Herc Holdings Inc (HRI) · Insider trading
What Herc Holdings's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$930,265
2 insiders, 2 trades
Sold, 12 months
$0
0 insiders
Net, 12 months
+$930,265
bought less sold
Latest filing
2026-08-24
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Silber Lawrence HarrisDirector, President & CEO | – | $10.88M | 11 | 2024-11-06 | 196,683 |
| Cunningham Christian JSVP & Chief HR Officer | – | $2.67M | 3 | 2025-06-02 | 50,401 |
| Sheek Samuel WadeSVP & Chief Legal Officer | – | $1.07M | 1 | 2024-10-29 | 21,586 |
| Kelly Michael ADirector | – | $810,260 | 1 | 2024-10-24 | – |
| Humphrey MarkSVP & Chief Financial Officer | – | $551,488 | 2 | 2024-11-01 | 24,572 |
| Olsson ErikDirector | $502,855 | – | 1 | 2026-08-21 | 3,724 |
| Olin John ADirector | $427,410 | – | 1 | 2026-02-27 | 3,320 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-08-21 | Olsson ErikDirector | Buy | 3,085 | 163.00 | $502,855 | 3,724 | Form 4 |
| 2026-02-27 | Olin John ADirector | Buy | 3,000 | 142.47 | $427,410 | 3,320 | Form 4 |
| 2025-06-02 | Cunningham Christian JSVP & Chief HR Officer | Buy | 1 | – | – | 50,401 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 16,699 | 235.32 | $3.93M | 196,683 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 12,469 | 236.43 | $2.95M | 184,214 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 2,328 | 237.52 | $552,947 | 181,886 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 1,371 | 238.40 | $326,846 | 180,515 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 8,323 | 239.46 | $1.99M | 172,192 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 263 | 240.39 | $63,223 | 171,929 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 401 | 241.59 | $96,878 | 171,528 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 1,540 | 242.80 | $373,912 | 169,988 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 810 | 243.92 | $197,575 | 169,178 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 1,300 | 244.98 | $318,474 | 167,878 | Form 4 |
| 2024-11-06 | Silber Lawrence HarrisDirector, President & CEO | Sale | 312 | 245.72 | $76,665 | 167,566 | Form 4 |
| 2024-11-06 | Cunningham Christian JSVP & Chief HR Officer | Sale | 4,350 | 242.28 | $1.05M | 48,111 | Form 4 |
| 2024-11-01 | Humphrey MarkSVP & Chief Financial Officer | Sale | 2,213 | 209.97 | $464,664 | 24,572 | Form 4 |
| 2024-11-01 | Humphrey MarkSVP & Chief Financial Officer | Sale | 412 | 210.74 | $86,825 | 24,160 | Form 4 |
| 2024-10-29 | Cunningham Christian JSVP & Chief HR Officer | Sale | 7,568 | 213.85 | $1.62M | 52,461 | Form 4 |
| 2024-10-29 | Sheek Samuel WadeSVP & Chief Legal Officer | Sale | 5,000 | 213.12 | $1.07M | 21,586 | Form 4 |
| 2024-10-24 | Kelly Michael ADirector | Saleindirect | 3,880 | 208.83 | $810,260 | 13,774 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
64 × shares withheld for tax51 × grant or award
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-08-18 | Olsson ErikDirector | Grant or award A | +639 | – | 639 | Form 4 |
| 2026-08-18 | Peres TamirSVP&Chief Information Officer | Grant or award A | +2,261 | – | 47,175 | Form 4 |
| 2026-08-18 | Peres TamirSVP&Chief Information Officer | Shares withheld for tax F | −822 | 166.82 | 46,353 | Form 4 |
| 2026-05-14 | Campbell Patrick DDirector | Grant or award A | +1,070 | 140.22 | 14,572 | Form 4 |
| 2026-05-14 | Campbell Patrick DDirector | Grant or award A | +1,035 | – | 15,607 | Form 4 |
| 2026-05-14 | Kelly Michael ADirector | Grant or award A | +1,035 | – | 2,836 | Form 4 |
| 2026-05-14 | Olin John ADirector | Grant or award A | +1,035 | – | 4,355 | Form 4 |
| 2026-03-13 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −114 | 108.91 | 33,908 | Form 4 |
| 2026-03-13 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −30 | 108.91 | 6,439 | Form 4 |
| 2026-02-07 | Silber Lawrence HarrisDirector, Chief Executive Officer | Shares withheld for tax F | −1,035 | 180.31 | 218,756 | Form 4 |
| 2026-02-07 | Birnbaum AaronPresident | Shares withheld for tax F | −316 | 180.31 | 58,618 | Form 4 |
| 2026-02-07 | Cunningham Christian JSVP & Chief HR Officer | Shares withheld for tax F | −201 | 180.31 | 57,695 | Form 4 |
| 2026-02-07 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −107 | 180.31 | 34,022 | Form 4 |
| 2026-02-07 | Peres TamirSVP&Chief Information Officer | Shares withheld for tax F | −215 | 180.31 | 44,914 | Form 4 |
| 2026-02-07 | Sheek Samuel WadeSVP & Chief Legal Officer | Shares withheld for tax F | −169 | 180.31 | 30,318 | Form 4 |
| 2026-02-07 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −38 | 180.31 | 6,469 | Form 4 |
| 2026-02-06 | Silber Lawrence HarrisDirector, Chief Executive Officer | Shares withheld for tax F | −1,329 | 180.31 | 219,791 | Form 4 |
| 2026-02-06 | Birnbaum AaronPresident | Shares withheld for tax F | −395 | 180.31 | 58,934 | Form 4 |
| 2026-02-06 | Cunningham Christian JSVP & Chief HR Officer | Shares withheld for tax F | −237 | 180.31 | 57,896 | Form 4 |
| 2026-02-06 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −236 | 180.31 | 34,129 | Form 4 |
| 2026-02-06 | Peres TamirSVP&Chief Information Officer | Shares withheld for tax F | −253 | 180.31 | 45,129 | Form 4 |
| 2026-02-06 | Sheek Samuel WadeSVP & Chief Legal Officer | Shares withheld for tax F | −236 | 180.31 | 30,487 | Form 4 |
| 2026-02-06 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −76 | 180.31 | 6,507 | Form 4 |
| 2026-02-03 | Silber Lawrence HarrisDirector, President & CEO | Grant or award A | +21,100 | – | 202,001 | Form 4 |
| 2026-02-03 | Silber Lawrence HarrisDirector, President & CEO | Grant or award A | +12,811 | – | 214,812 | Form 4 |
| 2026-02-03 | Silber Lawrence HarrisDirector, President & CEO | Grant or award A | +12,003 | – | 226,815 | Form 4 |
| 2026-02-03 | Silber Lawrence HarrisDirector, President & CEO | Shares withheld for tax F | −4,361 | 154.03 | 222,454 | Form 4 |
| 2026-02-03 | Silber Lawrence HarrisDirector, President & CEO | Shares withheld for tax F | −1,334 | 154.03 | 221,120 | Form 4 |
| 2026-02-03 | Birnbaum AaronSVP & Chief Operating Officer | Grant or award A | +7,467 | – | 52,586 | Form 4 |
| 2026-02-03 | Birnbaum AaronSVP & Chief Operating Officer | Grant or award A | +4,762 | – | 57,348 | Form 4 |
| 2026-02-03 | Birnbaum AaronSVP & Chief Operating Officer | Grant or award A | +3,668 | – | 61,016 | Form 4 |
| 2026-02-03 | Birnbaum AaronSVP & Chief Operating Officer | Shares withheld for tax F | −1,360 | 154.03 | 59,656 | Form 4 |
| 2026-02-03 | Birnbaum AaronSVP & Chief Operating Officer | Shares withheld for tax F | −327 | 154.03 | 59,329 | Form 4 |
| 2026-02-03 | Cunningham Christian JSVP & Chief HR Officer | Grant or award A | +4,220 | – | 56,927 | Form 4 |
| 2026-02-03 | Cunningham Christian JSVP & Chief HR Officer | Grant or award A | +2,306 | – | 52,707 | Form 4 |
| 2026-02-03 | Cunningham Christian JSVP & Chief HR Officer | Grant or award A | +2,335 | – | 59,262 | Form 4 |
| 2026-02-03 | Cunningham Christian JSVP & Chief HR Officer | Shares withheld for tax F | −887 | 154.03 | 58,375 | Form 4 |
| 2026-02-03 | Cunningham Christian JSVP & Chief HR Officer | Shares withheld for tax F | −242 | 154.03 | 58,133 | Form 4 |
| 2026-02-03 | Humphrey MarkSVP & Chief Financial Officer | Grant or award A | +4,707 | – | 30,869 | Form 4 |
| 2026-02-03 | Humphrey MarkSVP & Chief Financial Officer | Grant or award A | +2,221 | – | 33,090 | Form 4 |
| 2026-02-03 | Humphrey MarkSVP & Chief Financial Officer | Grant or award A | +1,168 | – | 34,258 | Form 4 |
| 2026-02-03 | Humphrey MarkSVP & Chief Financial Officer | Grant or award A | +1,297 | – | 35,555 | Form 4 |
| 2026-02-03 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −460 | 154.03 | 35,095 | Form 4 |
| 2026-02-03 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −472 | 154.03 | 34,623 | Form 4 |
| 2026-02-03 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −258 | 154.03 | 34,365 | Form 4 |
| 2026-02-03 | Peres TamirSVP&Chief Information Officer | Grant or award A | +4,220 | – | 41,886 | Form 4 |
| 2026-02-03 | Peres TamirSVP&Chief Information Officer | Grant or award A | +2,306 | – | 44,192 | Form 4 |
| 2026-02-03 | Peres TamirSVP&Chief Information Officer | Grant or award A | +2,335 | – | 46,527 | Form 4 |
| 2026-02-03 | Peres TamirSVP&Chief Information Officer | Shares withheld for tax F | −887 | 154.03 | 45,640 | Form 4 |
| 2026-02-03 | Peres TamirSVP&Chief Information Officer | Shares withheld for tax F | −258 | 154.03 | 45,382 | Form 4 |
| 2026-02-03 | Sheek Samuel WadeSVP & Chief Legal Officer | Grant or award A | +4,220 | – | 27,744 | Form 4 |
| 2026-02-03 | Sheek Samuel WadeSVP & Chief Legal Officer | Grant or award A | +2,069 | – | 29,813 | Form 4 |
| 2026-02-03 | Sheek Samuel WadeSVP & Chief Legal Officer | Grant or award A | +1,834 | – | 31,647 | Form 4 |
| 2026-02-03 | Sheek Samuel WadeSVP & Chief Legal Officer | Shares withheld for tax F | −705 | 154.03 | 30,942 | Form 4 |
| 2026-02-03 | Sheek Samuel WadeSVP & Chief Legal Officer | Shares withheld for tax F | −219 | 154.03 | 30,723 | Form 4 |
| 2026-02-03 | Schumacher Mark AlanVP & Chief Accounting Officer | Grant or award A | +1,624 | – | 5,568 | Form 4 |
| 2026-02-03 | Schumacher Mark AlanVP & Chief Accounting Officer | Grant or award A | +642 | – | 6,210 | Form 4 |
| 2026-02-03 | Schumacher Mark AlanVP & Chief Accounting Officer | Grant or award A | +417 | – | 6,627 | Form 4 |
| 2026-02-03 | Schumacher Mark AlanVP & Chief Accounting Officer | Grant or award A | +347 | – | 6,974 | Form 4 |
| 2026-02-03 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −174 | 154.03 | 6,800 | Form 4 |
| 2026-02-03 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −145 | 154.03 | 6,655 | Form 4 |
| 2026-02-03 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −72 | 154.03 | 6,583 | Form 4 |
| 2026-01-01 | Olin John ADirector | Grant or award A | +320 | – | 320 | Form 4 |
| 2025-11-14 | Engquist JohnDirector | Grant or award A | +85 | 133.41 | 323,444 | Form 4 |
| 2025-08-15 | Engquist JohnDirector | Grant or award A | +59 | 124.76 | 323,359 | Form 4 |
| 2025-06-02 | Engquist JohnDirector | Grant or award A | +1,123 | – | 323,300 | Form 4 |
| 2025-05-15 | Campbell Patrick DDirector | Grant or award A | +1,115 | 134.55 | 12,535 | Form 4 |
| 2025-05-15 | Campbell Patrick DDirector | Grant or award A | +967 | – | 13,502 | Form 4 |
| 2025-05-15 | Kelly Michael ADirector | Grant or award A | +967 | – | 1,801 | Form 4 |
| 2025-05-15 | Birnbaum AaronSVP & Chief Operating Officer | Grant or award A | +3,717 | – | 45,119 | Form 4 |
| 2025-03-13 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −119 | 122.25 | 26,162 | Form 4 |
| 2025-03-13 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −31 | 122.25 | 3,944 | Form 4 |
| 2025-02-08 | Silber Lawrence HarrisDirector, President & CEO | Shares withheld for tax F | −862 | 205.00 | 180,901 | Form 4 |
| 2025-02-08 | Birnbaum AaronSVP & Chief Operating Officer | Shares withheld for tax F | −222 | 205.00 | 41,402 | Form 4 |
| 2025-02-08 | Cunningham Christian JSVP & Chief HR Officer | Shares withheld for tax F | −139 | 205.00 | 50,400 | Form 4 |
| 2025-02-08 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −96 | 205.00 | 26,281 | Form 4 |
| 2025-02-08 | Peres TamirSVP&Chief Information Officer | Shares withheld for tax F | −148 | 205.00 | 37,666 | Form 4 |
| 2025-02-08 | Sheek Samuel WadeSVP & Chief Legal Officer | Shares withheld for tax F | −133 | 205.00 | 23,524 | Form 4 |
| 2025-02-08 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −37 | 205.00 | 3,975 | Form 4 |
| 2025-02-07 | Silber Lawrence HarrisDirector, President & CEO | Shares withheld for tax F | −1,069 | 205.00 | 181,763 | Form 4 |
| 2025-02-07 | Birnbaum AaronSVP & Chief Operating Officer | Shares withheld for tax F | −326 | 205.00 | 41,624 | Form 4 |
| 2025-02-07 | Cunningham Christian JSVP & Chief HR Officer | Shares withheld for tax F | −208 | 205.00 | 50,539 | Form 4 |
| 2025-02-07 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −111 | 205.00 | 26,377 | Form 4 |
| 2025-02-07 | Peres TamirSVP&Chief Information Officer | Shares withheld for tax F | −221 | 205.00 | 37,814 | Form 4 |
| 2025-02-07 | Sheek Samuel WadeSVP & Chief Legal Officer | Shares withheld for tax F | −174 | 205.00 | 23,657 | Form 4 |
| 2025-02-07 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −39 | 205.00 | 4,012 | Form 4 |
| 2025-02-06 | Silber Lawrence HarrisDirector, President & CEO | Shares withheld for tax F | −1,370 | 209.39 | 182,832 | Form 4 |
| 2025-02-06 | Birnbaum AaronSVP & Chief Operating Officer | Shares withheld for tax F | −407 | 209.39 | 41,950 | Form 4 |
| 2025-02-06 | Cunningham Christian JSVP & Chief HR Officer | Shares withheld for tax F | −244 | 209.39 | 50,747 | Form 4 |
| 2025-02-06 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −243 | 209.39 | 26,488 | Form 4 |
| 2025-02-06 | Peres TamirSVP&Chief Information Officer | Shares withheld for tax F | −260 | 209.39 | 38,035 | Form 4 |
| 2025-02-06 | Sheek Samuel WadeSVP & Chief Legal Officer | Shares withheld for tax F | −243 | 209.39 | 23,831 | Form 4 |
| 2025-02-06 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −78 | 209.39 | 4,051 | Form 4 |
| 2025-02-03 | Silber Lawrence HarrisDirector, President & CEO | Grant or award A | +11,154 | – | 178,720 | Form 4 |
| 2025-02-03 | Silber Lawrence HarrisDirector, President & CEO | Grant or award A | +8,740 | – | 187,460 | Form 4 |
| 2025-02-03 | Silber Lawrence HarrisDirector, President & CEO | Shares withheld for tax F | −3,258 | 197.24 | 184,202 | Form 4 |
| 2025-02-03 | Birnbaum AaronSVP & Chief Operating Officer | Grant or award A | +2,738 | – | 40,970 | Form 4 |
| 2025-02-03 | Birnbaum AaronSVP & Chief Operating Officer | Grant or award A | +2,256 | – | 43,226 | Form 4 |
| 2025-02-03 | Birnbaum AaronSVP & Chief Operating Officer | Shares withheld for tax F | −869 | 197.24 | 42,357 | Form 4 |
| 2025-02-03 | Cunningham Christian JSVP & Chief HR Officer | Grant or award A | +2,028 | – | 50,139 | Form 4 |
| 2025-02-03 | Cunningham Christian JSVP & Chief HR Officer | Grant or award A | +1,410 | – | 51,549 | Form 4 |
| 2025-02-03 | Cunningham Christian JSVP & Chief HR Officer | Shares withheld for tax F | −558 | 197.24 | 50,991 | Form 4 |
| 2025-02-03 | Humphrey MarkSVP & Chief Financial Officer | Grant or award A | +2,028 | – | 26,188 | Form 4 |
| 2025-02-03 | Humphrey MarkSVP & Chief Financial Officer | Grant or award A | +917 | – | 27,105 | Form 4 |
| 2025-02-03 | Humphrey MarkSVP & Chief Financial Officer | Shares withheld for tax F | −374 | 197.24 | 26,731 | Form 4 |
| 2025-02-03 | Peres TamirSVP&Chief Information Officer | Grant or award A | +2,028 | – | 37,443 | Form 4 |
| 2025-02-03 | Peres TamirSVP&Chief Information Officer | Grant or award A | +1,410 | – | 38,853 | Form 4 |
| 2025-02-03 | Peres TamirSVP&Chief Information Officer | Shares withheld for tax F | −558 | 197.24 | 38,295 | Form 4 |
| 2025-02-03 | Sheek Samuel WadeSVP & Chief Legal Officer | Grant or award A | +1,724 | – | 23,310 | Form 4 |
| 2025-02-03 | Sheek Samuel WadeSVP & Chief Legal Officer | Grant or award A | +1,269 | – | 24,579 | Form 4 |
| 2025-02-03 | Sheek Samuel WadeSVP & Chief Legal Officer | Shares withheld for tax F | −505 | 197.24 | 24,074 | Form 4 |
| 2025-02-03 | Schumacher Mark AlanVP & Chief Accounting Officer | Grant or award A | +507 | – | 3,926 | Form 4 |
| 2025-02-03 | Schumacher Mark AlanVP & Chief Accounting Officer | Grant or award A | +353 | – | 4,279 | Form 4 |
| 2025-02-03 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −150 | 197.24 | 4,129 | Form 4 |
| 2024-12-01 | Schumacher Mark AlanVP & Chief Accounting Officer | Shares withheld for tax F | −22 | 232.00 | 3,419 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.