Southwest Airlines Company (LUV) · Insider trading
What Southwest Airlines's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$306,534
2 insiders, 0% under a plan
Net, 12 months
−$306,534
bought less sold
Latest filing
2026-09-17
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Elliott Investment Management L.P.10% owner | – | $35.91M | 1 | 2024-10-28 | – |
| Jones JustinEVP Operations | – | $302,056 | 1 | 2025-12-05 | 61,860 |
| Breber Pierre RDirector | $268,878 | – | 19 | 2025-04-29 | – |
| Saretsky Gregg ADirector | $200,605 | – | 3 | 2025-08-06 | 20,899 |
| Hess David PDirector | $198,900 | – | 1 | 2025-04-28 | 23,156 |
| Cush C. DavidDirector | $150,150 | – | 1 | 2025-03-12 | 19,011 |
| Rutherford Linda B.Chief Administration Officer | – | $132,406 | 1 | 2024-12-06 | 89,376 |
| Reynolds Christopher P.Director | $99,955 | – | 1 | 2025-03-13 | 18,914 |
| Watson Patricia ADirector | $99,935 | – | 1 | 2025-03-13 | 11,243 |
| Feinberg SarahDirector | $60,755 | – | 3 | 2025-08-05 | 14,029 |
| Atherton Lisa MDirector | $3,691 | $4,478 | 2 | 2026-04-07 | – |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-04-07 | Atherton Lisa MDirector | Saleindirect | 118 | 37.95 | $4,478 | 0 | Form 4 |
| 2025-12-05 | Jones JustinEVP Operations | Sale | 8,085 | 37.36 | $302,056 | 61,860 | Form 4 |
| 2025-08-06 | Saretsky Gregg ADirector | Buy | 600 | 30.03 | $18,018 | 20,899 | Form 4 |
| 2025-08-06 | Saretsky Gregg ADirector | Buy | 2,745 | 30.03 | $82,432 | 23,644 | Form 4 |
| 2025-08-05 | Feinberg SarahDirector | Buy | 1,300 | 30.01 | $39,013 | 14,029 | Form 4 |
| 2025-08-05 | Feinberg SarahDirector | Buy | 200 | 30.01 | $6,002 | 14,229 | Form 4 |
| 2025-04-30 | Saretsky Gregg ADirector | Buy | 3,670 | 27.29 | $100,154 | 14,881 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 100 | 26.74 | $2,674 | 34,100 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 400 | 26.77 | $10,708 | 34,500 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 100 | 26.78 | $2,678 | 34,600 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 900 | 26.79 | $24,111 | 35,500 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 100 | 26.80 | $2,680 | 35,600 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 400 | 26.81 | $10,724 | 36,000 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 400 | 26.83 | $10,732 | 36,400 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 900 | 26.85 | $24,165 | 37,300 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 500 | 26.86 | $13,430 | 37,800 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 651 | 26.87 | $17,492 | 38,451 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 68 | 26.88 | $1,828 | 38,519 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 200 | 26.89 | $5,378 | 38,719 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 400 | 26.90 | $10,760 | 39,119 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 1,500 | 26.92 | $40,380 | 40,619 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 800 | 26.93 | $21,544 | 41,419 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 1,154 | 26.94 | $31,089 | 42,573 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 400 | 26.95 | $10,780 | 42,973 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 100 | 26.96 | $2,696 | 43,073 | Form 4 |
| 2025-04-29 | Breber Pierre RDirector | Buyindirect | 927 | 27.00 | $25,029 | 44,000 | Form 4 |
| 2025-04-28 | Hess David PDirector | Buy | 7,500 | 26.52 | $198,900 | 23,156 | Form 4 |
| 2025-03-14 | Feinberg SarahDirector | Buy | 500 | 31.48 | $15,740 | 7,311 | Form 4 |
| 2025-03-13 | Reynolds Christopher P.Director | Buy | 3,258 | 30.68 | $99,955 | 18,914 | Form 4 |
| 2025-03-13 | Watson Patricia ADirector | Buy | 3,268 | 30.58 | $99,935 | 11,243 | Form 4 |
| 2025-03-12 | Cush C. DavidDirector | Buy | 5,000 | 30.03 | $150,150 | 19,011 | Form 4 |
| 2025-01-30 | Atherton Lisa MDirector | Buyindirect | 118 | 31.28 | $3,691 | 118 | Form 4 |
| 2024-12-06 | Rutherford Linda B.Chief Administration Officer | Sale | 3,849 | 34.40 | $132,406 | 89,376 | Form 4 |
| 2024-10-28 | Elliott Investment Management L.P.10% owner | Saleindirect | 1,203,920 | 29.83 | $35.91M | 59,912,580 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
59 × grant or award16 × shares withheld for tax2 × gift1 × discretionary trade
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-09-15 | Martinez Jimmy RyanPrincipal Accounting Officer | Grant or award A | +2,697 | – | 27,941 | Form 4 |
| 2026-08-21 | Martinez Jimmy RyanPrincipal Accounting Officer | Shares withheld for tax F | −179 | 40.38 | 25,244 | Form 4 |
| 2026-08-10 | Liberty Jason TDirector | Grant or award A | +3,787 | – | 3,787 | Form 4 |
| 2026-08-10 | Krishna VarunDirector | Grant or award A | +3,787 | – | 3,787 | Form 4 |
| 2026-08-05 | Doxey TomEVP, Chief Financial Officer | Grant or award A | +6,316 | – | 111,116 | Form 4 |
| 2026-08-05 | Jordan Robert EDirector, CEO & President | Grant or award A | +28,321 | – | 534,055 | Form 4 |
| 2026-08-05 | Watterson Andrew MChief Operating Officer | Grant or award A | +2,995 | – | 209,840 | Form 4 |
| 2026-08-05 | Woods Lauren TauscherEVP & CIO | Grant or award A | +7,598 | – | 56,658 | Form 4 |
| 2026-08-05 | Roach AnthonyChief Customer & Brand Officer | Grant or award A | +9,506 | – | 73,179 | Form 4 |
| 2026-08-05 | Jones JustinEVP & Chief Commercial Officer | Grant or award A | +8,568 | – | 85,784 | Form 4 |
| 2026-05-07 | Atherton Lisa MDirector | Grant or award A | +4,108 | – | 15,648 | Form 4 |
| 2026-05-07 | Watson Patricia ADirector | Grant or award A | +4,108 | – | 20,769 | Form 4 |
| 2026-05-07 | Reynolds Christopher P.Director | Grant or award A | +4,108 | – | 28,440 | Form 4 |
| 2026-05-07 | Hess David PDirector | Grant or award A | +4,108 | – | 32,682 | Form 4 |
| 2026-05-07 | Grissen DavidDirector | Grant or award A | +4,108 | – | 13,537 | Form 4 |
| 2026-05-07 | Fornaro Robert LDirector | Grant or award A | +4,108 | – | 13,537 | Form 4 |
| 2026-05-07 | Feinberg SarahDirector | Grant or award A | +4,108 | – | 18,337 | Form 4 |
| 2026-05-07 | Breber Pierre RDirector | Grant or award A | +4,108 | – | 13,537 | Form 4 |
| 2026-05-07 | Brooks Douglas HDirector | Grant or award A | +4,108 | – | 84,223 | Form 4 |
| 2026-03-21 | Doxey TomEVP, Chief Financial Officer | Shares withheld for tax F | −11,447 | 39.41 | 104,800 | Form 4 |
| 2026-03-21 | Roach AnthonyEVP Customer & Brand | Shares withheld for tax F | −2,179 | 39.41 | 63,673 | Form 4 |
| 2026-03-16 | Roach AnthonyEVP Customer & Brand | Grant or award A | +22,058 | – | 65,852 | Form 4 |
| 2026-03-16 | Doxey TomEVP, Chief Financial Officer | Grant or award A | +28,199 | – | 116,247 | Form 4 |
| 2026-03-16 | Jones JustinEVP Operations | Grant or award A | +23,863 | – | 77,216 | Form 4 |
| 2026-03-16 | Woods Lauren TauscherEVP & CIO | Grant or award A | +18,950 | – | 49,060 | Form 4 |
| 2026-03-16 | Watterson Andrew MChief Operating Officer | Grant or award A | +35,092 | – | 206,845 | Form 4 |
| 2026-03-16 | Martinez Jimmy RyanPrincipal Accounting Officer | Grant or award A | +7,294 | – | 25,423 | Form 4 |
| 2026-03-16 | Jordan Robert EDirector, CEO & President | Grant or award A | +92,867 | – | 505,734 | Form 4 |
| 2026-02-21 | Woods Lauren TauscherEVP & CIO | Shares withheld for tax F | −4,585 | 52.09 | 30,110 | Form 4 |
| 2026-02-21 | Watterson Andrew MChief Operating Officer | Shares withheld for tax F | −17,942 | 52.09 | 171,753 | Form 4 |
| 2026-02-21 | Roach AnthonyEVP Customer & Brand | Shares withheld for tax F | −3,658 | 52.09 | 43,794 | Form 4 |
| 2026-02-21 | Martinez Jimmy RyanPrincipal Accounting Officer | Shares withheld for tax F | −2,755 | 52.09 | 18,129 | Form 4 |
| 2026-02-21 | Jordan Robert EDirector, CEO & President | Shares withheld for tax F | −38,742 | 52.09 | 412,867 | Form 4 |
| 2026-02-21 | Jones JustinEVP Operations | Shares withheld for tax F | −8,507 | 52.09 | 53,353 | Form 4 |
| 2025-12-02 | Brooks Douglas HDirector | Gift G | −1,836 | – | 0 | Form 4 |
| 2025-12-02 | Brooks Douglas HDirector | Gift G | −1,836 | – | 0 | Form 4 |
| 2025-08-21 | Martinez Jimmy RyanPrincipal Accounting Officer | Shares withheld for tax F | −68 | 31.07 | 20,884 | Form 4 |
| 2025-08-18 | Watterson Andrew MChief Operating Officer | Discretionary trade I | +17,926 | 31.31 | 17,926 | Form 4 |
| 2025-05-14 | Grissen DavidDirector | Grant or award A | +5,418 | – | 9,429 | Form 4 |
| 2025-05-14 | Gangwal RakeshDirector | Grant or award A | +5,418 | – | 3,611,729 | Form 4 |
| 2025-05-14 | Saretsky Gregg ADirector | Grant or award A | +5,418 | – | 20,299 | Form 4 |
| 2025-05-14 | Watson Patricia ADirector | Grant or award A | +5,418 | – | 16,661 | Form 4 |
| 2025-05-14 | Reynolds Christopher P.Director | Grant or award A | +5,418 | – | 24,332 | Form 4 |
| 2025-05-14 | Hess David PDirector | Grant or award A | +5,418 | – | 28,574 | Form 4 |
| 2025-05-14 | Fornaro Robert LDirector | Grant or award A | +5,418 | – | 9,429 | Form 4 |
| 2025-05-14 | Feinberg SarahDirector | Grant or award A | +5,418 | – | 12,729 | Form 4 |
| 2025-05-14 | Cush C. DavidDirector | Grant or award A | +5,418 | – | 24,429 | Form 4 |
| 2025-05-14 | Brooks Douglas HDirector | Grant or award A | +5,418 | – | 81,306 | Form 4 |
| 2025-05-14 | Breber Pierre RDirector | Grant or award A | +5,418 | – | 9,429 | Form 4 |
| 2025-05-14 | Atherton Lisa MDirector | Grant or award A | +5,418 | – | 11,540 | Form 4 |
| 2025-03-14 | Roach AnthonyEVP Customer & Brand | Grant or award A | +16,609 | – | 47,448 | Form 4 |
| 2025-03-14 | Doxey TomEVP, Chief Financial Officer | Grant or award A | +47,274 | – | 47,274 | Form 4 |
| 2025-03-14 | Doxey TomEVP, Chief Financial Officer | Grant or award A | +40,774 | – | 88,048 | Form 4 |
| 2025-02-21 | Green Ryan C.EVP Chief Transformation Ofr. | Shares withheld for tax F | −7,918 | 29.81 | 86,816 | Form 4 |
| 2025-02-21 | Jordan Robert EDirector, CEO & President | Shares withheld for tax F | −35,279 | 29.81 | 451,609 | Form 4 |
| 2025-02-21 | Watterson Andrew MChief Operating Officer | Shares withheld for tax F | −16,285 | 29.81 | 189,695 | Form 4 |
| 2025-02-21 | Jones JustinEVP Operations | Shares withheld for tax F | −4,280 | 29.81 | 69,945 | Form 4 |
| 2025-02-21 | Romo TammyEVP & CFO | Shares withheld for tax F | −15,492 | 29.81 | 281,953 | Form 4 |
| 2025-02-21 | Rutherford Linda B.Chief Administration Officer | Shares withheld for tax F | −12,853 | 29.81 | 119,259 | Form 4 |
| 2025-02-10 | Rutherford Linda B.Chief Administration Officer | Grant or award A | +7,010 | – | 132,112 | Form 4 |
| 2025-02-10 | Watterson Andrew MChief Operating Officer | Grant or award A | +8,024 | – | 205,980 | Form 4 |
| 2025-02-10 | Romo TammyEVP & CFO | Grant or award A | +9,358 | – | 297,445 | Form 4 |
| 2025-02-10 | Jordan Robert EDirector, CEO & President | Grant or award A | +20,069 | – | 486,888 | Form 4 |
| 2025-02-10 | Jones JustinEVP Operations | Grant or award A | +232 | – | 74,225 | Form 4 |
| 2025-02-10 | Green Ryan C.EVP Chief Transformation Ofr. | Grant or award A | +758 | – | 94,734 | Form 4 |
| 2025-02-04 | Green Ryan C.EVP Chief Transformation Ofr. | Grant or award A | +33,777 | – | 92,936 | Form 4/A |
| 2025-02-04 | Watterson Andrew MChief Operating Officer | Grant or award A | +55,213 | – | 197,956 | Form 4 |
| 2025-02-04 | Jones JustinEVP Operations | Grant or award A | +35,402 | – | 73,993 | Form 4 |
| 2025-02-04 | Jordan Robert EDirector, CEO & President | Grant or award A | +131,131 | – | 466,819 | Form 4 |
| 2025-02-04 | Romo TammyEVP & CFO | Grant or award A | +44,577 | – | 288,087 | Form 4 |
| 2025-02-04 | Rutherford Linda B.Chief Administration Officer | Grant or award A | +35,726 | – | 125,102 | Form 4 |
| 2024-11-21 | Breber Pierre RDirector | Grant or award A | +4,011 | – | 4,011 | Form 4 |
| 2024-11-21 | Cush C. DavidDirector | Grant or award A | +4,011 | – | 14,011 | Form 4 |
| 2024-11-21 | Feinberg SarahDirector | Grant or award A | +4,011 | – | 6,811 | Form 4 |
| 2024-11-21 | Fornaro Robert LDirector | Grant or award A | +4,011 | – | 4,011 | Form 4 |
| 2024-11-21 | Grissen DavidDirector | Grant or award A | +4,011 | – | 4,011 | Form 4 |
| 2024-11-21 | Saretsky Gregg ADirector | Grant or award A | +4,011 | – | 11,211 | Form 4 |
| 2024-11-21 | Watson Patricia ADirector | Grant or award A | +4,011 | – | 7,975 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.