Vera Bradley, Inc. (VRA) · Insider trading
What Vera Bradley's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$959,341
3 insiders, 7 trades
Sold, 12 months
$0
0 insiders
Net, 12 months
+$959,341
bought less sold
Latest filing
2026-10-07
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Meslow AndrewDirector | $1.16M | – | 4 | 2026-06-12 | 650,000 |
| Bickley IanDirector, Chief Executive Officer | $314,590 | – | 3 | 2026-06-12 | – |
| Brockman IvanDirector | $60,200 | – | 2 | 2026-10-06 | – |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-10-06 | Brockman IvanDirector | Buyindirect | 10,000 | 5.02 | $50,200 | 12,500 | Form 4 |
| 2026-09-25 | Brockman IvanDirector | Buyindirect | 2,500 | 4.00 | $10,000 | 2,500 | Form 4 |
| 2026-06-12 | Bickley IanDirector, Chief Executive Officer | Buyindirect | 28,901 | 3.87 | $111,847 | 135,623 | Form 4 |
| 2026-06-12 | Meslow AndrewDirector | Buy | 24,926 | 3.73 | $92,974 | 650,000 | Form 4 |
| 2025-12-15 | Meslow AndrewDirector | Buy | 50,000 | 1.93 | $96,500 | 600,000 | Form 4 |
| 2025-12-12 | Bickley IanDirector | Buy | 53,000 | 1.94 | $102,820 | 841,629 | Form 4 |
| 2025-12-12 | Meslow AndrewDirector | Buy | 250,000 | 1.98 | $495,000 | 550,000 | Form 4 |
| 2025-06-12 | Bickley IanDirector | Buy | 53,722 | 1.86 | $99,923 | 93,628 | Form 4 |
| 2025-06-12 | Meslow AndrewDirector | Buy | 253,094 | 1.88 | $475,817 | 300,000 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
50 × grant or award24 × shares withheld for tax4 × gift
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-07-03 | Bickley IanDirector, Chief Executive Officer | Shares withheld for tax F | −30,273 | 3.91 | 1,058,337 | Form 4 |
| 2026-06-24 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −13,709 | 3.84 | 343,362 | Form 4 |
| 2026-06-12 | Layding MartinChief Financial Officer | Shares withheld for tax F | −13,989 | 3.46 | 488,946 | Form 4 |
| 2026-06-12 | Layding MartinChief Financial Officer | Shares withheld for tax F | −29,376 | 3.46 | 459,570 | Form 4 |
| 2026-06-08 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −1,008 | 3.08 | 350,872 | Form 4 |
| 2026-06-08 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Grant or award A | +9,110 | – | 359,982 | Form 4 |
| 2026-06-08 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −2,911 | 3.08 | 357,071 | Form 4 |
| 2026-04-05 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −4,174 | 3.39 | 351,880 | Form 4 |
| 2026-04-04 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −9,845 | 3.39 | 356,054 | Form 4 |
| 2026-04-04 | Bickley IanDirector, Chief Executive Officer | Shares withheld for tax F | −15,465 | 3.39 | 1,195,332 | Form 4 |
| 2026-04-03 | Cashman Kristina KDirector | Grant or award A | +25,074 | – | 111,537 | Form 4 |
| 2026-04-03 | Hall Robert JDirector, Other | Grant or award A | +25,074 | – | 210,463 | Form 4 |
| 2026-04-03 | Bickley IanDirector, Chief Executive Officer | Grant or award A | +221,239 | – | 1,210,797 | Form 4 |
| 2026-04-03 | Rodriguez JessicaDirector | Grant or award A | +25,074 | – | 77,667 | Form 4 |
| 2026-04-03 | Meslow AndrewDirector | Grant or award A | +25,074 | – | 625,074 | Form 4 |
| 2026-04-03 | Tharp CarrieDirector | Grant or award A | +25,074 | – | 111,537 | Form 4 |
| 2026-04-03 | Brockman IvanDirector | Grant or award A | +25,074 | – | 25,074 | Form 4 |
| 2026-04-03 | Layding MartinChief Financial Officer | Grant or award A | +88,496 | – | 502,935 | Form 4 |
| 2026-04-03 | Paraie MelindaChief Branding Officer | Grant or award A | +73,746 | – | 342,977 | Form 4 |
| 2026-03-31 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −3,483 | 3.02 | 353,010 | Form 4 |
| 2026-03-31 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Grant or award A | +22,112 | – | 375,122 | Form 4 |
| 2026-03-31 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −9,223 | 3.02 | 365,899 | Form 4 |
| 2026-03-12 | Bickley IanDirector, Chief Executive Officer | Grant or award A | +147,929 | – | 989,558 | Form 4/A |
| 2025-12-12 | Bickley IanDirector | Grant or award A | +461,538 | 1.95 | 788,629 | Form 4 |
| 2025-12-12 | Paraie MelindaChief Branding Officer | Grant or award A | +269,231 | 1.95 | 269,231 | Form 4 |
| 2025-12-09 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −7,453 | 2.11 | 356,493 | Form 4 |
| 2025-07-03 | Bickley IanDirector | Grant or award A | +233,463 | – | 327,091 | Form 4 |
| 2025-06-24 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Grant or award A | +128,755 | 2.33 | 363,946 | Form 4 |
| 2025-06-18 | Barbara B. Baekgaard 2009 Grantor Retained Annuity TrustOther | Grant or award A | +23,674 | 2.19 | 2,369,380 | Form 4 |
| 2025-06-18 | Byrne Thomas Farrell IIOther | Grant or award A | +23,674 | 2.19 | 2,369,380 | Form 4 |
| 2025-06-18 | Ray Michael C.Other | Grant or award A | +23,674 | 2.19 | 2,369,380 | Form 4 |
| 2025-06-18 | Ray Anne MarieOther | Grant or award A | +23,674 | 2.19 | 2,369,380 | Form 4 |
| 2025-06-18 | Hall Robert JDirector, Other | Grant or award A | +23,674 | 2.19 | 2,369,380 | Form 4 |
| 2025-06-18 | Hall Joan B.Other | Grant or award A | +23,674 | 2.19 | 2,369,380 | Form 4 |
| 2025-06-18 | Byrne James BradleyOther | Grant or award A | +23,674 | 2.19 | 2,369,380 | Form 4 |
| 2025-06-17 | Barbara B. Baekgaard 2009 Grantor Retained Annuity TrustOther | Grant or award A | +30,993 | 2.39 | 2,345,706 | Form 4 |
| 2025-06-17 | Byrne Thomas Farrell IIOther | Grant or award A | +30,993 | 2.39 | 2,345,706 | Form 4 |
| 2025-06-17 | Ray Michael C.Other | Grant or award A | +30,993 | 2.39 | 2,345,706 | Form 4 |
| 2025-06-17 | Ray Anne MarieOther | Grant or award A | +30,993 | 2.39 | 2,345,706 | Form 4 |
| 2025-06-17 | Hall Robert JDirector, Other | Grant or award A | +30,993 | 2.39 | 2,345,706 | Form 4 |
| 2025-06-17 | Hall Joan B.Other | Grant or award A | +30,993 | 2.39 | 2,345,706 | Form 4 |
| 2025-06-17 | Byrne James BradleyOther | Grant or award A | +30,993 | 2.39 | 2,345,706 | Form 4 |
| 2025-06-16 | Barbara B. Baekgaard 2009 Grantor Retained Annuity TrustOther | Grant or award A | +37,846 | 2.07 | 2,314,713 | Form 4 |
| 2025-06-16 | Byrne Thomas Farrell IIOther | Grant or award A | +37,846 | 2.07 | 2,314,713 | Form 4 |
| 2025-06-16 | Ray Michael C.Other | Grant or award A | +37,846 | 2.07 | 2,314,713 | Form 4 |
| 2025-06-16 | Ray Anne MarieOther | Grant or award A | +37,846 | 2.07 | 2,314,713 | Form 4 |
| 2025-06-16 | Hall Robert JDirector, Other | Grant or award A | +37,846 | 2.07 | 2,314,713 | Form 4 |
| 2025-06-16 | Hall Joan B.Other | Grant or award A | +37,846 | 2.07 | 2,314,713 | Form 4 |
| 2025-06-16 | Byrne James BradleyOther | Grant or award A | +37,846 | 2.07 | 2,314,713 | Form 4 |
| 2025-06-12 | Layding MartinChief Financial Officer | Grant or award A | +414,439 | – | 414,439 | Form 4/A |
| 2025-06-08 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −1,165 | 2.14 | 235,191 | Form 4 |
| 2025-05-08 | Schwindle MichaelCHIEF FINANCIAL OFFICER | Shares withheld for tax F | −12,899 | 1.88 | 186,724 | Form 4 |
| 2025-04-05 | Hiatt AlisonCHIEF MARKETING OFFICER | Shares withheld for tax F | −3,805 | 2.13 | 112,480 | Form 4 |
| 2025-04-05 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −3,676 | 2.13 | 236,356 | Form 4 |
| 2025-04-05 | Schwindle MichaelCHIEF FINANCIAL OFFICER | Shares withheld for tax F | −5,255 | 2.13 | 199,623 | Form 4 |
| 2025-04-05 | Ardrey JacquelineDirector, PRESIDENT AND CEO | Shares withheld for tax F | −10,410 | 2.13 | 462,805 | Form 4 |
| 2025-04-04 | Miller P. Michael10% owner | Gift G | −2,500,000 | – | 421,811 | Form 4 |
| 2025-04-04 | Miller P. Michael10% owner | Gift G | +2,500,000 | – | 2,500,000 | Form 4 |
| 2025-04-04 | Miller Patricia R.10% owner | Gift G | −2,500,000 | – | 421,811 | Form 4 |
| 2025-04-04 | Miller Patricia R.10% owner | Gift G | +2,500,000 | – | 2,500,000 | Form 4 |
| 2025-04-04 | Bickley IanDirector | Grant or award A | +39,906 | – | 39,906 | Form 4 |
| 2025-04-04 | Hiatt AlisonCHIEF MARKETING OFFICER | Grant or award A | +70,423 | – | 116,285 | Form 4 |
| 2025-04-04 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Grant or award A | +70,423 | – | 240,032 | Form 4 |
| 2025-04-04 | Schwindle MichaelCHIEF FINANCIAL OFFICER | Grant or award A | +93,897 | – | 204,878 | Form 4 |
| 2025-04-04 | Ardrey JacquelineDirector, PRESIDENT AND CEO | Grant or award A | +164,319 | – | 473,215 | Form 4 |
| 2025-04-04 | Philip Frances PDirector | Grant or award A | +39,906 | – | 122,380 | Form 4 |
| 2025-04-04 | Hall Robert JDirector, Other | Grant or award A | +39,906 | – | 185,389 | Form 4 |
| 2025-04-04 | Cashman Kristina KDirector | Grant or award A | +39,906 | – | 86,463 | Form 4 |
| 2025-04-04 | Tharp CarrieDirector | Grant or award A | +39,906 | – | 86,463 | Form 4 |
| 2025-04-04 | Meslow AndrewDirector | Grant or award A | +39,906 | – | 46,906 | Form 4 |
| 2025-04-04 | Rodriguez JessicaDirector | Grant or award A | +39,906 | – | 52,593 | Form 4 |
| 2025-04-01 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −2,922 | 2.25 | 161,668 | Form 4 |
| 2025-04-01 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Grant or award A | +13,834 | – | 175,502 | Form 4 |
| 2025-04-01 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −5,893 | 2.25 | 169,609 | Form 4 |
| 2025-03-31 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −3,233 | 2.31 | 164,590 | Form 4 |
| 2025-03-31 | Hiatt AlisonCHIEF MARKETING OFFICER | Shares withheld for tax F | −2,660 | 2.31 | 45,862 | Form 4 |
| 2024-12-09 | Dely Mark CCHIEF ADMINISTRATIVE OFFICER | Shares withheld for tax F | −8,573 | 5.65 | 167,823 | Form 4 |
| 2024-11-01 | Ardrey JacquelineDirector, PRESIDENT AND CEO | Shares withheld for tax F | −43,340 | 5.01 | 308,896 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.