PSQ Holdings, Inc. (PSQH) · Insider trading
What PSQ Holdings's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$50,134
3 insiders, 3 trades
Sold, 12 months
$106,323
6 insiders, 0% under a plan
Net, 12 months
−$56,188
bought less sold
Latest filing
2026-10-05
filings read to 2026-10-21
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Loeffler Kelly LynnDirector | $3.25M | – | 1 | 2024-10-24 | – |
| Langston WillieDirector | $128,900 | – | 3 | 2026-06-08 | 396,205 |
| Hebert Michael RobertChief People Officer | $15,134 | $36,130 | 2 | 2025-11-14 | 252,876 |
| Seifert Michael StephenDirector, Chief Executive Officer, 10% owner | $20,013 | $19,766 | 4 | 2025-11-26 | 133,955 |
| Searle BradleyChief Financial Officer | $25,452 | – | 2 | 2025-05-14 | 481,000 |
| Wunderlich DustyDirector, Chief Strategy Officer | – | $25,100 | 3 | 2026-05-15 | 109,592 |
| Rinn JamesDirector, Chief Financial Officer | – | $18,196 | 3 | 2026-05-15 | 129,864 |
| Seifert Sarah GabelPres. of EveryLife, Inc. | $10,012 | – | 1 | 2024-12-09 | – |
| Pena MichaelChief Financial Officer | – | $6,577 | 3 | 2026-05-15 | 14,317 |
| Wenzel KristaChief Accounting Officer | – | $553 | 1 | 2026-10-01 | 14,170 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-10-01 | Wenzel KristaChief Accounting Officer | Sale | 112 | 4.94 | $553 | 14,170 | Form 4 |
| 2026-06-08 | Langston WillieDirector | Buy | 50,000 | 0.50 | $25,000 | 396,205 | Form 4 |
| 2026-05-15 | Rinn JamesDirector, Chief Financial Officer | Sale | 12,699 | 0.59 | $7,492 | 129,864 | Form 4 |
| 2026-05-15 | Wunderlich DustyDirector, Chief Strategy Officer | Sale | 17,517 | 0.59 | $10,335 | 109,592 | Form 4 |
| 2026-05-15 | Pena MichaelChief Financial Officer | Sale | 4,590 | 0.59 | $2,708 | 14,317 | Form 4 |
| 2026-05-14 | Rinn JamesDirector, Chief Financial Officer | Sale | 8,413 | 0.61 | $5,132 | 142,563 | Form 4 |
| 2026-05-14 | Wunderlich DustyDirector, Chief Strategy Officer | Sale | 11,606 | 0.61 | $7,080 | 127,109 | Form 4 |
| 2026-05-14 | Pena MichaelChief Financial Officer | Sale | 3,041 | 0.61 | $1,855 | 18,908 | Form 4 |
| 2026-05-13 | Rinn JamesDirector, Chief Financial Officer | Sale | 8,442 | 0.66 | $5,572 | 150,976 | Form 4 |
| 2026-05-13 | Wunderlich DustyDirector, Chief Strategy Officer | Sale | 11,645 | 0.66 | $7,686 | 138,715 | Form 4 |
| 2026-05-13 | Pena MichaelChief Financial Officer | Sale | 3,051 | 0.66 | $2,014 | 21,949 | Form 4 |
| 2025-11-26 | Seifert Michael StephenDirector, Chief Executive Officer, 10% owner | Buy | 7,143 | 1.40 | $10,000 | 133,955 | Form 4 |
| 2025-11-14 | Hebert Michael RobertChief People Officer | Buy | 9,400 | 1.61 | $15,134 | 252,876 | Form 4 |
| 2025-11-13 | Seifert Michael StephenDirector, Chief Executive Officer, 10% owner | Sale | 7,938 | 1.55 | $12,304 | 126,812 | Form 4 |
| 2025-11-13 | Seifert Michael StephenDirector, Chief Executive Officer, 10% owner | Saleindirect | 4,814 | 1.55 | $7,462 | 102,475 | Form 4 |
| 2025-11-13 | Hebert Michael RobertChief People Officer | Sale | 23,310 | 1.55 | $36,130 | 239,843 | Form 4 |
| 2025-05-20 | Langston WillieDirector | Buy | 27,000 | 1.95 | $52,650 | 274,776 | Form 4 |
| 2025-05-14 | Searle BradleyChief Financial Officer | Buy | 6,000 | 2.00 | $12,000 | 481,000 | Form 4 |
| 2025-05-13 | Langston WillieDirector | Buy | 25,000 | 2.05 | $51,250 | 247,776 | Form 4 |
| 2024-12-11 | Searle BradleyChief Financial Officer | Buy | 3,281 | 4.10 | $13,452 | 425,000 | Form 4 |
| 2024-12-09 | Seifert Michael StephenDirector, Founder, President, CEO, 10% owner | Buy | 2,250 | 4.45 | $10,012 | 84,750 | Form 4/A |
| 2024-12-09 | Seifert Sarah GabelPres. of EveryLife, Inc. | Buyindirect | 2,250 | 4.45 | $10,012 | 84,750 | Form 4 |
| 2024-10-24 | Loeffler Kelly LynnDirector | Buyindirect | 1,203,704 | 2.70 | $3.25M | 1,203,704 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
37 × grant or award8 × option exercise4 × shares withheld for tax3 × conversion
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-08-13 | Celli JamesDirector | Grant or award A | +13,888 | 3.60 | 30,554 | Form 4 |
| 2026-08-13 | Long CaitlinDirector | Grant or award A | +277 | 3.60 | 125,277 | Form 4 |
| 2026-08-13 | Masters BlakeDirector | Grant or award A | +13,888 | 3.60 | 13,888 | Form 4 |
| 2026-08-13 | Pilot Davis IIIDirector | Grant or award A | +236,111 | 3.60 | 236,111 | Form 4 |
| 2026-08-13 | Trump Donald J. JrDirector | Grant or award A | +69,444 | 3.60 | 891,847 | Form 4 |
| 2026-08-13 | Langston WillieDirector | Grant or award A | +27,777 | 3.60 | 548,982 | Form 4 |
| 2026-08-11 | Wunderlich DustyDirector, Chief Strategy Officer | Grant or award A | +57,975 | – | 65,281 | Form 4 |
| 2026-08-11 | Wunderlich DustyDirector, Chief Strategy Officer | Conversion C | +3,333 | – | 68,614 | Form 4 |
| 2026-08-11 | Perkins Michael D.Chief Operations Officer | Grant or award A | +12,002 | – | 12,124 | Form 4 |
| 2026-08-11 | Wenzel KristaChief Accounting Officer | Grant or award A | +12,002 | – | 14,282 | Form 4 |
| 2026-08-11 | Pena MichaelChief Financial Officer | Grant or award A | +12,002 | – | 12,956 | Form 4 |
| 2026-07-09 | Celli JamesDirector | Grant or award A | +16,666 | – | 16,666 | Form 4 |
| 2026-07-09 | Long CaitlinDirector | Grant or award A | +125,000 | – | 125,000 | Form 4 |
| 2026-07-09 | Masters BlakeDirector | Grant or award A | +258,929 | – | 442,827 | Form 4 |
| 2026-07-09 | Pilot Davis IIIDirector | Grant or award A | +125,000 | – | 272,514 | Form 4 |
| 2026-07-09 | Rinn JamesDirector, Chief Financial Officer | Grant or award A | +125,000 | – | 254,864 | Form 4 |
| 2026-07-09 | Trump Donald J. JrDirector | Grant or award A | +125,000 | – | 822,403 | Form 4 |
| 2026-07-09 | Langston WillieDirector | Grant or award A | +125,000 | – | 521,205 | Form 4 |
| 2026-05-12 | Rinn JamesDirector, Chief Financial Officer | Option exercise M | +83,333 | – | 159,418 | Form 4 |
| 2026-05-12 | Wunderlich DustyDirector, Chief Strategy Officer | Option exercise M | +50,000 | – | 150,360 | Form 4 |
| 2025-11-11 | Seifert Michael StephenDirector, Chief Executive Officer, 10% owner | Grant or award A | +10,499 | – | 107,289 | Form 4 |
| 2025-06-18 | Langston WillieDirector | Grant or award A | +71,429 | – | 346,205 | Form 4 |
| 2025-06-18 | Trump Donald J. JrDirector | Grant or award A | +71,429 | – | 697,403 | Form 4 |
| 2025-06-18 | Masters BlakeDirector | Grant or award A | +71,429 | – | 183,898 | Form 4 |
| 2025-06-18 | Ayers James NicholasDirector | Grant or award A | +71,429 | – | 1,463,513 | Form 4 |
| 2025-06-18 | Pilot Davis IIIDirector | Grant or award A | +71,429 | – | 147,514 | Form 4 |
| 2025-06-05 | Pilot Davis IIIDirector | Option exercise M | +46,440 | – | 76,085 | Form 4 |
| 2025-06-05 | Ayers James NicholasDirector | Option exercise M | +46,440 | – | 1,392,084 | Form 4 |
| 2025-06-05 | Masters BlakeDirector | Option exercise M | +46,440 | – | 112,469 | Form 4 |
| 2025-06-05 | Rinn JamesDirector, Chief Financial Officer | Option exercise M | +46,440 | – | 76,085 | Form 4 |
| 2025-03-31 | Billingsley BrianPres. of Financial Technology | Shares withheld for tax F | −241 | 2.07 | 183,216 | Form 4 |
| 2025-03-13 | Wunderlich DustyDirector, Chief Strategy Officer | Option exercise M | +50,000 | – | 125,000 | Form 4 |
| 2025-03-13 | Wunderlich DustyDirector, Chief Strategy Officer | Shares withheld for tax F | −24,640 | 2.33 | 100,360 | Form 4 |
| 2025-03-13 | Giudice JamesGeneral Counsel | Option exercise M | +50,000 | – | 100,000 | Form 4 |
| 2025-03-13 | Giudice JamesGeneral Counsel | Shares withheld for tax F | −17,770 | 2.33 | 82,230 | Form 4 |
| 2025-03-13 | Billingsley BrianPres. of Financial Technology | Shares withheld for tax F | −17,653 | 2.33 | 183,430 | Form 4 |
| 2025-01-29 | Searle BradleyChief Financial Officer | Grant or award A | +50,000 | – | 475,000 | Form 4 |
| 2025-01-29 | Giudice JamesGeneral Counsel | Grant or award A | +50,000 | – | 50,000 | Form 4 |
| 2025-01-29 | Billingsley BrianPres. of Financial Technology | Grant or award A | +1,083 | – | 151,083 | Form 4 |
| 2025-01-29 | Billingsley BrianPres. of Financial Technology | Grant or award A | +50,000 | – | 201,083 | Form 4 |
| 2025-01-29 | Wunderlich DustyDirector, Chief Strategy Officer | Grant or award A | +50,000 | – | 75,000 | Form 4 |
| 2025-01-29 | Hebert Michael RobertChief Operating Officer | Grant or award A | +150,000 | – | 263,153 | Form 4 |
| 2025-01-29 | Weisbecker AndrewChief Product Officer | Grant or award A | +100,000 | – | 142,879 | Form 4 |
| 2025-01-29 | Carlson Randy ScottChief Technology Officer | Grant or award A | +150,000 | – | 200,506 | Form 4 |
| 2025-01-29 | Seifert Sarah GabelPres. of EveryLife, Inc. | Grant or award A | +50,000 | – | 96,790 | Form 4 |
| 2025-01-29 | Seifert Sarah GabelPres. of EveryLife, Inc. | Grant or award A | +50,000 | – | 134,750 | Form 4 |
| 2025-01-29 | Seifert Michael StephenDirector, Founder, President, CEO, 10% owner | Grant or award A | +50,000 | – | 134,750 | Form 4 |
| 2025-01-29 | Seifert Michael StephenDirector, Founder, President, CEO, 10% owner | Grant or award A | +50,000 | – | 96,790 | Form 4 |
| 2024-12-06 | Langston WillieDirector | Grant or award A | +74,627 | – | 222,776 | Form 4 |
| 2024-12-06 | Trump Donald J. JrDirector | Grant or award A | +74,627 | – | 625,974 | Form 4 |
| 2024-11-01 | Ayers James NicholasDirector | Conversion C | +30,000 | – | 1,345,644 | Form 4 |
| 2024-10-31 | Ayers James NicholasDirector | Conversion C | +40,000 | – | 1,315,644 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.