Harley-Davidson, Inc. (HOG) · Insider trading

What Harley-Davidson's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.

Bought, 12 months

$1.85M

5 insiders, 6 trades

Sold, 12 months

$842,724

5 insiders, 32% under a plan

Net, 12 months

+$1.01M

bought less sold

Latest filing

2026-10-05

filings read to 2026-10-19

Bought and sold at the market, by month

Two years. Purchases above the line, sales below, in dollars.

Bought Sold Largest month: $982,800

Who traded, two years

Insider	Bought	Sold	Trades	Last trade	Holds after
Nova Daniel JDirector	$982,800	–	1	2026-07-31	47,605
Starrs ArtieDirector, President & CEO	$545,400	–	2	2026-08-10	25,000
Mansfield Luke ChristopherChief Commercial Officer	–	$355,179	2	2025-11-20	12,055
Root Jonathan RCFO and CCO	–	$232,119	6	2026-10-01	24,733
Littleton GayleCLO, CCO, CAO & Corp Sec	$197,850	–	1	2026-08-11	7,500
Do CharlesSr. Vice President, HDFSI	–	$182,271	2	2026-03-12	183
Sylvester MaryroseDirector	–	$137,966	1	2024-10-30	17,687
Farley Jr James DDirector	–	$120,754	1	2026-02-25	16,205
Masood RafehDirector	$99,706	–	2	2026-02-27	7,480
Flees Lori AnnDirector	$75,560	–	1	2026-03-09	11,208
Krause Paul JChief Legal Officer	–	$40,664	1	2026-05-11	30,012

Open-market purchases and sales

Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.

Date	Insider	Trade	Shares	Price	Value	Holds after	Filing
2026-10-01	Root Jonathan RCFO and CCO	Saleplan	1,559	24.43	$38,086	24,733	Form 4
2026-09-01	Root Jonathan RCFO and CCO	Saleplan	1,554	27.46	$42,673	26,292	Form 4
2026-08-11	Littleton GayleCLO, CCO, CAO & Corp Sec	Buy	7,500	26.38	$197,850	7,500	Form 4
2026-08-10	Starrs ArtieDirector, President & CEO	Buy	10,000	25.89	$258,900	25,000	Form 4
2026-08-03	Root Jonathan RCFO and CCO	Saleplan	1,554	24.88	$38,664	27,846	Form 4
2026-07-31	Nova Daniel JDirector	Buy	40,000	24.57	$982,800	47,605	Form 4
2026-07-01	Root Jonathan RCFO and CCO	Saleplan	1,554	24.44	$37,980	29,400	Form 4
2026-06-01	Root Jonathan RCFO and CCO	Saleplan	1,554	23.87	$37,094	30,954	Form 4
2026-05-19	Root Jonathan RCFO and CCO	Saleplan	1,554	24.21	$37,622	32,508	Form 4
2026-05-11	Krause Paul JChief Legal Officer	Saleplan	1,564	26.00	$40,664	30,012	Form 4
2026-03-12	Do CharlesSr. Vice President, HDFSI	Sale	4,241	18.10	$76,762	183	Form 4
2026-03-09	Starrs ArtieDirector, President & CEO	Buy	15,000	19.10	$286,500	15,000	Form 4
2026-03-09	Flees Lori AnnDirector	Buy	4,000	18.89	$75,560	11,208	Form 4
2026-02-27	Masood RafehDirector	Buy	2,775	18.00	$49,950	7,480	Form 4
2026-02-25	Farley Jr James DDirector	Sale	6,454	18.71	$120,754	16,205	Form 4
2025-11-20	Mansfield Luke ChristopherChief Commercial Officer	Sale	11,500	23.21	$266,915	12,055	Form 4
2025-11-07	Do CharlesSr. Vice President, HDFSI	Sale	4,136	25.51	$105,509	183	Form 4
2025-08-05	Masood RafehDirector	Buy	2,068	24.06	$49,756	4,705	Form 4
2025-02-13	Mansfield Luke ChristopherChief Commercial Officer	Sale	3,400	25.96	$88,264	23,555	Form 4
2024-10-30	Sylvester MaryroseDirector	Sale	4,278	32.25	$137,966	17,687	Form 4

Grants, exercises and other transactions

Pay, tax and paperwork rather than a choice to trade at the market price. Two years.

55 × shares withheld for tax53 × option exercise18 × grant or award1 × gift

Show them

Date	Insider	What	Shares	Price	Holds after	Filing
2026-09-24	Nova Daniel JDirector	Option exercise M	+5,168	–	52,773	Form 4
2026-05-21	Nova Daniel JDirector	Grant or award A	+4,742	–	7,605	Form 4
2026-05-21	Reintjes Matthew JDirector	Grant or award A	+2,479	–	2,479	Form 4
2026-05-14	Farley Jr James DDirector	Option exercise M	+6,015	–	22,220	Form 4
2026-05-14	Alstead TroyDirector	Option exercise M	+6,015	–	41,249	Form 4
2026-05-14	Golston Allan C.Director	Option exercise M	+3,008	–	7,310	Form 4
2026-05-14	Sylvester MaryroseDirector	Option exercise M	+6,015	–	27,890	Form 4
2026-05-14	Masood RafehDirector	Option exercise M	+6,015	–	13,495	Form 4
2026-05-14	Flees Lori AnnDirector	Option exercise M	+6,015	–	17,223	Form 4
2026-02-17	Krause Paul JChief Legal Officer	Grant or award A	+3,757	–	33,342	Form 4
2026-02-17	Krause Paul JChief Legal Officer	Shares withheld for tax F	−1,766	20.42	31,576	Form 4
2026-02-17	Root Jonathan RCFO and CCO	Grant or award A	+2,800	–	34,883	Form 4
2026-02-17	Root Jonathan RCFO and CCO	Shares withheld for tax F	−821	20.42	34,062	Form 4
2026-02-17	Termaat ToriChief Human Resources Officer	Grant or award A	+2,538	–	18,000	Form 4
2026-02-17	Termaat ToriChief Human Resources Officer	Shares withheld for tax F	−1,239	20.42	16,761	Form 4
2026-02-17	Koval GlenSVP Motorcycle Development	Grant or award A	+2,287	–	14,640	Form 4
2026-02-17	Koval GlenSVP Motorcycle Development	Shares withheld for tax F	−742	20.42	13,898	Form 4
2026-02-13	Krause Paul JChief Legal Officer	Grant or award A	+3,757	–	33,342	Form 4/A
2026-02-13	Krause Paul JChief Legal Officer	Shares withheld for tax F	−1,766	20.42	31,576	Form 4/A
2026-02-13	Root Jonathan RCFO and CCO	Grant or award A	+2,800	–	34,883	Form 4/A
2026-02-13	Root Jonathan RCFO and CCO	Shares withheld for tax F	−821	20.42	34,062	Form 4/A
2026-02-13	Termaat ToriChief Human Resources Officer	Grant or award A	+2,538	–	18,000	Form 4/A
2026-02-13	Termaat ToriChief Human Resources Officer	Shares withheld for tax F	−1,239	20.42	16,761	Form 4/A
2026-02-13	Koval GlenSVP Motorcycle Development	Grant or award A	+2,287	–	14,640	Form 4/A
2026-02-13	Koval GlenSVP Motorcycle Development	Shares withheld for tax F	−742	20.42	13,898	Form 4/A
2026-02-09	Krause Paul JChief Legal Officer	Option exercise M	+1,590	–	30,333	Form 4
2026-02-09	Krause Paul JChief Legal Officer	Shares withheld for tax F	−748	20.49	29,585	Form 4
2026-02-09	Root Jonathan RCFO and CCO	Option exercise M	+1,186	–	32,431	Form 4
2026-02-09	Root Jonathan RCFO and CCO	Shares withheld for tax F	−348	20.49	32,083	Form 4
2026-02-09	Termaat ToriChief Human Resources Officer	Option exercise M	+1,074	–	16,024	Form 4
2026-02-09	Termaat ToriChief Human Resources Officer	Shares withheld for tax F	−562	20.49	15,462	Form 4
2026-02-09	Koval GlenSVP Motorcycle Development	Option exercise M	+968	–	12,715	Form 4
2026-02-09	Koval GlenSVP Motorcycle Development	Shares withheld for tax F	−362	20.49	12,353	Form 4
2026-02-09	Beck Bryan AndrewOther	Option exercise M	+398	–	1,512	Form 4
2026-02-09	Beck Bryan AndrewOther	Shares withheld for tax F	−135	20.49	1,377	Form 4
2026-02-06	Krause Paul JChief Legal Officer	Option exercise M	+4,802	–	31,178	Form 4
2026-02-06	Krause Paul JChief Legal Officer	Shares withheld for tax F	−2,435	20.01	28,743	Form 4
2026-02-06	Root Jonathan RCFO and CCO	Option exercise M	+9,980	–	34,245	Form 4
2026-02-06	Root Jonathan RCFO and CCO	Shares withheld for tax F	−3,000	20.01	31,245	Form 4
2026-02-06	Termaat ToriChief Human Resources Officer	Option exercise M	+3,143	–	16,594	Form 4
2026-02-06	Termaat ToriChief Human Resources Officer	Shares withheld for tax F	−1,644	20.01	14,950	Form 4
2026-02-06	Koval GlenSVP Motorcycle Development	Option exercise M	+3,929	–	13,213	Form 4
2026-02-06	Koval GlenSVP Motorcycle Development	Shares withheld for tax F	−1,466	20.01	11,747	Form 4
2026-02-06	Do CharlesSr. Vice President, HDFSI	Option exercise M	+5,214	–	6,361	Form 4
2026-02-06	Do CharlesSr. Vice President, HDFSI	Shares withheld for tax F	−1,937	20.01	4,424	Form 4
2026-02-06	Beck Bryan AndrewOther	Option exercise M	+1,097	–	1,486	Form 4
2026-02-06	Beck Bryan AndrewOther	Shares withheld for tax F	−372	20.01	1,114	Form 4
2026-02-05	Krause Paul JChief Legal Officer	Option exercise M	+2,243	–	27,550	Form 4
2026-02-05	Krause Paul JChief Legal Officer	Shares withheld for tax F	−1,174	20.51	26,376	Form 4
2026-02-05	Root Jonathan RCFO and CCO	Option exercise M	+3,168	–	25,362	Form 4
2026-02-05	Root Jonathan RCFO and CCO	Shares withheld for tax F	−1,097	20.51	24,265	Form 4
2026-02-05	Termaat ToriChief Human Resources Officer	Option exercise M	+1,515	–	14,244	Form 4
2026-02-05	Termaat ToriChief Human Resources Officer	Shares withheld for tax F	−793	20.51	13,451	Form 4
2026-02-05	Koval GlenSVP Motorcycle Development	Option exercise M	+1,366	–	9,794	Form 4
2026-02-05	Koval GlenSVP Motorcycle Development	Shares withheld for tax F	−510	20.51	9,284	Form 4
2026-02-05	Do CharlesSr. Vice President, HDFSI	Option exercise M	+1,535	–	1,718	Form 4
2026-02-05	Do CharlesSr. Vice President, HDFSI	Shares withheld for tax F	−571	20.51	1,147	Form 4
2026-02-05	Beck Bryan AndrewOther	Option exercise M	+590	–	590	Form 4
2026-02-05	Beck Bryan AndrewOther	Shares withheld for tax F	−201	20.51	389	Form 4
2025-10-31	Do CharlesSr. Vice President, HDFSI	Option exercise M	+4,655	–	5,802	Form 4
2025-10-31	Do CharlesSr. Vice President, HDFSI	Shares withheld for tax F	−1,483	26.65	4,319	Form 4
2025-09-24	Nova Daniel JDirector	Grant or award A	+2,863	–	2,863	Form 4
2025-05-16	Alstead TroyDirector	Option exercise M	+4,188	–	35,234	Form 4
2025-05-16	Farley Jr James DDirector	Option exercise M	+4,188	–	22,659	Form 4
2025-05-16	Golston Allan C.Director	Option exercise M	+2,095	–	4,302	Form 4
2025-05-16	Sylvester MaryroseDirector	Option exercise M	+4,188	–	21,875	Form 4
2025-05-14	Flees Lori AnnDirector	Grant or award A	+2,208	–	7,208	Form 4
2025-05-14	Linebarger Norman ThomasDirector	Grant or award A	+4,415	–	29,066	Form 4
2025-02-09	Kornetzke Mark ROther	Option exercise M	+1,055	–	7,137	Form 4
2025-02-09	Kornetzke Mark ROther	Shares withheld for tax F	−313	26.82	6,824	Form 4
2025-02-09	Kornetzke Mark ROther	Option exercise M	+1,297	–	8,121	Form 4
2025-02-09	Kornetzke Mark ROther	Shares withheld for tax F	−385	26.82	7,736	Form 4
2025-02-09	Koval GlenSVP Motorcycle Development	Option exercise M	+1,763	–	8,480	Form 4
2025-02-09	Koval GlenSVP Motorcycle Development	Shares withheld for tax F	−658	26.82	7,822	Form 4
2025-02-09	Koval GlenSVP Motorcycle Development	Option exercise M	+968	–	8,790	Form 4
2025-02-09	Koval GlenSVP Motorcycle Development	Shares withheld for tax F	−362	26.82	8,428	Form 4
2025-02-09	Krause Paul JChief Legal Officer	Option exercise M	+1,662	–	25,247	Form 4
2025-02-09	Krause Paul JChief Legal Officer	Shares withheld for tax F	−782	26.82	24,465	Form 4
2025-02-09	Krause Paul JChief Legal Officer	Option exercise M	+1,589	–	26,054	Form 4
2025-02-09	Krause Paul JChief Legal Officer	Shares withheld for tax F	−747	26.82	25,307	Form 4
2025-02-09	Krishnan JagdishChief Digital Officer	Option exercise M	+2,047	–	27,370	Form 4
2025-02-09	Krishnan JagdishChief Digital Officer	Shares withheld for tax F	−611	26.82	26,759	Form 4
2025-02-09	Krishnan JagdishChief Digital Officer	Option exercise M	+1,952	–	28,711	Form 4
2025-02-09	Krishnan JagdishChief Digital Officer	Shares withheld for tax F	−582	26.82	28,129	Form 4
2025-02-09	Mansfield Luke ChristopherChief Commercial Officer	Option exercise M	+1,232	–	26,592	Form 4
2025-02-09	Mansfield Luke ChristopherChief Commercial Officer	Shares withheld for tax F	−395	26.82	26,197	Form 4
2025-02-09	Mansfield Luke ChristopherChief Commercial Officer	Option exercise M	+1,115	–	27,312	Form 4
2025-02-09	Mansfield Luke ChristopherChief Commercial Officer	Shares withheld for tax F	−357	26.82	26,955	Form 4
2025-02-09	Root Jonathan RCFO and President, Commercial	Option exercise M	+1,309	–	21,741	Form 4
2025-02-09	Root Jonathan RCFO and President, Commercial	Shares withheld for tax F	−384	26.82	21,357	Form 4
2025-02-09	Root Jonathan RCFO and President, Commercial	Option exercise M	+1,185	–	22,542	Form 4
2025-02-09	Root Jonathan RCFO and President, Commercial	Shares withheld for tax F	−348	26.82	22,194	Form 4
2025-02-09	Termaat ToriChief Human Resources Officer	Option exercise M	+1,124	–	12,689	Form 4
2025-02-09	Termaat ToriChief Human Resources Officer	Shares withheld for tax F	−529	26.82	12,160	Form 4
2025-02-09	Termaat ToriChief Human Resources Officer	Option exercise M	+1,074	–	13,234	Form 4
2025-02-09	Termaat ToriChief Human Resources Officer	Shares withheld for tax F	−505	26.82	12,729	Form 4
2025-02-09	Zeitz JochenDirector, President and CEO	Option exercise M	+45,309	–	675,596	Form 4
2025-02-09	Zeitz JochenDirector, President and CEO	Shares withheld for tax F	−19,438	26.82	656,158	Form 4
2025-02-06	Krause Paul JChief Legal Officer	Grant or award A	+6,731	–	26,852	Form 4
2025-02-06	Krause Paul JChief Legal Officer	Shares withheld for tax F	−3,267	26.72	23,585	Form 4
2025-02-06	Krishnan JagdishChief Digital Officer	Grant or award A	+8,289	–	27,838	Form 4
2025-02-06	Krishnan JagdishChief Digital Officer	Shares withheld for tax F	−2,515	26.72	25,323	Form 4
2025-02-06	Mansfield Luke ChristopherChief Commercial Officer	Grant or award A	+4,986	–	27,086	Form 4
2025-02-06	Mansfield Luke ChristopherChief Commercial Officer	Shares withheld for tax F	−1,726	26.72	25,360	Form 4
2025-02-06	Root Jonathan RCFO and President, Commercial	Grant or award A	+5,298	–	21,995	Form 4
2025-02-06	Root Jonathan RCFO and President, Commercial	Shares withheld for tax F	−1,563	26.72	20,432	Form 4
2025-02-06	Termaat ToriChief Human Resources Officer	Grant or award A	+4,550	–	13,873	Form 4
2025-02-06	Termaat ToriChief Human Resources Officer	Shares withheld for tax F	−2,308	26.72	11,565	Form 4
2025-02-05	Do CharlesSr. Vice President, HDFSI	Option exercise M	+1,534	–	1,717	Form 4
2025-02-05	Do CharlesSr. Vice President, HDFSI	Shares withheld for tax F	−570	26.82	1,147	Form 4
2025-02-05	Kornetzke Mark ROther	Option exercise M	+1,829	–	6,765	Form 4
2025-02-05	Kornetzke Mark ROther	Shares withheld for tax F	−683	26.82	6,082	Form 4
2025-02-05	Koval GlenSVP Motorcycle Development	Option exercise M	+1,365	–	7,227	Form 4
2025-02-05	Koval GlenSVP Motorcycle Development	Shares withheld for tax F	−510	26.82	6,717	Form 4
2025-02-05	Krause Paul JChief Legal Officer	Option exercise M	+2,243	–	21,295	Form 4
2025-02-05	Krause Paul JChief Legal Officer	Shares withheld for tax F	−1,174	26.82	20,121	Form 4
2025-02-05	Krishnan JagdishChief Digital Officer	Option exercise M	+3,168	–	20,662	Form 4
2025-02-05	Krishnan JagdishChief Digital Officer	Shares withheld for tax F	−1,113	26.82	19,549	Form 4
2025-02-05	Mansfield Luke ChristopherChief Commercial Officer	Option exercise M	+2,077	–	22,875	Form 4
2025-02-05	Mansfield Luke ChristopherChief Commercial Officer	Shares withheld for tax F	−775	26.82	22,100	Form 4
2025-02-05	Root Jonathan RCFO and President, Commercial	Option exercise M	+3,168	–	17,794	Form 4
2025-02-05	Root Jonathan RCFO and President, Commercial	Shares withheld for tax F	−1,097	26.82	16,697	Form 4
2025-02-05	Termaat ToriChief Human Resources Officer	Option exercise M	+1,515	–	10,116	Form 4
2025-02-05	Termaat ToriChief Human Resources Officer	Shares withheld for tax F	−793	26.82	9,323	Form 4
2025-02-05	Zeitz JochenDirector, President and CEO	Option exercise M	+63,951	–	653,632	Form 4
2025-02-05	Zeitz JochenDirector, President and CEO	Shares withheld for tax F	−23,345	26.82	630,287	Form 4
2024-11-28	Zeitz JochenDirector, President and CEO	Gift G	−27,346	–	589,681	Form 4

How to read it

Buy, sale: Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
Plan: A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
Holds after: The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
Value: Shares times the price the form reports, which is often an average over several fills on the day.

Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.

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