XCel Brands, Inc. (XELB) · Insider trading
What XCel Brands's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$164,435
2 insiders, 8 trades
Sold, 12 months
$0
0 insiders
Net, 12 months
+$164,435
bought less sold
Latest filing
2026-10-02
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| D Loren Robert WDirector, CEO and Chairman, 10% owner | $283,555 | – | 8 | 2026-08-28 | 800,716 |
| DiSanto MarkDirector | $118,480 | – | 2 | 2025-12-05 | – |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-08-28 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Buy | 3,500 | 0.96 | $3,360 | 800,716 | Form 4 |
| 2026-08-27 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Buy | 2,000 | 0.96 | $1,920 | 797,216 | Form 4 |
| 2026-08-26 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Buy | 10,000 | 0.96 | $9,600 | 795,216 | Form 4 |
| 2026-08-24 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Buy | 10,000 | 0.88 | $8,800 | 785,216 | Form 4 |
| 2026-08-21 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Buy | 12,000 | 0.87 | $10,440 | 775,216 | Form 4 |
| 2025-12-17 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Buy | 81,466 | 1.17 | $95,315 | 687,297 | Form 4 |
| 2025-12-05 | DiSanto MarkDirector | Buyindirect | 50,000 | 0.35 | $17,500 | 337,018 | Form 4 |
| 2025-12-05 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Buy | 50,000 | 0.35 | $17,500 | 605,831 | Form 4 |
| 2025-08-04 | DiSanto MarkDirector | Buy | 91,800 | 1.10 | $100,980 | 102,700 | Form 4 |
| 2025-08-04 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Buy | 124,200 | 1.10 | $136,620 | 383,885 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
55 × grant or award35 × shares withheld for tax2 × returned to the company
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-09-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +42,310 | 0.93 | 860,159 | Form 4 |
| 2026-09-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −19,547 | 0.93 | 840,612 | Form 4 |
| 2026-08-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +31,846 | 0.93 | 832,562 | Form 4 |
| 2026-08-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −14,713 | 0.93 | 817,849 | Form 4 |
| 2026-07-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +24,681 | 1.80 | 774,618 | Form 4 |
| 2026-07-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −11,402 | 1.80 | 763,216 | Form 4 |
| 2026-06-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +16,454 | 1.80 | 757,391 | Form 4 |
| 2026-06-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −7,454 | 1.80 | 749,937 | Form 4 |
| 2026-05-29 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +13,617 | 2.13 | 747,105 | Form 4 |
| 2026-05-29 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −6,168 | 2.13 | 740,937 | Form 4 |
| 2026-04-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +13,905 | 2.13 | 740,350 | Form 4 |
| 2026-04-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −6,862 | 2.13 | 733,488 | Form 4 |
| 2026-04-20 | Weinswig DeborahDirector | Grant or award A | +1,250 | – | 14,850 | Form 4 |
| 2026-04-20 | Liebman Howard MDirector | Grant or award A | +1,250 | – | 21,644 | Form 4 |
| 2026-04-20 | Fielding James DDirector | Grant or award A | +1,250 | – | 13,250 | Form 4 |
| 2026-04-20 | DiSanto MarkDirector | Grant or award A | +1,250 | – | 44,167 | Form 4 |
| 2026-04-20 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +13,222 | 2.24 | 733,254 | Form 4 |
| 2026-04-20 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −6,809 | 2.24 | 726,445 | Form 4 |
| 2026-04-14 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +1,742 | 1.44 | 1,742 | Form 4 |
| 2026-02-27 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +20,425 | 1.45 | 730,551 | Form 4 |
| 2026-02-27 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −10,519 | 1.45 | 720,032 | Form 4 |
| 2026-02-23 | Liebman Howard MDirector | Returned to the company D | −777 | 2.03 | 19,617 | Form 4 |
| 2026-02-02 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +20,147 | 1.47 | 720,502 | Form 4 |
| 2026-02-02 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −10,376 | 1.47 | 710,126 | Form 4 |
| 2026-01-02 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +26,924 | 1.10 | 714,221 | Form 4 |
| 2026-01-02 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −13,866 | 1.10 | 700,355 | Form 4 |
| 2025-12-30 | Liebman Howard MDirector | Returned to the company D | −2,839 | 1.16 | 20,394 | Form 4 |
| 2025-12-03 | Weinswig DeborahDirector | Grant or award A | +6,800 | – | 13,600 | Form 4 |
| 2025-12-03 | Liebman Howard MDirector | Grant or award A | +11,617 | – | 23,233 | Form 4 |
| 2025-12-03 | Fielding James DDirector | Grant or award A | +6,000 | – | 12,000 | Form 4 |
| 2025-12-03 | DiSanto MarkDirector | Grant or award A | +15,167 | 0.94 | 22,917 | Form 4 |
| 2025-12-03 | DiSanto MarkDirector | Grant or award A | +20,000 | 0.94 | 42,917 | Form 4 |
| 2025-12-03 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +31,507 | 0.94 | 545,387 | Form 4 |
| 2025-12-03 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −14,556 | 0.94 | 530,831 | Form 4 |
| 2025-12-03 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +25,000 | 0.94 | 555,831 | Form 4 |
| 2025-10-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +23,505 | 1.26 | 524,739 | Form 4 |
| 2025-10-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −10,859 | 1.26 | 513,880 | Form 4 |
| 2025-09-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +16,828 | 1.76 | 509,008 | Form 4 |
| 2025-09-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −7,774 | 1.76 | 501,234 | Form 4 |
| 2025-08-29 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +8,110 | 1.40 | 69,406 | Form 4 |
| 2025-08-29 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −4,092 | 1.40 | 65,314 | Form 4 |
| 2025-08-29 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +21,155 | 1.40 | 501,953 | Form 4 |
| 2025-08-29 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −9,773 | 1.40 | 492,180 | Form 4 |
| 2025-08-15 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +10,512 | 1.08 | 66,600 | Form 4 |
| 2025-08-15 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −5,304 | 1.08 | 61,296 | Form 4 |
| 2025-08-15 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +27,423 | 1.08 | 493,467 | Form 4 |
| 2025-08-15 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −12,669 | 1.08 | 480,798 | Form 4 |
| 2025-08-04 | DiSanto MarkDirector | Grant or award A | +60,883 | 1.38 | 163,583 | Form 4 |
| 2025-08-04 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +85,159 | 1.38 | 469,044 | Form 4 |
| 2025-06-30 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +6,273 | 1.81 | 59,585 | Form 4 |
| 2025-06-30 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −3,497 | 1.81 | 56,088 | Form 4 |
| 2025-06-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +16,363 | 1.81 | 267,097 | Form 4 |
| 2025-06-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −7,412 | 1.81 | 259,685 | Form 4 |
| 2025-05-30 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +4,831 | 2.35 | 56,006 | Form 4 |
| 2025-05-30 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −2,694 | 2.35 | 53,312 | Form 4 |
| 2025-05-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +12,603 | 2.35 | 256,433 | Form 4 |
| 2025-05-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −5,709 | 2.35 | 250,734 | Form 4 |
| 2025-05-28 | Weinswig DeborahDirector | Grant or award A | +1,000 | – | 6,800 | Form 4 |
| 2025-05-28 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +8,750 | – | 243,840 | Form 4 |
| 2025-05-28 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +2,500 | – | 51,175 | Form 4 |
| 2025-05-28 | Liebman Howard MDirector | Grant or award A | +1,000 | – | 11,616 | Form 4 |
| 2025-05-28 | Fielding James DDirector | Grant or award A | +1,000 | – | 6,000 | Form 4 |
| 2025-05-28 | DiSanto MarkDirector | Grant or award A | +1,000 | – | 4,650 | Form 4 |
| 2025-05-28 | DiSanto MarkDirector | Grant or award A | +6,250 | – | 5,375 | Form 4 |
| 2025-04-30 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +4,770 | 2.38 | 51,335 | Form 4 |
| 2025-04-30 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −2,660 | 2.38 | 48,675 | Form 4 |
| 2025-04-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +12,444 | 2.38 | 240,727 | Form 4 |
| 2025-04-30 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −5,637 | 2.38 | 235,090 | Form 4 |
| 2025-03-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +9,774 | 2.82 | 233,692 | Form 4 |
| 2025-03-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −5,034 | 2.82 | 228,283 | Form 4 |
| 2025-03-31 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +3,747 | 2.82 | 48,810 | Form 4 |
| 2025-03-31 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −2,089 | 2.82 | 46,565 | Form 4 |
| 2025-03-03 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +40,132 | 0.28 | 470,215 | Form 4 |
| 2025-03-03 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −22,375 | 0.28 | 447,840 | Form 4 |
| 2025-03-03 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +104,690 | 0.28 | 2,285,815 | Form 4 |
| 2025-03-03 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −53,915 | 0.28 | 2,231,900 | Form 4 |
| 2025-01-31 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +26,830 | 0.42 | 445,047 | Form 4 |
| 2025-01-31 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −14,964 | 0.42 | 430,083 | Form 4 |
| 2025-01-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +70,016 | 0.42 | 2,217,183 | Form 4 |
| 2025-01-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −36,058 | 0.42 | 2,181,125 | Form 4 |
| 2024-12-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +57,508 | 0.69 | 2,173,736 | Form 4 |
| 2024-12-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −26,569 | 0.69 | 2,147,167 | Form 4 |
| 2024-12-31 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +22,045 | 0.69 | 429,330 | Form 4 |
| 2024-12-31 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −11,123 | 0.69 | 418,217 | Form 4 |
| 2024-11-29 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +16,521 | 0.69 | 415,621 | Form 4 |
| 2024-11-29 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −8,336 | 0.69 | 407,285 | Form 4 |
| 2024-11-29 | D Loren Robert WDirector, CEO and Chairman | Grant or award A | +43,098 | 0.69 | 2,136,139 | Form 4 |
| 2024-11-29 | D Loren Robert WDirector, CEO and Chairman | Shares withheld for tax F | −19,911 | 0.69 | 2,116,228 | Form 4 |
| 2024-10-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Grant or award A | +37,518 | 0.79 | 2,110,374 | Form 4 |
| 2024-10-31 | D Loren Robert WDirector, CEO and Chairman, 10% owner | Shares withheld for tax F | −17,333 | 0.79 | 2,093,041 | Form 4 |
| 2024-10-31 | Burroughs SethEVP of BD Treasurer Secretary | Grant or award A | +14,382 | 0.79 | 406,356 | Form 4 |
| 2024-10-31 | Burroughs SethEVP of BD Treasurer Secretary | Shares withheld for tax F | −7,256 | 0.79 | 399,100 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.