Stock Scorer

Zebra Technologies Corporation (ZBRA) · Insider trading

What Zebra Technologies's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.

Bought, 12 months
$386,823
1 insider, 4 trades
Sold, 12 months
$2.41M
6 insiders, 0% under a plan
Net, 12 months
−$2.03M
bought less sold
Latest filing
2026-08-11
filings read to 2026-10-19

Bought and sold at the market, by month

Two years. Purchases above the line, sales below, in dollars.

2024-11: $2.08M sold 2025-01 2025-02: $1.00M bought 2025-07 2025-08: $356,454 sold 2025-11: $233,118 bought 2026-01 2026-02: $112,625 bought 2026-03: $41,080 bought 2026-03: $36,246 sold 2026-05: $875,595 sold 2026-07 2026-08: $1.50M sold
Bought Sold Largest month: $2.08M

Who traded, two years

InsiderBoughtSold TradesLast tradeHolds after
Cho MichaelChief Strategy Officer – $1.43M 2 2026-08-07 5,170
Gustafsson AndersDirector $1.00M – 2 2025-02-25 204,903
Roberts Janice MDirector – $748,620 1 2026-05-14 6,183
Winters Nathan AndrewChief Financial Officer – $701,241 2 2024-10-31 12,773
White Joseph RamseyChief Product & Solutions – $623,567 1 2024-11-08 8,744
Connly LindaDirector – $545,294 2 2026-08-10 3,708
Hudson Richard EdwardChief Revenue Officer – $435,889 1 2024-11-07 3,376
Dhanasekaran SatishDirector $386,823 – 4 2026-03-12 4,056
Armstrong Robert John JrChief Marketing Officer – $361,384 3 2026-03-05 8,130
Schmitz Jeffrey FChief People Officer – $266,098 2 2024-11-06 9,694
Kogl Cristen LChief Legal Officer – $237,758 2 2026-03-05 23,687
Luff Loizides MelissaChief People Officer – $126,975 1 2026-05-26 3,702
O'Sullivan Colleen MChief Accounting Officer – $75,979 1 2024-11-25 5,914

Open-market purchases and sales

Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.

DateInsiderTradeShares PriceValueHolds afterFiling
2026-08-10 Connly LindaDirector Sale 500 377.68 $188,840 3,708 Form 4
2026-08-07 Cho MichaelChief Strategy Officer Sale 3,500 375.20 $1.31M 5,170 Form 4
2026-05-26 Luff Loizides MelissaChief People Officer Sale 500 253.95 $126,975 3,702 Form 4
2026-05-14 Roberts Janice MDirector Sale 3,000 249.54 $748,620 6,183 Form 4
2026-03-12 Dhanasekaran SatishDirector Buy 200 205.40 $41,080 4,056 Form 4
2026-03-05 Armstrong Robert John JrChief Marketing Officer Sale 9 229.73 $2,068 8,130 Form 4
2026-03-05 Kogl Cristen LChief Legal Officer Sale 145 235.71 $34,178 23,687 Form 4
2026-02-27 Dhanasekaran SatishDirector Buy 500 225.25 $112,625 3,856 Form 4
2025-11-18 Dhanasekaran SatishDirector Buy 701 232.90 $163,263 3,057 Form 4
2025-11-18 Dhanasekaran SatishDirector Buy 299 233.63 $69,855 3,356 Form 4
2025-08-12 Connly LindaDirector Sale 1,107 322.00 $356,454 3,257 Form 4
2025-02-25 Gustafsson AndersDirector Buy 2,727 309.77 $844,743 204,903 Form 4
2025-02-24 Gustafsson AndersDirector Buy 500 311.00 $155,500 202,176 Form 4
2024-11-25 O'Sullivan Colleen MChief Accounting Officer Sale 190 399.89 $75,979 5,914 Form 4
2024-11-12 Cho MichaelChief Strategy Officer Sale 298 400.95 $119,483 3,809 Form 4
2024-11-08 White Joseph RamseyChief Product & Solutions Sale 1,556 400.75 $623,567 8,744 Form 4
2024-11-07 Hudson Richard EdwardChief Revenue Officer Sale 1,105 394.47 $435,889 3,376 Form 4
2024-11-06 Armstrong Robert John JrChief Marketing Officer Sale 63 390.50 $24,602 4,906 Form 4
2024-11-06 Armstrong Robert John JrChief Marketing Officer Sale 851 393.32 $334,715 4,055 Form 4
2024-11-06 Schmitz Jeffrey FChief People Officer Sale 191 384.77 $73,491 9,694 Form 4
2024-11-06 Schmitz Jeffrey FChief People Officer Sale 496 388.32 $192,607 9,198 Form 4
2024-11-06 Kogl Cristen LChief Legal Officer Sale 522 390.00 $203,580 14,904 Form 4
2024-10-31 Winters Nathan AndrewChief Financial Officer Sale 485 381.29 $184,926 12,773 Form 4
2024-10-31 Winters Nathan AndrewChief Financial Officer Sale 1,352 381.89 $516,315 11,421 Form 4

Grants, exercises and other transactions

Pay, tax and paperwork rather than a choice to trade at the market price. Two years.

92 × shares withheld for tax59 × grant or award15 × option exercise1 × gift
Show them
DateInsiderWhatShares PriceHolds afterFiling
2026-08-03 Luff Loizides MelissaChief People Officer Shares withheld for tax F −46 291.64 3,656 Form 4
2026-05-19 Roberts Janice MDirector Grant or award A +951 247.15 7,134 Form 4
2026-05-19 Smith Michael ADirector Grant or award A +951 247.15 11,646 Form 4
2026-05-19 McDowell Mary TDirector Grant or award A +951 247.15 1,520 Form 4
2026-05-19 Connly LindaDirector Grant or award A +951 247.15 4,208 Form 4
2026-05-19 Connors Nelda JDirector Grant or award A +951 247.15 4,128 Form 4
2026-05-19 Gustafsson AndersDirector Grant or award A +951 247.15 228,443 Form 4
2026-05-19 Miller Kenneth BradleyDirector Grant or award A +951 247.15 2,482 Form 4
2026-05-19 Manire Ross WDirector Grant or award A +951 247.15 16,759 Form 4
2026-05-19 Modruson Frank BlaiseDirector Grant or award A +951 247.15 16,311 Form 4
2026-05-19 Dhanasekaran SatishDirector Grant or award A +951 247.15 5,007 Form 4
2026-05-04 Hudson Richard EdwardChief Revenue Officer Shares withheld for tax F −257 223.73 10,783 Form 4
2026-05-04 Armstrong Robert John JrChief Marketing Officer Shares withheld for tax F −367 223.73 7,459 Form 4
2026-05-04 Froese Tamara DionneChief Supply Chain Officer Shares withheld for tax F −515 223.73 6,587 Form 4
2026-05-04 Winters Nathan AndrewChief Financial Officer Shares withheld for tax F −2,663 223.73 23,100 Form 4
2026-05-04 Cho MichaelChief Strategy Officer Shares withheld for tax F −779 223.73 8,695 Form 4
2026-05-04 Luff Loizides MelissaChief People Officer Shares withheld for tax F −122 223.73 4,207 Form 4
2026-05-04 O'Sullivan Colleen MChief Accounting Officer Shares withheld for tax F −334 223.73 7,500 Form 4
2026-05-04 Kogl Cristen LChief Legal Officer Shares withheld for tax F −1,501 223.73 21,795 Form 4
2026-05-04 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −6,185 223.73 67,782 Form 4
2026-05-02 Armstrong Robert John JrChief Marketing Officer Shares withheld for tax F −147 227.08 7,826 Form 4
2026-05-02 Froese Tamara DionneChief Supply Chain Officer Shares withheld for tax F −139 227.08 7,102 Form 4
2026-05-02 Winters Nathan AndrewChief Financial Officer Shares withheld for tax F −717 227.08 25,763 Form 4
2026-05-02 Cho MichaelChief Strategy Officer Shares withheld for tax F −162 227.08 9,474 Form 4
2026-05-02 Luff Loizides MelissaChief People Officer Shares withheld for tax F −42 227.08 4,329 Form 4
2026-05-02 O'Sullivan Colleen MChief Accounting Officer Shares withheld for tax F −87 227.08 7,834 Form 4
2026-05-02 Kogl Cristen LChief Legal Officer Shares withheld for tax F −391 227.08 23,296 Form 4
2026-05-02 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −2,005 227.08 73,967 Form 4
2026-04-08 Burns BillDirector, Chief Executive Officer Option exercise M +358 205.12 76,156 Form 4
2026-04-08 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −184 223.50 75,972 Form 4
2026-04-07 Gustafsson AndersDirector Option exercise M +32,057 51.42 240,587 Form 4
2026-04-07 Gustafsson AndersDirector Shares withheld for tax F −13,621 213.06 226,966 Form 4
2026-04-07 Gustafsson AndersDirector Option exercise M +805 205.12 227,771 Form 4
2026-04-07 Gustafsson AndersDirector Shares withheld for tax F −279 212.44 227,492 Form 4
2026-03-16 Armstrong Robert John JrChief Marketing Officer Shares withheld for tax F −157 203.97 7,973 Form 4
2026-03-05 Armstrong Robert John JrChief Marketing Officer Option exercise M +17 205.12 8,147 Form 4
2026-03-05 Armstrong Robert John JrChief Marketing Officer Shares withheld for tax F −8 229.44 8,139 Form 4
2026-03-05 Winters Nathan AndrewChief Financial Officer Option exercise M +33 205.12 26,496 Form 4
2026-03-05 Winters Nathan AndrewChief Financial Officer Shares withheld for tax F −16 229.93 26,480 Form 4
2026-03-05 Kogl Cristen LChief Legal Officer Option exercise M +287 205.12 23,974 Form 4
2026-03-05 Kogl Cristen LChief Legal Officer Shares withheld for tax F −142 235.00 23,832 Form 4
2026-03-04 Cho MichaelChief Strategy Officer Shares withheld for tax F −180 231.42 9,636 Form 4
2026-03-04 Froese Tamara DionneChief Supply Chain Officer Shares withheld for tax F −239 231.42 7,241 Form 4
2026-03-04 O'Sullivan Colleen MChief Accounting Officer Shares withheld for tax F −101 231.42 7,921 Form 4
2026-03-04 Hudson Richard EdwardChief Revenue Officer Shares withheld for tax F −576 231.42 11,040 Form 4
2026-03-04 Luff Loizides MelissaChief People Officer Shares withheld for tax F −43 231.42 4,371 Form 4
2026-03-04 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −2,222 231.42 75,798 Form 4
2026-03-04 Armstrong Robert John JrChief Marketing Officer Shares withheld for tax F −246 231.42 8,130 Form 4
2026-03-04 Winters Nathan AndrewChief Financial Officer Shares withheld for tax F −812 231.42 26,463 Form 4
2026-03-04 Kogl Cristen LChief Legal Officer Shares withheld for tax F −438 231.42 23,687 Form 4
2026-03-03 Cho MichaelChief Strategy Officer Grant or award A +2,859 – 9,816 Form 4
2026-03-03 Froese Tamara DionneChief Supply Chain Officer Grant or award A +2,412 – 7,480 Form 4
2026-03-03 O'Sullivan Colleen MChief Accounting Officer Grant or award A +1,072 – 8,022 Form 4
2026-03-03 Hudson Richard EdwardChief Revenue Officer Grant or award A +5,360 – 11,616 Form 4
2026-03-03 Luff Loizides MelissaChief People Officer Grant or award A +2,323 – 4,414 Form 4
2026-03-03 Burns BillDirector, Chief Executive Officer Grant or award A +20,990 – 78,020 Form 4
2026-03-03 Armstrong Robert John JrChief Marketing Officer Grant or award A +2,323 – 8,376 Form 4
2026-03-03 Winters Nathan AndrewChief Financial Officer Grant or award A +7,771 – 27,275 Form 4
2026-03-03 Kogl Cristen LChief Legal Officer Grant or award A +4,645 – 24,125 Form 4
2026-03-01 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −1,548 223.96 57,030 Form 4
2026-02-23 Froese Tamara DionneChief Supply Chain Officer Shares withheld for tax F −109 231.32 5,068 Form 4
2026-02-04 Burns BillDirector, Chief Executive Officer Grant or award A +12,387 – 58,292 Form 4/A
2026-02-03 Luff Loizides MelissaChief People Officer Grant or award A +239 – 2,086 Form 4/A
2026-02-03 Cho MichaelChief Strategy Officer Grant or award A +1,550 – 6,932 Form 4/A
2026-02-03 O'Sullivan Colleen MChief Accounting Officer Grant or award A +532 – 6,939 Form 4/A
2026-02-03 Kogl Cristen LChief Legal Officer Grant or award A +2,395 – 19,431 Form 4/A
2026-02-03 Froese Tamara DionneChief Supply Chain Officer Grant or award A +787 – 5,177 Form 4
2026-02-03 Armstrong Robert John JrChief Marketing Officer Grant or award A +841 – 6,053 Form 4
2026-02-03 Winters Nathan AndrewChief Financial Officer Grant or award A +4,073 – 19,504 Form 4
2026-02-03 Hudson Richard EdwardChief Revenue Officer Grant or award A +347 – 6,256 Form 4
2025-12-17 O'Sullivan Colleen MChief Accounting Officer Shares withheld for tax F −53 254.27 6,407 Form 4
2025-12-17 Cho MichaelChief Strategy Officer Shares withheld for tax F −144 254.27 5,382 Form 4
2025-12-17 Schmitz Jeffrey FChief People Officer Shares withheld for tax F −199 254.27 11,056 Form 4
2025-12-17 Hudson Richard EdwardChief Revenue Officer Shares withheld for tax F −150 254.27 5,908 Form 4
2025-12-17 Kogl Cristen LChief Legal Officer Shares withheld for tax F −222 254.27 17,036 Form 4
2025-12-17 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −1,008 254.27 45,905 Form 4
2025-11-03 Hudson Richard EdwardChief Revenue Officer Shares withheld for tax F −759 270.58 6,058 Form 4
2025-08-14 Armstrong Robert John JrChief Marketing Officer Shares withheld for tax F −276 327.71 5,212 Form 4
2025-08-07 McDowell Mary TDirector Grant or award A +569 316.01 569 Form 4
2025-05-08 Smith Michael ADirector Grant or award A +830 265.37 10,695 Form 4
2025-05-08 Dhanasekaran SatishDirector Grant or award A +830 265.37 2,356 Form 4
2025-05-08 Modruson Frank BlaiseDirector Grant or award A +830 265.37 15,360 Form 4
2025-05-08 Connly LindaDirector Grant or award A +830 265.37 4,364 Form 4
2025-05-08 Miller Kenneth BradleyDirector Grant or award A +830 265.37 1,531 Form 4
2025-05-08 Gustafsson AndersDirector Grant or award A +830 265.37 208,530 Form 4
2025-05-08 Manire Ross WDirector Grant or award A +830 265.37 15,808 Form 4
2025-05-08 Connors Nelda JDirector Grant or award A +830 265.37 3,177 Form 4
2025-05-08 Roberts Janice MDirector Grant or award A +830 265.37 9,183 Form 4
2025-05-07 Burns BillDirector, Chief Executive Officer Option exercise M +2,284 149.57 48,080 Form 4
2025-05-07 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −1,167 257.10 46,913 Form 4
2025-05-05 Armstrong Robert John JrChief Marketing Officer Shares withheld for tax F −43 250.70 5,488 Form 4
2025-05-05 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −1,006 249.97 45,796 Form 4
2025-05-05 Cho MichaelChief Strategy Officer Shares withheld for tax F −342 250.08 5,526 Form 4
2025-05-05 Froese Tamara DionneChief Supply Chain Officer Shares withheld for tax F −85 250.70 4,327 Form 4
2025-05-05 Kogl Cristen LChief Legal Officer Shares withheld for tax F −582 249.95 17,258 Form 4
2025-05-05 O'Sullivan Colleen MChief Accounting Officer Shares withheld for tax F −126 249.93 6,460 Form 4
2025-05-05 Schmitz Jeffrey FChief People Officer Shares withheld for tax F −436 249.96 11,255 Form 4
2025-05-05 White Joseph RamseyChief Product & Solutions Shares withheld for tax F −223 249.90 12,142 Form 4
2025-05-05 Winters Nathan AndrewChief Financial Officer Shares withheld for tax F −764 250.70 15,431 Form 4
2025-05-05 Hudson Richard EdwardChief Revenue Officer Shares withheld for tax F −72 250.70 6,817 Form 4
2025-05-05 Gustafsson AndersDirector Shares withheld for tax F −3,498 249.87 207,700 Form 4
2025-05-04 Cho MichaelChief Strategy Officer Shares withheld for tax F −195 255.95 5,868 Form 4
2025-05-04 Froese Tamara DionneChief Supply Chain Officer Shares withheld for tax F −166 255.95 4,412 Form 4
2025-05-04 Kogl Cristen LChief Legal Officer Shares withheld for tax F −467 255.95 17,840 Form 4
2025-05-04 O'Sullivan Colleen MChief Accounting Officer Shares withheld for tax F −104 255.95 6,586 Form 4
2025-05-04 Schmitz Jeffrey FChief People Officer Shares withheld for tax F −416 255.95 11,691 Form 4
2025-05-04 Winters Nathan AndrewChief Financial Officer Shares withheld for tax F −857 255.95 16,195 Form 4
2025-05-04 Hudson Richard EdwardChief Revenue Officer Shares withheld for tax F −78 255.95 6,889 Form 4
2025-05-02 Armstrong Robert John JrChief Marketing Officer Shares withheld for tax F −96 255.95 5,531 Form 4
2025-05-02 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −2,005 255.95 46,802 Form 4
2025-05-02 Cho MichaelChief Strategy Officer Shares withheld for tax F −163 255.95 6,063 Form 4
2025-05-02 Froese Tamara DionneChief Supply Chain Officer Shares withheld for tax F −139 255.95 4,578 Form 4
2025-05-02 Kogl Cristen LChief Legal Officer Shares withheld for tax F −391 255.95 18,307 Form 4
2025-05-02 O'Sullivan Colleen MChief Accounting Officer Shares withheld for tax F −87 255.95 6,690 Form 4
2025-05-02 Schmitz Jeffrey FChief People Officer Shares withheld for tax F −348 255.95 12,107 Form 4
2025-05-02 White Joseph RamseyChief Product & Solutions Shares withheld for tax F −509 225.95 12,365 Form 4
2025-05-02 Winters Nathan AndrewChief Financial Officer Shares withheld for tax F −717 255.95 17,052 Form 4
2025-05-02 Gustafsson AndersDirector Option exercise M +10,484 149.57 215,310 Form 4
2025-05-02 Gustafsson AndersDirector Shares withheld for tax F −4,112 256.03 211,198 Form 4
2025-05-01 White Joseph RamseyChief Product & Solutions Option exercise M +338 149.57 13,027 Form 4
2025-05-01 White Joseph RamseyChief Product & Solutions Shares withheld for tax F −153 250.32 12,874 Form 4
2025-05-01 Winters Nathan AndrewChief Financial Officer Option exercise M +222 149.57 17,868 Form 4
2025-05-01 Winters Nathan AndrewChief Financial Officer Shares withheld for tax F −99 250.64 17,769 Form 4
2025-03-16 Armstrong Robert John JrChief Marketing Officer Shares withheld for tax F −103 278.97 5,627 Form 4
2025-03-04 Armstrong Robert John JrChief Marketing Officer Grant or award A +1,532 306.84 5,730 Form 4
2025-03-04 Froese Tamara DionneChief Supply Chain Officer Grant or award A +1,467 306.84 4,717 Form 4
2025-03-04 O'Sullivan Colleen MChief Accounting Officer Grant or award A +750 306.84 6,777 Form 4
2025-03-04 Cho MichaelChief Strategy Officer Grant or award A +2,086 306.84 6,226 Form 4
2025-03-04 Schmitz Jeffrey FChief People Officer Grant or award A +2,868 306.84 12,455 Form 4
2025-03-04 Hudson Richard EdwardChief Revenue Officer Grant or award A +3,520 306.84 6,967 Form 4
2025-03-04 Kogl Cristen LChief Legal Officer Grant or award A +3,260 306.84 18,698 Form 4
2025-03-04 White Joseph RamseyChief Product & Solutions Grant or award A +4,074 306.84 12,689 Form 4
2025-03-04 Winters Nathan AndrewChief Financial Officer Grant or award A +5,410 306.84 17,646 Form 4
2025-03-04 Burns BillDirector, Chief Executive Officer Grant or award A +14,340 306.84 48,807 Form 4
2025-03-01 White Joseph RamseyChief Product & Solutions Shares withheld for tax F −364 315.05 8,615 Form 4
2025-03-01 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −1,548 315.05 34,467 Form 4
2025-02-23 Froese Tamara DionneChief Supply Chain Officer Shares withheld for tax F −109 311.05 3,250 Form 4
2025-02-06 Burns BillDirector, Chief Executive Officer Grant or award A +978 – 36,015 Form 4
2025-02-06 Gustafsson AndersDirector Grant or award A +3,914 – 201,676 Form 4
2025-02-05 Armstrong Robert John JrChief Marketing Officer Grant or award A +68 – 4,198 Form 4
2025-02-05 Cho MichaelChief Strategy Officer Grant or award A +391 – 4,140 Form 4
2025-02-05 Froese Tamara DionneChief Supply Chain Officer Grant or award A +89 – 3,359 Form 4
2025-02-05 Hudson Richard EdwardChief Revenue Officer Grant or award A +71 – 3,447 Form 4
2025-02-05 White Joseph RamseyChief Product & Solutions Grant or award A +244 – 8,979 Form 4
2025-02-05 O'Sullivan Colleen MChief Accounting Officer Grant or award A +140 – 6,027 Form 4
2025-02-05 Kogl Cristen LChief Legal Officer Grant or award A +652 – 15,438 Form 4
2025-02-05 Schmitz Jeffrey FChief People Officer Grant or award A +489 – 9,587 Form 4
2025-02-05 Winters Nathan AndrewChief Financial Officer Grant or award A +815 – 12,236 Form 4
2024-12-07 White Joseph RamseyChief Product & Solutions Shares withheld for tax F −100 409.32 8,644 Form 4
2024-12-07 Schmitz Jeffrey FChief People Officer Shares withheld for tax F −100 409.32 9,098 Form 4
2024-12-07 O'Sullivan Colleen MChief Accounting Officer Shares withheld for tax F −27 409.32 5,887 Form 4
2024-12-07 Kogl Cristen LChief Legal Officer Shares withheld for tax F −118 409.32 14,786 Form 4
2024-12-07 Cho MichaelChief Strategy Officer Shares withheld for tax F −60 409.32 3,749 Form 4
2024-12-07 Burns BillDirector, Chief Executive Officer Shares withheld for tax F −401 409.32 35,037 Form 4
2024-12-07 Gustafsson AndersDirector, Executive Chair Shares withheld for tax F −177 409.32 197,762 Form 4
2024-11-25 O'Sullivan Colleen MChief Accounting Officer Option exercise M +342 149.57 6,256 Form 4
2024-11-25 O'Sullivan Colleen MChief Accounting Officer Shares withheld for tax F −152 400.00 6,104 Form 4
2024-11-12 Cho MichaelChief Strategy Officer Option exercise M +422 244.97 4,231 Form 4
2024-11-12 Cho MichaelChief Strategy Officer Shares withheld for tax F −124 401.23 4,107 Form 4
2024-11-06 Schmitz Jeffrey FChief People Officer Option exercise M +344 149.57 10,038 Form 4
2024-11-06 Schmitz Jeffrey FChief People Officer Shares withheld for tax F −153 385.78 9,885 Form 4
2024-11-06 Kogl Cristen LChief Legal Officer Option exercise M +409 171.74 15,313 Form 4
2024-11-06 Kogl Cristen LChief Legal Officer Shares withheld for tax F −182 390.00 15,131 Form 4
2024-11-06 Kogl Cristen LChief Legal Officer Option exercise M +531 149.57 15,662 Form 4
2024-11-06 Kogl Cristen LChief Legal Officer Shares withheld for tax F −236 390.00 15,426 Form 4
2024-11-03 Hudson Richard EdwardChief Revenue Officer Shares withheld for tax F −697 384.64 4,481 Form 4
2024-11-01 Gustafsson AndersDirector, Executive Chair Gift G −248 – 197,939 Form 4

How to read it

Buy, sale
Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
Plan
A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
Holds after
The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
Value
Shares times the price the form reports, which is often an average over several fills on the day.

Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.

Zebra Technologies's scores and multiples ›