Strive, Inc. (SATA) · Insider trading
What Strive's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$2.54M
5 insiders, 10 trades
Sold, 12 months
$3.17M
6 insiders, 0% under a plan
Net, 12 months
−$625,532
bought less sold
Latest filing
2026-10-05
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Cole Matthew RyanDirector, Chief Executive Officer | $876,893 | $1.84M | 6 | 2026-10-05 | 844,795 |
| Ramaswamy Vivek10% owner | $1.25M | – | 1 | 2025-11-05 | 15,625 |
| Beirne Brian LoganDirector, Chief Legal Officer | $100,395 | $629,099 | 2 | 2026-10-05 | 41,425 |
| Pham BenjaminDirector, Chief Financial Officer | $115,103 | $131,886 | 3 | 2026-10-05 | 17,365 |
| Gaubert MichaelDirector, Executive Chairman, 10% owner | – | $223,200 | 1 | 2025-06-04 | 20,567 |
| Krueger MatthewCFO, Treasurer and Secretary, 10% owner | – | $217,304 | 2 | 2025-06-04 | 11,400 |
| Macey Jonathan RDirector | – | $203,144 | 1 | 2026-10-05 | 8,115 |
| Rochard PierreDirector | $199,386 | – | 1 | 2026-08-14 | 15,900 |
| Lavish JamesDirector | – | $184,530 | 1 | 2026-10-05 | 8,815 |
| Sarkhani ArshiaDirector, Chief Marketing Officer | – | $176,537 | 1 | 2026-10-05 | 11,795 |
| Lee Jason YoungsukChief Technology Officer | – | $33,581 | 1 | 2025-05-30 | 31,218 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-10-05 | Sarkhani ArshiaDirector, Chief Marketing Officer | Sale | 5,634 | 31.33 | $176,537 | 11,795 | Form 4 |
| 2026-10-05 | Beirne Brian LoganDirector, Chief Legal Officer | Sale | 20,077 | 31.33 | $629,099 | 41,425 | Form 4 |
| 2026-10-05 | Lavish JamesDirector | Sale | 6,000 | 30.75 | $184,530 | 8,815 | Form 4 |
| 2026-10-05 | Macey Jonathan RDirector | Sale | 6,700 | 30.32 | $203,144 | 8,115 | Form 4 |
| 2026-10-05 | Cole Matthew RyanDirector, Chief Executive Officer | Sale | 58,789 | 31.33 | $1.84M | 844,795 | Form 4 |
| 2026-10-05 | Pham BenjaminDirector, Chief Financial Officer | Sale | 4,209 | 31.33 | $131,886 | 17,365 | Form 4 |
| 2026-08-14 | Rochard PierreDirector | Buy | 15,900 | 12.54 | $199,386 | 15,900 | Form 4 |
| 2026-02-18 | Pham BenjaminDirector, Chief Financial Officer | Buyindirect | 6,214 | 8.06 | $50,084 | 6,214 | Form 4 |
| 2026-02-17 | Pham BenjaminDirector, Chief Financial Officer | Buyindirect | 7,900 | 8.23 | $65,019 | 7,900 | Form 4 |
| 2026-02-13 | Beirne Brian LoganDirector, Chief Legal Officer | Buy | 11,500 | 8.73 | $100,395 | 15,204 | Form 4 |
| 2026-01-13 | Cole Matthew RyanDirector, Chief Executive Officer | Buy | 500,000 | 0.92 | $460,000 | 763,012 | Form 4 |
| 2025-12-15 | Cole Matthew RyanDirector, Chief Executive Officer | Buy | 207,457 | 0.82 | $170,115 | 263,012 | Form 4 |
| 2025-12-15 | Cole Matthew RyanDirector, Chief Executive Officer | Buyindirect | 237,079 | 0.80 | $189,663 | 366,709 | Form 4 |
| 2025-12-15 | Cole Matthew RyanDirector, Chief Executive Officer | Buyindirect | 11,920 | 0.80 | $9,536 | 11,920 | Form 4 |
| 2025-12-15 | Cole Matthew RyanDirector, Chief Executive Officer | Buyindirect | 58,739 | 0.81 | $47,579 | 58,739 | Form 4 |
| 2025-11-05 | Ramaswamy Vivek10% owner | Buy | 15,625 | 80.00 | $1.25M | 15,625 | Form 4 |
| 2025-06-04 | Krueger MatthewCFO, Treasurer and Secretary, 10% owner | Sale | 20,000 | 8.27 | $165,400 | 11,400 | Form 4 |
| 2025-06-04 | Krueger MatthewCFO, Treasurer and Secretary, 10% owner | Sale | 6,400 | 8.11 | $51,904 | 5,000 | Form 4 |
| 2025-06-04 | Gaubert MichaelDirector, Executive Chairman, 10% owner | Sale | 30,000 | 7.44 | $223,200 | 20,567 | Form 4 |
| 2025-05-30 | Lee Jason YoungsukChief Technology Officer | Sale | 4,182 | 8.03 | $33,581 | 31,218 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
36 × other14 × conversion9 × option exercise6 × grant or award1 × gift
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-10-05 | Cole Matthew RyanDirector, Chief Executive Officer | Gift G | −81,783 | – | 763,012 | Form 4 |
| 2026-09-30 | Jajodia ShirishDirector | Option exercise M | +14,815 | – | 14,815 | Form 4 |
| 2026-09-30 | Lavish JamesDirector | Option exercise M | +14,815 | – | 14,815 | Form 4 |
| 2026-09-30 | Macey Jonathan RDirector | Option exercise M | +14,815 | – | 14,815 | Form 4 |
| 2026-09-30 | Pham BenjaminDirector, Chief Financial Officer | Option exercise M | +11,574 | – | 21,573 | Form 4 |
| 2026-09-30 | Cole Matthew RyanDirector, Chief Executive Officer | Option exercise M | +140,571 | – | 903,583 | Form 4 |
| 2026-09-30 | Rochard PierreDirector | Option exercise M | +14,815 | – | 30,715 | Form 4 |
| 2026-09-30 | Ramakrishnan MaheshDirector | Option exercise M | +14,815 | – | 14,815 | Form 4 |
| 2026-09-30 | Beirne Brian LoganDirector, Chief Legal Officer | Option exercise M | +46,296 | – | 61,500 | Form 4 |
| 2026-09-30 | Sarkhani ArshiaDirector, Chief Marketing Officer | Option exercise M | +15,432 | – | 17,428 | Form 4 |
| 2026-01-16 | Semler EricDirector | Grant or award A | +13,395,083 | – | 13,395,083 | Form 4 |
| 2026-01-16 | Semler EricDirector | Grant or award A | +1,637,079 | – | 1,637,079 | Form 4 |
| 2025-09-12 | Sarkhani ArshiaDirector, Chief Marketing Officer | Conversion C | +1,000,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Sarkhani ArshiaDirector, Chief Marketing Officer | Other J | −1,250,000 | – | 0 | Form 4 |
| 2025-09-12 | Sarkhani ArshiaDirector, Chief Marketing Officer | Other J | −39,921 | – | 0 | Form 4 |
| 2025-09-12 | Sarkhani ArshiaDirector, Chief Marketing Officer | Other J | +1,250,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Sarkhani ArshiaDirector, Chief Marketing Officer | Other J | +39,921 | – | 39,921 | Form 4 |
| 2025-09-12 | Asset Entities Holdings, LLC10% owner | Conversion C | +1,000,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Asset Entities Holdings, LLC10% owner | Other J | −1,250,000 | – | 0 | Form 4 |
| 2025-09-12 | Asset Entities Holdings, LLC10% owner | Other J | +1,250,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Reynolds David LivingstonDirector | Other J | −5,000 | – | 0 | Form 4 |
| 2025-09-12 | Reynolds David LivingstonDirector | Other J | +5,000 | – | 5,000 | Form 4 |
| 2025-09-12 | Gaubert MichaelDirector, Executive Chairman, 10% owner | Conversion C | +1,000,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Gaubert MichaelDirector, Executive Chairman, 10% owner | Other J | −1,250,000 | – | 0 | Form 4 |
| 2025-09-12 | Gaubert MichaelDirector, Executive Chairman, 10% owner | Other J | −20,567 | – | 0 | Form 4 |
| 2025-09-12 | Gaubert MichaelDirector, Executive Chairman, 10% owner | Other J | +1,250,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Gaubert MichaelDirector, Executive Chairman, 10% owner | Other J | +20,567 | – | 20,567 | Form 4 |
| 2025-09-12 | Sarkhani ArmanChief Operating Officer, 10% owner | Conversion C | +1,000,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Sarkhani ArmanChief Operating Officer, 10% owner | Other J | −1,250,000 | – | 0 | Form 4 |
| 2025-09-12 | Sarkhani ArmanChief Operating Officer, 10% owner | Other J | −31,734 | – | 0 | Form 4 |
| 2025-09-12 | Sarkhani ArmanChief Operating Officer, 10% owner | Other J | +1,250,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Sarkhani ArmanChief Operating Officer, 10% owner | Other J | +31,734 | – | 31,734 | Form 4 |
| 2025-09-12 | Lee Jason YoungsukChief Technology Officer | Other J | −31,218 | – | 0 | Form 4 |
| 2025-09-12 | Lee Jason YoungsukChief Technology Officer | Other J | +31,218 | – | 31,218 | Form 4 |
| 2025-09-12 | Jack John A IIDirector | Other J | −10,000 | – | 0 | Form 4 |
| 2025-09-12 | Jack John A IIDirector | Other J | +10,000 | – | 10,000 | Form 4 |
| 2025-09-12 | Burton Richard AlfredDirector | Other J | −10,000 | – | 0 | Form 4 |
| 2025-09-12 | Burton Richard AlfredDirector | Other J | +10,000 | – | 10,000 | Form 4 |
| 2025-09-12 | McDonald Scott KelleyDirector | Other J | −10,000 | – | 0 | Form 4 |
| 2025-09-12 | McDonald Scott KelleyDirector | Other J | +10,000 | – | 10,000 | Form 4 |
| 2025-09-12 | Fairbanks Jackson10% owner | Conversion C | +1,000,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Fairbanks Jackson10% owner | Other J | −1,250,000 | – | 0 | Form 4 |
| 2025-09-12 | Fairbanks Jackson10% owner | Other J | −31,734 | – | 0 | Form 4 |
| 2025-09-12 | Fairbanks Jackson10% owner | Other J | +1,250,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Fairbanks Jackson10% owner | Other J | +31,734 | – | 31,734 | Form 4 |
| 2025-09-12 | Fairbanks KyleDirector, Ex Vice-Chairman & CMO, 10% owner | Conversion C | +1,000,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Fairbanks KyleDirector, Ex Vice-Chairman & CMO, 10% owner | Other J | −1,250,000 | – | 0 | Form 4 |
| 2025-09-12 | Fairbanks KyleDirector, Ex Vice-Chairman & CMO, 10% owner | Other J | −36,667 | – | 0 | Form 4 |
| 2025-09-12 | Fairbanks KyleDirector, Ex Vice-Chairman & CMO, 10% owner | Other J | +1,250,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Fairbanks KyleDirector, Ex Vice-Chairman & CMO, 10% owner | Other J | +36,667 | – | 36,667 | Form 4 |
| 2025-09-12 | Krueger MatthewCFO, Treasurer and Secretary, 10% owner | Conversion C | +1,000,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Krueger MatthewCFO, Treasurer and Secretary, 10% owner | Other J | −1,250,000 | – | 0 | Form 4 |
| 2025-09-12 | Krueger MatthewCFO, Treasurer and Secretary, 10% owner | Other J | −5,000 | – | 0 | Form 4 |
| 2025-09-12 | Krueger MatthewCFO, Treasurer and Secretary, 10% owner | Other J | +1,250,000 | – | 1,250,000 | Form 4 |
| 2025-09-12 | Krueger MatthewCFO, Treasurer and Secretary, 10% owner | Other J | +5,000 | – | 5,000 | Form 4 |
| 2024-12-06 | Asset Entities Holdings, LLC10% owner | Conversion C | +250,000 | – | 250,000 | Form 4 |
| 2024-12-06 | Sarkhani ArmanChief Operating Officer, 10% owner | Conversion C | +250,000 | – | 250,000 | Form 4 |
| 2024-12-06 | Sarkhani ArshiaDirector, CEO & President, 10% owner | Conversion C | +250,000 | – | 250,000 | Form 4 |
| 2024-12-06 | Fairbanks Jackson10% owner | Conversion C | +250,000 | – | 250,000 | Form 4 |
| 2024-12-06 | Fairbanks KyleDirector, EX. VC & CMO, 10% owner | Conversion C | +250,000 | – | 250,000 | Form 4 |
| 2024-12-06 | Krueger MatthewCFO, Treasurer and Secretary, 10% owner | Conversion C | +250,000 | – | 250,000 | Form 4 |
| 2024-12-06 | Gaubert MichaelDirector, Executive Chairman, 10% owner | Conversion C | +250,000 | – | 250,000 | Form 4 |
| 2024-11-11 | Burton Richard AlfredDirector | Grant or award A | +8,200 | – | 10,000 | Form 4 |
| 2024-11-11 | Reynolds David LivingstonDirector | Grant or award A | +1,200 | – | 3,000 | Form 4 |
| 2024-11-11 | Jack John A IIDirector | Grant or award A | +8,200 | – | 10,000 | Form 4 |
| 2024-11-11 | McDonald Scott KelleyDirector | Grant or award A | +8,200 | – | 10,000 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.