Sonida Senior Living, Inc. (SNDA) · Insider trading
What Sonida Senior Living's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$100.00M
1 insider, 4 trades
Sold, 12 months
$10.99M
2 insiders, 0% under a plan
Net, 12 months
+$89.01M
bought less sold
Latest filing
2026-09-04
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Simanovsky MichaelDirector, 10% owner | $104.05M | $10.65M | 13 | 2026-09-01 | – |
| Harris Benjamin PDirector | – | $415,094 | 4 | 2026-08-14 | 13,232 |
| Ribar BrandonDirector, President & CEO | $189,400 | – | 2 | 2025-05-21 | 327,176 |
| Beren NoahDirector | $121,725 | – | 3 | 2024-11-18 | – |
| Cober TimothyVP & Chief Accounting Officer | – | $118,853 | 3 | 2024-11-15 | – |
| Detz KevinEVP & Chief Financial Officer | $94,073 | – | 3 | 2024-11-18 | 192,708 |
| Karicher MichaelSee Remarks | $44,000 | – | 1 | 2024-11-15 | 46,965 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-01 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC | Saleindirect | 97,581 | 38.42 | $3.75M | 100,373 | Form 4 |
| 2026-08-28 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC | Saleindirect | 21,792 | 38.16 | $831,583 | 202,569 | Form 4 |
| 2026-08-28 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC | Saleindirect | 4,615 | 39.25 | $181,139 | 197,954 | Form 4 |
| 2026-08-27 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC | Saleindirect | 15,000 | 39.00 | $585,000 | 224,361 | Form 4 |
| 2026-08-26 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC | Saleindirect | 15,086 | 40.94 | $617,621 | 239,361 | Form 4 |
| 2026-08-25 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC | Saleindirect | 115,000 | 40.71 | $4.68M | 254,447 | Form 4 |
| 2026-08-14 | Harris Benjamin PDirector | Sale | 3,074 | 39.79 | $122,314 | 13,232 | Form 4 |
| 2026-08-14 | Harris Benjamin PDirector | Sale | 3,195 | 39.79 | $127,129 | 10,037 | Form 4 |
| 2026-05-13 | Harris Benjamin PDirector | Sale | 2,500 | 37.46 | $93,650 | 9,182 | Form 4 |
| 2026-03-11 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC, Conversant GP Holdings LLC, Conversant Dallas Parkway (a) LP, Conversant Dallas Parkway (b) LP, Conversant Pif Aggregator A, LP, Conversant Private GP LLC | Buyindirect | 1,592,406 | 26.74 | $42.58M | 3,199,998 | Form 4 |
| 2026-03-11 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC, Conversant GP Holdings LLC, Conversant Dallas Parkway (a) LP, Conversant Dallas Parkway (b) LP, Conversant Pif Aggregator A, LP, Conversant Private GP LLC | Buyindirect | 87,530 | 26.74 | $2.34M | 5,353,689 | Form 4 |
| 2026-03-11 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC, Conversant GP Holdings LLC, Conversant Dallas Parkway (a) LP, Conversant Dallas Parkway (b) LP, Conversant Pif Aggregator A, LP, Conversant Private GP LLC | Buyindirect | 224,829 | 26.74 | $6.01M | 224,829 | Form 4 |
| 2026-03-11 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC, Conversant GP Holdings LLC, Conversant Dallas Parkway (a) LP, Conversant Dallas Parkway (b) LP, Conversant Pif Aggregator A, LP, Conversant Private GP LLC | Buyindirect | 1,834,951 | 26.74 | $49.07M | 1,834,951 | Form 4 |
| 2025-05-21 | Ribar BrandonDirector, President & CEO | Buy | 4,000 | 24.67 | $98,680 | 327,176 | Form 4 |
| 2025-01-10 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC, Conversant GP Holdings LLC, Conversant Dallas Parkway (a) LP, Conversant Dallas Parkway (b) LP, Conversant Dallas Parkway (d) LP, Conversant Dallas Parkway (f) LP, Conversant Pif Aggregator A, LP, Conversant Private GP LLC | Buyindirect | 27,111 | 21.31 | $577,735 | 1,607,592 | Form 4 |
| 2025-01-08 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC, Conversant GP Holdings LLC, Conversant Dallas Parkway (a) LP, Conversant Dallas Parkway (b) LP, Conversant Dallas Parkway (d) LP, Conversant Dallas Parkway (f) LP, Conversant Pif Aggregator A, LP, Conversant Private GP LLC | Buyindirect | 15,000 | 21.34 | $320,100 | 1,580,481 | Form 4 |
| 2024-12-06 | Harris Benjamin PDirector | Sale | 3,000 | 24.00 | $72,000 | 8,697 | Form 4 |
| 2024-11-18 | Detz KevinEVP & Chief Financial Officer | Buy | 4,166 | 21.63 | $90,111 | 192,708 | Form 4 |
| 2024-11-18 | Beren NoahDirector | Buyindirect | 500 | 21.40 | $10,700 | 22,186 | Form 4 |
| 2024-11-15 | Detz KevinEVP & Chief Financial Officer | Buyindirect | 85 | 23.34 | $1,984 | 85 | Form 4 |
| 2024-11-15 | Detz KevinEVP & Chief Financial Officer | Buyindirect | 85 | 23.28 | $1,979 | 85 | Form 4 |
| 2024-11-15 | Cober TimothyVP & Chief Accounting Officer | Saleindirect | 741 | 22.39 | $16,591 | 2,689 | Form 4 |
| 2024-11-15 | Cober TimothyVP & Chief Accounting Officer | Saleindirect | 2,689 | 22.86 | $61,471 | 0 | Form 4 |
| 2024-11-15 | Cober TimothyVP & Chief Accounting Officer | Sale | 1,797 | 22.70 | $40,792 | 40,791 | Form 4 |
| 2024-11-15 | Karicher MichaelSee Remarks | Buy | 2,000 | 22.00 | $44,000 | 46,965 | Form 4 |
| 2024-11-15 | Ribar BrandonDirector, President & CEO | Buy | 4,000 | 22.68 | $90,720 | 315,469 | Form 4 |
| 2024-11-15 | Beren NoahDirector | Buyindirect | 4,300 | 22.10 | $95,030 | 20,986 | Form 4 |
| 2024-11-15 | Beren NoahDirector | Buyindirect | 700 | 22.85 | $15,995 | 21,686 | Form 4 |
| 2024-10-23 | Simanovsky MichaelDirector, 10% ownerwith Conversant Capital LLC, Conversant GP Holdings LLC, Conversant Dallas Parkway (a) LP, Conversant Dallas Parkway (b) LP, Conversant Dallas Parkway (d) LP, Conversant Dallas Parkway (f) LP, Conversant Pif Aggregator A, LP, Conversant Private GP LLC | Buyindirect | 127,218 | 24.75 | $3.15M | 1,565,481 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
28 × grant or award23 × shares withheld for tax11 × returned to the company4 × option exercise2 × other
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-09-02 | Simanovsky MichaelDirector, 10% owner | Other J | −100,373 | – | 0 | Form 4 |
| 2026-08-21 | Simanovsky MichaelDirector, 10% owner | Other J | −1,182,595 | – | 652,356 | Form 4 |
| 2026-08-10 | Simanovsky MichaelDirector, 10% owner | Returned to the company D | −1,504,134 | – | 5,353,689 | Form 4 |
| 2026-08-10 | Simanovsky MichaelDirector, 10% owner | Returned to the company D | −97,371 | – | 709,744 | Form 4 |
| 2026-08-10 | Simanovsky MichaelDirector, 10% owner | Option exercise M | +1,504,134 | 32.00 | 6,857,823 | Form 4 |
| 2026-08-10 | Simanovsky MichaelDirector, 10% owner | Option exercise M | +97,371 | 32.00 | 807,115 | Form 4 |
| 2026-07-01 | Nikodemus Anton D.Chief Operating Officer | Grant or award A | +12,118 | – | 12,118 | Form 4 |
| 2026-06-11 | Krueger Jill MDirector | Grant or award A | +4,132 | – | 22,874 | Form 4 |
| 2026-06-11 | Harris Benjamin PDirector | Grant or award A | +7,124 | – | 16,306 | Form 4 |
| 2026-06-11 | Mauldin Stephen HDirector | Grant or award A | +4,132 | – | 4,940 | Form 4 |
| 2026-06-11 | Martin J ChandlerDirector | Grant or award A | +4,132 | – | 4,132 | Form 4 |
| 2026-06-11 | Levinson SamDirector | Grant or award A | +6,412 | – | 6,412 | Form 4 |
| 2026-06-11 | Donohue LillyDirector | Grant or award A | +4,132 | – | 9,827 | Form 4 |
| 2026-06-02 | Levy MaxSVP & Chief Investment Officer | Shares withheld for tax F | −1,785 | 32.75 | 100,297 | Form 4 |
| 2026-05-19 | Levy MaxSVP & Chief Investment Officer | Shares withheld for tax F | −1,405 | 36.94 | 102,082 | Form 4/A |
| 2026-05-19 | Bailey TabithaSVP & Chief Legal Officer | Shares withheld for tax F | −432 | 36.94 | 19,328 | Form 4 |
| 2026-05-19 | Ribar BrandonDirector, President & CEO | Shares withheld for tax F | −3,067 | 36.94 | 303,831 | Form 4 |
| 2026-05-19 | Detz KevinEVP & Chief Financial Officer | Shares withheld for tax F | −1,952 | 36.94 | 186,423 | Form 4 |
| 2026-05-19 | Cober TimothySVP & Chief Accounting Officer | Shares withheld for tax F | −346 | 36.94 | 40,966 | Form 4 |
| 2026-04-17 | Ribar BrandonDirector, President & CEO | Grant or award A | +23,023 | – | 306,898 | Form 4 |
| 2026-04-17 | Detz KevinEVP & Chief Financial Officer | Grant or award A | +12,723 | – | 188,375 | Form 4 |
| 2026-04-17 | Bailey TabithaSVP & Chief Legal Officer | Grant or award A | +4,847 | – | 19,760 | Form 4 |
| 2026-04-17 | Levy MaxSVP & Chief Investment Officer | Grant or award A | +8,482 | – | 103,487 | Form 4 |
| 2026-04-17 | Cober TimothySVP & Chief Accounting Officer | Grant or award A | +3,635 | – | 41,312 | Form 4 |
| 2026-04-05 | Ribar BrandonDirector, President & CEO | Shares withheld for tax F | −7,010 | 32.18 | 283,875 | Form 4 |
| 2026-04-05 | Detz KevinEVP & Chief Financial Officer | Shares withheld for tax F | −4,461 | 32.18 | 175,652 | Form 4 |
| 2026-04-05 | Cober TimothySVP & Chief Accounting Officer | Shares withheld for tax F | −593 | 32.18 | 37,677 | Form 4 |
| 2026-03-11 | Simanovsky MichaelDirector, 10% owner | Grant or award A | +1,592,406 | 26.74 | 3,199,998 | Form 4/A |
| 2026-03-11 | Simanovsky MichaelDirector, 10% owner | Grant or award A | +87,530 | 26.74 | 5,353,689 | Form 4/A |
| 2026-03-11 | Simanovsky MichaelDirector, 10% owner | Grant or award A | +224,829 | 26.74 | 224,829 | Form 4/A |
| 2026-03-11 | Simanovsky MichaelDirector, 10% owner | Grant or award A | +1,834,951 | 26.74 | 1,834,951 | Form 4/A |
| 2026-03-11 | Simanovsky MichaelDirector, 10% owner | Option exercise M | +1,504,134 | 32.00 | 6,857,823 | Form 4/A |
| 2026-03-11 | Simanovsky MichaelDirector, 10% owner | Option exercise M | +97,371 | 32.00 | 807,115 | Form 4/A |
| 2026-03-09 | Ribar BrandonDirector, President & CEO | Returned to the company D | −14,353 | – | 297,357 | Form 4 |
| 2026-03-09 | Ribar BrandonDirector, President & CEO | Shares withheld for tax F | −6,472 | 36.64 | 290,885 | Form 4 |
| 2026-03-09 | Detz KevinEVP & Chief Financial Officer | Returned to the company D | −9,134 | – | 183,030 | Form 4 |
| 2026-03-09 | Detz KevinEVP & Chief Financial Officer | Shares withheld for tax F | −2,917 | 36.64 | 180,113 | Form 4 |
| 2026-03-09 | Cober TimothySVP & Chief Accounting Officer | Returned to the company D | −1,957 | – | 38,817 | Form 4 |
| 2026-03-09 | Cober TimothySVP & Chief Accounting Officer | Shares withheld for tax F | −547 | 36.64 | 38,270 | Form 4 |
| 2025-12-09 | Bailey TabithaSVP & Chief Legal Officer | Shares withheld for tax F | −402 | 30.43 | 14,913 | Form 4 |
| 2025-09-05 | Ribar BrandonDirector, President & CEO | Shares withheld for tax F | −809 | 25.80 | 326,367 | Form 4 |
| 2025-07-21 | Cober TimothyVP & Chief Accounting Officer | Shares withheld for tax F | −187 | 24.83 | 40,774 | Form 4 |
| 2025-06-10 | Johnson David WilliamDirector | Grant or award A | +2,985 | – | 11,608 | Form 4 |
| 2025-06-10 | Harris Benjamin PDirector | Grant or award A | +2,985 | – | 11,682 | Form 4 |
| 2025-06-10 | Donohue LillyDirector | Grant or award A | +2,985 | – | 5,695 | Form 4 |
| 2025-06-10 | Krueger Jill MDirector | Grant or award A | +2,985 | – | 18,742 | Form 4 |
| 2025-06-10 | Zibel Elliot RDirector | Grant or award A | +2,985 | – | 11,608 | Form 4 |
| 2025-06-10 | Beren NoahDirector | Grant or award A | +2,985 | – | 25,171 | Form 4 |
| 2025-06-10 | Lieberman ShmuelDirector | Grant or award A | +2,985 | – | 12,608 | Form 4 |
| 2025-05-30 | Levy MaxSee Remarks | Shares withheld for tax F | −1,687 | 24.40 | 95,005 | Form 4 |
| 2025-05-19 | Levy MaxSee Remarks | Grant or award A | +11,692 | – | 96,692 | Form 4 |
| 2025-05-19 | Bailey TabithaSVP & Chief Legal Officer | Grant or award A | +5,315 | – | 15,315 | Form 4 |
| 2025-05-19 | Cober TimothyVP & Chief Accounting Officer | Grant or award A | +4,252 | – | 40,961 | Form 4 |
| 2025-05-19 | Ribar BrandonDirector, President & CEO | Grant or award A | +23,384 | – | 323,176 | Form 4 |
| 2025-05-19 | Detz KevinEVP & Chief Financial Officer | Grant or award A | +14,881 | – | 192,164 | Form 4 |
| 2025-05-12 | Detz KevinEVP & Chief Financial Officer | Shares withheld for tax F | −655 | 24.70 | 177,283 | Form 4 |
| 2025-04-05 | Detz KevinEVP & Chief Financial Officer | Shares withheld for tax F | −2,678 | 21.74 | 177,938 | Form 4 |
| 2025-04-05 | Karicher MichaelChief People Officer | Shares withheld for tax F | −523 | 21.74 | 46,442 | Form 4 |
| 2025-04-05 | Ribar BrandonDirector, President & CEO | Shares withheld for tax F | −4,853 | 21.74 | 299,792 | Form 4 |
| 2025-04-05 | Cober TimothyVP & Chief Accounting Officer | Shares withheld for tax F | −570 | 21.74 | 36,709 | Form 4 |
| 2025-03-12 | Ribar BrandonDirector, President & CEO | Returned to the company D | −14,657 | – | 311,710 | Form 4 |
| 2025-03-12 | Detz KevinEVP & Chief Financial Officer | Returned to the company D | −12,092 | – | 180,616 | Form 4 |
| 2025-03-12 | Ribar BrandonDirector, President & CEO | Returned to the company D | −10,824 | – | 304,645 | Form 4 |
| 2025-03-12 | Cober TimothyVP & Chief Accounting Officer | Returned to the company D | −3,512 | – | 37,279 | Form 4 |
| 2025-01-17 | Fryar MichaelSVP-Chief Revenue Officer | Shares withheld for tax F | −2,247 | 22.36 | 85,266 | Form 4 |
| 2025-01-17 | Fryar MichaelSVP-Chief Revenue Officer | Returned to the company D | −74,060 | – | 11,206 | Form 4 |
| 2024-12-31 | Brickman David RSVP Gen. Counsel & Secretary | Shares withheld for tax F | −1,671 | 22.74 | 114,298 | Form 4 |
| 2024-12-31 | Brickman David RSVP Gen. Counsel & Secretary | Returned to the company D | −76,873 | – | 37,425 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.