | Shares withheld for tax F | −5,300 | 36.94 | 220,126 | Form 4 |
| 2026-04-30 | Todorovic VojinChief Financial Officer | Shares withheld for tax F | −1,609 | 36.94 | 79,608 | Form 4 |
| 2026-04-30 | Hurt J. ChristopherChief Ops & Experience Officer | Shares withheld for tax F | −1,604 | 36.94 | 59,515 | Form 4 |
| 2026-04-30 | Henderson David D.Chief Revenue Officer | Shares withheld for tax F | −245 | 36.94 | 21,151 | Form 4 |
| 2026-04-14 | John Sharon PriceDirector, President and CEO | Grant or award A | +7,446 | – | 213,597 | Form 4 |
| 2026-04-14 | John Sharon PriceDirector, President and CEO | Grant or award A | +11,829 | – | 225,426 | Form 4 |
| 2026-04-14 | Todorovic VojinChief Financial Officer | Grant or award A | +1,182 | – | 66,429 | Form 4 |
| 2026-04-14 | Todorovic VojinChief Financial Officer | Grant or award A | +5,916 | – | 72,345 | Form 4 |
| 2026-04-14 | Todorovic VojinChief Financial Officer | Grant or award A | +8,872 | – | 81,217 | Form 4 |
| 2026-04-14 | Hurt J. ChristopherChief Ops & Experience Officer | Grant or award A | +1,182 | – | 51,654 | Form 4 |
| 2026-04-14 | Hurt J. ChristopherChief Ops & Experience Officer | Grant or award A | +9,465 | – | 61,119 | Form 4 |
| 2026-04-14 | Fundler YevgenyChief Legal Officer &Secretary | Grant or award A | +5,916 | – | 7,614 | Form 4 |
| 2026-04-14 | Henderson David D.Chief Revenue Officer | Grant or award A | +5,916 | – | 12,524 | Form 4 |
| 2026-04-14 | Henderson David D.Chief Revenue Officer | Grant or award A | +8,872 | – | 21,396 | Form 4 |
| 2026-04-10 | John Sharon PriceDirector, President and CEO | Gift G | −42,511 | – | 206,151 | Form 4 |
| 2026-02-10 | Goldman James ADirector | Grant or award A | +556 | – | 556 | Form 4 |
| 2025-08-04 | Fundler YevgenyChief Legal Officer &Secretary | Grant or award A | +1,698 | – | 1,698 | Form 4 |
| 2025-06-12 | Carrara GeorgeDirector | Grant or award A | +1,856 | – | 14,277 | Form 4 |
| 2025-06-12 | Leavitt CraigDirector | Grant or award A | +2,475 | – | 80,642 | Form 4 |
| 2025-06-12 | Johnson Richard ADirector | Grant or award A | +1,856 | – | 2,461 | Form 4 |
| 2025-06-12 | Rotenberg LesliDirector | Grant or award A | +1,856 | – | 13,580 | Form 4 |
| 2025-06-12 | Iyengar Narayan RaghuDirector | Grant or award A | +1,856 | – | 16,053 | Form 4 |
| 2025-06-03 | John Sharon PriceDirector, President and CEO | Grant or award A | +9,897 | – | 322,555 | Form 4 |
| 2025-06-03 | Todorovic VojinChief Financial Officer | Grant or award A | +4,698 | – | 77,991 | Form 4 |
| 2025-06-03 | Hurt J. ChristopherChief Operations Officer | Grant or award A | +4,698 | – | 50,472 | Form 4 |
| 2025-06-03 | Fencl Eric RCAO, Gen. Counsel & Secretary | Grant or award A | +4,698 | – | 128,016 | Form 4 |
| 2025-06-03 | Henderson David D.Chief Revenue Officer | Grant or award A | +4,698 | – | 6,608 | Form 4 |
| 2025-04-30 | John Sharon PriceDirector, President and CEO | Shares withheld for tax F | −22,014 | 35.28 | 312,658 | Form 4 |
| 2025-04-30 | Todorovic VojinChief Financial Officer | Shares withheld for tax F | −4,399 | 35.28 | 73,293 | Form 4 |
| 2025-04-30 | Hurt J. ChristopherChief Operations Officer | Shares withheld for tax F | −4,399 | 35.28 | 45,774 | Form 4 |
| 2025-04-30 | Fencl Eric RCAO, Gen. Counsel & Secretary | Shares withheld for tax F | −4,107 | 35.28 | 130,311 | Form 4 |
| 2025-04-30 | Henderson David D.Chief Revenue Officer | Shares withheld for tax F | −253 | 35.28 | 1,910 | Form 4 |
| 2025-04-15 | John Sharon PriceDirector, President and CEO | Grant or award A | +40,814 | – | 334,672 | Form 4 |
| 2025-04-15 | Todorovic VojinChief Financial Officer | Grant or award A | +6,997 | – | 77,692 | Form 4 |
| 2025-04-15 | Hurt J. ChristopherChief Operations Officer | Grant or award A | +6,997 | – | 50,173 | Form 4 |
| 2025-04-15 | Fencl Eric RCAO, Gen. Counsel & Secretary | Grant or award A | +6,414 | – | 134,418 | Form 4 |
| 2025-03-05 | Johnson Richard ADirector | Grant or award A | +605 | – | 605 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.