Ulta Beauty, Inc. (ULTA) · Insider trading
What Ulta Beauty's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$1.84M
3 insiders, 0% under a plan
Net, 12 months
−$1.84M
bought less sold
Latest filing
2026-09-21
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Steelman KeciaPresident and CEO | $499,522 | $1.09M | 2 | 2026-09-17 | 40,489 |
| Mrkonic George R JrDirector | – | $426,006 | 2 | 2026-06-15 | 2,404 |
| Caro Jodi JGC, Chief Risk & Compl. Ofc. | – | $332,982 | 1 | 2025-04-01 | 7,632 |
| Nagler LornaDirector | – | $322,386 | 1 | 2026-09-11 | 7,168 |
| Smith Mike C.Director | – | $264,215 | 1 | 2025-09-04 | 2,263 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-17 | Steelman KeciaPresident and CEO | Sale | 2,000 | 545.88 | $1.09M | 40,489 | Form 4 |
| 2026-09-11 | Nagler LornaDirector | Sale | 600 | 537.31 | $322,386 | 7,168 | Form 4 |
| 2026-06-15 | Mrkonic George R JrDirector | Sale | 383 | 475.84 | $182,247 | 2,404 | Form 4 |
| 2026-04-07 | Mrkonic George R JrDirector | Sale | 452 | 539.29 | $243,759 | 2,383 | Form 4 |
| 2025-09-04 | Smith Mike C.Director | Sale | 500 | 528.43 | $264,215 | 2,263 | Form 4 |
| 2025-04-01 | Caro Jodi JGC, Chief Risk & Compl. Ofc. | Sale | 902 | 369.16 | $332,982 | 7,632 | Form 4 |
| 2025-03-20 | Steelman KeciaPresident and CEO | Buy | 1,440 | 346.89 | $499,522 | 16,992 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
35 × grant or award13 × shares withheld for tax1 × gift1 × option exercise
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-09-01 | Garcia Kelly eChief Technology Officer | Grant or award A | +2,933 | – | 5,083 | Form 4 |
| 2026-09-01 | Olson Brieane LeeDirector | Grant or award A | +271 | – | 271 | Form 4 |
| 2026-06-10 | Brok MartinDirector | Grant or award A | +404 | – | 1,681 | Form 4 |
| 2026-06-10 | Garcia Kelly eDirector | Grant or award A | +404 | – | 2,150 | Form 4 |
| 2026-06-10 | Halligan Catherine AnnDirector | Grant or award A | +404 | – | 2,464 | Form 4 |
| 2026-06-10 | Landry Stephenie LeeDirector | Grant or award A | +404 | – | 681 | Form 4 |
| 2026-06-10 | Mrkonic George R JrDirector | Grant or award A | +404 | – | 2,787 | Form 4 |
| 2026-06-10 | Nagler LornaDirector | Grant or award A | +404 | – | 7,768 | Form 4 |
| 2026-06-10 | Smith Mike C.Director | Grant or award A | +404 | – | 2,667 | Form 4 |
| 2026-03-31 | Casares Rene G.Chief Legal Officer | Grant or award A | +1,263 | – | 3,116 | Form 4 |
| 2026-03-31 | DelOrefice ChristopherChief Financial Officer | Grant or award A | +4,219 | – | 9,693 | Form 4 |
| 2026-03-31 | Ryan Anita JaneChief Human Resources Officer | Grant or award A | +1,443 | – | 9,141 | Form 4 |
| 2026-03-31 | Steelman KeciaPresident and CEO | Grant or award A | +10,889 | – | 42,489 | Form 4 |
| 2026-03-31 | Lialios ChristopherSVP, Controller (P. Acct Ofc.) | Grant or award A | +519 | – | 3,550 | Form 4 |
| 2026-03-15 | Ryan Anita JaneChief Human Resources Officer | Shares withheld for tax F | −80 | 535.75 | 7,887 | Form 4 |
| 2026-03-15 | Ryan Anita JaneChief Human Resources Officer | Shares withheld for tax F | −189 | 535.75 | 7,698 | Form 4 |
| 2026-03-15 | Steelman KeciaPresident and CEO | Shares withheld for tax F | −393 | 535.72 | 33,091 | Form 4 |
| 2026-03-15 | Steelman KeciaPresident and CEO | Shares withheld for tax F | −1,491 | 535.72 | 31,600 | Form 4 |
| 2026-02-12 | Ryan Anita JaneChief Human Resources Officer | Grant or award A | +644 | – | 7,967 | Form 4 |
| 2026-02-12 | Steelman KeciaPresident and CEO | Grant or award A | +3,416 | – | 33,484 | Form 4 |
| 2025-12-15 | Halligan Catherine AnnDirector | Gift G | −340 | – | 2,060 | Form 4 |
| 2025-12-09 | DelOrefice ChristopherChief Financial Officer | Grant or award A | +1,825 | – | 1,825 | Form 4 |
| 2025-12-09 | DelOrefice ChristopherChief Financial Officer | Grant or award A | +3,649 | – | 5,474 | Form 4 |
| 2025-09-01 | Brok MartinDirector | Grant or award A | +277 | – | 1,277 | Form 4 |
| 2025-09-01 | Landry Stephenie LeeDirector | Grant or award A | +277 | – | 277 | Form 4 |
| 2025-06-11 | Garcia Kelly eDirector | Grant or award A | +383 | – | 1,746 | Form 4 |
| 2025-06-11 | Halligan Catherine AnnDirector | Grant or award A | +383 | – | 2,400 | Form 4 |
| 2025-06-11 | Little Patricia ADirector | Grant or award A | +383 | – | 1,765 | Form 4 |
| 2025-06-11 | Mrkonic George R JrDirector | Grant or award A | +383 | – | 2,835 | Form 4 |
| 2025-06-11 | Nagler LornaDirector | Grant or award A | +383 | – | 7,364 | Form 4 |
| 2025-06-11 | Petz Heidi GDirector | Grant or award A | +383 | – | 1,395 | Form 4 |
| 2025-06-11 | Smith Mike C.Director | Grant or award A | +383 | – | 2,763 | Form 4 |
| 2025-04-01 | Caro Jodi JGC, Chief Risk & Compl. Ofc. | Option exercise M | +902 | 174.45 | 8,534 | Form 4 |
| 2025-03-31 | Steelman KeciaPresident and CEO | Grant or award A | +13,076 | – | 30,068 | Form 4 |
| 2025-03-31 | Oyibo Paula MChief Financial Officer | Grant or award A | +2,160 | – | 5,758 | Form 4 |
| 2025-03-31 | Ryan Anita JaneChief Human Resources Officer | Grant or award A | +1,978 | – | 5,958 | Form 4 |
| 2025-03-31 | Ryan Anita JaneChief Human Resources Officer | Grant or award A | +1,365 | – | 7,323 | Form 4 |
| 2025-03-15 | Ryan Anita JaneChief Human Resources Officer | Grant or award A | +1,612 | – | 4,627 | Form 4 |
| 2025-03-15 | Ryan Anita JaneChief Human Resources Officer | Shares withheld for tax F | −473 | 357.48 | 4,154 | Form 4 |
| 2025-03-15 | Ryan Anita JaneChief Human Resources Officer | Shares withheld for tax F | −174 | 357.48 | 3,980 | Form 4 |
| 2025-03-15 | Oyibo Paula MChief Financial Officer | Grant or award A | +616 | – | 3,847 | Form 4 |
| 2025-03-15 | Oyibo Paula MChief Financial Officer | Shares withheld for tax F | −181 | 357.48 | 3,666 | Form 4 |
| 2025-03-15 | Oyibo Paula MChief Financial Officer | Shares withheld for tax F | −68 | 357.48 | 3,598 | Form 4 |
| 2025-03-15 | Steelman KeciaPresident and CEO | Grant or award A | +8,842 | – | 20,962 | Form 4 |
| 2025-03-15 | Steelman KeciaPresident and CEO | Shares withheld for tax F | −3,864 | 357.48 | 17,098 | Form 4 |
| 2025-03-15 | Steelman KeciaPresident and CEO | Shares withheld for tax F | −1,546 | 357.48 | 15,552 | Form 4 |
| 2025-03-15 | Caro Jodi JGC, Chief Risk & Compl. Ofc. | Grant or award A | +2,354 | – | 9,155 | Form 4 |
| 2025-03-15 | Caro Jodi JGC, Chief Risk & Compl. Ofc. | Shares withheld for tax F | −1,043 | 357.48 | 8,112 | Form 4 |
| 2025-03-15 | Caro Jodi JGC, Chief Risk & Compl. Ofc. | Shares withheld for tax F | −480 | 357.48 | 7,632 | Form 4 |
| 2025-01-31 | Oyibo Paula MChief Financial Officer | Shares withheld for tax F | −136 | 418.53 | 3,231 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.