LifeMD, Inc. (LFMD) · Insider trading
What LifeMD's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$54,150
1 insider, 0% under a plan
Net, 12 months
−$54,150
bought less sold
Latest filing
2026-08-18
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Schreiber JustinDirector, Chairman and CEO | – | $2.14M | 9 | 2025-07-01 | – |
| Benathen Marc DavidChief Financial Officer | – | $1.68M | 2 | 2025-06-17 | 339,554 |
| Galluppi StefanChief Innovation Officer | – | $1.05M | 1 | 2025-06-13 | 80,449 |
| Alvarez Nicholas PChief Acquisition Officer | – | $444,000 | 1 | 2025-09-10 | 605,000 |
| Friedeman JessicaChief Marketing Officer | – | $223,950 | 2 | 2025-12-09 | 205,000 |
| Yecies Eric HaroldChief Legal Officer & GC | – | $183,750 | 1 | 2025-06-13 | – |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2025-12-09 | Friedeman JessicaChief Marketing Officer | Sale | 15,000 | 3.61 | $54,150 | 205,000 | Form 4 |
| 2025-09-10 | Alvarez Nicholas PChief Acquisition Officer | Sale | 75,000 | 5.92 | $444,000 | 605,000 | Form 4 |
| 2025-07-01 | Schreiber JustinDirector, Chairman and CEO | Saleplanindirect | 25,000 | 9.99 | $249,750 | 2,475,721 | Form 4 |
| 2025-07-01 | Schreiber JustinDirector, Chairman and CEO | Saleplanindirect | 25,000 | 13.38 | $334,500 | 2,500,721 | Form 4 |
| 2025-06-17 | Benathen Marc DavidChief Financial Officer | Saleplan | 50,000 | 14.01 | $700,500 | 339,554 | Form 4 |
| 2025-06-16 | Benathen Marc DavidChief Financial Officer | Saleplan | 75,000 | 13.09 | $981,750 | 389,554 | Form 4 |
| 2025-06-13 | Galluppi StefanChief Innovation Officer | Saleplan | 85,000 | 12.38 | $1.05M | 80,449 | Form 4 |
| 2025-06-13 | Yecies Eric HaroldChief Legal Officer & GC | Saleindirect | 15,000 | 12.25 | $183,750 | 16,100 | Form 4 |
| 2025-06-02 | Schreiber JustinDirector, Chairman and CEO | Saleplanindirect | 25,000 | 12.47 | $311,750 | 2,525,721 | Form 4 |
| 2025-05-02 | Schreiber JustinDirector, Chairman and CEO | Saleplanindirect | 3,005 | 7.50 | $22,538 | 2,550,721 | Form 4 |
| 2025-05-01 | Schreiber JustinDirector, Chairman and CEO | Saleplanindirect | 21,995 | 7.53 | $165,622 | 2,553,726 | Form 4 |
| 2025-04-29 | Schreiber JustinDirector, Chairman and CEO | Saleplanindirect | 50,000 | 7.78 | $389,000 | 2,575,721 | Form 4 |
| 2025-03-14 | Friedeman JessicaChief Marketing Officer | Sale | 30,000 | 5.66 | $169,800 | 170,000 | Form 4 |
| 2025-02-14 | Schreiber JustinDirector, Chief Executive Officer | Saleplanindirect | 50,000 | 7.55 | $377,500 | 2,653,715 | Form 4 |
| 2025-01-02 | Schreiber JustinDirector, Chief Executive Officer | Saleplanindirect | 25,000 | 5.19 | $129,750 | 2,703,715 | Form 4 |
| 2024-12-02 | Schreiber JustinDirector, Chief Executive Officer | Saleplanindirect | 25,000 | 6.52 | $163,000 | 2,728,715 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
49 × grant or award3 × gift1 × other
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-08-11 | Strawn John R JrDirector | Grant or award A | +35,000 | – | 498,001 | Form 4 |
| 2026-08-11 | Larovere JoanDirector | Grant or award A | +35,000 | – | 142,050 | Form 4 |
| 2026-08-11 | Macrae Calum ArchibaldDirector | Grant or award A | +35,000 | – | 73,865 | Form 4 |
| 2026-08-11 | Simon RobertoDirector | Grant or award A | +35,000 | – | 288,175 | Form 4 |
| 2026-08-11 | DiTrolio JosephDirector | Grant or award A | +35,000 | – | 308,413 | Form 4 |
| 2026-06-01 | Sripad UmeshChief Technology Officer | Grant or award A | +75,000 | – | 75,000 | Form 4 |
| 2026-05-11 | Kavthekar AtulChief Financial Officer | Grant or award A | +337,500 | – | 337,500 | Form 4 |
| 2026-05-04 | Strawn John R JrDirector | Grant or award A | +50,000 | – | 463,001 | Form 4 |
| 2026-05-04 | Simon RobertoDirector | Grant or award A | +50,000 | – | 253,175 | Form 4 |
| 2026-03-30 | Pisano Christopher AChief Marketing Officer | Grant or award A | +200,000 | – | 200,000 | Form 4 |
| 2025-10-06 | Larovere JoanDirector | Grant or award A | +22,365 | – | 107,050 | Form 4 |
| 2025-10-06 | Strawn John R JrDirector | Grant or award A | +22,365 | – | 413,001 | Form 4 |
| 2025-10-02 | Simon RobertoDirector | Grant or award A | +22,365 | – | 183,175 | Form 4 |
| 2025-10-02 | Macrae Calum ArchibaldDirector | Grant or award A | +22,365 | – | 38,865 | Form 4 |
| 2025-10-02 | DiTrolio JosephDirector | Grant or award A | +22,365 | – | 273,413 | Form 4 |
| 2025-08-22 | Dray Shayna WebbChief Operating Officer | Grant or award A | +30,000 | – | 295,000 | Form 4 |
| 2025-08-22 | Alvarez Nicholas PChief Acquisition Officer | Grant or award A | +100,000 | – | 680,000 | Form 4 |
| 2025-08-22 | Benathen Marc DavidChief Financial Officer | Grant or award A | +87,000 | – | 426,554 | Form 4 |
| 2025-08-22 | Friedeman JessicaChief Marketing Officer | Grant or award A | +50,000 | – | 220,000 | Form 4 |
| 2025-08-22 | Galluppi StefanChief Innovation Officer | Grant or award A | +30,000 | – | 110,449 | Form 4 |
| 2025-08-22 | Stan Maria e.Chief Accounting Officer | Grant or award A | +20,000 | – | 227,500 | Form 4 |
| 2025-08-22 | Wijnker DennisChief Technology Officer | Grant or award A | +25,000 | – | 175,000 | Form 4 |
| 2025-08-22 | Yecies Eric HaroldChief Legal Officer & GC | Grant or award A | +50,000 | – | 388,900 | Form 4 |
| 2025-07-27 | Dray Shayna WebbChief Operating Officer | Grant or award A | +50,000 | – | 265,000 | Form 4 |
| 2025-03-31 | Stan Maria e.Chief Accounting Officer | Grant or award A | +20,000 | – | 187,500 | Form 4 |
| 2025-03-31 | Stan Maria e.Chief Accounting Officer | Grant or award A | +20,000 | – | 207,500 | Form 4 |
| 2025-03-31 | Yecies Eric HaroldChief Legal Officer & GC | Grant or award A | +18,750 | – | 340,000 | Form 4 |
| 2025-03-31 | Yecies Eric HaroldChief Legal Officer & GC | Grant or award A | +30,000 | – | 370,000 | Form 4 |
| 2025-03-31 | Benathen Marc DavidChief Financial Officer | Grant or award A | +75,000 | – | 464,554 | Form 4 |
| 2025-03-31 | Galluppi StefanChief Innovation Officer | Grant or award A | +30,000 | – | 165,449 | Form 4 |
| 2025-03-31 | Wijnker DennisChief Technology Officer | Grant or award A | +25,000 | – | 150,000 | Form 4 |
| 2025-03-31 | Alvarez Nicholas PChief Acquisition Officer | Grant or award A | +75,000 | – | 580,000 | Form 4 |
| 2025-03-19 | Schreiber JustinDirector, Chairman and CEO | Gift G | −27,994 | – | 2,625,721 | Form 4 |
| 2025-03-19 | Schreiber JustinDirector, Chairman and CEO | Gift G | +13,997 | – | 13,997 | Form 4 |
| 2025-03-19 | Schreiber JustinDirector, Chairman and CEO | Gift G | +13,997 | – | 13,997 | Form 4 |
| 2025-03-07 | Wijnker DennisChief Technology Officer | Grant or award A | +25,000 | – | 125,000 | Form 4 |
| 2025-03-07 | Yecies Eric HaroldChief Legal Officer & GC | Grant or award A | +50,000 | – | 321,250 | Form 4 |
| 2025-03-07 | Friedeman JessicaChief Marketing Officer | Grant or award A | +50,000 | – | 200,000 | Form 4 |
| 2025-03-07 | Benathen Marc DavidChief Financial Officer | Grant or award A | +87,000 | – | 389,554 | Form 4 |
| 2025-03-07 | Galluppi StefanChief Innovation Officer | Grant or award A | +30,000 | – | 135,449 | Form 4 |
| 2025-03-07 | Stan Maria e.Chief Accounting Officer | Grant or award A | +20,000 | – | 68,125 | Form 4 |
| 2025-03-06 | Stan Maria e.Chief Accounting Officer | Grant or award A | +20,000 | – | 48,125 | Form 4 |
| 2025-03-06 | Galluppi StefanChief Innovation Officer | Grant or award A | +60,000 | – | 105,449 | Form 4 |
| 2024-12-20 | Larovere JoanDirector | Grant or award A | +9,685 | – | 84,685 | Form 4 |
| 2024-12-06 | DiTrolio JosephDirector | Grant or award A | +24,648 | – | 243,048 | Form 4 |
| 2024-12-06 | DiTrolio JosephDirector | Grant or award A | +8,000 | – | 251,048 | Form 4 |
| 2024-12-02 | Simon RobertoDirector | Grant or award A | +50,000 | – | 150,000 | Form 4/A |
| 2024-12-02 | Simon RobertoDirector | Grant or award A | +6,162 | – | 156,162 | Form 4/A |
| 2024-12-02 | Simon RobertoDirector | Grant or award A | +24,648 | – | 180,810 | Form 4/A |
| 2024-12-02 | Strawn John R JrDirector | Grant or award A | +30,000 | – | 363,347 | Form 4 |
| 2024-12-02 | Strawn John R JrDirector | Grant or award A | +2,641 | – | 365,988 | Form 4 |
| 2024-12-02 | Strawn John R JrDirector | Grant or award A | +24,648 | – | 390,636 | Form 4 |
| 2024-12-02 | Schreiber JustinDirector, Chief Executive Officer | Other J | +0 | – | 200,000 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.