Grocery Outlet Holding Corp. (GO) · Insider trading
What Grocery Outlet Holding's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$8.33M
7 insiders, 19 trades
Sold, 12 months
$923,211
6 insiders, 3% under a plan
Net, 12 months
+$7.40M
bought less sold
Latest filing
2026-08-31
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Ragatz Erik D.Director | $7.12M | – | 9 | 2026-03-27 | – |
| Potter Jason J. N.Director, President and CEO | $2.41M | $393,598 | 4 | 2026-03-24 | 687,174 |
| Lindberg Eric J. Jr.Director | $1.64M | $1.03M | 4 | 2026-03-09 | 443,705 |
| Wilson Steven K.EVP, Chief Purchasing Officer | – | $1.01M | 7 | 2026-03-16 | 120,171 |
| York JeffreyDirector | $698,200 | – | 2 | 2026-03-09 | – |
| Jaros Carey F.Director | $482,900 | – | 3 | 2026-08-27 | – |
| Alterman Kenneth W.Director | $297,000 | – | 1 | 2025-03-03 | – |
| Bachman John e.Director | $262,354 | – | 3 | 2026-03-06 | 61,925 |
| Miller Paul BlaineSee Remarks | $228,400 | – | 3 | 2026-08-20 | 72,171 |
| Bortner Andrea ReneeSee Remarks | – | $212,371 | 8 | 2026-04-01 | 77,287 |
| Miller Christopher MEVP, Chief Financial Officer | $116,800 | $29,340 | 2 | 2026-03-09 | 38,675 |
| Burke Pamela B.EVP, Chief Stores Officer | – | $144,100 | 2 | 2025-03-10 | 79,568 |
| Thompson Luke DEVP, GC and Secretary | – | $117,590 | 5 | 2026-03-16 | 92,813 |
| Gray Lindsay E.SVP, Accounting | – | $55,508 | 2 | 2025-03-10 | 39,592 |
| Chikkala RameshEVP, Chief Operations Officer | – | $28,418 | 1 | 2025-03-04 | 22,698 |
| Kerr Frank MichaelSee Remarks | – | $16,182 | 1 | 2026-08-21 | 54,342 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-08-27 | Jaros Carey F.Director | Buyindirect | 15,000 | 11.70 | $175,500 | 60,000 | Form 4 |
| 2026-08-21 | Kerr Frank MichaelSee Remarks | Sale | 1,432 | 11.30 | $16,182 | 54,342 | Form 4 |
| 2026-08-20 | Miller Paul BlaineSee Remarks | Buy | 8,000 | 10.90 | $87,200 | 72,171 | Form 4 |
| 2026-06-25 | Miller Paul BlaineSee Remarks | Buy | 5,000 | 9.50 | $47,500 | 64,171 | Form 4 |
| 2026-06-18 | Miller Paul BlaineSee Remarks | Buy | 10,000 | 9.37 | $93,700 | 59,171 | Form 4 |
| 2026-04-01 | Bortner Andrea ReneeSee Remarks | Saleplan | 1,851 | 7.00 | $12,957 | 77,287 | Form 4 |
| 2026-03-27 | Ragatz Erik D.Director | Buyindirect | 125,000 | 7.06 | $882,500 | 651,500 | Form 4 |
| 2026-03-24 | Potter Jason J. N.Director, President and CEO | Buy | 2,556 | 6.68 | $17,074 | 687,174 | Form 4 |
| 2026-03-23 | Potter Jason J. N.Director, President and CEO | Buy | 110,252 | 6.35 | $700,100 | 684,618 | Form 4 |
| 2026-03-19 | Potter Jason J. N.Director, President and CEO | Buy | 286,097 | 5.90 | $1.69M | 574,366 | Form 4 |
| 2026-03-19 | Ragatz Erik D.Director | Buyindirect | 50,000 | 5.75 | $287,500 | 526,500 | Form 4 |
| 2026-03-18 | Ragatz Erik D.Director | Buyindirect | 33,997 | 5.85 | $198,882 | 476,500 | Form 4 |
| 2026-03-17 | Ragatz Erik D.Director | Buyindirect | 16,003 | 5.85 | $93,618 | 442,503 | Form 4 |
| 2026-03-16 | Ragatz Erik D.Director | Buyindirect | 100,000 | 6.09 | $609,000 | 426,500 | Form 4 |
| 2026-03-16 | Thompson Luke DEVP, GC and Secretary | Sale | 3,425 | 6.06 | $20,756 | 92,813 | Form 4 |
| 2026-03-16 | Wilson Steven K.EVP, Chief Purchasing Officer | Sale | 4,721 | 6.06 | $28,609 | 120,171 | Form 4 |
| 2026-03-16 | Bortner Andrea ReneeSee Remarks | Sale | 3,705 | 6.06 | $22,452 | 79,138 | Form 4 |
| 2026-03-11 | Ragatz Erik D.Director | Buyindirect | 125,000 | 6.00 | $750,000 | 326,500 | Form 4 |
| 2026-03-10 | Bortner Andrea ReneeSee Remarks | Saleplan | 1,630 | 6.30 | $10,269 | 18,408 | Form 4 |
| 2026-03-10 | Jaros Carey F.Director | Buy | 40,000 | 6.26 | $250,400 | 76,066 | Form 4 |
| 2026-03-09 | Lindberg Eric J. Jr.Director | Buy | 275,000 | 5.98 | $1.64M | 443,705 | Form 4 |
| 2026-03-09 | York JeffreyDirector | Buyindirect | 2,000 | 5.72 | $11,440 | 2,000 | Form 4 |
| 2026-03-09 | York JeffreyDirector | Buyindirect | 118,000 | 5.82 | $686,760 | 120,000 | Form 4 |
| 2026-03-09 | Miller Christopher MEVP, Chief Financial Officer | Sale | 5,024 | 5.84 | $29,340 | 38,675 | Form 4 |
| 2026-03-09 | Thompson Luke DEVP, GC and Secretary | Sale | 3,785 | 5.84 | $22,104 | 35,523 | Form 4 |
| 2026-03-09 | Wilson Steven K.EVP, Chief Purchasing Officer | Sale | 5,141 | 5.84 | $30,023 | 124,892 | Form 4 |
| 2026-03-09 | Bortner Andrea ReneeSee Remarks | Sale | 4,053 | 5.84 | $23,670 | 20,038 | Form 4 |
| 2026-03-09 | Potter Jason J. N.Director, President and CEO | Sale | 67,397 | 5.84 | $393,598 | 101,095 | Form 4 |
| 2026-03-06 | Bachman John e.Director | Buy | 4,558 | 6.45 | $29,399 | 61,925 | Form 4 |
| 2026-03-06 | Bachman John e.Director | Buy | 11,442 | 6.46 | $73,915 | 73,367 | Form 4 |
| 2025-11-07 | Wilson Steven K.EVP, Chief Purchasing Officer | Sale | 25,000 | 12.53 | $313,250 | 116,923 | Form 4 |
| 2025-08-15 | Wilson Steven K.EVP, Chief Purchasing Officer | Sale | 5,000 | 18.24 | $91,200 | 141,923 | Form 4 |
| 2025-08-08 | Wilson Steven K.EVP, Chief Purchasing Officer | Sale | 20,000 | 19.20 | $384,000 | 146,923 | Form 4 |
| 2025-05-21 | Thompson Luke DEVP, GC and Secretary | Sale | 1,368 | 13.77 | $18,837 | 29,799 | Form 4 |
| 2025-05-09 | Ragatz Erik D.Director | Buyindirect | 19,000 | 14.46 | $274,740 | 19,000 | Form 4 |
| 2025-04-02 | Bortner Andrea ReneeSee Remarks | Saleplan | 1,931 | 13.79 | $26,628 | 27,106 | Form 4 |
| 2025-03-10 | Bortner Andrea ReneeSee Remarks | Saleindirect | 3,091 | 13.14 | $40,616 | 28,076 | Form 4/A |
| 2025-03-10 | Burke Pamela B.EVP, Chief Stores Officer | Sale | 6,033 | 13.16 | $79,394 | 79,568 | Form 4 |
| 2025-03-10 | Gray Lindsay E.SVP, Accounting | Sale | 1,856 | 13.16 | $24,425 | 39,592 | Form 4 |
| 2025-03-10 | Lindberg Eric J. Jr.Director | Sale | 35,438 | 13.16 | $466,364 | 158,013 | Form 4 |
17 more
| 2025-03-10 | Thompson Luke DEVP, GC and Secretary | Sale | 1,133 | 13.16 | $14,910 | 31,167 | Form 4 |
| 2025-03-10 | Wilson Steven K.EVP, Chief Purchasing Officer | Sale | 6,682 | 13.16 | $87,935 | 166,923 | Form 4 |
| 2025-03-05 | Bortner Andrea ReneeSee Remarks | Sale | 1,425 | 11.32 | $16,131 | 37,634 | Form 4 |
| 2025-03-04 | Jaros Carey F.Director | Buy | 5,000 | 11.40 | $57,000 | 25,374 | Form 4 |
| 2025-03-04 | Bortner Andrea ReneeSee Remarks | Sale | 5,260 | 11.34 | $59,648 | 39,059 | Form 4 |
| 2025-03-04 | Burke Pamela B.EVP, Chief Stores Officer | Sale | 5,706 | 11.34 | $64,706 | 85,601 | Form 4 |
| 2025-03-04 | Chikkala RameshEVP, Chief Operations Officer | Sale | 2,506 | 11.34 | $28,418 | 22,698 | Form 4 |
| 2025-03-04 | Gray Lindsay E.SVP, Accounting | Sale | 2,741 | 11.34 | $31,083 | 41,448 | Form 4 |
| 2025-03-04 | Lindberg Eric J. Jr.Director | Sale | 6,051 | 11.34 | $68,618 | 193,451 | Form 4 |
| 2025-03-04 | Thompson Luke DEVP, GC and Secretary | Sale | 3,614 | 11.34 | $40,983 | 32,300 | Form 4 |
| 2025-03-04 | Wilson Steven K.EVP, Chief Purchasing Officer | Sale | 6,477 | 11.34 | $73,449 | 173,605 | Form 4 |
| 2025-03-04 | Bachman John e.Director | Buy | 14,000 | 11.36 | $159,040 | 46,675 | Form 4 |
| 2025-03-03 | Alterman Kenneth W.Director | Buyindirect | 25,000 | 11.88 | $297,000 | 64,592 | Form 4/A |
| 2025-02-28 | Ragatz Erik D.Director | Buyindirect | 165,000 | 12.25 | $2.02M | 201,500 | Form 4 |
| 2025-02-27 | Miller Christopher MChief Financial Officer | Buy | 10,000 | 11.68 | $116,800 | 10,000 | Form 4 |
| 2025-02-04 | Lindberg Eric J. Jr.Director | Sale | 29,536 | 16.88 | $498,568 | 119,874 | Form 4 |
| 2024-11-15 | Ragatz Erik D.Director | Buyindirect | 110,000 | 18.25 | $2.01M | 539,785 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
44 × grant or award3 × gift2 × other
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-07-30 | Jaros Carey F.Director | Other J | −45,000 | – | 49,934 | Form 4 |
| 2026-07-30 | Jaros Carey F.Director | Other J | +45,000 | – | 45,000 | Form 4 |
| 2026-06-15 | Ferry Ian DanielEVP, CFO and Treasurer | Grant or award A | +12,893 | – | 114,196 | Form 4 |
| 2026-06-15 | Leary Susan MichelleSVP, Accounting | Grant or award A | +4,433 | – | 50,642 | Form 4 |
| 2026-06-15 | Miller Paul BlaineSee Remarks | Grant or award A | +27,431 | – | 49,171 | Form 4 |
| 2026-06-01 | Haben Mary KayDirector | Grant or award A | +18,868 | – | 52,235 | Form 4 |
| 2026-06-01 | Thornton Felicia DDirector | Grant or award A | +22,022 | – | 22,022 | Form 4 |
| 2026-06-01 | Kobayashi Michael KDirector | Grant or award A | +18,868 | – | 30,707 | Form 4 |
| 2026-06-01 | Molloy LawrenceDirector | Grant or award A | +18,868 | – | 30,707 | Form 4 |
| 2026-06-01 | Allen Frances L.Director | Grant or award A | +22,022 | – | 22,022 | Form 4 |
| 2026-06-01 | Bachman John e.Director | Grant or award A | +18,868 | – | 92,235 | Form 4 |
| 2026-06-01 | Lindberg Eric J. Jr.Director | Grant or award A | +18,868 | – | 462,573 | Form 4 |
| 2026-06-01 | York JeffreyDirector | Grant or award A | +18,868 | – | 109,659 | Form 4 |
| 2026-06-01 | Jaros Carey F.Director | Grant or award A | +18,868 | – | 94,934 | Form 4 |
| 2026-03-12 | Kerr Frank MichaelSee Remarks | Grant or award A | +43,805 | – | 55,774 | Form 4 |
| 2026-03-12 | Delly Matthew PatrickSee Remarks | Grant or award A | +43,494 | – | 43,494 | Form 4 |
| 2026-03-12 | Thompson Luke DEVP, GC and Secretary | Grant or award A | +40,475 | – | 75,998 | Form 4 |
| 2026-03-12 | Thompson Luke DEVP, GC and Secretary | Grant or award A | +20,240 | – | 96,238 | Form 4 |
| 2026-03-12 | Miller Christopher MEVP, Chief Financial Officer | Grant or award A | +49,022 | – | 87,697 | Form 4 |
| 2026-03-12 | Bortner Andrea ReneeSee Remarks | Grant or award A | +42,956 | – | 61,364 | Form 4 |
| 2026-03-12 | Bortner Andrea ReneeSee Remarks | Grant or award A | +21,479 | – | 82,843 | Form 4 |
| 2026-03-12 | Potter Jason J. N.Director, President and CEO | Grant or award A | +187,174 | – | 288,269 | Form 4 |
| 2026-03-06 | Thompson Luke DEVP, GC and Secretary | Grant or award A | +9,509 | – | 39,308 | Form 4 |
| 2026-03-06 | Wilson Steven K.EVP, Chief Purchasing Officer | Grant or award A | +13,110 | – | 130,033 | Form 4 |
| 2026-03-06 | Bortner Andrea ReneeSee Remarks | Grant or award A | +10,286 | – | 24,091 | Form 4 |
| 2025-09-15 | Kerr Frank MichaelSee Remarks | Grant or award A | +11,969 | 16.71 | 11,969 | Form 4 |
| 2025-06-26 | Kobayashi Michael KDirector | Grant or award A | +11,839 | 12.67 | 11,839 | Form 4 |
| 2025-06-26 | Molloy LawrenceDirector | Grant or award A | +11,839 | 12.67 | 11,839 | Form 4 |
| 2025-06-03 | Alterman Kenneth W.Director | Grant or award A | +10,692 | – | 56,203 | Form 4 |
| 2025-06-03 | Bachman John e.Director | Grant or award A | +10,692 | – | 57,367 | Form 4 |
| 2025-06-03 | Haben Mary KayDirector | Grant or award A | +10,692 | – | 33,367 | Form 4 |
| 2025-06-03 | Herman Thomas FDirector | Grant or award A | +10,692 | – | 23,332 | Form 4 |
| 2025-06-03 | Jaros Carey F.Director | Grant or award A | +10,692 | – | 36,066 | Form 4 |
| 2025-06-03 | Lindberg Eric J. Jr.Director | Grant or award A | +10,692 | – | 168,705 | Form 4 |
| 2025-06-03 | Moody-Byrd GailDirector | Grant or award A | +10,692 | – | 30,306 | Form 4 |
| 2025-06-03 | Ragatz Erik D.Director | Grant or award A | +10,692 | – | 48,481 | Form 4 |
| 2025-06-03 | York JeffreyDirector | Grant or award A | +10,692 | – | 90,791 | Form 4 |
| 2025-04-23 | Bortner Andrea ReneeSee Remarks | Gift G | −16,392 | – | 13,805 | Form 4 |
| 2025-04-23 | Bortner Andrea ReneeSee Remarks | Gift G | +16,392 | – | 44,468 | Form 4 |
| 2025-02-28 | Bortner Andrea ReneeSee Remarks | Grant or award A | +17,554 | – | 44,319 | Form 4 |
| 2025-02-28 | Lindberg Eric J. Jr.Director | Grant or award A | +79,628 | – | 199,502 | Form 4 |
| 2025-02-28 | Burke Pamela B.EVP, Chief Stores Officer | Grant or award A | +19,235 | – | 91,307 | Form 4 |
| 2025-02-28 | Gray Lindsay E.SVP, Accounting | Grant or award A | +5,916 | – | 44,189 | Form 4 |
| 2025-02-28 | Thompson Luke DEVP, GC and Secretary | Grant or award A | +3,608 | – | 35,914 | Form 4 |
| 2025-02-28 | Wilson Steven K.EVP, Chief Purchasing Officer | Grant or award A | +21,303 | – | 180,082 | Form 4 |
| 2025-02-28 | Miller Christopher MEVP, Chief Financial Officer | Grant or award A | +33,699 | – | 43,699 | Form 4 |
| 2025-02-28 | Potter Jason J. N.Director, President and CEO | Grant or award A | +168,492 | – | 168,492 | Form 4 |
| 2024-12-03 | Lindberg Eric J. Jr.Director, Interim President and CEO | Gift G | −50,000 | – | 1,976,670 | Form 4 |
| 2024-10-30 | Lindberg Eric J. Jr.Director, Interim President and CEO | Grant or award A | +295,280 | – | 366,218 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.