Sweetgreen, Inc. (SG) · Insider trading
What Sweetgreen's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$4.51M
3 insiders, 34 trades
Sold, 12 months
$385,942
2 insiders, 0% under a plan
Net, 12 months
+$4.12M
bought less sold
Latest filing
2026-08-18
filings read to 2026-10-20
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | $999,688 | $14.47M | 20 | 2025-11-12 | – |
| Ru NathanielDirector | – | $14.49M | 19 | 2025-03-17 | 1,785,099 |
| Jammet NicolasDirector, Chief Concept Officer | $125,088 | $14.36M | 22 | 2026-03-05 | – |
| Reback MitchCHIEF FINANCIAL OFFICER | – | $4.47M | 26 | 2025-08-18 | 322,891 |
| Goldman Sachs & Co. LLC10% owner | $3.38M | – | 30 | 2026-04-07 | – |
| Singer Bradley eDirector | – | $1.92M | 2 | 2024-11-20 | 139,052 |
| Moon Youngme EDirector | – | $1.42M | 2 | 2024-11-13 | 43,191 |
| Blumenthal Neil HarrisDirector | – | $1.06M | 3 | 2024-11-26 | 85,417 |
| Bornstein JulieDirector | – | $366,533 | 3 | 2024-11-27 | 34,201 |
| Gemperle AdrienneCHIEF PEOPLE OFFICER | – | $360,153 | 6 | 2024-11-19 | 106,913 |
| Cochran Jason MilesChief Operating Officer | – | $270,171 | 3 | 2026-08-17 | 207,076 |
| Burrows CliffordDirector | $251,712 | – | 1 | 2025-05-23 | – |
| Ayele WouletaCHIEF TECHNOLOGY OFFICER | – | $148,015 | 1 | 2024-11-18 | 140,302 |
| Williams RossannCHIEF OPERATING OFFICER | – | $118,453 | 1 | 2025-03-17 | 95,516 |
| McConnell JamieChief Financial Officer | – | $115,771 | 3 | 2026-08-17 | 210,489 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-08-17 | McConnell JamieChief Financial Officer | Sale | 15,033 | 6.21 | $93,355 | 210,489 | Form 4 |
| 2026-08-17 | Cochran Jason MilesChief Operating Officer | Sale | 4,809 | 6.21 | $29,864 | 207,076 | Form 4 |
| 2026-05-18 | McConnell JamieChief Financial Officer | Sale | 1,401 | 8.00 | $11,208 | 225,522 | Form 4/A |
| 2026-05-18 | Cochran Jason MilesChief Operating Officer | Sale | 15,038 | 7.99 | $120,154 | 211,885 | Form 4/A |
| 2026-05-18 | McConnell JamieChief Financial Officer | Sale | 1,401 | 8.00 | $11,208 | 225,522 | Form 4 |
| 2026-05-18 | Cochran Jason MilesChief Operating Officer | Sale | 15,038 | 7.99 | $120,154 | 211,885 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 566,000 | 5.69 | $3.22M | 11,871,702 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 11,243 | 5.69 | $63,973 | 11,882,945 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 2,063 | 5.66 | $11,677 | 11,885,008 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 1,603 | 5.66 | $9,073 | 11,886,611 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 1,502 | 5.65 | $8,486 | 11,888,113 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 1,496 | 5.69 | $8,512 | 11,889,609 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 1,233 | 5.66 | $6,979 | 11,890,842 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 1,020 | 5.69 | $5,804 | 11,891,862 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 951 | 5.66 | $5,383 | 11,892,813 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 901 | 5.66 | $5,100 | 11,893,714 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 901 | 5.66 | $5,100 | 11,894,615 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 721 | 5.66 | $4,081 | 11,895,336 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 600 | 5.65 | $3,390 | 11,895,936 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 375 | 5.69 | $2,134 | 11,896,311 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 366 | 5.69 | $2,083 | 11,896,677 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 341 | 5.69 | $1,940 | 11,897,018 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 300 | 5.67 | $1,701 | 11,897,318 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 295 | 5.69 | $1,679 | 11,897,613 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 290 | 5.69 | $1,650 | 11,897,903 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 288 | 5.72 | $1,647 | 11,898,191 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 272 | 5.65 | $1,537 | 11,898,463 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 260 | 5.63 | $1,464 | 11,898,723 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 221 | 5.65 | $1,249 | 11,898,944 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 201 | 5.67 | $1,140 | 11,899,145 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 200 | 5.66 | $1,132 | 11,899,345 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 200 | 5.67 | $1,134 | 11,899,545 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 196 | 5.61 | $1,100 | 11,899,741 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 188 | 5.61 | $1,055 | 11,899,929 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 166 | 5.69 | $945 | 11,900,095 | Form 4 |
| 2026-04-07 | Goldman Sachs & Co. LLC10% ownerwith Goldman Sachs Group Inc | Buyindirect | 160 | 5.70 | $912 | 11,900,255 | Form 4 |
| 2026-03-05 | Jammet NicolasDirector, Chief Concept Officer | Buyindirect | 4,428 | 5.71 | $25,284 | 22,543 | Form 4 |
| 2025-11-12 | Jammet NicolasDirector, Chief Concept Officer | Buyindirect | 9,140 | 5.45 | $49,813 | 9,140 | Form 4 |
| 2025-11-12 | Jammet NicolasDirector, Chief Concept Officer | Buyindirect | 8,975 | 5.57 | $49,991 | 18,115 | Form 4 |
| 2025-11-12 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Buyindirect | 179,800 | 5.56 | $999,688 | 179,800 | Form 4 |
102 more
| 2025-08-18 | Reback MitchCHIEF FINANCIAL OFFICER | Sale | 11,530 | 9.19 | $105,961 | 322,891 | Form 4 |
| 2025-05-23 | Burrows CliffordDirector | Buyindirect | 19,200 | 13.11 | $251,712 | 19,200 | Form 4 |
| 2025-05-16 | Reback MitchCHIEF FINANCIAL OFFICER | Sale | 10,088 | 15.23 | $153,640 | 334,421 | Form 4 |
| 2025-04-15 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplan | 4,000 | 21.07 | $84,280 | 344,509 | Form 4 |
| 2025-03-17 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplan | 4,109 | 23.80 | $97,794 | 350,023 | Form 4 |
| 2025-03-17 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplan | 4,000 | 23.88 | $95,520 | 350,023 | Form 4 |
| 2025-03-17 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Sale | 5,717 | 23.80 | $136,065 | 1,810,263 | Form 4 |
| 2025-03-17 | Williams RossannCHIEF OPERATING OFFICER | Sale | 4,977 | 23.80 | $118,453 | 95,516 | Form 4 |
| 2025-03-17 | Jammet NicolasDirector, Chief Concept Officer | Sale | 2,123 | 23.80 | $50,527 | 1,763,203 | Form 4 |
| 2025-03-17 | Ru NathanielDirector | Sale | 2,123 | 23.80 | $50,527 | 1,785,099 | Form 4 |
| 2025-03-10 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 7,400 | 25.05 | $185,370 | 0 | Form 4 |
| 2025-03-10 | Ru NathanielDirector | Saleplanindirect | 7,400 | 25.05 | $185,370 | 0 | Form 4 |
| 2025-03-10 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 7,400 | 25.05 | $185,370 | 0 | Form 4 |
| 2025-02-18 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplan | 3,600 | 25.00 | $90,000 | 351,381 | Form 4 |
| 2025-02-18 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplan | 200 | 25.73 | $5,146 | 351,181 | Form 4 |
| 2025-02-18 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplan | 200 | 26.96 | $5,392 | 350,981 | Form 4 |
| 2025-02-18 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplan | 6,926 | 27.18 | $188,249 | 344,055 | Form 4 |
| 2025-01-15 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplan | 6,400 | 32.92 | $210,688 | 352,581 | Form 4 |
| 2025-01-15 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplan | 1,600 | 33.99 | $54,384 | 350,981 | Form 4 |
| 2024-12-13 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Sale | 170,199 | 37.73 | $6.42M | 1,760,029 | Form 4 |
| 2024-12-13 | Ru NathanielDirector, Chief Brand Officer | Sale | 170,199 | 37.73 | $6.42M | 1,781,930 | Form 4 |
| 2024-12-13 | Jammet NicolasDirector, Chief Concept Officer | Sale | 170,199 | 37.73 | $6.42M | 1,760,034 | Form 4 |
| 2024-12-09 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplanindirect | 21,430 | 37.31 | $799,553 | 58,471 | Form 4 |
| 2024-12-09 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplanindirect | 10,370 | 37.85 | $392,504 | 48,101 | Form 4 |
| 2024-12-09 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplanindirect | 2,200 | 39.42 | $86,724 | 45,901 | Form 4 |
| 2024-12-09 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplanindirect | 1,500 | 40.22 | $60,330 | 44,401 | Form 4 |
| 2024-12-09 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplanindirect | 500 | 41.22 | $20,610 | 43,901 | Form 4 |
| 2024-12-09 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplanindirect | 19,967 | 37.28 | $744,370 | 59,934 | Form 4 |
| 2024-12-09 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplanindirect | 11,833 | 37.83 | $447,642 | 48,101 | Form 4 |
| 2024-12-09 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplanindirect | 2,200 | 39.42 | $86,724 | 45,901 | Form 4 |
| 2024-12-09 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplanindirect | 1,500 | 40.24 | $60,360 | 44,401 | Form 4 |
| 2024-12-09 | Reback MitchCHIEF FINANCIAL OFFICER | Saleplanindirect | 500 | 41.22 | $20,610 | 43,901 | Form 4 |
| 2024-12-09 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 19,719 | 37.22 | $733,941 | 30,704 | Form 4 |
| 2024-12-09 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 8,136 | 37.89 | $308,273 | 22,568 | Form 4 |
| 2024-12-09 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 2,467 | 39.28 | $96,904 | 20,101 | Form 4 |
| 2024-12-09 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 14,205 | 40.26 | $571,893 | 5,896 | Form 4 |
| 2024-12-09 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 4,017 | 41.09 | $165,059 | 1,879 | Form 4 |
| 2024-12-09 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 1,879 | 42.14 | $79,181 | 0 | Form 4 |
| 2024-12-09 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 19,360 | 37.21 | $720,386 | 34,358 | Form 4 |
| 2024-12-09 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 11,840 | 37.87 | $448,381 | 22,518 | Form 4 |
| 2024-12-09 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 1,800 | 39.25 | $70,650 | 20,718 | Form 4 |
| 2024-12-09 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 15,018 | 40.21 | $603,874 | 5,700 | Form 4 |
| 2024-12-09 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 4,400 | 41.10 | $180,840 | 1,300 | Form 4 |
| 2024-12-09 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 1,300 | 42.03 | $54,639 | 0 | Form 4 |
| 2024-12-09 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 23,969 | 37.24 | $892,606 | 27,159 | Form 4 |
| 2024-12-09 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 7,109 | 37.91 | $269,502 | 20,050 | Form 4 |
| 2024-12-09 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 2,729 | 39.52 | $107,850 | 17,321 | Form 4 |
| 2024-12-09 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 13,233 | 40.32 | $533,555 | 4,088 | Form 4 |
| 2024-12-09 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 3,588 | 41.46 | $148,758 | 500 | Form 4 |
| 2024-12-09 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 500 | 42.39 | $21,195 | 0 | Form 4 |
| 2024-12-05 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 30,568 | 40.11 | $1.23M | 3,144 | Form 4 |
| 2024-12-05 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 3,144 | 40.60 | $127,646 | 0 | Form 4 |
| 2024-12-05 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 31,152 | 40.12 | $1.25M | 2,292 | Form 4 |
| 2024-12-05 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 2,292 | 40.64 | $93,147 | 0 | Form 4 |
| 2024-12-05 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 30,423 | 40.09 | $1.22M | 3,175 | Form 4 |
| 2024-12-05 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 3,175 | 40.58 | $128,842 | 0 | Form 4 |
| 2024-12-03 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplan | 37,805 | 38.53 | $1.46M | 1,934,228 | Form 4 |
| 2024-12-03 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplan | 4,000 | 39.37 | $157,480 | 1,930,228 | Form 4 |
| 2024-12-03 | Ru NathanielDirector, Chief Brand Officer | Saleplan | 37,518 | 38.55 | $1.45M | 1,956,715 | Form 4 |
| 2024-12-03 | Ru NathanielDirector, Chief Brand Officer | Saleplan | 4,586 | 39.41 | $180,734 | 1,952,129 | Form 4 |
| 2024-12-03 | Jammet NicolasDirector, Chief Concept Officer | Saleplan | 35,390 | 38.55 | $1.36M | 1,936,842 | Form 4 |
| 2024-12-03 | Jammet NicolasDirector, Chief Concept Officer | Saleplan | 6,609 | 39.39 | $260,329 | 1,930,233 | Form 4 |
| 2024-11-27 | Bornstein JulieDirector | Saleplan | 2,900 | 41.86 | $121,394 | 34,201 | Form 4 |
| 2024-11-27 | Bornstein JulieDirector | Saleplan | 1,564 | 42.57 | $66,579 | 32,637 | Form 4 |
| 2024-11-26 | Blumenthal Neil HarrisDirector | Sale | 5,000 | 43.44 | $217,200 | 85,417 | Form 4 |
| 2024-11-25 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 11,558 | 45.00 | $520,110 | 0 | Form 4 |
| 2024-11-25 | Ru NathanielDirector, Chief Brand Officer | Saleplan | 14,446 | 45.00 | $650,070 | 1,952,129 | Form 4 |
| 2024-11-25 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 11,642 | 45.00 | $523,890 | 0 | Form 4 |
| 2024-11-25 | Jammet NicolasDirector, Chief Concept Officer | Saleplan | 14,551 | 45.00 | $654,795 | 1,930,233 | Form 4 |
| 2024-11-25 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 11,796 | 45.00 | $530,820 | 0 | Form 4 |
| 2024-11-25 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplan | 14,745 | 45.00 | $663,525 | 1,930,228 | Form 4 |
| 2024-11-21 | Bornstein JulieDirector | Sale | 4,464 | 40.00 | $178,560 | 37,101 | Form 4 |
| 2024-11-20 | Blumenthal Neil HarrisDirector | Sale | 15,337 | 37.70 | $578,205 | 97,300 | Form 4 |
| 2024-11-20 | Blumenthal Neil HarrisDirector | Sale | 6,883 | 38.36 | $264,032 | 90,417 | Form 4 |
| 2024-11-20 | Singer Bradley eDirector | Sale | 42,730 | 38.09 | $1.63M | 139,052 | Form 4 |
| 2024-11-19 | Reback MitchCHIEF FINANCIAL OFFICER | Sale | 1,569 | 35.11 | $55,088 | 358,608 | Form 4 |
| 2024-11-19 | Reback MitchCHIEF FINANCIAL OFFICER | Sale | 2,987 | 36.25 | $108,279 | 355,621 | Form 4 |
| 2024-11-19 | Reback MitchCHIEF FINANCIAL OFFICER | Sale | 4,501 | 37.37 | $168,202 | 351,120 | Form 4 |
| 2024-11-19 | Reback MitchCHIEF FINANCIAL OFFICER | Sale | 89 | 37.84 | $3,368 | 351,031 | Form 4 |
| 2024-11-19 | Gemperle AdrienneCHIEF PEOPLE OFFICER | Saleplan | 400 | 33.96 | $13,584 | 106,913 | Form 4 |
| 2024-11-19 | Gemperle AdrienneCHIEF PEOPLE OFFICER | Saleplan | 854 | 35.10 | $29,975 | 106,059 | Form 4 |
| 2024-11-19 | Gemperle AdrienneCHIEF PEOPLE OFFICER | Saleplan | 1,326 | 36.30 | $48,134 | 104,733 | Form 4 |
| 2024-11-19 | Gemperle AdrienneCHIEF PEOPLE OFFICER | Saleplan | 1,881 | 37.42 | $70,387 | 102,852 | Form 4 |
| 2024-11-19 | Gemperle AdrienneCHIEF PEOPLE OFFICER | Saleplan | 400 | 37.89 | $15,156 | 102,452 | Form 4 |
| 2024-11-18 | Ayele WouletaCHIEF TECHNOLOGY OFFICER | Sale | 4,347 | 34.05 | $148,015 | 140,302 | Form 4 |
| 2024-11-18 | Reback MitchCHIEF FINANCIAL OFFICER | Sale | 9,507 | 34.05 | $323,713 | 360,177 | Form 4 |
| 2024-11-18 | Gemperle AdrienneCHIEF PEOPLE OFFICER | Saleplan | 5,372 | 34.05 | $182,917 | 107,313 | Form 4 |
| 2024-11-13 | Singer Bradley eDirector | Sale | 7,270 | 39.70 | $288,619 | 181,782 | Form 4 |
| 2024-11-13 | Moon Youngme EDirector | Sale | 29,446 | 37.73 | $1.11M | 43,191 | Form 4 |
| 2024-11-13 | Moon Youngme EDirector | Sale | 8,054 | 38.21 | $307,743 | 35,137 | Form 4 |
| 2024-11-06 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 16,751 | 40.21 | $673,558 | 0 | Form 4 |
| 2024-11-06 | Ru NathanielDirector, Chief Brand Officer | Saleplan | 20,937 | 40.21 | $841,877 | 1,952,129 | Form 4 |
| 2024-11-06 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 16,751 | 40.04 | $670,710 | 0 | Form 4 |
| 2024-11-06 | Jammet NicolasDirector, Chief Concept Officer | Saleplan | 20,937 | 40.04 | $838,317 | 1,930,233 | Form 4 |
| 2024-11-06 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 16,750 | 40.03 | $670,502 | 0 | Form 4 |
| 2024-11-06 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplan | 20,937 | 40.03 | $838,108 | 1,930,228 | Form 4 |
| 2024-10-28 | Jammet NicolasDirector, Chief Concept Officer | Saleplanindirect | 1,009 | 40.01 | $40,370 | 0 | Form 4 |
| 2024-10-28 | Jammet NicolasDirector, Chief Concept Officer | Saleplan | 1,263 | 40.01 | $50,533 | 1,930,233 | Form 4 |
| 2024-10-28 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplanindirect | 1,010 | 40.01 | $40,410 | 0 | Form 4 |
| 2024-10-28 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Saleplan | 1,263 | 40.01 | $50,533 | 1,930,228 | Form 4 |
| 2024-10-28 | Ru NathanielDirector, Chief Brand Officer | Saleplanindirect | 1,009 | 40.01 | $40,370 | 0 | Form 4 |
| 2024-10-28 | Ru NathanielDirector, Chief Brand Officer | Saleplan | 1,263 | 40.01 | $50,533 | 1,952,129 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
24 × grant or award18 × option exercise18 × conversion9 × gift1 × shares withheld for tax
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-06-11 | Singer Bradley eDirector | Grant or award A | +24,115 | – | 176,922 | Form 4 |
| 2026-06-11 | Moran Montgomery FDirector | Grant or award A | +24,115 | – | 77,870 | Form 4 |
| 2026-06-11 | Burrows CliffordDirector | Grant or award A | +24,115 | – | 144,435 | Form 4 |
| 2026-06-11 | Bornstein JulieDirector | Grant or award A | +24,115 | – | 70,507 | Form 4 |
| 2026-06-11 | Ostroff DawnDirector | Grant or award A | +24,115 | – | 37,870 | Form 4 |
| 2026-06-11 | Blumenthal Neil HarrisDirector | Grant or award A | +24,115 | – | 123,287 | Form 4 |
| 2026-06-11 | Ru NathanielDirector | Grant or award A | +24,115 | – | 1,809,214 | Form 4 |
| 2026-03-15 | Jammet NicolasDirector, Chief Concept Officer | Grant or award A | +53,846 | – | 1,817,049 | Form 4 |
| 2026-03-15 | McConnell JamieChief Financial Officer | Grant or award A | +76,923 | – | 226,923 | Form 4 |
| 2026-03-15 | Cochran Jason MilesChief Operating Officer | Grant or award A | +76,923 | – | 226,923 | Form 4 |
| 2025-10-15 | McConnell JamieChief Financial Officer | Grant or award A | +150,000 | – | 150,000 | Form 4 |
| 2025-09-15 | Cochran Jason MilesChief Operating Officer | Grant or award A | +50,000 | – | 150,000 | Form 4 |
| 2025-09-05 | Reback MitchCHIEF FINANCIAL OFFICER | Gift G | −26,178 | – | 43,901 | Form 4 |
| 2025-09-05 | Reback MitchCHIEF FINANCIAL OFFICER | Gift G | +26,178 | – | 212,229 | Form 4 |
| 2025-09-05 | Reback MitchCHIEF FINANCIAL OFFICER | Gift G | −26,178 | – | 43,991 | Form 4 |
| 2025-09-05 | Reback MitchCHIEF FINANCIAL OFFICER | Gift G | +26,178 | – | 238,407 | Form 4 |
| 2025-09-05 | Reback MitchCHIEF FINANCIAL OFFICER | Gift G | −43,901 | – | 0 | Form 4 |
| 2025-09-05 | Reback MitchCHIEF FINANCIAL OFFICER | Gift G | +43,901 | – | 282,308 | Form 4 |
| 2025-09-05 | Reback MitchCHIEF FINANCIAL OFFICER | Gift G | −43,901 | – | 0 | Form 4 |
| 2025-09-05 | Reback MitchCHIEF FINANCIAL OFFICER | Gift G | +43,901 | – | 326,209 | Form 4 |
| 2025-06-12 | Burrows CliffordDirector | Grant or award A | +13,755 | – | 120,320 | Form 4 |
| 2025-06-12 | Singer Bradley eDirector | Grant or award A | +13,755 | – | 152,807 | Form 4 |
| 2025-06-12 | Blumenthal Neil HarrisDirector | Grant or award A | +13,755 | – | 99,172 | Form 4 |
| 2025-06-12 | Bornstein JulieDirector | Grant or award A | +13,755 | – | 46,392 | Form 4 |
| 2025-06-12 | Moran Montgomery FDirector | Grant or award A | +13,755 | – | 53,755 | Form 4 |
| 2025-06-12 | Ostroff DawnDirector | Grant or award A | +13,755 | – | 13,755 | Form 4 |
| 2025-05-15 | Cochran Jason MilesChief Operating Officer | Grant or award A | +100,000 | – | 100,000 | Form 4 |
| 2025-04-15 | Reback MitchCHIEF FINANCIAL OFFICER | Option exercise M | +4,000 | 4.78 | 348,509 | Form 4 |
| 2025-03-17 | Reback MitchCHIEF FINANCIAL OFFICER | Option exercise M | +4,000 | 4.78 | 354,023 | Form 4 |
| 2025-03-15 | Reback MitchCHIEF FINANCIAL OFFICER | Grant or award A | +10,077 | – | 354,132 | Form 4 |
| 2025-03-15 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Grant or award A | +15,466 | – | 1,815,980 | Form 4 |
| 2025-03-15 | Williams RossannCHIEF OPERATING OFFICER | Grant or award A | +9,671 | – | 100,493 | Form 4 |
| 2025-03-15 | Jammet NicolasDirector, Chief Concept Officer | Grant or award A | +5,292 | – | 1,765,326 | Form 4 |
| 2025-03-15 | Ru NathanielDirector | Grant or award A | +5,292 | – | 1,787,222 | Form 4 |
| 2025-03-10 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Conversion C | +7,400 | – | 7,400 | Form 4 |
| 2025-03-10 | Ru NathanielDirector | Conversion C | +7,400 | – | 7,400 | Form 4 |
| 2025-03-10 | Jammet NicolasDirector, Chief Concept Officer | Conversion C | +7,400 | – | 7,400 | Form 4 |
| 2025-02-19 | Williams RossannCHIEF OPERATING OFFICER | Shares withheld for tax F | −9,178 | 27.18 | 90,822 | Form 4 |
| 2025-02-18 | Reback MitchCHIEF FINANCIAL OFFICER | Option exercise M | +4,000 | 4.78 | 354,981 | Form 4 |
| 2025-01-15 | Reback MitchCHIEF FINANCIAL OFFICER | Option exercise M | +8,000 | 4.78 | 358,981 | Form 4 |
| 2024-12-23 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Option exercise M | +12,606 | 7.77 | 1,772,635 | Form 4 |
| 2024-12-23 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Option exercise M | +27,879 | 10.76 | 1,800,514 | Form 4 |
| 2024-12-09 | Jammet NicolasDirector, Chief Concept Officer | Conversion C | +50,423 | – | 50,423 | Form 4 |
| 2024-12-09 | Ru NathanielDirector, Chief Brand Officer | Conversion C | +53,718 | – | 53,718 | Form 4 |
| 2024-12-09 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Conversion C | +51,128 | – | 51,128 | Form 4 |
| 2024-12-05 | Ru NathanielDirector, Chief Brand Officer | Conversion C | +33,682 | – | 33,682 | Form 4 |
| 2024-12-05 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Conversion C | +33,444 | – | 33,444 | Form 4 |
| 2024-12-05 | Jammet NicolasDirector, Chief Concept Officer | Conversion C | +33,598 | – | 33,598 | Form 4 |
| 2024-12-03 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Option exercise M | +41,805 | 0.96 | 1,972,033 | Form 4 |
| 2024-12-03 | Ru NathanielDirector, Chief Brand Officer | Option exercise M | +42,104 | 0.96 | 1,994,233 | Form 4 |
| 2024-12-03 | Jammet NicolasDirector, Chief Concept Officer | Option exercise M | +41,999 | 0.96 | 1,972,232 | Form 4 |
| 2024-11-25 | Ru NathanielDirector, Chief Brand Officer | Conversion C | +11,558 | – | 11,558 | Form 4 |
| 2024-11-25 | Ru NathanielDirector, Chief Brand Officer | Option exercise M | +14,446 | 0.96 | 1,966,575 | Form 4 |
| 2024-11-25 | Jammet NicolasDirector, Chief Concept Officer | Conversion C | +11,642 | – | 11,642 | Form 4 |
| 2024-11-25 | Jammet NicolasDirector, Chief Concept Officer | Option exercise M | +14,551 | 0.96 | 1,944,784 | Form 4 |
| 2024-11-25 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Conversion C | +11,796 | – | 11,796 | Form 4 |
| 2024-11-25 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Option exercise M | +14,745 | 0.96 | 1,944,973 | Form 4 |
| 2024-11-19 | Reback MitchCHIEF FINANCIAL OFFICER | Gift G | −50 | – | 350,981 | Form 4 |
| 2024-11-06 | Ru NathanielDirector, Chief Brand Officer | Conversion C | +16,751 | – | 16,751 | Form 4 |
| 2024-11-06 | Ru NathanielDirector, Chief Brand Officer | Option exercise M | +20,937 | 0.96 | 1,973,066 | Form 4 |
| 2024-11-06 | Jammet NicolasDirector, Chief Concept Officer | Conversion C | +16,751 | – | 16,751 | Form 4 |
| 2024-11-06 | Jammet NicolasDirector, Chief Concept Officer | Option exercise M | +20,937 | 0.96 | 1,951,170 | Form 4 |
| 2024-11-06 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Conversion C | +16,750 | – | 16,750 | Form 4 |
| 2024-11-06 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Option exercise M | +20,937 | 0.96 | 1,951,165 | Form 4 |
| 2024-10-28 | Jammet NicolasDirector, Chief Concept Officer | Conversion C | +1,009 | – | 1,009 | Form 4 |
| 2024-10-28 | Jammet NicolasDirector, Chief Concept Officer | Option exercise M | +1,263 | 0.96 | 1,931,496 | Form 4 |
| 2024-10-28 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Conversion C | +1,010 | – | 1,010 | Form 4 |
| 2024-10-28 | Neman JonathanDirector, CHIEF EXECUTIVE OFFICER | Option exercise M | +1,263 | 0.96 | 1,931,491 | Form 4 |
| 2024-10-28 | Ru NathanielDirector, Chief Brand Officer | Option exercise M | +1,263 | 0.96 | 1,953,392 | Form 4 |
| 2024-10-21 | Ru NathanielDirector, Chief Brand Officer | Conversion C | +1,009 | – | 1,009 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.