LegalZoom.com Inc (LZ) · Insider trading
What LegalZoom.com's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$768,750
1 insider, 1 trade
Sold, 12 months
$4.23M
2 insiders, 30% under a plan
Net, 12 months
−$3.46M
bought less sold
Latest filing
2026-08-21
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Watson Noel BertramChief Operating Officer & CFO | – | $3.96M | 8 | 2026-08-21 | 1,407,801 |
| Miller NicoleCHIEF LEGAL OFFICER | – | $1.21M | 6 | 2026-08-18 | 943,453 |
| Stibel Jeffrey MDirector, Chief Executive Officer | $768,750 | – | 1 | 2026-05-11 | 2,955,609 |
| Murphy John FrancisDirector | – | $256,322 | 1 | 2025-08-12 | 69,953 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-08-21 | Watson Noel BertramChief Operating Officer & CFO | Sale | 83,629 | 5.83 | $487,557 | 1,407,801 | Form 4 |
| 2026-08-20 | Watson Noel BertramChief Operating Officer & CFO | Sale | 416,371 | 5.91 | $2.46M | 1,491,430 | Form 4 |
| 2026-08-18 | Miller NicoleCHIEF LEGAL OFFICER | Saleplan | 33,479 | 5.51 | $184,469 | 943,453 | Form 4 |
| 2026-08-17 | Miller NicoleCHIEF LEGAL OFFICER | Saleplan | 43,996 | 5.51 | $242,418 | 976,932 | Form 4 |
| 2026-05-19 | Miller NicoleCHIEF LEGAL OFFICER | Saleplan | 19,199 | 6.58 | $126,329 | 1,119,222 | Form 4 |
| 2026-05-18 | Watson Noel BertramChief Operating Officer & CFO | Saleplan | 15,000 | 6.45 | $96,750 | 2,041,847 | Form 4 |
| 2026-05-11 | Stibel Jeffrey MDirector, Chief Executive Officer | Buy | 125,000 | 6.15 | $768,750 | 2,955,609 | Form 4 |
| 2026-02-26 | Miller NicoleCHIEF LEGAL OFFICER | Saleplan | 23,325 | 6.63 | $154,645 | 813,033 | Form 4 |
| 2026-02-18 | Watson Noel BertramChief Operating Officer & CFO | Saleplan | 15,000 | 6.96 | $104,400 | 1,480,860 | Form 4 |
| 2025-11-18 | Watson Noel BertramChief Operating Officer & CFO | Saleplan | 15,000 | 9.56 | $143,400 | 1,551,582 | Form 4 |
| 2025-11-18 | Miller NicoleCHIEF LEGAL OFFICER | Saleplan | 23,506 | 9.63 | $226,363 | 868,627 | Form 4 |
| 2025-08-25 | Watson Noel BertramChief Operating Officer & CFO | Saleplan | 27,319 | 11.07 | $302,421 | 1,676,426 | Form 4 |
| 2025-08-22 | Watson Noel BertramChief Operating Officer & CFO | Saleplan | 18,136 | 11.03 | $200,040 | 1,703,745 | Form 4 |
| 2025-08-19 | Miller NicoleCHIEF LEGAL OFFICER | Saleplan | 25,154 | 10.82 | $272,166 | 960,032 | Form 4 |
| 2025-08-18 | Watson Noel BertramChief Operating Officer & CFO | Saleplan | 15,000 | 10.81 | $162,150 | 1,721,881 | Form 4 |
| 2025-08-12 | Murphy John FrancisDirector | Sale | 24,250 | 10.57 | $256,322 | 69,953 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
34 × shares withheld for tax26 × grant or award5 × option exercise
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-08-15 | Stibel Jeffrey MDirector, Chief Executive Officer | Shares withheld for tax F | −110,321 | 5.62 | 2,736,967 | Form 4 |
| 2026-08-15 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −82,501 | 5.62 | 1,907,801 | Form 4 |
| 2026-08-15 | Thomas Charles C.Chief Accounting Officer | Shares withheld for tax F | −3,777 | 5.62 | 148,303 | Form 4 |
| 2026-08-15 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −46,749 | 5.62 | 1,020,928 | Form 4 |
| 2026-07-09 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −51,545 | 7.21 | 1,990,302 | Form 4 |
| 2026-07-09 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −51,545 | 7.21 | 1,067,677 | Form 4 |
| 2026-06-03 | Murphy John FrancisDirector | Grant or award A | +35,585 | – | 113,835 | Form 4 |
| 2026-06-03 | Whiteley SivanDirector | Grant or award A | +35,585 | – | 131,965 | Form 4 |
| 2026-06-03 | Hamren ElizabethDirector | Grant or award A | +35,585 | – | 125,665 | Form 4 |
| 2026-06-03 | Gooden NathanDirector | Grant or award A | +35,585 | – | 112,736 | Form 4 |
| 2026-05-15 | Stibel Jeffrey MDirector, Chief Executive Officer | Shares withheld for tax F | −110,321 | 6.00 | 2,847,288 | Form 4 |
| 2026-05-15 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −82,501 | 6.00 | 2,056,847 | Form 4 |
| 2026-05-15 | Thomas Charles C.Chief Accounting Officer | Shares withheld for tax F | −3,777 | 6.00 | 152,080 | Form 4 |
| 2026-05-15 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −46,749 | 6.00 | 1,138,421 | Form 4 |
| 2026-03-07 | Stibel Jeffrey MDirector, Chief Executive Officer | Grant or award A | +622,900 | – | 2,830,609 | Form 4 |
| 2026-03-07 | Watson Noel BertramChief Operating Officer & CFO | Grant or award A | +656,488 | – | 2,137,348 | Form 4 |
| 2026-03-07 | Thomas Charles C.Chief Accounting Officer | Grant or award A | +39,694 | – | 155,857 | Form 4 |
| 2026-03-07 | Miller NicoleCHIEF LEGAL OFFICER | Grant or award A | +372,137 | – | 1,185,170 | Form 4 |
| 2026-02-15 | Stibel Jeffrey MDirector, Chief Executive Officer | Shares withheld for tax F | −78,357 | 6.87 | 2,207,709 | Form 4 |
| 2026-02-15 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −55,722 | 6.87 | 1,495,860 | Form 4 |
| 2026-02-15 | Thomas Charles C.Chief Accounting Officer | Shares withheld for tax F | −12,549 | 6.87 | 116,163 | Form 4 |
| 2026-02-15 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −32,269 | 6.87 | 836,358 | Form 4 |
| 2026-01-15 | Murphy John FrancisDirector | Grant or award A | +8,297 | 10.12 | 78,250 | Form 4 |
| 2026-01-15 | Gooden NathanDirector | Grant or award A | +6,667 | 10.12 | 77,151 | Form 4 |
| 2025-11-15 | Stibel Jeffrey MDirector, Chief Executive Officer | Shares withheld for tax F | −656,196 | 10.01 | 2,286,066 | Form 4 |
| 2025-11-15 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −318,901 | 10.01 | 1,566,582 | Form 4 |
| 2025-11-15 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −203,571 | 10.01 | 892,133 | Form 4 |
| 2025-09-17 | Stibel Jeffrey MDirector, Chief Executive Officer | Option exercise M | +455,861 | – | 2,942,262 | Form 4 |
| 2025-09-17 | Watson Noel BertramChief Operating Officer & CFO | Grant or award A | +208,031 | – | 1,884,457 | Form 4 |
| 2025-09-17 | Miller NicoleCHIEF LEGAL OFFICER | Option exercise M | +135,672 | – | 1,095,704 | Form 4 |
| 2025-08-15 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −33,035 | 10.72 | 985,186 | Form 4 |
| 2025-08-15 | Stibel Jeffrey MDirector, Chief Executive Officer | Shares withheld for tax F | −77,479 | 10.72 | 2,486,401 | Form 4 |
| 2025-08-15 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −56,216 | 10.72 | 1,736,881 | Form 4 |
| 2025-07-09 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −48,516 | 8.97 | 1,793,097 | Form 4 |
| 2025-07-09 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −48,516 | 8.97 | 1,018,221 | Form 4 |
| 2025-06-03 | Gooden NathanDirector | Grant or award A | +22,831 | – | 70,484 | Form 4 |
| 2025-06-03 | Whiteley SivanDirector | Grant or award A | +22,831 | – | 96,380 | Form 4 |
| 2025-06-03 | Murphy John FrancisDirector | Grant or award A | +22,831 | – | 94,203 | Form 4 |
| 2025-06-03 | Hamren ElizabethDirector | Grant or award A | +22,831 | – | 90,080 | Form 4 |
| 2025-05-15 | Stibel Jeffrey MDirector, Chief Executive Officer | Shares withheld for tax F | −77,479 | 9.20 | 2,563,880 | Form 4 |
| 2025-05-15 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −56,213 | 9.20 | 1,841,613 | Form 4 |
| 2025-05-15 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −33,035 | 9.20 | 1,066,737 | Form 4 |
| 2025-03-06 | Thomas Charles C.Chief Accounting Officer | Grant or award A | +128,712 | – | 128,712 | Form 4 |
| 2025-02-23 | Miller NicoleCHIEF LEGAL OFFICER | Option exercise M | +203,508 | – | 1,099,772 | Form 4 |
| 2025-02-23 | Watson Noel BertramChief Operating Officer & CFO | Option exercise M | +312,047 | – | 1,895,826 | Form 4 |
| 2025-02-23 | Stibel Jeffrey MDirector, Chief Executive Officer | Option exercise M | +683,791 | – | 2,639,359 | Form 4 |
| 2025-02-15 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −25,908 | 9.18 | 1,583,779 | Form 4 |
| 2025-02-15 | Stibel Jeffrey MDirector, Chief Executive Officer | Shares withheld for tax F | −16,981 | 9.18 | 1,955,568 | Form 4 |
| 2025-02-15 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −14,474 | 9.18 | 896,264 | Form 4 |
| 2025-02-06 | Stibel Jeffrey MDirector, Chief Executive Officer | Grant or award A | +821,808 | – | 2,112,263 | Form 4 |
| 2025-02-06 | Stibel Jeffrey MDirector, Chief Executive Officer | Shares withheld for tax F | −139,714 | 9.23 | 1,972,549 | Form 4 |
| 2025-02-06 | Watson Noel BertramChief Operating Officer & CFO | Grant or award A | +300,120 | – | 1,661,147 | Form 4 |
| 2025-02-06 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −51,460 | 9.23 | 1,609,687 | Form 4 |
| 2025-02-06 | Miller NicoleCHIEF LEGAL OFFICER | Grant or award A | +167,246 | – | 939,737 | Form 4 |
| 2025-02-06 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −28,999 | 9.23 | 910,738 | Form 4 |
| 2025-01-15 | Gooden NathanDirector | Grant or award A | +6,715 | 7.82 | 47,653 | Form 4 |
| 2025-01-15 | Murphy John FrancisDirector | Grant or award A | +9,785 | 7.82 | 71,372 | Form 4 |
| 2024-11-19 | Gooden NathanDirector | Grant or award A | +26,683 | – | 26,683 | Form 4 |
| 2024-11-19 | Gooden NathanDirector | Grant or award A | +14,255 | – | 40,938 | Form 4 |
| 2024-11-15 | Stibel Jeffrey MDirector, Chief Executive Officer | Shares withheld for tax F | −16,947 | 7.73 | 682,641 | Form 4 |
| 2024-11-15 | Stibel Jeffrey MDirector, Chief Executive Officer | Grant or award A | +607,814 | – | 1,290,455 | Form 4 |
| 2024-11-15 | Watson Noel BertramChief Operating Officer & CFO | Shares withheld for tax F | −41,983 | 7.73 | 944,964 | Form 4 |
| 2024-11-15 | Watson Noel BertramChief Operating Officer & CFO | Grant or award A | +416,063 | – | 1,361,027 | Form 4 |
| 2024-11-15 | Miller NicoleCHIEF LEGAL OFFICER | Shares withheld for tax F | −14,446 | 7.73 | 501,146 | Form 4 |
| 2024-11-15 | Miller NicoleCHIEF LEGAL OFFICER | Grant or award A | +271,345 | – | 772,491 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.