Vital Farms, Inc. (VITL) · Insider trading
What Vital Farms's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$612,567
12 insiders, 13 trades
Sold, 12 months
$4.21M
2 insiders, 100% under a plan
Net, 12 months
−$3.60M
bought less sold
Latest filing
2026-09-18
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Ohayer Matthew10% owner | – | $33.67M | 48 | 2026-03-02 | 6,326,190 |
| Diez-Canseco RussellDirector, PRESIDENT AND CEO | – | $16.69M | 24 | 2025-12-15 | 649,684 |
| McKeon KathrynCMO and GM, Butter | $5,001 | $2.68M | 5 | 2026-05-14 | 50,275 |
| Bal JoanneGC, SEC. AND HEAD OF IMPACT | – | $2.00M | 3 | 2025-08-22 | 43,332 |
| Khoury KarlDirector | $92,250 | $1.29M | 3 | 2026-03-09 | 119,789 |
| Coon StephanieChief Strategy Officer | $49,636 | $461,731 | 2 | 2026-05-15 | 62,314 |
| Post Denny MarieDirector | $24,690 | $290,606 | 2 | 2026-05-13 | 19,312 |
| Wrede ThiloCHIEF FINANCIAL OFFICER | – | $301,214 | 5 | 2025-08-14 | 61,576 |
| Pappas Peter NicholasCSO and President, Eggs | $29,785 | $127,479 | 2 | 2026-05-14 | 85,169 |
| Cyr William B.Director | $149,445 | – | 2 | 2026-05-14 | 13,794 |
| Holland Joseph MichaelChief Supply Chain Officer | $99,872 | – | 1 | 2026-05-14 | 38,150 |
| Flanagan Glenda JDirector | $50,813 | – | 1 | 2026-05-18 | 37,498 |
| Ruiz GiselDirector | $50,008 | – | 1 | 2026-05-13 | 46,549 |
| Kennedy Kelly J.Director | $21,000 | – | 1 | 2026-05-14 | 22,927 |
| Amoo-Gottfried Kofi OwusuDirector | $20,069 | – | 1 | 2026-05-15 | 31,061 |
| Van Hoven Reena ChauhanChief People Officer | $19,999 | – | 1 | 2026-05-19 | 25,827 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-05-19 | Van Hoven Reena ChauhanChief People Officer | Buy | 2,242 | 8.92 | $19,999 | 25,827 | Form 4 |
| 2026-05-18 | Flanagan Glenda JDirector | Buy | 6,100 | 8.33 | $50,813 | 37,498 | Form 4/A |
| 2026-05-15 | Amoo-Gottfried Kofi OwusuDirector | Buy | 2,375 | 8.45 | $20,069 | 31,061 | Form 4 |
| 2026-05-15 | Coon StephanieChief Strategy Officer | Buy | 5,895 | 8.42 | $49,636 | 62,314 | Form 4 |
| 2026-05-14 | Holland Joseph MichaelChief Supply Chain Officer | Buy | 12,484 | 8.00 | $99,872 | 38,150 | Form 4/A |
| 2026-05-14 | Cyr William B.Director | Buy | 6,000 | 8.52 | $51,120 | 13,794 | Form 4/A |
| 2026-05-14 | Kennedy Kelly J.Director | Buy | 2,500 | 8.40 | $21,000 | 22,927 | Form 4/A |
| 2026-05-14 | Pappas Peter NicholasCSO and President, Eggs | Buy | 3,500 | 8.51 | $29,785 | 85,169 | Form 4 |
| 2026-05-14 | McKeon KathrynCMO and GM, Butter | Buy | 604 | 8.28 | $5,001 | 50,275 | Form 4 |
| 2026-05-13 | Ruiz GiselDirector | Buy | 6,151 | 8.13 | $50,008 | 46,549 | Form 4 |
| 2026-05-13 | Post Denny MarieDirector | Buy | 3,000 | 8.23 | $24,690 | 19,312 | Form 4 |
| 2026-03-09 | Khoury KarlDirector | Buy | 5,000 | 18.45 | $92,250 | 119,789 | Form 4 |
| 2026-03-02 | Ohayer Matthew10% owner | Saleplan | 15,000 | 20.33 | $304,950 | 6,326,190 | Form 4/A |
| 2026-03-02 | Cyr William B.Director | Buy | 4,750 | 20.70 | $98,325 | 7,794 | Form 4 |
| 2026-02-02 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 18,400 | 27.87 | $512,808 | 6,342,790 | Form 4 |
| 2026-02-02 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 1,600 | 28.33 | $45,328 | 6,341,190 | Form 4 |
| 2026-01-02 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 12,484 | 30.43 | $379,888 | 6,373,706 | Form 4 |
| 2026-01-02 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 12,516 | 31.27 | $391,375 | 6,361,190 | Form 4 |
| 2025-12-15 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 16,734 | 35.05 | $586,527 | 649,684 | Form 4 |
| 2025-12-15 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 5,000 | 35.25 | $176,250 | 6,386,190 | Form 4 |
| 2025-12-01 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 20,927 | 33.07 | $692,056 | 6,395,263 | Form 4 |
| 2025-12-01 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 4,073 | 33.67 | $137,138 | 6,391,190 | Form 4 |
| 2025-11-04 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 5,000 | 37.78 | $188,900 | 6,417,070 | Form 4 |
| 2025-11-03 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 21,408 | 31.85 | $681,845 | 6,425,662 | Form 4 |
| 2025-11-03 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 3,592 | 32.35 | $116,201 | 6,422,070 | Form 4 |
| 2025-10-08 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 5,263 | 44.11 | $232,151 | 670,513 | Form 4 |
| 2025-10-08 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 4,404 | 44.72 | $196,947 | 666,109 | Form 4 |
| 2025-10-01 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 600 | 38.17 | $22,902 | 6,481,470 | Form 4 |
| 2025-10-01 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 23,536 | 39.98 | $940,969 | 6,457,934 | Form 4 |
| 2025-10-01 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 10,864 | 40.63 | $441,404 | 6,447,070 | Form 4 |
| 2025-09-10 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 15,757 | 47.29 | $745,149 | 686,719 | Form 4 |
| 2025-09-10 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 943 | 47.84 | $45,113 | 685,776 | Form 4 |
| 2025-09-04 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Sale | 100,000 | 50.96 | $5.10M | 6,482,070 | Form 4 |
| 2025-09-02 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 100,000 | 51.98 | $5.20M | 6,627,070 | Form 4 |
| 2025-09-02 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 20,559 | 51.52 | $1.06M | 6,606,511 | Form 4 |
| 2025-09-02 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 24,441 | 52.39 | $1.28M | 6,582,070 | Form 4 |
| 2025-08-29 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 100,000 | 51.13 | $5.11M | 6,727,070 | Form 4 |
| 2025-08-22 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Sale | 4,796 | 50.95 | $244,356 | 43,332 | Form 4 |
| 2025-08-21 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 4,200 | 50.25 | $211,050 | 6,827,070 | Form 4 |
| 2025-08-19 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 800 | 50.31 | $40,248 | 6,831,270 | Form 4 |
62 more
| 2025-08-18 | McKeon KathrynCMO and GM, Butter | Saleplan | 21,442 | 49.08 | $1.05M | 37,513 | Form 4 |
| 2025-08-15 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Sale | 9,999 | 47.70 | $476,952 | 48,128 | Form 4 |
| 2025-08-15 | McKeon KathrynCMO and GM, Butter | Saleplan | 12,005 | 47.59 | $571,318 | 37,513 | Form 4 |
| 2025-08-14 | Post Denny MarieDirector | Sale | 6,086 | 47.75 | $290,606 | 16,312 | Form 4 |
| 2025-08-14 | Wrede ThiloCHIEF FINANCIAL OFFICER | Saleplan | 600 | 47.06 | $28,236 | 61,576 | Form 4 |
| 2025-08-14 | Wrede ThiloCHIEF FINANCIAL OFFICER | Saleplan | 2,793 | 47.70 | $133,226 | 58,783 | Form 4 |
| 2025-08-13 | Khoury KarlDirector | Sale | 20,000 | 47.63 | $952,600 | 114,789 | Form 4 |
| 2025-08-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 16,700 | 46.11 | $770,037 | 702,476 | Form 4 |
| 2025-08-12 | Coon StephanieSVP STRATEGY | Sale | 10,005 | 46.15 | $461,731 | 45,779 | Form 4 |
| 2025-08-11 | Pappas Peter NicholasCSO and President, Eggs | Sale | 2,811 | 45.35 | $127,479 | 65,430 | Form 4 |
| 2025-08-11 | Wrede ThiloCHIEF FINANCIAL OFFICER | Saleplan | 1,200 | 45.56 | $54,672 | 54,987 | Form 4 |
| 2025-08-08 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 5,000 | 45.25 | $226,250 | 6,832,070 | Form 4 |
| 2025-08-07 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 5,000 | 40.31 | $201,550 | 6,837,070 | Form 4 |
| 2025-08-01 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 19,957 | 35.53 | $709,072 | 6,852,113 | Form 4 |
| 2025-08-01 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 10,043 | 36.42 | $365,766 | 6,842,070 | Form 4 |
| 2025-07-23 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 5,000 | 40.34 | $201,700 | 6,872,070 | Form 4 |
| 2025-07-11 | Wrede ThiloCHIEF FINANCIAL OFFICER | Saleplan | 1,200 | 38.97 | $46,764 | 56,187 | Form 4 |
| 2025-07-01 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 9,714 | 38.85 | $377,389 | 6,879,176 | Form 4 |
| 2025-07-01 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 20,286 | 39.32 | $797,646 | 6,858,890 | Form 4 |
| 2025-06-17 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 5,000 | 32.25 | $161,250 | 6,888,890 | Form 4 |
| 2025-06-13 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 24,300 | 31.61 | $768,123 | 6,894,590 | Form 4 |
| 2025-06-13 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 700 | 32.07 | $22,449 | 6,893,890 | Form 4 |
| 2025-06-12 | Wrede ThiloCHIEF FINANCIAL OFFICER | Saleplan | 1,200 | 31.93 | $38,316 | 57,117 | Form 4 |
| 2025-05-19 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 24,000 | 35.94 | $862,560 | 6,918,890 | Form 4 |
| 2025-05-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 33,872 | 33.98 | $1.15M | 722,364 | Form 4 |
| 2025-05-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 11,271 | 34.55 | $389,413 | 711,093 | Form 4 |
| 2025-04-21 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 24,000 | 32.68 | $784,320 | 6,942,890 | Form 4 |
| 2025-04-14 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 45,124 | 33.69 | $1.52M | 703,736 | Form 4 |
| 2025-03-24 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 4,000 | 31.39 | $125,560 | 6,966,890 | Form 4 |
| 2025-03-19 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 20,000 | 29.46 | $589,200 | 6,970,890 | Form 4 |
| 2025-03-14 | Khoury KarlDirector | Sale | 10,839 | 31.02 | $336,226 | 131,366 | Form 4 |
| 2025-03-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 36,653 | 31.48 | $1.15M | 709,877 | Form 4 |
| 2025-03-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 8,719 | 31.94 | $278,485 | 701,158 | Form 4 |
| 2025-02-19 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 11,500 | 34.55 | $397,325 | 7,003,390 | Form 4 |
| 2025-02-19 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 12,500 | 35.30 | $441,250 | 6,990,890 | Form 4 |
| 2025-02-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 44,970 | 35.27 | $1.59M | 675,732 | Form 4 |
| 2025-01-21 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 1,300 | 41.94 | $54,522 | 7,037,590 | Form 4 |
| 2025-01-21 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 12,606 | 42.84 | $540,041 | 7,024,984 | Form 4 |
| 2025-01-21 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 9,594 | 43.73 | $419,546 | 7,015,390 | Form 4 |
| 2025-01-21 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 500 | 44.94 | $22,470 | 7,014,890 | Form 4 |
| 2025-01-17 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Saleplan | 28,246 | 45.10 | $1.27M | 59,371 | Form 4 |
| 2025-01-17 | McKeon KathrynCMO and GM, Butter | Saleplan | 12,300 | 44.05 | $541,815 | 46,203 | Form 4 |
| 2025-01-13 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 3,100 | 40.55 | $125,705 | 709,730 | Form 4 |
| 2025-01-13 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 11,642 | 41.42 | $482,212 | 698,088 | Form 4 |
| 2025-01-13 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 24,386 | 42.60 | $1.04M | 673,702 | Form 4 |
| 2025-01-13 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 5,500 | 43.30 | $238,150 | 668,202 | Form 4 |
| 2025-01-13 | McKeon KathrynCHIEF MARKETING OFFICER | Saleplan | 12,300 | 42.08 | $517,584 | 46,203 | Form 4 |
| 2024-12-19 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 11,808 | 37.77 | $445,988 | 7,051,082 | Form 4 |
| 2024-12-19 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 12,192 | 38.59 | $470,489 | 7,038,890 | Form 4 |
| 2024-12-13 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 82,314 | 37.21 | $3.06M | 662,561 | Form 4 |
| 2024-12-13 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 2,231 | 37.83 | $84,399 | 660,330 | Form 4 |
| 2024-12-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 24,764 | 37.18 | $920,726 | 633,761 | Form 4 |
| 2024-12-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 18,856 | 38.20 | $720,299 | 614,905 | Form 4 |
| 2024-12-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 1,108 | 39.13 | $43,356 | 613,797 | Form 4 |
| 2024-11-20 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 4,000 | 30.31 | $121,240 | 7,109,277 | Form 4 |
| 2024-11-19 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 7,289 | 29.02 | $211,527 | 7,125,988 | Form 4 |
| 2024-11-19 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 12,711 | 29.96 | $380,822 | 7,113,277 | Form 4 |
| 2024-11-19 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 5,000 | 30.00 | $150,000 | 606,025 | Form 4 |
| 2024-11-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 39,913 | 28.79 | $1.15M | 606,436 | Form 4 |
| 2024-11-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Saleplan | 737 | 29.53 | $21,764 | 605,699 | Form 4 |
| 2024-10-21 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 22,100 | 39.02 | $862,342 | 7,196,677 | Form 4 |
| 2024-10-21 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Saleplan | 1,900 | 39.89 | $75,791 | 7,194,777 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
49 × grant or award44 × shares withheld for tax18 × option exercise2 × gift2 × option exercise
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-09-16 | Van Hoven Reena ChauhanChief People Officer | Shares withheld for tax F | −344 | 10.03 | 25,483 | Form 4 |
| 2026-09-02 | Holland Joseph MichaelChief Supply Chain Officer | Shares withheld for tax F | −412 | 10.12 | 37,738 | Form 4 |
| 2026-06-10 | Khoury KarlDirector | Grant or award A | +10,436 | – | 130,225 | Form 4 |
| 2026-06-10 | Cyr William B.Director | Grant or award A | +10,436 | – | 24,230 | Form 4 |
| 2026-06-10 | Flanagan Glenda JDirector | Grant or award A | +10,436 | – | 47,934 | Form 4 |
| 2026-06-10 | Post Denny MarieDirector | Grant or award A | +10,436 | – | 29,748 | Form 4 |
| 2026-06-10 | Ruiz GiselDirector | Grant or award A | +10,436 | – | 56,985 | Form 4 |
| 2026-06-10 | Amoo-Gottfried Kofi OwusuDirector | Grant or award A | +10,436 | – | 41,497 | Form 4 |
| 2026-06-10 | Kennedy Kelly J.Director | Grant or award A | +10,436 | – | 33,363 | Form 4 |
| 2026-05-15 | Bal JoanneCLO, Secy. & Head of Impact | Grant or award A | +500 | 7.21 | 55,843 | Form 4 |
| 2026-05-15 | Wrede ThiloChief Financial Officer | Grant or award A | +500 | 7.21 | 75,977 | Form 4 |
| 2026-05-15 | Coon StephanieChief Strategy Officer | Grant or award A | +500 | 7.21 | 62,814 | Form 4 |
| 2026-05-15 | Diez-Canseco RussellDirector, Exec. Chair, President & CEO | Grant or award A | +500 | 7.21 | 706,060 | Form 4 |
| 2026-05-15 | Pappas Peter NicholasCSO and President, Eggs | Grant or award A | +395 | 7.21 | 85,564 | Form 4 |
| 2026-03-18 | Wrede ThiloChief Financial Officer | Shares withheld for tax F | −3,192 | 15.70 | 75,477 | Form 4 |
| 2026-03-16 | Coon StephanieChief Strategy Officer | Shares withheld for tax F | −928 | 17.21 | 56,419 | Form 4 |
| 2026-03-16 | Pappas Peter NicholasCSO and President, Eggs | Shares withheld for tax F | −928 | 17.21 | 81,669 | Form 4 |
| 2026-03-16 | Diez-Canseco RussellDirector, President, CEO & Exec. Chair | Shares withheld for tax F | −4,798 | 17.21 | 705,560 | Form 4 |
| 2026-03-16 | Bal JoanneCLO, Secy. & Head of Impact | Shares withheld for tax F | −1,061 | 17.21 | 55,343 | Form 4 |
| 2026-03-16 | McKeon KathrynCMO and GM, Butter | Shares withheld for tax F | −928 | 17.21 | 49,671 | Form 4 |
| 2026-03-12 | Coon StephanieChief Strategy Officer | Shares withheld for tax F | −1,625 | 17.62 | 57,347 | Form 4 |
| 2026-03-12 | Wrede ThiloChief Financial Officer | Shares withheld for tax F | −2,240 | 17.62 | 78,669 | Form 4 |
| 2026-03-12 | Pappas Peter NicholasCSO and President, Eggs | Shares withheld for tax F | −1,402 | 17.62 | 82,597 | Form 4 |
| 2026-03-12 | Diez-Canseco RussellDirector, President, CEO & Exec. Chair | Shares withheld for tax F | −11,886 | 17.62 | 710,358 | Form 4 |
| 2026-03-12 | Bal JoanneCLO, Secy. & Head of Impact | Shares withheld for tax F | −1,586 | 17.62 | 56,404 | Form 4 |
| 2026-03-12 | McKeon KathrynCMO and GM, Butter | Shares withheld for tax F | −1,683 | 17.62 | 50,599 | Form 4 |
| 2026-03-05 | Coon StephanieChief Strategy Officer | Grant or award A | +13,675 | – | 58,972 | Form 4 |
| 2026-03-05 | Holland Joseph MichaelChief Supply Chain Officer | Grant or award A | +15,184 | – | 25,666 | Form 4 |
| 2026-03-05 | Diez-Canseco RussellDirector, President, CEO & Exec. Chair | Grant or award A | +75,415 | – | 722,244 | Form 4 |
| 2026-03-05 | Bal JoanneCLO, Secy. & Head of Impact | Grant or award A | +15,184 | – | 57,990 | Form 4 |
| 2026-03-05 | McKeon KathrynCMO and GM, Butter | Grant or award A | +15,184 | – | 52,282 | Form 4 |
| 2026-03-05 | Van Hoven Reena ChauhanChief People Officer | Grant or award A | +13,675 | – | 23,585 | Form 4 |
| 2026-03-05 | Wrede ThiloChief Financial Officer | Grant or award A | +25,138 | – | 80,909 | Form 4 |
| 2026-03-05 | Ohayer Matthew10% owner | Grant or award A | +5,530 | – | 6,326,720 | Form 4 |
| 2026-03-05 | Pappas Peter NicholasCSO and President, Eggs | Grant or award A | +19,558 | – | 83,999 | Form 4 |
| 2026-03-04 | Coon StephanieChief Strategy Officer | Shares withheld for tax F | −745 | 20.30 | 45,297 | Form 4 |
| 2026-03-04 | Holland Joseph MichaelChief Supply Chain Officer | Shares withheld for tax F | −969 | 20.30 | 10,482 | Form 4 |
| 2026-03-04 | Diez-Canseco RussellDirector, President, CEO & Exec. Chair | Shares withheld for tax F | −2,855 | 20.30 | 646,829 | Form 4 |
| 2026-03-04 | Bal JoanneCLO, Secy. & Head of Impact | Shares withheld for tax F | −784 | 20.30 | 42,806 | Form 4 |
| 2026-03-04 | McKeon KathrynCMO and GM, Butter | Shares withheld for tax F | −784 | 20.30 | 37,098 | Form 4 |
| 2026-03-04 | Van Hoven Reena ChauhanChief People Officer | Shares withheld for tax F | −855 | 20.30 | 9,910 | Form 4 |
| 2026-03-04 | Wrede ThiloChief Financial Officer | Shares withheld for tax F | −1,769 | 20.30 | 55,771 | Form 4 |
| 2026-03-04 | Pappas Peter NicholasCSO and President, Eggs | Shares withheld for tax F | −1,019 | 20.30 | 64,441 | Form 4 |
| 2025-11-28 | Pappas Peter NicholasCSO and President, Eggs | Shares withheld for tax F | −261 | 32.70 | 65,460 | Form 4 |
| 2025-11-24 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Shares withheld for tax F | −880 | 30.67 | 6,416,190 | Form 4 |
| 2025-11-17 | Coon StephanieSVP STRATEGY | Grant or award A | +401 | 26.13 | 46,180 | Form 4 |
| 2025-11-17 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Grant or award A | +309 | 26.13 | 666,418 | Form 4 |
| 2025-11-17 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Grant or award A | +258 | 26.13 | 43,590 | Form 4 |
| 2025-11-17 | Pappas Peter NicholasCSO and President, Eggs | Grant or award A | +291 | 26.13 | 65,721 | Form 4 |
| 2025-11-17 | Wrede ThiloCHIEF FINANCIAL OFFICER | Grant or award A | +281 | 26.13 | 59,064 | Form 4 |
| 2025-09-16 | Van Hoven Reena ChauhanChief People Officer | Shares withheld for tax F | −344 | 47.05 | 10,765 | Form 4 |
| 2025-09-11 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Gift G | −10,000 | – | 675,776 | Form 4 |
| 2025-09-02 | Holland Joseph MichaelChief Supply Chain Officer | Shares withheld for tax F | −412 | 51.90 | 11,451 | Form 4 |
| 2025-08-18 | McKeon KathrynCMO and GM, Butter | Option exercise M | +21,442 | 15.31 | 58,955 | Form 4 |
| 2025-08-14 | Wrede ThiloCHIEF FINANCIAL OFFICER | Option exercise M | +7,189 | 13.91 | 62,176 | Form 4 |
| 2025-07-11 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Option exercise M | +18,180 | 24.20 | 6,877,070 | Form 4 |
| 2025-07-01 | Cyr William B.Director | Grant or award A | +3,044 | – | 3,044 | Form 4 |
| 2025-06-11 | Amoo-Gottfried Kofi OwusuDirector | Grant or award A | +3,423 | – | 28,686 | Form 4 |
| 2025-06-11 | Ruiz GiselDirector | Grant or award A | +3,423 | – | 40,398 | Form 4 |
| 2025-06-11 | Flanagan Glenda JDirector | Grant or award A | +3,423 | – | 31,398 | Form 4 |
| 2025-06-11 | Khoury KarlDirector | Grant or award A | +3,423 | – | 134,789 | Form 4 |
| 2025-06-11 | Kennedy Kelly J.Director | Grant or award A | +3,423 | – | 20,427 | Form 4 |
| 2025-06-11 | Post Denny MarieDirector | Grant or award A | +3,423 | – | 22,398 | Form 4 |
| 2025-05-22 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Grant or award A | +7,806 | 12.81 | 718,899 | Form 4 |
| 2025-05-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +39,448 | 5.33 | 743,184 | Form 4 |
| 2025-05-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +13,052 | 12.81 | 756,236 | Form 4 |
| 2025-04-14 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +52,500 | 5.33 | 748,860 | Form 4 |
| 2025-03-17 | Wrede ThiloCHIEF FINANCIAL OFFICER | Shares withheld for tax F | −4,716 | 31.59 | 56,793 | Form 4/A |
| 2025-03-13 | Coon StephanieSVP STRATEGY | Shares withheld for tax F | −1,328 | 29.32 | 55,287 | Form 4/A |
| 2025-03-13 | McKeon KathrynCMO and GM, Butter | Shares withheld for tax F | −1,046 | 29.32 | 49,887 | Form 4/A |
| 2025-03-13 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Shares withheld for tax F | −1,714 | 29.32 | 57,898 | Form 4 |
| 2025-03-13 | Pappas Peter NicholasCSO and President, Eggs | Shares withheld for tax F | −1,500 | 29.32 | 67,740 | Form 4 |
| 2025-03-13 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Shares withheld for tax F | −4,798 | 29.32 | 696,360 | Form 4 |
| 2025-03-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +52,500 | 5.33 | 746,530 | Form 4 |
| 2025-03-11 | Coon StephanieSVP STRATEGY | Shares withheld for tax F | −1,935 | 31.60 | 56,615 | Form 4/A |
| 2025-03-11 | McKeon KathrynCMO and GM, Butter | Shares withheld for tax F | −1,768 | 31.60 | 50,933 | Form 4/A |
| 2025-03-11 | Wrede ThiloCHIEF FINANCIAL OFFICER | Shares withheld for tax F | −2,240 | 31.60 | 61,509 | Form 4 |
| 2025-03-11 | Pappas Peter NicholasCSO and President, Eggs | Shares withheld for tax F | −2,266 | 31.60 | 69,240 | Form 4 |
| 2025-03-11 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Shares withheld for tax F | −2,563 | 31.60 | 59,612 | Form 4 |
| 2025-03-11 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Shares withheld for tax F | −12,498 | 31.60 | 694,030 | Form 4 |
| 2025-03-10 | Coon StephanieSVP STRATEGY | Shares withheld for tax F | −1,901 | 32.04 | 58,550 | Form 4/A |
| 2025-03-10 | McKeon KathrynCMO and GM, Butter | Shares withheld for tax F | −1,426 | 32.04 | 52,701 | Form 4/A |
| 2025-03-10 | Pappas Peter NicholasCSO and President, Eggs | Shares withheld for tax F | −4,709 | 32.04 | 71,506 | Form 4 |
| 2025-03-10 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Shares withheld for tax F | −5,120 | 32.04 | 62,175 | Form 4 |
| 2025-03-10 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Shares withheld for tax F | −3,277 | 32.04 | 706,528 | Form 4 |
| 2025-03-03 | Wrede ThiloCHIEF FINANCIAL OFFICER | Grant or award A | +14,659 | – | 63,749 | Form 4 |
| 2025-03-03 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Grant or award A | +34,073 | – | 709,805 | Form 4 |
| 2025-03-03 | McKeon KathrynCMO and GM, Butter | Grant or award A | +7,924 | – | 54,127 | Form 4 |
| 2025-03-03 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Grant or award A | +7,924 | – | 67,295 | Form 4 |
| 2025-03-03 | Holland Joseph MichaelChief Supply Chain Officer | Grant or award A | +7,924 | – | 11,863 | Form 4 |
| 2025-03-03 | Holland Joseph MichaelChief People Officer | Grant or award A | +7,528 | – | 11,109 | Form 4 |
| 2025-03-03 | Coon StephanieSVP STRATEGY | Grant or award A | +7,528 | – | 60,451 | Form 4 |
| 2025-03-03 | Pappas Peter NicholasCSO and President, Eggs | Grant or award A | +10,301 | – | 76,215 | Form 4 |
| 2025-03-03 | Van Hoven Reena ChauhanChief People Officer | Grant or award A | +7,528 | – | 11,109 | Form 4/A |
| 2025-02-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +52,500 | 5.33 | 720,702 | Form 4 |
| 2025-01-17 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Option exercise M | +12,253 | 15.31 | 71,624 | Form 4 |
| 2025-01-17 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Option exercise M | +15,993 | 25.56 | 87,617 | Form 4 |
| 2025-01-17 | McKeon KathrynCMO and GM, Butter | Option exercise M | +12,300 | 3.67 | 58,503 | Form 4 |
| 2025-01-13 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +52,500 | 5.33 | 712,830 | Form 4 |
| 2025-01-13 | McKeon KathrynCHIEF MARKETING OFFICER | Option exercise M | +12,300 | 3.25 | 58,503 | Form 4 |
| 2024-12-13 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +31,816 | 5.33 | 645,613 | Form 4 |
| 2024-12-13 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +99,262 | 3.67 | 744,875 | Form 4 |
| 2024-12-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +52,500 | 5.33 | 658,525 | Form 4 |
| 2024-12-09 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Gift G | −50,000 | – | 7,062,890 | Form 4 |
| 2024-11-27 | Pappas Peter NicholasCHIEF SALES OFFICER | Shares withheld for tax F | −162 | 32.34 | 65,914 | Form 4 |
| 2024-11-22 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Grant or award A | +3,613 | – | 7,112,890 | Form 4 |
| 2024-11-19 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +5,000 | 5.33 | 611,025 | Form 4 |
| 2024-11-15 | Coon StephanieSVP OF STRATEGY | Grant or award A | +422 | 23.91 | 52,923 | Form 4 |
| 2024-11-15 | Pappas Peter NicholasCHIEF SALES OFFICER | Grant or award A | +250 | 23.91 | 66,076 | Form 4 |
| 2024-11-15 | Bal JoanneGC, SEC. AND HEAD OF IMPACT | Grant or award A | +270 | 23.91 | 59,371 | Form 4 |
| 2024-11-15 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Grant or award A | +326 | 23.91 | 606,025 | Form 4 |
| 2024-11-15 | Wrede ThiloCHIEF FINANCIAL OFFICER | Grant or award A | +290 | 23.91 | 49,090 | Form 4 |
| 2024-11-12 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise M | +47,500 | 5.33 | 646,349 | Form 4 |
| 2024-11-05 | Ohayer MatthewDirector, EXECUTIVE CHAIRPERSON, 10% owner | Option exercise X | −61,500 | 3.25 | 7,133,277 | Form 4 |
| 2024-11-05 | Diez-Canseco RussellDirector, PRESIDENT AND CEO | Option exercise X | +61,500 | 3.25 | 598,849 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.