Simply Good Foods Co (SMPL) · Insider trading
What Simply Good Foods's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$1.41M
4 insiders, 4 trades
Sold, 12 months
$114,075
1 insider, 0% under a plan
Net, 12 months
+$1.29M
bought less sold
Latest filing
2026-07-24
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Scalzo JosephDirector | – | $14.94M | 5 | 2024-11-12 | 141,439 |
| Ratzan Brian K.Director | – | $5.50M | 4 | 2024-11-14 | 2,049,387 |
| Kraft Timothy RichardChf Legal & Corp. Affairs Of. | – | $3.66M | 2 | 2024-11-18 | 40,068 |
| Kilts James MDirector | $991,200 | – | 1 | 2026-04-23 | 172,854 |
| Matthews Timothy AllenVP, Controller and CAO | – | $312,750 | 2 | 2025-11-11 | 18,065 |
| Tanner Geoff EDirector, President and CEO | $200,316 | – | 1 | 2025-07-23 | 98,190 |
| Bealer Christopher JChief Financial Officer | $199,019 | – | 1 | 2025-11-06 | 32,966 |
| Heflin Stuart E. Jr.SVP & General Manager, Quest | – | $186,250 | 1 | 2025-04-11 | 12,839 |
| Daley Clayton C JrDirector | $117,800 | – | 1 | 2026-05-14 | 111,743 |
| Clawson Michael LChief Commercial Officer | $100,000 | – | 1 | 2025-11-17 | 37,620 |
| Montgomery Robert G.Director | – | $91,025 | 1 | 2024-11-11 | 54,065 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-05-14 | Daley Clayton C JrDirector | Buy | 10,000 | 11.78 | $117,800 | 111,743 | Form 4 |
| 2026-04-23 | Kilts James MDirector | Buy | 80,000 | 12.39 | $991,200 | 172,854 | Form 4 |
| 2025-11-17 | Clawson Michael LChief Commercial Officer | Buy | 5,000 | 20.00 | $100,000 | 37,620 | Form 4 |
| 2025-11-11 | Matthews Timothy AllenVP, Controller and CAO | Sale | 5,859 | 19.47 | $114,075 | 18,065 | Form 4 |
| 2025-11-06 | Bealer Christopher JChief Financial Officer | Buy | 9,946 | 20.01 | $199,019 | 32,966 | Form 4 |
| 2025-07-23 | Tanner Geoff EDirector, President and CEO | Buy | 6,050 | 33.11 | $200,316 | 98,190 | Form 4 |
| 2025-04-11 | Heflin Stuart E. Jr.SVP & General Manager, Quest | Sale | 5,000 | 37.25 | $186,250 | 12,839 | Form 4 |
| 2024-11-18 | Kraft Timothy RichardChf Legal & Corp. Affairs Of. | Sale | 76,761 | 37.60 | $2.89M | 40,068 | Form 4 |
| 2024-11-14 | Matthews Timothy AllenVP, Controller and CAO | Sale | 5,325 | 37.31 | $198,676 | 17,063 | Form 4 |
| 2024-11-14 | Ratzan Brian K.Director | Sale | 50,000 | 37.38 | $1.87M | 2,049,387 | Form 4 |
| 2024-11-12 | Scalzo JosephDirector | Sale | 147,200 | 36.86 | $5.43M | 141,439 | Form 4 |
| 2024-11-11 | Montgomery Robert G.Director | Sale | 2,500 | 36.41 | $91,025 | 54,065 | Form 4 |
| 2024-11-11 | Ratzan Brian K.Director | Sale | 66,483 | 36.28 | $2.41M | 2,099,387 | Form 4 |
| 2024-11-11 | Kraft Timothy RichardChief Legal Officer, Secretary | Sale | 21,209 | 36.50 | $774,128 | 40,068 | Form 4 |
| 2024-11-08 | Scalzo JosephDirector | Sale | 2,374 | 36.23 | $86,010 | 136,830 | Form 4 |
| 2024-11-08 | Ratzan Brian K.Director | Sale | 12,714 | 36.25 | $460,882 | 2,165,870 | Form 4 |
| 2024-11-07 | Scalzo JosephDirector | Sale | 13,088 | 35.87 | $469,467 | 139,204 | Form 4 |
| 2024-11-07 | Scalzo JosephDirector | Sale | 225,912 | 35.67 | $8.06M | 139,204 | Form 4 |
| 2024-11-06 | Scalzo JosephDirector | Sale | 25,000 | 35.99 | $899,750 | 139,204 | Form 4 |
| 2024-11-06 | Ratzan Brian K.Director | Sale | 20,803 | 36.32 | $755,565 | 2,178,584 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
45 × grant or award19 × shares withheld for tax6 × option exercise5 × gift
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-07-22 | Kraft Timothy RichardChf Administrative Officer | Grant or award A | +88,081 | – | 147,781 | Form 4 |
| 2026-07-22 | Bealer Christopher JChief Financial Officer | Grant or award A | +73,361 | – | 132,962 | Form 4 |
| 2026-05-12 | West David JDirector | Gift G | −261,000 | – | 1,746,800 | Form 4 |
| 2026-05-12 | West David JDirector | Gift G | −87,000 | – | 1,659,800 | Form 4 |
| 2026-04-16 | Bealer Christopher JChief Financial Officer | Shares withheld for tax F | −2,361 | 11.61 | 59,601 | Form 4 |
| 2026-03-04 | Held Amy CSVP and CHRO | Shares withheld for tax F | −1,891 | 16.38 | 37,810 | Form 4 |
| 2026-01-28 | Kilts James MDirector | Grant or award A | +6,500 | – | 92,854 | Form 4 |
| 2026-01-28 | Goolsby Michelle PDirector | Grant or award A | +6,500 | – | 40,713 | Form 4 |
| 2026-01-28 | West David JDirector | Grant or award A | +6,500 | – | 2,007,800 | Form 4 |
| 2026-01-28 | Daley Clayton C JrDirector | Grant or award A | +6,500 | – | 101,743 | Form 4 |
| 2026-01-28 | White James DDirector | Grant or award A | +6,500 | – | 29,076 | Form 4 |
| 2026-01-28 | Schena Joseph JDirector | Grant or award A | +6,500 | – | 24,957 | Form 4 |
| 2026-01-28 | Montgomery Robert G.Director | Grant or award A | +6,500 | – | 62,287 | Form 4 |
| 2026-01-28 | Ratzan Brian K.Director | Grant or award A | +6,500 | – | 2,057,609 | Form 4 |
| 2026-01-28 | Ritterbush David WDirector | Grant or award A | +6,500 | – | 26,600 | Form 4 |
| 2026-01-28 | Mally RomithaDirector | Grant or award A | +6,500 | – | 10,437 | Form 4 |
| 2025-11-08 | Kraft Timothy RichardChf Legal & Corp. Dev. Of. | Grant or award A | +20,090 | – | 58,260 | Form 4 |
| 2025-11-08 | Kraft Timothy RichardChf Legal & Corp. Dev. Of. | Grant or award A | +3,334 | – | 61,594 | Form 4 |
| 2025-11-08 | Kraft Timothy RichardChf Legal & Corp. Dev. Of. | Shares withheld for tax F | −1,894 | 19.99 | 59,700 | Form 4 |
| 2025-11-08 | Matthews Timothy AllenVP, Controller and CAO | Grant or award A | +3,656 | – | 23,351 | Form 4 |
| 2025-11-08 | Matthews Timothy AllenVP, Controller and CAO | Grant or award A | +1,025 | – | 24,376 | Form 4 |
| 2025-11-08 | Matthews Timothy AllenVP, Controller and CAO | Shares withheld for tax F | −452 | 19.99 | 23,924 | Form 4 |
| 2025-11-08 | Held Amy CSVP and CHRO | Grant or award A | +14,277 | – | 40,854 | Form 4 |
| 2025-11-08 | Held Amy CSVP and CHRO | Shares withheld for tax F | −1,153 | 19.99 | 39,701 | Form 4 |
| 2025-11-08 | Tanner Geoff EDirector, President and CEO | Grant or award A | +62,405 | – | 160,595 | Form 4 |
| 2025-11-08 | Tanner Geoff EDirector, President and CEO | Shares withheld for tax F | −6,235 | 19.99 | 154,360 | Form 4 |
| 2025-11-08 | Heflin Stuart E. Jr.SVP & General Manager, Quest | Grant or award A | +1,472 | – | 13,983 | Form 4 |
| 2025-11-08 | Heflin Stuart E. Jr.SVP & General Manager, Quest | Shares withheld for tax F | −1,073 | 19.99 | 12,910 | Form 4 |
| 2025-11-08 | Thomas RyanSVP and GM Atkins marketing | Grant or award A | +12,859 | – | 20,639 | Form 4 |
| 2025-11-08 | Thomas RyanSVP and GM Atkins marketing | Shares withheld for tax F | −780 | 19.99 | 19,859 | Form 4 |
| 2025-11-08 | Bealer Christopher JChief Financial Officer | Grant or award A | +28,996 | – | 61,962 | Form 4 |
| 2025-09-06 | Kilts James MDirector | Grant or award A | +1,722 | – | 86,354 | Form 4 |
| 2025-09-06 | Goolsby Michelle PDirector | Grant or award A | +1,722 | – | 34,213 | Form 4 |
| 2025-09-06 | West David JDirector | Grant or award A | +1,722 | – | 2,001,300 | Form 4 |
| 2025-09-06 | Daley Clayton C JrDirector | Grant or award A | +1,722 | – | 95,243 | Form 4 |
| 2025-09-06 | White James DDirector | Grant or award A | +1,722 | – | 22,576 | Form 4 |
| 2025-09-06 | Schena Joseph JDirector | Grant or award A | +1,722 | – | 18,457 | Form 4 |
| 2025-09-06 | Montgomery Robert G.Director | Grant or award A | +1,722 | – | 55,787 | Form 4 |
| 2025-09-06 | Ratzan Brian K.Director | Grant or award A | +1,722 | – | 2,051,109 | Form 4 |
| 2025-09-06 | Ritterbush David WDirector | Grant or award A | +1,722 | – | 20,100 | Form 4 |
| 2025-09-06 | Mally RomithaDirector | Grant or award A | +1,722 | – | 3,937 | Form 4 |
| 2025-07-01 | Olivieri Mark A. Jr.SVP and GM OWYN | Shares withheld for tax F | −2,519 | 32.43 | 22,296 | Form 4 |
| 2025-05-01 | Heflin Stuart E. Jr.SVP & General Manager, Quest | Shares withheld for tax F | −328 | 35.96 | 12,511 | Form 4 |
| 2025-04-10 | Tanner Geoff EDirector, President and CEO | Shares withheld for tax F | −1,916 | 36.27 | 92,140 | Form 4 |
| 2025-03-04 | Held Amy CSVP and CHRO | Shares withheld for tax F | −2,132 | 36.51 | 26,577 | Form 4 |
| 2025-02-01 | Matthews Timothy AllenVP, Controller and CAO | Grant or award A | +2,632 | – | 19,695 | Form 4 |
| 2025-01-27 | Mally RomithaDirector | Grant or award A | +2,215 | – | 2,215 | Form 4 |
| 2025-01-18 | Kraft Timothy RichardChf Legal & Corp. Affairs Of. | Shares withheld for tax F | −1,898 | 33.87 | 38,170 | Form 4 |
| 2024-11-18 | Kraft Timothy RichardChf Legal & Corp. Affairs Of. | Option exercise M | +49,854 | 16.75 | 89,922 | Form 4 |
| 2024-11-18 | Kraft Timothy RichardChf Legal & Corp. Affairs Of. | Option exercise M | +26,907 | 19.89 | 116,829 | Form 4 |
| 2024-11-12 | Scalzo JosephDirector | Option exercise M | +147,200 | 12.00 | 288,639 | Form 4 |
| 2024-11-08 | Matthews Timothy AllenVP, Controller and CAO | Grant or award A | +2,023 | – | 24,989 | Form 4 |
| 2024-11-08 | Matthews Timothy AllenVP, Controller and CAO | Shares withheld for tax F | −2,844 | 36.23 | 22,145 | Form 4 |
| 2024-11-08 | Matthews Timothy AllenVP, Controller and CAO | Grant or award A | +243 | – | 22,388 | Form 4 |
| 2024-11-08 | Thomas RyanSVP and GM Atkins marketing | Grant or award A | +4,233 | – | 8,155 | Form 4 |
| 2024-11-08 | Thomas RyanSVP and GM Atkins marketing | Shares withheld for tax F | −375 | 36.23 | 7,780 | Form 4 |
| 2024-11-08 | Mara ShaunChief Financial Officer | Grant or award A | +11,436 | – | 65,430 | Form 4 |
| 2024-11-08 | Mara ShaunChief Financial Officer | Shares withheld for tax F | −4,916 | 36.23 | 60,514 | Form 4 |
| 2024-11-08 | Mara ShaunChief Financial Officer | Grant or award A | +487 | – | 61,001 | Form 4 |
| 2024-11-08 | Heflin Stuart E. Jr.SVP & General Manager, Quest | Grant or award A | +4,134 | – | 23,453 | Form 4 |
| 2024-11-08 | Heflin Stuart E. Jr.SVP & General Manager, Quest | Shares withheld for tax F | −5,614 | 36.23 | 17,839 | Form 4 |
| 2024-11-08 | Held Amy CSVP and CHRO | Grant or award A | +8,064 | – | 28,709 | Form 4 |
| 2024-11-08 | Scalzo JosephDirector | Grant or award A | +4,609 | – | 141,439 | Form 4 |
| 2024-11-08 | Olivieri Mark A. Jr.SVP and GM OWYN | Grant or award A | +3,848 | – | 24,815 | Form 4 |
| 2024-11-08 | Tanner Geoff EDirector, President and CEO | Grant or award A | +35,190 | – | 96,919 | Form 4 |
| 2024-11-08 | Tanner Geoff EDirector, President and CEO | Shares withheld for tax F | −2,863 | 36.23 | 94,056 | Form 4 |
| 2024-11-08 | Kraft Timothy RichardChief Legal Officer, Secretary | Grant or award A | +10,117 | – | 61,645 | Form 4 |
| 2024-11-08 | Kraft Timothy RichardChief Legal Officer, Secretary | Shares withheld for tax F | −1,167 | 36.23 | 60,478 | Form 4 |
| 2024-11-08 | Kraft Timothy RichardChief Legal Officer, Secretary | Grant or award A | +799 | – | 61,277 | Form 4 |
| 2024-11-07 | Ghez NomiDirector | Gift G | −6,985 | – | 151,886 | Form 4 |
| 2024-11-07 | West David JDirector | Gift G | −730,000 | – | 2,019,578 | Form 4 |
| 2024-11-07 | West David JDirector | Gift G | −20,000 | – | 1,999,578 | Form 4 |
| 2024-11-07 | Scalzo JosephDirector | Option exercise M | +13,088 | 12.00 | 152,292 | Form 4 |
| 2024-11-07 | Scalzo JosephDirector | Option exercise M | +225,912 | 12.00 | 365,116 | Form 4 |
| 2024-11-06 | Scalzo JosephDirector | Option exercise M | +25,000 | 12.00 | 164,204 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.