Victoria's Secret & Co. (VSXY) · Insider trading
What Victoria's Secret's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$129,580
2 insiders, 2 trades
Sold, 12 months
$212.76M
2 insiders, 0% under a plan
Net, 12 months
−$212.63M
bought less sold
Latest filing
2026-10-09
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Bbrc International Pte Ltd10% owner | $37.81M | $212.35M | 15 | 2026-07-28 | – |
| McAfee Melinda R.Chief Legal & Compliance Ofcr | – | $409,957 | 2 | 2026-10-05 | 169,417 |
| James DonnaDirector | $100,550 | – | 1 | 2026-04-02 | 63,097 |
| Sheehan AnneDirector | $29,029 | – | 1 | 2026-04-02 | 30,052 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-10-05 | McAfee Melinda R.Chief Legal & Compliance Ofcr | Saleplan | 1,400 | 90.64 | $126,896 | 169,417 | Form 4 |
| 2026-10-05 | McAfee Melinda R.Chief Legal & Compliance Ofcr | Saleplan | 3,100 | 91.31 | $283,061 | 166,317 | Form 4 |
| 2026-07-28 | Bbrc International Pte Ltd10% owner | Saleindirect | 718,007 | 89.08 | $63.96M | 7,891,544 | Form 4 |
| 2026-07-28 | Bbrc International Pte Ltd10% owner | Saleindirect | 79,122 | 89.76 | $7.10M | 7,812,422 | Form 4 |
| 2026-07-28 | Bbrc International Pte Ltd10% owner | Saleindirect | 1,791 | 90.60 | $162,265 | 7,810,631 | Form 4 |
| 2026-07-22 | Bbrc International Pte Ltd10% owner | Saleindirect | 289,479 | 88.89 | $25.73M | 8,609,551 | Form 4 |
| 2026-06-26 | Bbrc International Pte Ltd10% owner | Saleindirect | 276,171 | 88.50 | $24.44M | 8,899,030 | Form 4 |
| 2026-06-04 | Bbrc International Pte Ltd10% owner | Saleindirect | 27,758 | 80.03 | $2.22M | 9,175,201 | Form 4 |
| 2026-06-02 | Bbrc International Pte Ltd10% owner | Saleindirect | 1,107,672 | 80.11 | $88.74M | 9,202,959 | Form 4 |
| 2026-04-02 | James DonnaDirector | Buy | 2,175 | 46.23 | $100,550 | 63,097 | Form 4 |
| 2026-04-02 | Sheehan AnneDirector | Buy | 633 | 45.86 | $29,029 | 30,052 | Form 4/A |
| 2025-04-03 | Bbrc International Pte Ltd10% owner | Buyindirect | 212,500 | 16.15 | $3.43M | 10,310,631 | Form 4 |
| 2025-03-28 | Bbrc International Pte Ltd10% owner | Buyindirect | 584,000 | 18.48 | $10.79M | 10,098,131 | Form 4 |
| 2025-03-27 | Bbrc International Pte Ltd10% owner | Buyindirect | 124,326 | 19.46 | $2.42M | 9,514,131 | Form 4 |
| 2025-03-26 | Bbrc International Pte Ltd10% owner | Buyindirect | 85,145 | 19.47 | $1.66M | 9,389,805 | Form 4 |
| 2025-03-13 | Bbrc International Pte Ltd10% owner | Buyindirect | 49,313 | 16.99 | $837,828 | 9,304,660 | Form 4 |
| 2025-03-12 | Bbrc International Pte Ltd10% owner | Buyindirect | 80,328 | 16.78 | $1.35M | 9,255,347 | Form 4 |
| 2025-03-11 | Bbrc International Pte Ltd10% owner | Buyindirect | 480,000 | 16.53 | $7.93M | 9,175,019 | Form 4 |
| 2025-03-10 | Bbrc International Pte Ltd10% owner | Buyindirect | 542,000 | 17.32 | $9.39M | 8,695,019 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
32 × grant or award14 × shares withheld for tax
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-10-07 | Super HillaryDirector, Chief Executive Officer | Shares withheld for tax F | −38,991 | 85.79 | 359,198 | Form 4 |
| 2026-10-05 | Martin-Flickinger GerriDirector | Grant or award A | +1,391 | – | 1,391 | Form 4 |
| 2026-09-02 | Sekella ScottChief Financial & Op. Officer | Shares withheld for tax F | −1,519 | 84.81 | 59,830 | Form 4 |
| 2026-06-11 | Britt Irene ChangDirector | Grant or award A | +1,738 | – | 28,849 | Form 4 |
| 2026-06-11 | Davis Sarah R.Director | Grant or award A | +1,706 | – | 28,322 | Form 4 |
| 2026-06-11 | Hernandez JacquelineDirector | Grant or award A | +1,706 | – | 28,322 | Form 4 |
| 2026-06-11 | James DonnaDirector | Grant or award A | +2,690 | – | 65,787 | Form 4 |
| 2026-06-11 | Little Rod RDirector | Grant or award A | +1,579 | – | 23,151 | Form 4 |
| 2026-06-11 | McCreight David W.Director | Grant or award A | +1,706 | – | 12,256 | Form 4 |
| 2026-06-11 | Peters Lauren BDirector | Grant or award A | +1,706 | – | 28,817 | Form 4 |
| 2026-06-11 | Sheehan AnneDirector | Grant or award A | +1,706 | – | 31,758 | Form 4 |
| 2026-06-02 | Preis ElizabethChief Marketing & Cust Officer | Shares withheld for tax F | −5,614 | 80.06 | 54,011 | Form 4 |
| 2026-03-19 | McAfee Melinda R.Chief Legal & Compliance Ofcr | Grant or award A | +16,546 | – | 184,262 | Form 4 |
| 2026-03-19 | McAfee Melinda R.Chief Legal & Compliance Ofcr | Shares withheld for tax F | −13,445 | 48.35 | 170,817 | Form 4 |
| 2026-03-19 | Super HillaryDirector, Chief Executive Officer | Grant or award A | +80,662 | – | 421,483 | Form 4 |
| 2026-03-19 | Super HillaryDirector, Chief Executive Officer | Shares withheld for tax F | −23,294 | 48.35 | 398,189 | Form 4 |
| 2026-03-19 | Preis ElizabethChief Marketing Officer | Grant or award A | +24,819 | – | 59,625 | Form 4 |
| 2026-03-19 | Sekella ScottChief Fin. & Operating Officer | Grant or award A | +30,765 | – | 61,349 | Form 4 |
| 2026-03-19 | Borgonovo LucreciaChief People Officer | Grant or award A | +13,444 | – | 13,444 | Form 4 |
| 2026-03-16 | McAfee Melinda R.Chief Legal & Compliance Ofcr | Shares withheld for tax F | −11,679 | 45.05 | 167,716 | Form 4 |
| 2026-02-19 | McAfee Melinda R.Chief HR Off & Chief Legal Off | Grant or award A | +20,256 | – | 179,395 | Form 4 |
| 2026-02-03 | Sekella ScottChief Fin. & Operating Officer | Shares withheld for tax F | −2,061 | 59.97 | 30,584 | Form 4 |
| 2025-10-31 | McAfee Melinda R.Chief HR Off & Chief Legal Off | Shares withheld for tax F | −2,221 | 35.25 | 159,139 | Form 4 |
| 2025-10-07 | Super HillaryChief Executive Officer | Shares withheld for tax F | −39,045 | 28.47 | 340,821 | Form 4 |
| 2025-09-02 | Sekella ScottChief Fin. & Operating Officer | Grant or award A | +11,161 | – | 32,645 | Form 4 |
| 2025-06-18 | Britt Irene ChangDirector | Grant or award A | +7,440 | – | 27,111 | Form 4 |
| 2025-06-18 | Davis Sarah R.Director | Grant or award A | +7,304 | – | 26,616 | Form 4 |
| 2025-06-18 | Hernandez JacquelineDirector | Grant or award A | +7,304 | – | 26,616 | Form 4 |
| 2025-06-18 | James DonnaDirector | Grant or award A | +12,739 | – | 60,922 | Form 4 |
| 2025-06-18 | Little Rod RDirector | Grant or award A | +6,761 | – | 21,572 | Form 4 |
| 2025-06-18 | McCreight David W.Director | Grant or award A | +7,304 | – | 10,550 | Form 4 |
| 2025-06-18 | Naficy MariamDirector | Grant or award A | +6,625 | – | 22,047 | Form 4 |
| 2025-06-18 | Peters Lauren BDirector | Grant or award A | +7,440 | – | 27,111 | Form 4 |
| 2025-06-18 | Sheehan AnneDirector | Grant or award A | +7,304 | – | 29,419 | Form 4 |
| 2025-06-02 | Preis ElizabethChief Marketing Officer | Grant or award A | +34,806 | – | 34,806 | Form 4 |
| 2025-03-19 | Boyle DeinCOO | Grant or award A | +65,729 | – | 148,922 | Form 4 |
| 2025-03-19 | Boyle DeinCOO | Shares withheld for tax F | −2,818 | 21.68 | 146,104 | Form 4 |
| 2025-03-19 | McAfee Melinda R.Chief HR Off & Chief Legal Off | Grant or award A | +53,621 | – | 169,124 | Form 4 |
| 2025-03-19 | McAfee Melinda R.Chief HR Off & Chief Legal Off | Shares withheld for tax F | −7,764 | 21.68 | 161,360 | Form 4 |
| 2025-03-19 | Super HillaryChief Executive Officer | Grant or award A | +142,066 | – | 379,866 | Form 4 |
| 2025-03-16 | Boyle DeinCOO | Shares withheld for tax F | −4,218 | 18.57 | 83,193 | Form 4 |
| 2025-03-16 | McAfee Melinda R.Chief HR Off & Chief Legal Off | Shares withheld for tax F | −7,351 | 18.57 | 115,503 | Form 4 |
| 2025-02-20 | Boyle DeinCOO | Grant or award A | +3,121 | – | 87,411 | Form 4 |
| 2025-02-20 | McAfee Melinda R.Chief HR Off & Chief Legal Off | Grant or award A | +9,400 | – | 122,854 | Form 4 |
| 2025-02-03 | Sekella ScottCFO | Grant or award A | +21,484 | – | 21,484 | Form 4 |
| 2024-10-31 | McAfee Melinda R.Chief HR Off & Chief Legal Off | Shares withheld for tax F | −1,020 | 30.26 | 113,454 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.