Stitch Fix, Inc. (SFIX) · Insider trading
What Stitch Fix's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$6.82M
4 insiders, 100% under a plan
Net, 12 months
−$6.82M
bought less sold
Latest filing
2026-09-18
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Lake KatrinaDirector | – | $10.93M | 13 | 2026-02-02 | – |
| Working Capital Advisors (uk) Ltd.10% owner | – | $6.42M | 1 | 2025-06-10 | – |
| Bacos AnthonyChief Prod/Technology Officer | – | $3.70M | 22 | 2026-08-03 | 971,994 |
| O'Connor CaseyChief Legal Officer | – | $2.04M | 11 | 2026-07-16 | 429,618 |
| Aufderhaar DavidChief Financial Officer | – | $689,058 | 4 | 2026-07-06 | 1,102,369 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-08-03 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 50,000 | 4.09 | $204,500 | 971,994 | Form 4 |
| 2026-08-03 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 20,000 | 4.09 | $81,800 | 951,994 | Form 4 |
| 2026-07-27 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 50,000 | 3.77 | $188,500 | 991,994 | Form 4 |
| 2026-07-27 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 20,000 | 3.74 | $74,800 | 971,994 | Form 4 |
| 2026-07-20 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 50,000 | 3.79 | $189,500 | 1,011,994 | Form 4 |
| 2026-07-20 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 20,000 | 3.79 | $75,800 | 991,994 | Form 4 |
| 2026-07-16 | O'Connor CaseyChief Legal Officer | Saleplan | 50,000 | 3.93 | $196,500 | 429,618 | Form 4 |
| 2026-07-13 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 50,000 | 3.62 | $181,000 | 1,031,994 | Form 4 |
| 2026-07-13 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 20,000 | 3.62 | $72,400 | 1,011,994 | Form 4 |
| 2026-07-06 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 50,000 | 3.80 | $190,000 | 1,051,994 | Form 4 |
| 2026-07-06 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 20,000 | 3.76 | $75,200 | 1,031,994 | Form 4 |
| 2026-07-06 | Aufderhaar DavidChief Financial Officer | Saleplan | 67,960 | 3.79 | $257,568 | 1,102,369 | Form 4 |
| 2026-06-29 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 20,000 | 4.42 | $88,400 | 1,102,005 | Form 4 |
| 2026-06-29 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 50,011 | 4.42 | $221,049 | 1,051,994 | Form 4 |
| 2026-06-24 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 100,000 | 4.51 | $451,000 | 1,071,994 | Form 4 |
| 2026-06-22 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 50,000 | 4.03 | $201,500 | 1,091,994 | Form 4 |
| 2026-06-22 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 20,000 | 4.04 | $80,800 | 1,071,994 | Form 4 |
| 2026-06-16 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 50,000 | 4.14 | $207,000 | 1,105,109 | Form 4 |
| 2026-06-16 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 20,000 | 4.17 | $83,400 | 1,085,109 | Form 4 |
| 2026-04-10 | O'Connor CaseyChief Legal Officer | Saleplan | 60,000 | 3.08 | $184,800 | 480,334 | Form 4 |
| 2026-04-07 | Aufderhaar DavidChief Financial Officer | Saleplan | 65,709 | 3.09 | $203,041 | 1,178,037 | Form 4 |
| 2026-02-02 | Lake KatrinaDirector | Saleplanindirect | 8,835 | 5.01 | $44,263 | 0 | Form 4 |
| 2026-01-27 | O'Connor CaseyChief Legal Officer | Saleplan | 19,347 | 5.68 | $109,891 | 542,071 | Form 4 |
| 2026-01-22 | O'Connor CaseyChief Legal Officer | Saleplan | 41,259 | 5.34 | $220,323 | 542,071 | Form 4 |
| 2026-01-21 | O'Connor CaseyChief Legal Officer | Saleplan | 13,852 | 5.34 | $73,970 | 542,071 | Form 4 |
| 2026-01-20 | Aufderhaar DavidChief Financial Officer | Saleplan | 24,114 | 5.13 | $123,705 | 1,251,862 | Form 4 |
| 2026-01-20 | O'Connor CaseyChief Legal Officer | Saleplan | 83,641 | 5.16 | $431,588 | 542,071 | Form 4 |
| 2026-01-02 | Lake KatrinaDirector | Saleplanindirect | 101,150 | 5.08 | $513,842 | 0 | Form 4 |
| 2025-12-05 | Lake KatrinaDirector | Saleplanindirect | 303,450 | 5.19 | $1.57M | 0 | Form 4 |
| 2025-10-20 | O'Connor CaseyChief Legal Officer | Saleplan | 50,000 | 4.41 | $220,500 | 431,441 | Form 4 |
| 2025-09-19 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 60,000 | 5.61 | $336,600 | 829,966 | Form 4 |
| 2025-09-19 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 30,000 | 5.61 | $168,300 | 799,966 | Form 4 |
| 2025-09-02 | Lake KatrinaDirector | Saleplanindirect | 51,205 | 5.04 | $258,073 | 0 | Form 4 |
| 2025-09-02 | Lake KatrinaDirector | Saleplanindirect | 101,150 | 5.07 | $512,830 | 0 | Form 4 |
| 2025-08-13 | Lake KatrinaDirector | Saleplanindirect | 50,000 | 5.02 | $251,000 | 0 | Form 4 |
| 2025-08-13 | Lake KatrinaDirector | Saleplanindirect | 101,150 | 5.03 | $508,784 | 0 | Form 4 |
| 2025-07-28 | O'Connor CaseyChief Legal Officer | Saleplan | 31,248 | 5.34 | $166,864 | 498,621 | Form 4 |
| 2025-07-23 | Lake KatrinaDirector | Saleplanindirect | 151,115 | 5.18 | $782,776 | 0 | Form 4 |
| 2025-07-22 | Aufderhaar DavidChief Financial Officer | Saleplan | 20,538 | 5.10 | $104,744 | 937,338 | Form 4 |
| 2025-07-22 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 60,000 | 5.00 | $300,000 | 859,966 | Form 4 |
11 more
| 2025-07-22 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 30,000 | 5.00 | $150,000 | 829,966 | Form 4 |
| 2025-07-22 | Lake KatrinaDirector | Saleplanindirect | 200,000 | 5.06 | $1.01M | 0 | Form 4 |
| 2025-07-22 | Lake KatrinaDirector | Saleplanindirect | 253,485 | 5.06 | $1.28M | 0 | Form 4 |
| 2025-07-22 | O'Connor CaseyChief Legal Officer | Saleplan | 10,000 | 5.01 | $50,100 | 498,621 | Form 4 |
| 2025-07-21 | O'Connor CaseyChief Legal Officer | Saleplan | 50,000 | 4.72 | $236,000 | 508,621 | Form 4 |
| 2025-06-10 | Working Capital Advisors (uk) Ltd.10% ownerwith Working Capital Management Pte. Ltd., Hsiang-Tze Kenneth Chan | Saleindirect | 1,370,931 | 4.68 | $6.42M | 10,608,822 | Form 4 |
| 2025-04-14 | O'Connor CaseyChief Legal Officer | Saleplan | 50,000 | 3.04 | $152,000 | 575,755 | Form 4 |
| 2024-12-13 | Bacos AnthonyChief Prod/Technology Officer | Saleplan | 16,720 | 4.61 | $77,079 | 913,962 | Form 4 |
| 2024-12-11 | Lake KatrinaDirector | Saleplanindirect | 50,002 | 5.87 | $293,512 | 0 | Form 4 |
| 2024-12-11 | Lake KatrinaDirector | Saleplanindirect | 653,581 | 5.75 | $3.76M | 21,419 | Form 4 |
| 2024-12-11 | Lake KatrinaDirector | Saleplanindirect | 21,419 | 6.37 | $136,439 | 0 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
34 × option exercise27 × shares withheld for tax22 × grant or award11 × conversion4 × returned to the company2 × gift
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-09-16 | Aufderhaar DavidChief Financial Officer | Option exercise M | +43,895 | – | 1,146,264 | Form 4 |
| 2026-09-16 | Aufderhaar DavidChief Financial Officer | Shares withheld for tax F | −62,665 | 2.94 | 1,083,599 | Form 4 |
| 2026-09-16 | O'Connor CaseyChief Legal Officer | Option exercise M | +25,284 | – | 454,902 | Form 4 |
| 2026-09-16 | O'Connor CaseyChief Legal Officer | Shares withheld for tax F | −25,999 | 2.94 | 428,903 | Form 4 |
| 2026-09-16 | Baer MattDirector, Chief Executive Officer | Option exercise M | +61,452 | – | 2,071,192 | Form 4 |
| 2026-09-16 | Baer MattDirector, Chief Executive Officer | Shares withheld for tax F | −115,062 | 2.94 | 1,956,130 | Form 4 |
| 2026-08-03 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +50,000 | 2.48 | 1,021,994 | Form 4 |
| 2026-07-27 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +50,000 | 2.48 | 1,041,994 | Form 4 |
| 2026-07-20 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +50,000 | 2.48 | 1,061,994 | Form 4 |
| 2026-07-13 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +50,000 | 2.48 | 1,081,994 | Form 4 |
| 2026-07-06 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +50,000 | 2.48 | 1,101,994 | Form 4 |
| 2026-06-29 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +11 | 3.99 | 1,072,005 | Form 4 |
| 2026-06-29 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +50,000 | 2.48 | 1,122,005 | Form 4 |
| 2026-06-24 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +100,000 | 3.99 | 1,171,994 | Form 4 |
| 2026-06-22 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +50,000 | 2.48 | 1,141,994 | Form 4 |
| 2026-06-17 | Aufderhaar DavidChief Financial Officer | Option exercise M | +43,895 | – | 1,221,932 | Form 4 |
| 2026-06-17 | Aufderhaar DavidChief Financial Officer | Shares withheld for tax F | −51,603 | 4.16 | 1,170,329 | Form 4 |
| 2026-06-17 | O'Connor CaseyChief Legal Officer | Option exercise M | +25,283 | – | 505,617 | Form 4 |
| 2026-06-17 | O'Connor CaseyChief Legal Officer | Shares withheld for tax F | −25,999 | 4.16 | 479,618 | Form 4 |
| 2026-06-17 | Baer MattDirector, Chief Executive Officer | Option exercise M | +61,454 | – | 2,117,334 | Form 4 |
| 2026-06-17 | Baer MattDirector, Chief Executive Officer | Shares withheld for tax F | −107,594 | 4.16 | 2,009,740 | Form 4 |
| 2026-06-17 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +43,895 | – | 1,129,004 | Form 4 |
| 2026-06-17 | Bacos AnthonyChief Prod/Technology Officer | Shares withheld for tax F | −37,010 | 4.16 | 1,091,994 | Form 4 |
| 2026-06-16 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +50,000 | 2.48 | 1,155,109 | Form 4 |
| 2026-03-18 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +43,895 | – | 1,142,933 | Form 4 |
| 2026-03-18 | Bacos AnthonyChief Prod/Technology Officer | Shares withheld for tax F | −37,824 | 3.19 | 1,105,109 | Form 4 |
| 2026-03-18 | Baer MattDirector, Chief Executive Officer | Option exercise M | +61,454 | – | 2,133,698 | Form 4 |
| 2026-03-18 | Baer MattDirector, Chief Executive Officer | Shares withheld for tax F | −77,818 | 3.19 | 2,055,880 | Form 4 |
| 2026-03-18 | Aufderhaar DavidChief Financial Officer | Option exercise M | +43,895 | – | 1,295,757 | Form 4 |
| 2026-03-18 | Aufderhaar DavidChief Financial Officer | Shares withheld for tax F | −52,011 | 3.19 | 1,243,746 | Form 4 |
| 2026-03-18 | O'Connor CaseyChief Legal Officer | Option exercise M | +25,284 | – | 567,355 | Form 4 |
| 2026-03-18 | O'Connor CaseyChief Legal Officer | Shares withheld for tax F | −27,021 | 3.19 | 540,334 | Form 4 |
| 2026-02-02 | Lake KatrinaDirector | Conversion C | +8,835 | – | 8,835 | Form 4 |
| 2026-01-27 | O'Connor CaseyChief Legal Officer | Option exercise M | +19,347 | 3.80 | 561,418 | Form 4 |
| 2026-01-22 | O'Connor CaseyChief Legal Officer | Option exercise M | +41,259 | 3.80 | 583,330 | Form 4 |
| 2026-01-21 | O'Connor CaseyChief Legal Officer | Option exercise M | +13,852 | 3.80 | 555,923 | Form 4 |
| 2026-01-20 | O'Connor CaseyChief Legal Officer | Option exercise M | +13,641 | 3.80 | 625,712 | Form 4 |
| 2026-01-02 | Lake KatrinaDirector | Conversion C | +101,150 | – | 101,150 | Form 4 |
| 2025-12-17 | Aufderhaar DavidChief Financial Officer | Option exercise M | +219,580 | 5.34 | 1,437,736 | Form 4 |
| 2025-12-17 | Aufderhaar DavidChief Financial Officer | Shares withheld for tax F | −161,760 | 5.34 | 1,275,976 | Form 4 |
| 2025-12-17 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +219,580 | 5.34 | 1,244,863 | Form 4 |
| 2025-12-17 | Bacos AnthonyChief Prod/Technology Officer | Shares withheld for tax F | −145,825 | 5.34 | 1,099,038 | Form 4 |
| 2025-12-17 | O'Connor CaseyChief Legal Officer | Option exercise M | +126,478 | 5.34 | 706,987 | Form 4 |
| 2025-12-17 | O'Connor CaseyChief Legal Officer | Shares withheld for tax F | −94,916 | 5.34 | 612,071 | Form 4 |
| 2025-12-17 | Baer MattDirector, Chief Executive Officer | Option exercise M | +518,195 | 5.34 | 2,398,961 | Form 4 |
| 2025-12-17 | Baer MattDirector, Chief Executive Officer | Shares withheld for tax F | −326,717 | 5.34 | 2,072,244 | Form 4 |
| 2025-12-11 | Amoo-Gottfried Kofi OwusuDirector | Grant or award A | +40,045 | – | 142,261 | Form 4 |
| 2025-12-11 | Tan FionaDirector | Grant or award A | +40,045 | – | 88,678 | Form 4 |
| 2025-12-11 | McCollam SharonDirector | Grant or award A | +40,045 | – | 148,554 | Form 4 |
| 2025-12-11 | Williams Elizabeth GoodmanDirector | Grant or award A | +40,045 | – | 155,419 | Form 4 |
| 2025-12-11 | Gurley J WilliamDirector | Grant or award A | +40,045 | – | 2,231,673 | Form 4 |
| 2025-12-11 | Baxter Timothy GDirector | Grant or award A | +40,045 | – | 88,678 | Form 4 |
| 2025-12-05 | Lake KatrinaDirector | Conversion C | +303,450 | – | 303,450 | Form 4 |
| 2025-10-24 | Baer MattDirector, Chief Executive Officer | Grant or award A | +595,238 | – | 1,880,766 | Form 4 |
| 2025-10-21 | O'Connor CaseyChief Legal Officer | Grant or award A | +149,068 | – | 580,509 | Form 4 |
| 2025-10-21 | Bacos AnthonyChief Prod/Technology Officer | Grant or award A | +258,799 | – | 1,025,283 | Form 4 |
| 2025-10-21 | Aufderhaar DavidChief Financial Officer | Grant or award A | +310,559 | – | 1,218,156 | Form 4 |
| 2025-09-19 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +60,000 | 3.99 | 889,966 | Form 4 |
| 2025-09-17 | Aufderhaar DavidChief Financial Officer | Shares withheld for tax F | −29,741 | 5.48 | 907,597 | Form 4 |
| 2025-09-17 | Bacos AnthonyChief Prod/Technology Officer | Shares withheld for tax F | −33,482 | 5.48 | 766,484 | Form 4 |
| 2025-09-17 | Baer MattDirector, Chief Executive Officer | Shares withheld for tax F | −63,598 | 5.48 | 1,285,528 | Form 4 |
| 2025-09-17 | O'Connor CaseyChief Legal Officer | Shares withheld for tax F | −17,180 | 5.48 | 481,441 | Form 4 |
| 2025-09-02 | Lake KatrinaDirector | Conversion C | +51,205 | – | 51,205 | Form 4 |
| 2025-09-02 | Lake KatrinaDirector | Conversion C | +101,150 | – | 101,150 | Form 4 |
| 2025-08-13 | Lake KatrinaDirector | Conversion C | +50,000 | – | 50,000 | Form 4 |
| 2025-08-13 | Lake KatrinaDirector | Conversion C | +101,150 | – | 101,150 | Form 4 |
| 2025-07-28 | O'Connor CaseyChief Legal Officer | Option exercise M | +31,248 | 3.80 | 529,869 | Form 4 |
| 2025-07-23 | Lake KatrinaDirector | Conversion C | +151,115 | – | 151,115 | Form 4 |
| 2025-07-22 | Bacos AnthonyChief Prod/Technology Officer | Option exercise M | +60,000 | 3.99 | 919,966 | Form 4 |
| 2025-07-22 | Lake KatrinaDirector | Option exercise M | +150,000 | 3.64 | 150,000 | Form 4 |
| 2025-07-22 | Lake KatrinaDirector | Option exercise M | +50,000 | 3.64 | 200,000 | Form 4 |
| 2025-07-22 | Lake KatrinaDirector | Gift G | −200,000 | 3.64 | 0 | Form 4 |
| 2025-07-22 | Lake KatrinaDirector | Gift G | +200,000 | 3.64 | 200,000 | Form 4 |
| 2025-07-22 | Lake KatrinaDirector | Conversion C | +253,485 | – | 253,485 | Form 4 |
| 2025-06-18 | O'Connor CaseyChief Legal Officer | Shares withheld for tax F | −17,134 | 3.87 | 558,621 | Form 4 |
| 2025-06-18 | Baer MattDirector, Chief Executive Officer | Shares withheld for tax F | −54,004 | 3.87 | 1,349,126 | Form 4 |
| 2025-06-18 | Bacos AnthonyChief Prod/Technology Officer | Shares withheld for tax F | −26,636 | 3.87 | 859,966 | Form 4 |
| 2025-06-18 | Aufderhaar DavidChief Financial Officer | Shares withheld for tax F | −32,027 | 3.87 | 957,876 | Form 4 |
| 2025-03-12 | Aufderhaar DavidChief Financial Officer | Shares withheld for tax F | −32,757 | 4.23 | 989,903 | Form 4 |
| 2025-03-12 | Bacos AnthonyChief Prod/Technology Officer | Shares withheld for tax F | −27,360 | 4.23 | 886,602 | Form 4 |
| 2025-03-12 | Baer MattDirector, Chief Executive Officer | Shares withheld for tax F | −54,183 | 4.23 | 1,403,130 | Form 4 |
| 2025-03-12 | O'Connor CaseyChief Legal Officer | Shares withheld for tax F | −18,101 | 4.23 | 625,755 | Form 4 |
| 2024-12-12 | Gurley J WilliamDirector | Grant or award A | +41,866 | – | 2,191,628 | Form 4 |
| 2024-12-12 | Amoo-Gottfried Kofi OwusuDirector | Grant or award A | +41,866 | – | 102,216 | Form 4 |
| 2024-12-12 | Baxter Timothy GDirector | Grant or award A | +41,866 | – | 41,866 | Form 4 |
| 2024-12-12 | Baxter Timothy GDirector | Grant or award A | +6,767 | – | 48,633 | Form 4 |
| 2024-12-12 | McCollam SharonDirector | Grant or award A | +41,866 | – | 108,509 | Form 4 |
| 2024-12-12 | Tan FionaDirector | Grant or award A | +41,866 | – | 41,866 | Form 4 |
| 2024-12-12 | Tan FionaDirector | Grant or award A | +6,767 | – | 48,633 | Form 4 |
| 2024-12-12 | Williams Elizabeth GoodmanDirector | Grant or award A | +41,866 | – | 115,374 | Form 4 |
| 2024-12-11 | Aufderhaar DavidChief Financial Officer | Returned to the company D | −22,853 | 4.60 | 1,022,660 | Form 4 |
| 2024-12-11 | Bacos AnthonyChief Prod/Technology Officer | Returned to the company D | −39,650 | 4.60 | 930,682 | Form 4 |
| 2024-12-11 | Baer MattDirector, Chief Executive Officer | Returned to the company D | −36,071 | 4.60 | 1,457,313 | Form 4 |
| 2024-12-11 | Lake KatrinaDirector | Conversion C | +40,445 | – | 50,002 | Form 4 |
| 2024-12-11 | Lake KatrinaDirector | Conversion C | +675,000 | – | 675,000 | Form 4 |
| 2024-12-11 | O'Connor CaseyChief Legal Officer | Returned to the company D | −14,159 | 4.60 | 643,856 | Form 4 |
| 2024-11-22 | Baer MattDirector, Chief Executive Officer | Grant or award A | +546,875 | – | 1,493,384 | Form 4 |
| 2024-10-28 | Bacos AnthonyChief Prod/Technology Officer | Grant or award A | +390,625 | – | 970,332 | Form 4 |
| 2024-10-28 | O'Connor CaseyChief Legal Officer | Grant or award A | +225,000 | – | 658,015 | Form 4 |
| 2024-10-28 | Aufderhaar DavidChief Financial Officer | Grant or award A | +390,625 | – | 1,045,513 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.