Lovesac Co (LOVE) · Insider trading
What Lovesac's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$515,182
3 insiders, 4 trades
Sold, 12 months
$91,900
1 insider, 0% under a plan
Net, 12 months
+$423,282
bought less sold
Latest filing
2026-09-11
filings read to 2026-10-20
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Krause Albert JackDirector | – | $789,900 | 1 | 2025-01-17 | 147,849 |
| Heyer Andrew RDirector | $440,400 | – | 1 | 2026-06-18 | 293,259 |
| McLallen Walter FieldDirector | $193,186 | – | 7 | 2025-06-20 | 39,050 |
| Mehra VineetDirector | – | $91,900 | 1 | 2026-07-17 | 17,992 |
| Nelson Shawn DavidDirector, Chief Executive Officer | $64,406 | – | 3 | 2026-06-22 | 205,644 |
| Romig ShirleyDirector | – | $26,745 | 1 | 2025-09-16 | 17,573 |
| Fox MaryPresident | $24,785 | – | 1 | 2026-06-22 | 71,674 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-07-17 | Mehra VineetDirector | Sale | 5,000 | 18.38 | $91,900 | 17,992 | Form 4 |
| 2026-06-22 | Nelson Shawn DavidDirector, Chief Executive Officer | Buy | 1,830 | 13.64 | $24,961 | 205,644 | Form 4 |
| 2026-06-22 | Fox MaryPresident | Buy | 1,720 | 14.41 | $24,785 | 71,674 | Form 4 |
| 2026-06-18 | Heyer Andrew RDirector | Buy | 30,000 | 14.68 | $440,400 | 293,259 | Form 4 |
| 2026-04-16 | Nelson Shawn DavidDirector, Chief Executive Officer | Buy | 1,477 | 16.95 | $25,035 | 202,681 | Form 4 |
| 2025-10-14 | Nelson Shawn DavidDirector, Chief Executive Officer | Buy | 1,000 | 14.41 | $14,410 | 175,110 | Form 4 |
| 2025-09-16 | Romig ShirleyDirector | Sale | 1,500 | 17.83 | $26,745 | 17,573 | Form 4 |
| 2025-06-20 | McLallen Walter FieldDirector | Buy | 1,000 | 17.98 | $17,980 | 39,050 | Form 4 |
| 2025-06-20 | McLallen Walter FieldDirector | Buy | 950 | 18.18 | $17,271 | 40,000 | Form 4 |
| 2025-06-18 | McLallen Walter FieldDirector | Buy | 500 | 17.60 | $8,800 | 37,050 | Form 4 |
| 2025-06-18 | McLallen Walter FieldDirector | Buy | 1,000 | 17.95 | $17,950 | 38,050 | Form 4 |
| 2025-06-17 | McLallen Walter FieldDirector | Buy | 500 | 17.33 | $8,665 | 36,550 | Form 4 |
| 2025-01-17 | Krause Albert JackDirector | Sale | 30,000 | 26.33 | $789,900 | 147,849 | Form 4 |
| 2024-12-23 | McLallen Walter FieldDirector | Buy | 1,000 | 23.80 | $23,800 | 24,540 | Form 4 |
| 2024-12-20 | McLallen Walter FieldDirector | Buy | 4,000 | 24.68 | $98,720 | 23,540 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
29 × shares withheld for tax26 × grant or award24 × option exercise2 × gift
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-09-09 | Boehme AlanDirector | Grant or award A | +5,238 | – | 5,238 | Form 4 |
| 2026-06-11 | Fox MaryPresident | Grant or award A | +9,616 | – | 78,818 | Form 4 |
| 2026-06-11 | Fox MaryPresident | Shares withheld for tax F | −4,553 | 16.30 | 74,265 | Form 4 |
| 2026-06-11 | Fox MaryPresident | Shares withheld for tax F | −4,311 | 16.30 | 69,954 | Form 4 |
| 2026-06-11 | Nelson Shawn DavidDirector, Chief Executive Officer | Grant or award A | +9,616 | – | 212,297 | Form 4 |
| 2026-06-11 | Nelson Shawn DavidDirector, Chief Executive Officer | Shares withheld for tax F | −4,357 | 16.30 | 207,940 | Form 4 |
| 2026-06-11 | Nelson Shawn DavidDirector, Chief Executive Officer | Shares withheld for tax F | −4,126 | 16.30 | 203,814 | Form 4 |
| 2026-06-11 | Siegner Keith R.EVP and CFO | Grant or award A | +5,071 | – | 36,158 | Form 4 |
| 2026-06-11 | Siegner Keith R.EVP and CFO | Shares withheld for tax F | −2,350 | 16.30 | 33,808 | Form 4 |
| 2026-06-11 | Siegner Keith R.EVP and CFO | Shares withheld for tax F | −2,226 | 16.30 | 31,582 | Form 4 |
| 2026-06-10 | McLallen Walter FieldDirector | Grant or award A | +6,308 | – | 46,308 | Form 4 |
| 2026-06-10 | Mehra VineetDirector | Grant or award A | +6,308 | – | 22,992 | Form 4 |
| 2026-06-10 | Leite Sharon MDirector | Grant or award A | +6,308 | – | 27,274 | Form 4 |
| 2026-06-10 | Romig ShirleyDirector | Grant or award A | +6,308 | – | 23,881 | Form 4 |
| 2026-06-10 | Heyer Andrew RDirector | Grant or award A | +6,308 | – | 256,951 | Form 4 |
| 2026-06-10 | Heyer Andrew RDirector | Grant or award A | +6,308 | – | 263,259 | Form 4 |
| 2026-04-15 | Fox MaryPresident | Option exercise M | +4,848 | – | 72,077 | Form 4 |
| 2026-04-15 | Fox MaryPresident | Shares withheld for tax F | −2,296 | 16.65 | 69,781 | Form 4 |
| 2026-04-15 | Fox MaryPresident | Option exercise M | +17,066 | – | 86,847 | Form 4 |
| 2026-04-15 | Fox MaryPresident | Shares withheld for tax F | −8,080 | 16.65 | 78,767 | Form 4 |
| 2026-04-15 | Fox MaryPresident | Shares withheld for tax F | −2,132 | 16.65 | 76,635 | Form 4 |
| 2026-04-15 | Fox MaryPresident | Shares withheld for tax F | −7,433 | 16.65 | 69,202 | Form 4 |
| 2026-04-15 | Nelson Shawn DavidDirector, Chief Executive Officer | Option exercise M | +4,848 | – | 203,219 | Form 4 |
| 2026-04-15 | Nelson Shawn DavidDirector, Chief Executive Officer | Shares withheld for tax F | −2,197 | 16.65 | 201,022 | Form 4 |
| 2026-04-15 | Nelson Shawn DavidDirector, Chief Executive Officer | Option exercise M | +17,066 | – | 218,088 | Form 4 |
| 2026-04-15 | Nelson Shawn DavidDirector, Chief Executive Officer | Shares withheld for tax F | −7,731 | 16.65 | 210,357 | Form 4 |
| 2026-04-15 | Nelson Shawn DavidDirector, Chief Executive Officer | Shares withheld for tax F | −2,040 | 16.65 | 208,317 | Form 4 |
| 2026-04-15 | Nelson Shawn DavidDirector, Chief Executive Officer | Shares withheld for tax F | −7,113 | 16.65 | 201,204 | Form 4 |
| 2026-04-15 | Siegner Keith R.EVP and CFO | Option exercise M | +7,714 | – | 37,951 | Form 4 |
| 2026-04-15 | Siegner Keith R.EVP and CFO | Shares withheld for tax F | −3,575 | 16.65 | 34,376 | Form 4 |
| 2026-04-15 | Siegner Keith R.EVP and CFO | Shares withheld for tax F | −3,289 | 16.65 | 31,087 | Form 4 |
| 2026-03-18 | Siegner Keith R.EVP and CFO | Option exercise M | +2,963 | – | 18,338 | Form 4 |
| 2026-03-18 | Siegner Keith R.EVP and CFO | Option exercise M | +4,802 | – | 23,140 | Form 4 |
| 2026-03-18 | Siegner Keith R.EVP and CFO | Option exercise M | +7,097 | – | 30,237 | Form 4 |
| 2026-03-18 | Nelson Shawn DavidDirector, Chief Executive Officer | Option exercise M | +4,504 | – | 173,564 | Form 4 |
| 2026-03-18 | Nelson Shawn DavidDirector, Chief Executive Officer | Option exercise M | +9,106 | – | 182,670 | Form 4 |
| 2026-03-18 | Nelson Shawn DavidDirector, Chief Executive Officer | Option exercise M | +15,701 | – | 198,371 | Form 4 |
| 2026-03-18 | Fox MaryPresident | Option exercise M | +4,504 | – | 42,422 | Form 4 |
| 2026-03-18 | Fox MaryPresident | Option exercise M | +9,106 | – | 51,528 | Form 4 |
| 2026-03-18 | Fox MaryPresident | Option exercise M | +15,701 | – | 67,229 | Form 4 |
| 2026-02-03 | Heyer Andrew RDirector | Grant or award A | +279 | – | 250,643 | Form 4 |
| 2025-12-23 | Nelson Shawn DavidDirector, Chief Executive Officer | Gift G | −6,050 | – | 169,060 | Form 4 |
| 2025-11-18 | Fox MaryPresident | Grant or award A | +2,417 | 11.61 | 39,063 | Form 4 |
| 2025-11-18 | Fox MaryPresident | Shares withheld for tax F | −1,145 | – | 37,918 | Form 4 |
| 2025-06-30 | Siegner Keith R.EVP and CFO | Grant or award A | +3,189 | – | 16,853 | Form 4 |
| 2025-06-30 | Siegner Keith R.EVP and CFO | Shares withheld for tax F | −1,478 | 18.20 | 15,375 | Form 4 |
| 2025-06-11 | Fox MaryPresident and COO | Grant or award A | +9,615 | – | 38,627 | Form 4 |
| 2025-06-11 | Fox MaryPresident and COO | Shares withheld for tax F | −4,552 | 20.50 | 34,075 | Form 4 |
| 2025-06-11 | Fox MaryPresident and COO | Grant or award A | +4,884 | – | 38,959 | Form 4 |
| 2025-06-11 | Fox MaryPresident and COO | Shares withheld for tax F | −2,313 | 20.50 | 36,646 | Form 4 |
| 2025-06-11 | Nelson Shawn DavidDirector, Chief Executive Officer | Grant or award A | +9,615 | – | 175,795 | Form 4 |
| 2025-06-11 | Nelson Shawn DavidDirector, Chief Executive Officer | Shares withheld for tax F | −4,356 | 20.50 | 171,439 | Form 4 |
| 2025-06-11 | Nelson Shawn DavidDirector, Chief Executive Officer | Grant or award A | +4,884 | – | 176,323 | Form 4 |
| 2025-06-11 | Nelson Shawn DavidDirector, Chief Executive Officer | Shares withheld for tax F | −2,213 | 20.50 | 174,110 | Form 4 |
| 2025-06-11 | Siegner Keith R.EVP and CFO | Grant or award A | +5,070 | – | 14,633 | Form 4 |
| 2025-06-11 | Siegner Keith R.EVP and CFO | Shares withheld for tax F | −2,350 | 20.50 | 12,283 | Form 4 |
| 2025-06-11 | Siegner Keith R.EVP and CFO | Grant or award A | +2,575 | – | 14,858 | Form 4 |
| 2025-06-11 | Siegner Keith R.EVP and CFO | Shares withheld for tax F | −1,194 | 20.50 | 13,664 | Form 4 |
| 2025-06-11 | Heyer Andrew RDirector | Grant or award A | +4,808 | – | 246,326 | Form 4 |
| 2025-06-11 | Heyer Andrew RDirector | Grant or award A | +4,038 | – | 250,364 | Form 4 |
| 2025-06-11 | Mehra VineetDirector | Grant or award A | +4,808 | – | 16,684 | Form 4 |
| 2025-06-11 | Leite Sharon MDirector | Grant or award A | +4,808 | – | 20,966 | Form 4 |
| 2025-06-11 | Romig ShirleyDirector | Grant or award A | +4,808 | – | 19,073 | Form 4 |
| 2025-06-11 | McLallen Walter FieldDirector | Grant or award A | +4,808 | – | 36,050 | Form 4 |
| 2025-04-15 | Fox MaryPresident and COO | Option exercise M | +2,772 | – | 27,886 | Form 4 |
| 2025-04-15 | Fox MaryPresident and COO | Shares withheld for tax F | −1,313 | 19.49 | 26,573 | Form 4 |
| 2025-04-15 | Fox MaryPresident and COO | Option exercise M | +4,848 | – | 31,421 | Form 4 |
| 2025-04-15 | Fox MaryPresident and COO | Shares withheld for tax F | −2,409 | 19.49 | 29,012 | Form 4 |
| 2025-04-15 | Nelson Shawn DavidDirector, Chief Executive Officer | Option exercise M | +2,772 | – | 164,888 | Form 4 |
| 2025-04-15 | Nelson Shawn DavidDirector, Chief Executive Officer | Shares withheld for tax F | −1,256 | 19.49 | 163,632 | Form 4 |
| 2025-04-15 | Nelson Shawn DavidDirector, Chief Executive Officer | Option exercise M | +4,848 | – | 168,480 | Form 4 |
| 2025-04-15 | Nelson Shawn DavidDirector, Chief Executive Officer | Shares withheld for tax F | −2,300 | 19.49 | 166,180 | Form 4 |
| 2025-04-15 | Krause Albert JackDirector | Option exercise M | +2,772 | – | 150,261 | Form 4 |
| 2025-04-15 | Krause Albert JackDirector | Option exercise M | +4,848 | – | 155,469 | Form 4 |
| 2025-04-04 | McLallen Walter FieldDirector | Option exercise M | +6,702 | – | 31,242 | Form 4 |
| 2025-04-02 | Nelson Shawn DavidDirector, Chief Executive Officer | Option exercise M | +4,884 | – | 162,116 | Form 4 |
| 2025-04-02 | Fox MaryPresident and COO | Option exercise M | +4,884 | – | 25,114 | Form 4 |
| 2025-04-02 | Siegner Keith R.EVP and CFO | Option exercise M | +2,575 | – | 9,563 | Form 4 |
| 2024-12-27 | Nelson Shawn DavidDirector, Chief Executive Officer | Gift G | −3,750 | – | 157,232 | Form 4 |
| 2024-11-18 | Fox MaryPresident and COO | Grant or award A | +2,416 | 31.65 | 21,374 | Form 4 |
| 2024-11-18 | Fox MaryPresident and COO | Shares withheld for tax F | −1,144 | – | 20,230 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.