PepsiCo Inc (PEP) · Insider trading
What PepsiCo's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$6.15M
3 insiders, 0% under a plan
Net, 12 months
−$6.15M
bought less sold
Latest filing
2026-10-05
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Laguarta RamonDirector, Chairman and CEO | – | $12.42M | 2 | 2026-03-02 | 521,645 |
| Gallagher Marie T.SVP and Controller | – | $3.99M | 1 | 2025-03-04 | 22,312 |
| Williams Steven CCEO, North America | – | $2.71M | 1 | 2025-03-03 | 122,249 |
| Willemsen EugeneCEO, International Beverages | – | $2.61M | 3 | 2026-03-04 | 63,407 |
| Krishnan RamkumarCEO, U.S. Beverages | – | $1.50M | 2 | 2025-03-03 | 52,073 |
| Flavell DavidEVP, Gen Counsel & Corp Sec | – | $1.45M | 2 | 2026-07-27 | 74,825 |
| Santilli PaulaCEO, Latin America Foods | – | $1.18M | 1 | 2025-02-27 | 87,234 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-07-27 | Flavell DavidEVP, Gen Counsel & Corp Sec | Sale | 2,900 | 139.54 | $404,666 | 74,825 | Form 4 |
| 2026-03-04 | Willemsen EugeneCEO, International Beverages | Sale | 3,798 | 164.46 | $624,619 | 63,407 | Form 4 |
| 2026-03-04 | Willemsen EugeneCEO, International Beverages | Saleindirect | 2,702 | 164.44 | $444,317 | 20,342 | Form 4 |
| 2026-03-02 | Laguarta RamonDirector, Chairman and CEO | Sale | 27,945 | 167.39 | $4.68M | 521,645 | Form 4 |
| 2025-03-04 | Gallagher Marie T.SVP and Controller | Sale | 25,000 | 159.55 | $3.99M | 22,312 | Form 4 |
| 2025-03-03 | Krishnan RamkumarCEO, U.S. Beverages | Sale | 9,700 | 150.91 | $1.46M | 52,073 | Form 4 |
| 2025-03-03 | Krishnan RamkumarCEO, U.S. Beverages | Sale | 225 | 153.51 | $34,540 | 51,848 | Form 4 |
| 2025-03-03 | Willemsen EugeneCEO, International Beverages | Saleindirect | 10,000 | 154.33 | $1.54M | 15,487 | Form 4 |
| 2025-03-03 | Laguarta RamonDirector, Chairman and CEO | Sale | 50,000 | 154.90 | $7.75M | 469,210 | Form 4 |
| 2025-03-03 | Flavell DavidEVP, Gen Counsel & Corp Sec | Sale | 6,906 | 150.90 | $1.04M | 42,660 | Form 4 |
| 2025-03-03 | Williams Steven CCEO, North America | Sale | 17,978 | 150.89 | $2.71M | 122,249 | Form 4 |
| 2025-02-27 | Santilli PaulaCEO, Latin America Foods | Sale | 7,777 | 151.90 | $1.18M | 87,234 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
120 × grant or award18 × shares withheld for tax8 × other7 × returned to the company2 × gift1 × option exercise
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-10-01 | Gibbs David WDirector | Grant or award A | +1,592 | 125.60 | 3,211 | Form 4 |
| 2026-10-01 | Lewis Dave JDirector | Grant or award A | +1,592 | 125.60 | 13,011 | Form 4 |
| 2026-10-01 | Gass MichelleDirector | Grant or award A | +1,592 | 125.60 | 14,021 | Form 4 |
| 2026-10-01 | Pohlad Robert CDirector | Grant or award A | +1,592 | 125.60 | 191,586 | Form 4 |
| 2026-10-01 | Conde CesarDirector | Grant or award A | +1,592 | 125.60 | 20,596 | Form 4 |
| 2026-10-01 | Bailey JenniferDirector | Grant or award A | +1,592 | 125.60 | 9,713 | Form 4 |
| 2026-10-01 | Dublon DinaDirector | Grant or award A | +1,592 | 125.60 | 51,722 | Form 4 |
| 2026-10-01 | Cooper Edith WDirector | Grant or award A | +1,592 | 125.60 | 10,476 | Form 4 |
| 2026-10-01 | Cook Ian MDirector | Grant or award A | +1,592 | 125.60 | 51,287 | Form 4 |
| 2026-10-01 | Diamond Susan MDirector | Grant or award A | +1,592 | 125.60 | 10,024 | Form 4 |
| 2026-10-01 | Vasella DanielDirector | Grant or award A | +1,592 | 125.60 | 95,259 | Form 4 |
| 2026-10-01 | Weisser AlbertoDirector | Grant or award A | +1,592 | 125.60 | 35,239 | Form 4 |
| 2026-09-30 | Gibbs David WDirector | Grant or award A | +14 | – | 1,619 | Form 4 |
| 2026-09-30 | Lewis Dave JDirector | Grant or award A | +416 | – | 11,419 | Form 4 |
| 2026-09-30 | Gass MichelleDirector | Grant or award A | +468 | – | 12,428 | Form 4 |
| 2026-09-30 | Pohlad Robert CDirector | Grant or award A | +235 | 126.72 | 189,993 | Form 4 |
| 2026-09-30 | Conde CesarDirector | Grant or award A | +737 | – | 19,004 | Form 4 |
| 2026-09-30 | Bailey JenniferDirector | Grant or award A | +158 | – | 8,121 | Form 4 |
| 2026-09-30 | Dublon DinaDirector | Grant or award A | +1,951 | – | 50,130 | Form 4 |
| 2026-09-30 | Cooper Edith WDirector | Grant or award A | +320 | – | 8,884 | Form 4 |
| 2026-09-30 | Cook Ian MDirector | Grant or award A | +1,888 | – | 49,694 | Form 4 |
| 2026-09-30 | Diamond Susan MDirector | Grant or award A | +165 | – | 8,432 | Form 4 |
| 2026-09-30 | Vasella DanielDirector | Grant or award A | +1,771 | – | 93,667 | Form 4 |
| 2026-09-30 | Weisser AlbertoDirector | Grant or award A | +1,336 | – | 33,646 | Form 4 |
| 2026-08-06 | Pohlad Robert CDirector | Other J | −900,000 | – | 0 | Form 4 |
| 2026-08-06 | Pohlad Robert CDirector | Other J | +79,731 | – | 79,731 | Form 4 |
| 2026-08-05 | Pohlad Robert CDirector | Grant or award A | +398 | – | 189,758 | Form 4 |
| 2026-08-03 | Krishnan RamkumarCEO, North America | Other J | −5,688 | – | 0 | Form 4 |
| 2026-08-03 | Krishnan RamkumarCEO, North America | Other J | +5,688 | – | 20,012 | Form 4 |
| 2026-08-03 | Krishnan RamkumarCEO, North America | Other J | −1,320 | – | 0 | Form 4 |
| 2026-08-03 | Krishnan RamkumarCEO, North America | Other J | +1,320 | – | 21,332 | Form 4 |
| 2026-07-01 | Willemsen EugeneCEO, International Beverages | Grant or award A | +809 | – | 64,216 | Form 4 |
| 2026-07-01 | Willemsen EugeneCEO, International Beverages | Grant or award A | +540 | – | 64,756 | Form 4 |
| 2026-06-01 | Gibbs David WDirector | Grant or award A | +71 | 141.52 | 1,605 | Form 4 |
| 2026-06-01 | Bailey JenniferDirector | Grant or award A | +424 | 141.52 | 7,962 | Form 4 |
| 2026-06-01 | Vasella DanielDirector | Grant or award A | +424 | 141.52 | 91,896 | Form 4 |
| 2026-06-01 | Diamond Susan MDirector | Grant or award A | +565 | 141.52 | 8,267 | Form 4 |
| 2026-05-31 | Bailey JenniferDirector | Grant or award A | +125 | – | 7,538 | Form 4 |
| 2026-05-31 | Vasella DanielDirector | Grant or award A | +1,481 | – | 91,472 | Form 4 |
| 2026-05-31 | Diamond Susan MDirector | Grant or award A | +128 | – | 7,701 | Form 4 |
| 2026-05-06 | Gibbs David WDirector | Grant or award A | +1,000 | – | 1,000 | Form 4 |
| 2026-05-06 | Gibbs David WDirector | Grant or award A | +534 | – | 1,534 | Form 4 |
| 2026-03-02 | Pohlad Robert CDirector | Grant or award A | +200 | 138.96 | 189,360 | Form 4 |
| 2026-03-02 | Pohlad Robert CDirector | Other J | −900,000 | – | 0 | Form 4 |
| 2026-03-02 | Pohlad Robert CDirector | Other J | +900,000 | – | 900,000 | Form 4 |
| 2026-03-01 | Laguarta RamonDirector, Chairman and CEO | Grant or award A | +67,356 | – | 536,566 | Form 4 |
| 2026-03-01 | Laguarta RamonDirector, Chairman and CEO | Grant or award A | +44,904 | – | 581,470 | Form 4 |
| 2026-03-01 | Laguarta RamonDirector, Chairman and CEO | Returned to the company D | −6,940 | – | 574,530 | Form 4 |
| 2026-03-01 | Laguarta RamonDirector, Chairman and CEO | Shares withheld for tax F | −24,940 | 169.05 | 549,590 | Form 4 |
| 2026-03-01 | Krishnan RamkumarCEO, North America | Grant or award A | +26,588 | – | 82,748 | Form 4 |
| 2026-03-01 | Krishnan RamkumarCEO, North America | Grant or award A | +17,725 | – | 100,473 | Form 4 |
| 2026-03-01 | Krishnan RamkumarCEO, North America | Returned to the company D | −1,343 | – | 99,130 | Form 4 |
| 2026-03-01 | Krishnan RamkumarCEO, North America | Shares withheld for tax F | −4,136 | 169.05 | 94,994 | Form 4 |
| 2026-03-01 | Popovici SilviuCEO, Europe and MEA | Grant or award A | +13,737 | – | 149,480 | Form 4 |
| 2026-03-01 | Popovici SilviuCEO, Europe and MEA | Grant or award A | +26,883 | – | 176,363 | Form 4 |
| 2026-03-01 | Popovici SilviuCEO, Europe and MEA | Returned to the company D | −1,433 | – | 174,930 | Form 4 |
| 2026-03-01 | Popovici SilviuCEO, Europe and MEA | Shares withheld for tax F | −4,040 | 169.05 | 170,890 | Form 4 |
| 2026-03-01 | Willemsen EugeneCEO, International Beverages | Grant or award A | +12,851 | – | 45,799 | Form 4 |
| 2026-03-01 | Willemsen EugeneCEO, International Beverages | Grant or award A | +26,292 | – | 72,091 | Form 4 |
| 2026-03-01 | Willemsen EugeneCEO, International Beverages | Returned to the company D | −1,007 | – | 71,084 | Form 4 |
| 2026-03-01 | Willemsen EugeneCEO, International Beverages | Shares withheld for tax F | −3,879 | 169.05 | 67,205 | Form 4 |
| 2026-03-01 | Schmitt BeckyEVP and Chief People Officer | Grant or award A | +10,742 | – | 44,316 | Form 4 |
| 2026-03-01 | Schmitt BeckyEVP and Chief People Officer | Grant or award A | +24,886 | – | 69,202 | Form 4 |
| 2026-03-01 | Schmitt BeckyEVP and Chief People Officer | Returned to the company D | −1,095 | – | 68,107 | Form 4 |
| 2026-03-01 | Schmitt BeckyEVP and Chief People Officer | Shares withheld for tax F | −3,749 | 169.05 | 64,358 | Form 4 |
| 2026-03-01 | Flavell DavidEVP, Gen Counsel & Corp Sec | Grant or award A | +12,160 | – | 54,820 | Form 4 |
| 2026-03-01 | Flavell DavidEVP, Gen Counsel & Corp Sec | Grant or award A | +25,831 | – | 80,651 | Form 4 |
| 2026-03-01 | Flavell DavidEVP, Gen Counsel & Corp Sec | Returned to the company D | −783 | – | 79,868 | Form 4 |
| 2026-03-01 | Flavell DavidEVP, Gen Counsel & Corp Sec | Shares withheld for tax F | −2,143 | 169.05 | 77,725 | Form 4 |
| 2026-03-01 | Tammara Christine ESVP and Controller | Grant or award A | +4,963 | – | 19,093 | Form 4 |
| 2026-03-01 | Tammara Christine ESVP and Controller | Shares withheld for tax F | −1,234 | 169.05 | 17,859 | Form 4 |
| 2026-03-01 | Schmitt Stephen T.EVP & Chief Financial Officer | Grant or award A | +17,725 | – | 66,934 | Form 4 |
| 2026-03-01 | Schmitt Stephen T.EVP & Chief Financial Officer | Grant or award A | +11,817 | – | 78,751 | Form 4 |
| 2026-03-01 | Kanioura AthinaCEO, LATAM Foods and EVP, S&T | Grant or award A | +26,588 | – | 101,223 | Form 4 |
| 2026-03-01 | Kanioura AthinaCEO, LATAM Foods and EVP, S&T | Grant or award A | +17,725 | – | 118,948 | Form 4 |
| 2026-03-01 | Kanioura AthinaCEO, LATAM Foods and EVP, S&T | Returned to the company D | −895 | – | 118,053 | Form 4 |
| 2026-03-01 | Kanioura AthinaCEO, LATAM Foods and EVP, S&T | Shares withheld for tax F | −2,507 | 169.05 | 115,546 | Form 4 |
| 2025-12-01 | Vasella DanielDirector | Grant or award A | +401 | 149.51 | 89,991 | Form 4 |
| 2025-12-01 | Diamond Susan MDirector | Grant or award A | +535 | 149.51 | 7,573 | Form 4 |
| 2025-12-01 | Agbaje SegunDirector | Grant or award A | +401 | 149.51 | 13,731 | Form 4 |
| 2025-12-01 | Lewis Dave JDirector | Grant or award A | +401 | 149.51 | 11,003 | Form 4 |
| 2025-12-01 | Bailey JenniferDirector | Grant or award A | +401 | 149.51 | 7,413 | Form 4 |
| 2025-11-10 | Schmitt Stephen T.EVP & Chief Financial Officer | Grant or award A | +49,209 | 142.25 | 49,209 | Form 4 |
| 2025-10-01 | Pohlad Robert CDirector | Grant or award A | +1,397 | 143.14 | 189,160 | Form 4 |
| 2025-10-01 | Dublon DinaDirector | Grant or award A | +1,397 | 143.14 | 48,179 | Form 4 |
| 2025-10-01 | Weisser AlbertoDirector | Grant or award A | +1,397 | 143.14 | 32,310 | Form 4 |
| 2025-10-01 | Cook Ian MDirector | Grant or award A | +1,397 | 143.14 | 47,807 | Form 4 |
| 2025-10-01 | Gass MichelleDirector | Grant or award A | +1,397 | 143.14 | 11,960 | Form 4 |
| 2025-10-01 | Cooper Edith WDirector | Grant or award A | +1,397 | 143.14 | 8,564 | Form 4 |
| 2025-10-01 | Conde CesarDirector | Grant or award A | +1,397 | 143.14 | 18,267 | Form 4 |
| 2025-10-01 | Page David CDirector | Grant or award A | +1,397 | 143.14 | 21,296 | Form 4 |
| 2025-10-01 | Vasella DanielDirector | Grant or award A | +1,397 | 143.14 | 89,590 | Form 4 |
| 2025-10-01 | Walker DarrenDirector | Grant or award A | +1,397 | 143.14 | 16,978 | Form 4 |
| 2025-10-01 | Diamond Susan MDirector | Grant or award A | +1,397 | 143.14 | 7,012 | Form 4 |
| 2025-10-01 | Agbaje SegunDirector | Grant or award A | +1,397 | 143.14 | 13,330 | Form 4 |
| 2025-10-01 | Lewis Dave JDirector | Grant or award A | +1,397 | 143.14 | 10,602 | Form 4 |
| 2025-10-01 | Bailey JenniferDirector | Grant or award A | +1,397 | 143.14 | 7,012 | Form 4 |
| 2025-09-30 | Pohlad Robert CDirector | Grant or award A | +694 | – | 187,763 | Form 4 |
| 2025-09-30 | Dublon DinaDirector | Grant or award A | +1,696 | – | 46,781 | Form 4 |
| 2025-09-30 | Weisser AlbertoDirector | Grant or award A | +1,144 | – | 30,913 | Form 4 |
| 2025-09-30 | Cook Ian MDirector | Grant or award A | +1,639 | – | 46,409 | Form 4 |
| 2025-09-30 | Gass MichelleDirector | Grant or award A | +366 | – | 10,563 | Form 4 |
| 2025-09-30 | Cooper Edith WDirector | Grant or award A | +233 | – | 7,167 | Form 4 |
| 2025-09-30 | Conde CesarDirector | Grant or award A | +607 | – | 16,870 | Form 4 |
| 2025-09-30 | Page David CDirector | Grant or award A | +723 | – | 19,898 | Form 4 |
| 2025-09-30 | Vasella DanielDirector | Grant or award A | +1,527 | – | 88,192 | Form 4 |
| 2025-09-30 | Walker DarrenDirector | Grant or award A | +558 | – | 15,581 | Form 4 |
| 2025-09-30 | Diamond Susan MDirector | Grant or award A | +95 | – | 5,615 | Form 4 |
| 2025-09-30 | Agbaje SegunDirector | Grant or award A | +231 | – | 11,933 | Form 4 |
| 2025-09-30 | Lewis Dave JDirector | Grant or award A | +163 | – | 9,205 | Form 4 |
| 2025-09-30 | Bailey JenniferDirector | Grant or award A | +95 | – | 5,615 | Form 4 |
| 2025-06-01 | Vasella DanielDirector | Grant or award A | +458 | 130.91 | 86,666 | Form 4 |
| 2025-06-01 | Agbaje SegunDirector | Grant or award A | +458 | 130.91 | 11,702 | Form 4 |
| 2025-06-01 | Schmitt BeckyEVP and Chief People Officer | Shares withheld for tax F | −1,335 | 132.01 | 33,574 | Form 4 |
| 2025-06-01 | Lewis Dave JDirector | Grant or award A | +458 | 130.91 | 9,041 | Form 4 |
| 2025-06-01 | Bailey JenniferDirector | Grant or award A | +458 | 130.91 | 5,520 | Form 4 |
| 2025-06-01 | Diamond Susan MDirector | Grant or award A | +458 | 130.91 | 5,520 | Form 4 |
| 2025-05-31 | Vasella DanielDirector | Grant or award A | +1,303 | – | 86,207 | Form 4 |
| 2025-05-31 | Agbaje SegunDirector | Grant or award A | +190 | – | 11,243 | Form 4 |
| 2025-05-31 | Lewis Dave JDirector | Grant or award A | +132 | – | 8,583 | Form 4 |
| 2025-05-31 | Bailey JenniferDirector | Grant or award A | +73 | – | 5,062 | Form 4 |
| 2025-05-31 | Diamond Susan MDirector | Grant or award A | +73 | – | 5,062 | Form 4 |
| 2025-03-04 | Willemsen EugeneCEO, International Beverages | Gift G | −7,557 | – | 32,948 | Form 4 |
| 2025-03-04 | Willemsen EugeneCEO, International Beverages | Gift G | +7,557 | – | 23,044 | Form 4 |
| 2025-03-01 | Popovici SilviuCEO, Europe and MEA | Grant or award A | +15,776 | – | 132,375 | Form 4 |
| 2025-03-01 | Popovici SilviuCEO, Europe and MEA | Grant or award A | +12,957 | – | 145,332 | Form 4 |
| 2025-03-01 | Popovici SilviuCEO, Europe and MEA | Shares withheld for tax F | −9,589 | 153.73 | 135,743 | Form 4 |
| 2025-03-01 | Krishnan RamkumarCEO, U.S. Beverages | Grant or award A | +16,634 | – | 60,587 | Form 4 |
| 2025-03-01 | Krishnan RamkumarCEO, U.S. Beverages | Grant or award A | +12,147 | – | 72,734 | Form 4 |
| 2025-03-01 | Krishnan RamkumarCEO, U.S. Beverages | Shares withheld for tax F | −10,961 | 153.73 | 61,773 | Form 4 |
| 2025-03-01 | Ferdinando RachelCEO, U.S. Foods | Grant or award A | +8,886 | – | 39,548 | Form 4 |
| 2025-03-01 | Ferdinando RachelCEO, U.S. Foods | Shares withheld for tax F | −2,670 | 153.73 | 36,878 | Form 4 |
| 2025-03-01 | Willemsen EugeneCEO, International Beverages | Grant or award A | +13,415 | – | 40,540 | Form 4 |
| 2025-03-01 | Willemsen EugeneCEO, International Beverages | Grant or award A | +7,592 | – | 48,132 | Form 4 |
| 2025-03-01 | Willemsen EugeneCEO, International Beverages | Shares withheld for tax F | −7,627 | 153.73 | 40,505 | Form 4 |
| 2025-03-01 | Gallagher Marie T.SVP and Controller | Shares withheld for tax F | −3,083 | 153.73 | 47,312 | Form 4 |
| 2025-03-01 | Santilli PaulaCEO, Latin America Foods | Grant or award A | +10,732 | – | 97,966 | Form 4 |
| 2025-03-01 | Santilli PaulaCEO, Latin America Foods | Grant or award A | +9,110 | – | 107,076 | Form 4 |
| 2025-03-01 | Santilli PaulaCEO, Latin America Foods | Shares withheld for tax F | −6,378 | 153.73 | 100,698 | Form 4 |
| 2025-03-01 | Laguarta RamonDirector, Chairman and CEO | Grant or award A | +75,122 | – | 516,837 | Form 4 |
| 2025-03-01 | Laguarta RamonDirector, Chairman and CEO | Grant or award A | +57,699 | – | 574,536 | Form 4 |
| 2025-03-01 | Laguarta RamonDirector, Chairman and CEO | Shares withheld for tax F | −55,326 | 153.73 | 519,210 | Form 4 |
| 2025-03-01 | Schmitt BeckyEVP and Chief People Officer | Grant or award A | +11,590 | – | 35,184 | Form 4 |
| 2025-03-01 | Caulfield James T.EVP and CFO | Grant or award A | +13,951 | – | 44,938 | Form 4 |
| 2025-03-01 | Flavell DavidEVP, Gen Counsel & Corp Sec | Grant or award A | +12,470 | – | 48,734 | Form 4 |
| 2025-03-01 | Flavell DavidEVP, Gen Counsel & Corp Sec | Grant or award A | +6,074 | – | 54,808 | Form 4 |
| 2025-03-01 | Flavell DavidEVP, Gen Counsel & Corp Sec | Shares withheld for tax F | −5,242 | 153.73 | 49,566 | Form 4 |
| 2025-03-01 | Williams Steven CCEO, North America | Grant or award A | +24,683 | – | 136,421 | Form 4 |
| 2025-03-01 | Williams Steven CCEO, North America | Grant or award A | +14,172 | – | 150,593 | Form 4 |
| 2025-03-01 | Williams Steven CCEO, North America | Shares withheld for tax F | −10,366 | 153.73 | 140,227 | Form 4 |
| 2025-02-27 | Santilli PaulaCEO, Latin America Foods | Option exercise M | +7,777 | 98.75 | 95,011 | Form 4 |
| 2024-12-01 | Agbaje SegunDirector | Grant or award A | +368 | 163.05 | 11,053 | Form 4 |
| 2024-12-01 | Vasella DanielDirector | Grant or award A | +368 | 163.05 | 84,904 | Form 4 |
| 2024-12-01 | Diamond Susan MDirector | Grant or award A | +368 | 163.05 | 4,988 | Form 4 |
| 2024-12-01 | Lewis Dave JDirector | Grant or award A | +368 | 163.05 | 8,451 | Form 4 |
| 2024-12-01 | Bailey JenniferDirector | Grant or award A | +368 | 163.05 | 4,988 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.