Planet Fitness, Inc. (PLNT) · Insider trading
What Planet Fitness's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$1.09M
4 insiders, 4 trades
Sold, 12 months
$358,540
1 insider, 0% under a plan
Net, 12 months
+$732,273
bought less sold
Latest filing
2026-10-05
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Keating ColleenDirector, Chief Executive Officer | $247,700 | $2.42M | 3 | 2026-05-12 | 141,511 |
| Fitzgerald Thomas J IIIChief Financial Officer | – | $1.60M | 2 | 2024-11-15 | 27,683 |
| Simmons JenniferDiv President, Corp Stores | – | $1.10M | 7 | 2024-11-14 | 22,408 |
| Bode WilliamChief Operating Officer | – | $823,336 | 2 | 2026-09-14 | 32,939 |
| Spinelli Stephen JrDirector | $492,800 | – | 1 | 2026-08-10 | 45,516 |
| Dunaway Cambria WDirector | – | $276,330 | 1 | 2025-03-10 | 17,152 |
| Rathke Frances GDirector | $231,050 | – | 1 | 2026-05-08 | – |
| Tanco ChristopherDirector | $119,263 | – | 1 | 2026-09-14 | – |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-14 | Bode WilliamChief Operating Officer | Sale | 7,000 | 51.22 | $358,540 | 32,939 | Form 4 |
| 2026-09-14 | Tanco ChristopherDirector | Buyindirect | 2,328 | 51.23 | $119,263 | 2,328 | Form 4 |
| 2026-08-10 | Spinelli Stephen JrDirector | Buy | 10,000 | 49.28 | $492,800 | 45,516 | Form 4 |
| 2026-05-12 | Keating ColleenDirector, Chief Executive Officer | Buy | 5,000 | 49.54 | $247,700 | 141,511 | Form 4 |
| 2026-05-08 | Rathke Frances GDirector | Buyindirect | 5,000 | 46.21 | $231,050 | 5,000 | Form 4 |
| 2025-06-11 | Keating ColleenDirector, Chief Executive Officer | Sale | 8,738 | 102.11 | $892,237 | 120,271 | Form 4 |
| 2025-06-11 | Keating ColleenDirector, Chief Executive Officer | Sale | 14,932 | 102.57 | $1.53M | 105,339 | Form 4 |
| 2025-03-10 | Dunaway Cambria WDirector | Sale | 3,000 | 92.11 | $276,330 | 17,152 | Form 4 |
| 2024-12-05 | Bode WilliamDiv. President, U.S. Franchise | Sale | 4,641 | 100.15 | $464,796 | 22,063 | Form 4 |
| 2024-11-15 | Fitzgerald Thomas J IIIChief Financial Officer | Sale | 16,448 | 94.87 | $1.56M | 27,683 | Form 4 |
| 2024-11-15 | Fitzgerald Thomas J IIIChief Financial Officer | Sale | 400 | 95.67 | $38,268 | 27,284 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Sale | 1,486 | 96.23 | $142,998 | 22,408 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Sale | 811 | 96.23 | $78,043 | 22,408 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Sale | 690 | 96.23 | $66,399 | 22,408 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Sale | 1,868 | 96.23 | $179,758 | 22,408 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Sale | 2,356 | 96.23 | $226,718 | 22,408 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Sale | 944 | 96.23 | $90,841 | 22,408 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Sale | 3,298 | 96.14 | $317,070 | 19,110 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
68 × grant or award10 × option exercise8 × shares withheld for tax
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-10-01 | Rathke Frances GDirector | Grant or award A | +657 | – | 29,887 | Form 4 |
| 2026-10-01 | Spinelli Stephen JrDirector | Grant or award A | +910 | – | 46,426 | Form 4 |
| 2026-10-01 | Singh Harmit JDirector | Grant or award A | +552 | – | 3,444 | Form 4 |
| 2026-10-01 | Beard, Stephen W.Director | Grant or award A | +522 | – | 3,615 | Form 4 |
| 2026-10-01 | Anderson EnshallaDirector | Grant or award A | +627 | – | 17,156 | Form 4 |
| 2026-10-01 | Tanco ChristopherDirector | Grant or award A | +537 | – | 16,088 | Form 4 |
| 2026-09-14 | Bode WilliamChief Operating Officer | Option exercise M | +9,863 | 19.81 | 39,939 | Form 4 |
| 2026-07-01 | Rathke Frances GDirector | Grant or award A | +474 | – | 29,220 | Form 4 |
| 2026-07-01 | Spinelli Stephen JrDirector | Grant or award A | +711 | – | 35,516 | Form 4 |
| 2026-07-01 | Singh Harmit JDirector | Grant or award A | +332 | – | 2,892 | Form 4 |
| 2026-07-01 | Beard, Stephen W.Director | Grant or award A | +332 | – | 3,093 | Form 4 |
| 2026-07-01 | Anderson EnshallaDirector | Grant or award A | +450 | – | 16,529 | Form 4 |
| 2026-07-01 | Tanco ChristopherDirector | Grant or award A | +438 | – | 15,551 | Form 4 |
| 2026-06-25 | Sudhanshu PriyadarshiCFO & President, International | Grant or award A | +92,832 | – | 92,832 | Form 4 |
| 2026-06-10 | Keating ColleenDirector, Chief Executive Officer | Shares withheld for tax F | −22,494 | 50.60 | 119,017 | Form 4 |
| 2026-05-05 | Benson Craig RDirector | Grant or award A | +2,254 | – | 21,563 | Form 4 |
| 2026-05-05 | Rathke Frances GDirector | Grant or award A | +2,254 | – | 28,746 | Form 4 |
| 2026-05-05 | Spinelli Stephen JrDirector | Grant or award A | +3,226 | – | 34,805 | Form 4 |
| 2026-05-05 | Dunaway Cambria WDirector | Grant or award A | +2,254 | – | 20,857 | Form 4 |
| 2026-05-05 | Singh Harmit JDirector | Grant or award A | +2,254 | – | 2,560 | Form 4 |
| 2026-05-05 | Beard, Stephen W.Director | Grant or award A | +2,254 | – | 2,761 | Form 4 |
| 2026-05-05 | Acoca BernardDirector | Grant or award A | +2,254 | – | 9,385 | Form 4 |
| 2026-05-05 | Anderson EnshallaDirector | Grant or award A | +2,254 | – | 16,079 | Form 4 |
| 2026-05-05 | Tanco ChristopherDirector | Grant or award A | +2,254 | – | 15,113 | Form 4 |
| 2026-04-01 | Rathke Frances GDirector | Grant or award A | +346 | – | 26,492 | Form 4 |
| 2026-04-01 | Spinelli Stephen JrDirector | Grant or award A | +736 | – | 31,579 | Form 4 |
| 2026-04-01 | Singh Harmit JDirector | Grant or award A | +43 | – | 306 | Form 4 |
| 2026-04-01 | Beard, Stephen W.Director | Grant or award A | +139 | – | 507 | Form 4 |
| 2026-04-01 | Anderson EnshallaDirector | Grant or award A | +329 | – | 13,825 | Form 4 |
| 2026-04-01 | Tanco ChristopherDirector | Grant or award A | +320 | – | 12,859 | Form 4 |
| 2026-03-16 | Singh Harmit JDirector | Grant or award A | +263 | – | 263 | Form 4 |
| 2026-03-15 | Bode WilliamChief Operating Officer | Shares withheld for tax F | −711 | 73.62 | 31,493 | Form 4 |
| 2026-03-15 | Bode WilliamChief Operating Officer | Shares withheld for tax F | −1,417 | 73.62 | 30,076 | Form 4 |
| 2026-03-15 | Keating ColleenDirector, Chief Executive Officer | Shares withheld for tax F | −4,219 | 73.62 | 136,511 | Form 4 |
| 2026-03-15 | Povinelli BrianChief Marketing Officer | Shares withheld for tax F | −220 | 73.62 | 8,900 | Form 4 |
| 2026-03-10 | Bode WilliamChief Operating Officer | Grant or award A | +6,560 | – | 32,204 | Form 4 |
| 2026-03-10 | Keating ColleenDirector, Chief Executive Officer | Grant or award A | +35,391 | – | 140,730 | Form 4 |
| 2026-03-10 | Povinelli BrianChief Marketing Officer | Grant or award A | +4,930 | – | 9,120 | Form 4 |
| 2026-02-10 | Povinelli BrianChief Marketing Officer | Shares withheld for tax F | −163 | 93.01 | 4,190 | Form 4 |
| 2026-02-09 | Beard, Stephen W.Director | Grant or award A | +368 | – | 368 | Form 4 |
| 2026-01-02 | Rathke Frances GDirector | Grant or award A | +227 | – | 26,146 | Form 4 |
| 2026-01-02 | Spinelli Stephen JrDirector | Grant or award A | +484 | – | 30,843 | Form 4 |
| 2026-01-02 | Anderson EnshallaDirector | Grant or award A | +216 | – | 13,496 | Form 4 |
| 2026-01-02 | Tanco ChristopherDirector | Grant or award A | +210 | – | 12,539 | Form 4 |
| 2025-12-04 | Bode WilliamChief Operating Officer | Shares withheld for tax F | −1,130 | 109.40 | 25,644 | Form 4 |
| 2025-11-04 | Stasz JayChief Financial Officer | Shares withheld for tax F | −258 | 91.32 | 8,071 | Form 4 |
| 2025-10-01 | Rathke Frances GDirector | Grant or award A | +242 | – | 25,919 | Form 4 |
| 2025-10-01 | Spinelli Stephen JrDirector | Grant or award A | +515 | – | 30,359 | Form 4 |
| 2025-10-01 | Spinelli Stephen JrDirector | Grant or award A | +515 | – | 30,359 | Form 4 |
| 2025-10-01 | Anderson EnshallaDirector | Grant or award A | +230 | – | 13,280 | Form 4 |
| 2025-10-01 | Tanco ChristopherDirector | Grant or award A | +224 | – | 12,329 | Form 4 |
| 2025-07-01 | Anderson EnshallaDirector | Grant or award A | +222 | – | 13,050 | Form 4 |
| 2025-07-01 | Rathke Frances GDirector | Grant or award A | +234 | – | 25,677 | Form 4 |
| 2025-07-01 | Spinelli Stephen JrDirector | Grant or award A | +498 | – | 29,844 | Form 4 |
| 2025-07-01 | Tanco ChristopherDirector | Grant or award A | +217 | – | 12,105 | Form 4 |
| 2025-05-06 | Anderson EnshallaDirector | Grant or award A | +1,451 | – | 12,828 | Form 4 |
| 2025-05-06 | Spinelli Stephen JrDirector | Grant or award A | +1,451 | – | 29,346 | Form 4 |
| 2025-05-06 | Rathke Frances GDirector | Grant or award A | +1,451 | – | 25,443 | Form 4 |
| 2025-05-06 | Dunaway Cambria WDirector | Grant or award A | +1,451 | – | 18,603 | Form 4 |
| 2025-05-06 | Benson Craig RDirector | Grant or award A | +1,451 | – | 19,309 | Form 4 |
| 2025-05-06 | Tanco ChristopherDirector | Grant or award A | +1,451 | – | 11,888 | Form 4 |
| 2025-05-06 | Acoca BernardDirector | Grant or award A | +1,451 | – | 7,131 | Form 4 |
| 2025-04-01 | Anderson EnshallaDirector | Grant or award A | +248 | – | 11,377 | Form 4 |
| 2025-04-01 | Rathke Frances GDirector | Grant or award A | +261 | – | 23,992 | Form 4 |
| 2025-04-01 | Spinelli Stephen JrDirector | Grant or award A | +555 | – | 27,895 | Form 4 |
| 2025-04-01 | Tanco ChristopherDirector | Grant or award A | +241 | – | 10,437 | Form 4 |
| 2025-03-15 | Keating ColleenDirector, Chief Executive Officer | Grant or award A | +26,175 | – | 129,009 | Form 4 |
| 2025-03-15 | Stasz JayChief Financial Officer | Grant or award A | +5,161 | – | 8,329 | Form 4 |
| 2025-03-15 | Bode WilliamChief Operating Officer | Grant or award A | +4,711 | – | 26,774 | Form 4 |
| 2025-03-15 | Povinelli BrianChief Marketing Officer | Grant or award A | +2,709 | – | 4,353 | Form 4 |
| 2025-02-10 | Povinelli BrianChief Marketing Officer | Grant or award A | +1,644 | – | 1,644 | Form 4 |
| 2025-01-02 | Anderson EnshallaDirector | Grant or award A | +225 | – | 11,129 | Form 4 |
| 2025-01-02 | Tanco ChristopherDirector | Grant or award A | +232 | – | 10,196 | Form 4 |
| 2025-01-02 | Dunaway Cambria WDirector | Grant or award A | +238 | – | 20,152 | Form 4 |
| 2025-01-02 | Rathke Frances GDirector | Grant or award A | +238 | – | 23,731 | Form 4 |
| 2025-01-02 | Spinelli Stephen JrDirector | Grant or award A | +357 | – | 27,340 | Form 4 |
| 2024-11-15 | Fitzgerald Thomas J IIIChief Financial Officer | Option exercise M | +6,302 | 75.04 | 33,585 | Form 4 |
| 2024-11-15 | Fitzgerald Thomas J IIIChief Financial Officer | Option exercise M | +7,269 | 78.35 | 40,854 | Form 4 |
| 2024-11-15 | Fitzgerald Thomas J IIIChief Financial Officer | Option exercise M | +3,277 | 83.04 | 44,131 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Option exercise M | +1,486 | 19.27 | 23,894 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Option exercise M | +811 | 36.42 | 23,219 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Option exercise M | +690 | 70.44 | 23,098 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Option exercise M | +1,868 | 64.35 | 24,276 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Option exercise M | +2,356 | 78.35 | 24,764 | Form 4 |
| 2024-11-14 | Simmons JenniferDiv President, Corp Stores | Option exercise M | +944 | 83.04 | 23,352 | Form 4 |
| 2024-11-04 | Stasz JayChief Financial Officer | Grant or award A | +3,168 | – | 3,168 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.