Unifirst Corp (UNF) · Insider trading
What Unifirst's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$576,313
2 insiders, 100% under a plan
Net, 12 months
−$576,313
bought less sold
Latest filing
2026-04-21
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Croatti Matthew10% owner | – | $6.17M | 13 | 2024-11-21 | 17,203 |
| Katz David MartinExecutive VP, Sales/Marketing | – | $736,518 | 5 | 2026-02-17 | 6,461 |
| Sintros Steven SDirector, President and CEO | – | $619,088 | 3 | 2024-11-19 | 24,007 |
| Ross William MastersExecutive Vice President | – | $453,043 | 3 | 2026-02-09 | 3,849 |
| Difillippo David AExecutive VP of Operations | – | $246,557 | 1 | 2025-02-14 | 11,156 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-02-17 | Katz David MartinExecutive VP, Sales/Marketing | Saleplan | 1,464 | 237.54 | $347,759 | 6,461 | Form 4 |
| 2026-02-09 | Ross William MastersExecutive Vice President | Saleplan | 1,128 | 201.38 | $227,157 | 3,849 | Form 4 |
| 2025-11-03 | Katz David MartinExecutive VP, Sales/Marketing | Saleplan | 8 | 155.11 | $1,241 | 6,059 | Form 4 |
| 2025-11-03 | Katz David MartinExecutive VP, Sales/Marketing | Saleplan | 1 | 156.50 | $156 | 6,059 | Form 4 |
| 2025-02-18 | Katz David MartinExecutive VP, Sales/Marketing | Saleplan | 1,299 | 210.95 | $274,024 | 6,455 | Form 4 |
| 2025-02-14 | Ross William MastersExecutive Vice President | Saleplan | 716 | 213.10 | $152,580 | 4,363 | Form 4 |
| 2025-02-14 | Ross William MastersExecutive Vice President | Saleplan | 344 | 213.10 | $73,306 | 4,019 | Form 4 |
| 2025-02-14 | Difillippo David AExecutive VP of Operations | Saleplan | 1,157 | 213.10 | $246,557 | 11,156 | Form 4 |
| 2024-11-21 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 187 | 191.83 | $35,872 | 17,203 | Form 4 |
| 2024-11-21 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 1,223 | 193.01 | $236,051 | 15,980 | Form 4 |
| 2024-11-21 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 50 | 193.50 | $9,675 | 15,930 | Form 4 |
| 2024-11-21 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 329 | 192.67 | $63,388 | 15,601 | Form 4 |
| 2024-11-21 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 3,015 | 193.72 | $584,066 | 12,586 | Form 4 |
| 2024-11-21 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 3,497 | 194.71 | $680,901 | 9,089 | Form 4 |
| 2024-11-21 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 5,190 | 195.85 | $1.02M | 3,899 | Form 4 |
| 2024-11-21 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 3,899 | 196.65 | $766,738 | 0 | Form 4 |
| 2024-11-20 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 3,011 | 190.05 | $572,241 | 23,879 | Form 4 |
| 2024-11-20 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 2,272 | 190.89 | $433,702 | 21,607 | Form 4 |
| 2024-11-20 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 4,217 | 191.67 | $808,272 | 17,390 | Form 4 |
| 2024-11-19 | Katz David MartinExecutive VP, Sales/Marketing | Saleplan | 587 | 193.08 | $113,338 | 5,625 | Form 4 |
| 2024-11-19 | Sintros Steven SDirector, President and CEO | Saleplan | 1,771 | 192.60 | $341,095 | 24,007 | Form 4 |
| 2024-11-19 | Sintros Steven SDirector, President and CEO | Saleplan | 1,322 | 193.52 | $255,833 | 22,685 | Form 4 |
| 2024-11-19 | Sintros Steven SDirector, President and CEO | Saleplan | 114 | 194.39 | $22,160 | 22,571 | Form 4 |
| 2024-11-19 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 2,702 | 192.71 | $520,702 | 29,158 | Form 4 |
| 2024-11-19 | Croatti Matthew10% ownerwith The Ronald D Croatti Trust - 1993, Croatti Carol | Saleplan | 2,268 | 193.50 | $438,858 | 26,890 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
34 × shares withheld for tax32 × grant or award6 × gift5 × option exercise1 × returned to the company
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-03-17 | Levenstein Cecelia10% owner | Gift G | −250 | – | 4,023 | Form 4 |
| 2026-03-16 | Levenstein Cecelia10% owner | Gift G | −250 | – | 4,273 | Form 4 |
| 2026-03-13 | Levenstein Cecelia10% owner | Gift G | −250 | – | 4,523 | Form 4 |
| 2026-02-09 | Levenstein Cecelia10% owner | Gift G | −250 | – | 4,773 | Form 4 |
| 2026-02-06 | Levenstein Cecelia10% owner | Gift G | −250 | – | 5,273 | Form 4 |
| 2026-02-06 | Levenstein Cecelia10% owner | Gift G | −250 | – | 5,023 | Form 4 |
| 2026-01-05 | Difillippo David ARetired EVP of Operations | Shares withheld for tax F | −1,138 | 197.92 | 9,684 | Form 4 |
| 2025-12-16 | Ross William MastersExecutive Vice President | Grant or award A | +1,292 | – | 4,977 | Form 4 |
| 2025-12-16 | O'Connor ShaneExecutive VP and CFO | Grant or award A | +2,440 | – | 10,267 | Form 4 |
| 2025-12-16 | Katz David MartinExecutive VP, Sales/Marketing | Grant or award A | +1,866 | – | 7,925 | Form 4 |
| 2025-12-16 | Nowicki Joseph MDirector | Grant or award A | +575 | – | 2,213 | Form 4 |
| 2025-12-16 | McKenney Cecilia KDirector | Grant or award A | +575 | – | 1,230 | Form 4 |
| 2025-12-16 | Croatti Matthew10% owner | Grant or award A | +646 | – | 10,912 | Form 4 |
| 2025-12-16 | Sintros Steven SDirector, President and CEO | Grant or award A | +5,167 | – | 33,982 | Form 4 |
| 2025-12-16 | Rooney Kelly C.Executive VP and COO | Grant or award A | +3,445 | – | 11,409 | Form 4 |
| 2025-12-16 | Pupkin Sergio ADirector | Grant or award A | +575 | – | 1,777 | Form 4 |
| 2025-11-19 | Sintros Steven SDirector, President and CEO | Shares withheld for tax F | −287 | 159.85 | 28,815 | Form 4 |
| 2025-11-03 | Katz David MartinExecutive VP, Sales/Marketing | Option exercise M | +1,297 | – | 7,356 | Form 4 |
| 2025-11-03 | Katz David MartinExecutive VP, Sales/Marketing | Shares withheld for tax F | −1,289 | 154.35 | 6,067 | Form 4 |
| 2025-11-03 | Katz David MartinExecutive VP, Sales/Marketing | Option exercise M | +1,233 | – | 7,292 | Form 4 |
| 2025-11-03 | Katz David MartinExecutive VP, Sales/Marketing | Shares withheld for tax F | −1,232 | 156.50 | 6,060 | Form 4 |
| 2025-10-31 | Rooney Kelly C.Executive VP and COO | Grant or award A | +2,529 | – | 9,512 | Form 4 |
| 2025-10-31 | Rooney Kelly C.Executive VP and COO | Shares withheld for tax F | −1,105 | 154.35 | 8,407 | Form 4 |
| 2025-10-31 | Rooney Kelly C.Executive VP and COO | Shares withheld for tax F | −443 | 154.35 | 7,964 | Form 4 |
| 2025-10-31 | O'Connor ShaneExecutive VP and CFO | Grant or award A | +897 | – | 9,123 | Form 4 |
| 2025-10-31 | O'Connor ShaneExecutive VP and CFO | Shares withheld for tax F | −381 | 154.35 | 8,742 | Form 4 |
| 2025-10-31 | O'Connor ShaneExecutive VP and CFO | Shares withheld for tax F | −915 | 154.35 | 7,827 | Form 4 |
| 2025-10-31 | Difillippo David AExecutive VP of Operations | Grant or award A | +501 | – | 11,657 | Form 4 |
| 2025-10-31 | Difillippo David AExecutive VP of Operations | Shares withheld for tax F | −213 | 154.35 | 11,444 | Form 4 |
| 2025-10-31 | Difillippo David AExecutive VP of Operations | Shares withheld for tax F | −622 | 154.35 | 10,822 | Form 4 |
| 2025-10-31 | Ross William MastersExecutive Vice President | Grant or award A | +501 | – | 4,520 | Form 4 |
| 2025-10-31 | Ross William MastersExecutive Vice President | Shares withheld for tax F | −213 | 154.35 | 4,307 | Form 4 |
| 2025-10-31 | Ross William MastersExecutive Vice President | Shares withheld for tax F | −622 | 154.35 | 3,685 | Form 4 |
| 2025-10-31 | Croatti Matthew10% owner | Shares withheld for tax F | −272 | 154.35 | 10,266 | Form 4 |
| 2025-10-31 | Sintros Steven SDirector, President and CEO | Shares withheld for tax F | −1,696 | 154.35 | 27,204 | Form 4 |
| 2025-10-31 | Sintros Steven SDirector, President and CEO | Grant or award A | +1,898 | – | 29,102 | Form 4 |
| 2025-10-31 | Katz David MartinExecutive VP, Sales/Marketing | Grant or award A | +687 | – | 7,142 | Form 4 |
| 2025-10-31 | Katz David MartinExecutive VP, Sales/Marketing | Shares withheld for tax F | −292 | 154.35 | 6,850 | Form 4 |
| 2025-10-31 | Katz David MartinExecutive VP, Sales/Marketing | Shares withheld for tax F | −791 | 154.35 | 6,059 | Form 4 |
| 2025-09-30 | Rooney Kelly C.Executive VP and COO | Shares withheld for tax F | −1,919 | 167.19 | 6,983 | Form 4 |
| 2025-02-14 | Difillippo David AExecutive VP of Operations | Option exercise M | +4,000 | – | 15,156 | Form 4 |
| 2025-02-14 | Difillippo David AExecutive VP of Operations | Shares withheld for tax F | −2,843 | 216.21 | 12,313 | Form 4 |
| 2025-01-13 | Zemlin Raymond C.Director | Option exercise M | +988 | – | 4,063 | Form 4 |
| 2025-01-13 | Zemlin Raymond C.Director | Returned to the company D | −595 | 220.70 | 3,468 | Form 4 |
| 2024-11-19 | Croatti Michael AExecutive VP of Operations | Grant or award A | +600 | – | 5,816 | Form 4 |
| 2024-11-19 | Croatti Michael AExecutive VP of Operations | Shares withheld for tax F | −256 | 192.83 | 5,560 | Form 4 |
| 2024-11-19 | Difillippo David AExecutive VP of Operations | Grant or award A | +1,232 | – | 10,812 | Form 4 |
| 2024-11-19 | Difillippo David AExecutive VP of Operations | Grant or award A | +600 | – | 11,412 | Form 4 |
| 2024-11-19 | Difillippo David AExecutive VP of Operations | Shares withheld for tax F | −256 | 192.83 | 11,156 | Form 4 |
| 2024-11-19 | Ross William MastersExecutive Vice President | Grant or award A | +1,232 | – | 4,735 | Form 4 |
| 2024-11-19 | Ross William MastersExecutive Vice President | Grant or award A | +600 | – | 5,335 | Form 4 |
| 2024-11-19 | Ross William MastersExecutive Vice President | Shares withheld for tax F | −256 | 192.83 | 5,079 | Form 4 |
| 2024-11-19 | Katz David MartinExecutive VP, Sales/Marketing | Option exercise M | +2,667 | – | 8,292 | Form 4 |
| 2024-11-19 | Katz David MartinExecutive VP, Sales/Marketing | Shares withheld for tax F | −2,080 | 192.67 | 6,212 | Form 4 |
| 2024-11-19 | Katz David MartinExecutive VP, Sales/Marketing | Grant or award A | +1,686 | – | 7,311 | Form 4 |
| 2024-11-19 | Katz David MartinExecutive VP, Sales/Marketing | Grant or award A | +771 | – | 8,082 | Form 4 |
| 2024-11-19 | Katz David MartinExecutive VP, Sales/Marketing | Shares withheld for tax F | −328 | 192.83 | 7,754 | Form 4 |
| 2024-11-19 | Sintros Steven SDirector, President and CEO | Shares withheld for tax F | −273 | 192.83 | 22,298 | Form 4 |
| 2024-11-19 | Sintros Steven SDirector, President and CEO | Grant or award A | +3,421 | – | 25,719 | Form 4 |
| 2024-11-19 | Sintros Steven SDirector, President and CEO | Shares withheld for tax F | −1,487 | 192.83 | 24,232 | Form 4 |
| 2024-11-19 | Sintros Steven SDirector, President and CEO | Grant or award A | +4,668 | – | 28,900 | Form 4 |
| 2024-11-19 | McKenney Cecilia KDirector | Grant or award A | +519 | – | 655 | Form 4 |
| 2024-11-19 | Nowicki Joseph MDirector | Grant or award A | +519 | – | 1,638 | Form 4 |
| 2024-11-19 | Pupkin Sergio ADirector | Grant or award A | +312 | – | 1,202 | Form 4 |
| 2024-11-19 | Zemlin Raymond C.Director | Grant or award A | +312 | – | 3,075 | Form 4 |
| 2024-11-19 | Croatti Matthew10% owner | Grant or award A | +584 | – | 10,538 | Form 4 |
| 2024-11-19 | Rooney Kelly C.Executive VP and COO | Grant or award A | +3,112 | – | 8,902 | Form 4 |
| 2024-11-19 | O'Connor ShaneExecutive VP and CFO | Grant or award A | +2,205 | – | 7,733 | Form 4 |
| 2024-11-19 | O'Connor ShaneExecutive VP and CFO | Grant or award A | +857 | – | 8,590 | Form 4 |
| 2024-11-19 | O'Connor ShaneExecutive VP and CFO | Shares withheld for tax F | −364 | 192.83 | 8,226 | Form 4 |
| 2024-10-31 | Ross William MastersExecutive Vice President | Shares withheld for tax F | −531 | 179.81 | 3,503 | Form 4 |
| 2024-10-31 | Croatti Michael AExecutive VP of Operations | Shares withheld for tax F | −531 | 179.81 | 5,216 | Form 4 |
| 2024-10-31 | Difillippo David AExecutive VP of Operations | Shares withheld for tax F | −531 | 179.81 | 9,580 | Form 4 |
| 2024-10-31 | Katz David MartinExecutive VP, Sales/Marketing | Shares withheld for tax F | −634 | 179.81 | 5,625 | Form 4 |
| 2024-10-31 | Croatti Matthew10% owner | Shares withheld for tax F | −223 | 179.81 | 9,954 | Form 4 |
| 2024-10-31 | O'Connor ShaneExecutive VP and CFO | Shares withheld for tax F | −687 | 179.81 | 5,528 | Form 4 |
| 2024-10-31 | Sintros Steven SDirector, President and CEO | Shares withheld for tax F | −1,037 | 179.81 | 25,778 | Form 4 |
| 2024-10-29 | Sintros Steven SDirector, President and CEO | Shares withheld for tax F | −295 | 185.27 | 26,815 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.