Stock Scorer

Generac Holdings Inc (GNRC) · Insider trading

What Generac Holdings's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.

Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$19.32M
4 insiders, 68% under a plan
Net, 12 months
−$19.32M
bought less sold
Latest filing
2026-10-06
filings read to 2026-10-19

Bought and sold at the market, by month

Two years. Purchases above the line, sales below, in dollars.

2024-11: $13.43M sold 2024-12: $949,150 sold 2025-01: $787,500 sold 2025-01 2025-02: $725,750 sold 2025-06: $844,116 sold 2025-07: $712,000 sold 2025-07 2025-08: $946,750 sold 2025-09: $906,050 sold 2025-10: $837,100 sold 2025-11: $832,150 sold 2025-12: $741,350 sold 2026-01: $689,900 sold 2026-01 2026-02: $7.04M sold 2026-03: $1.08M sold 2026-04: $999,050 sold 2026-05: $1.30M sold 2026-06: $1.51M sold 2026-07: $1.58M sold 2026-07 2026-08: $1.22M sold 2026-09: $1.16M sold 2026-10: $1.16M sold
Bought Sold Largest month: $13.43M

Who traded, two years

InsiderBoughtSold TradesLast tradeHolds after
Jagdfeld AaronDirector, Chief Executive Officer – $25.33M 23 2026-10-01 544,528
Ragen York A.Chief Financial Officer – $11.11M 12 2026-02-25 159,864
Taffe Norman PPresident Generac Home – $991,433 18 2026-09-17 11,276
Wilde ErikPresident Domestic C&I – $836,379 1 2024-11-27 13,565
Raabe Kyle AndrewPresident, Home Power Gen. – $598,357 7 2026-10-02 9,966
Kanuru Rajendra KumarEVP, GC, Corp. Secretary – $585,069 1 2024-11-06 10,738

Open-market purchases and sales

Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.

DateInsiderTradeShares PriceValueHolds afterFiling
2026-10-02 Raabe Kyle AndrewPresident, Home Power Gen. Saleplan 390 212.57 $82,902 9,966 Form 4
2026-10-02 Raabe Kyle AndrewPresident, Home Power Gen. Saleplan 213 212.57 $45,277 9,966 Form 4
2026-10-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 206.00 $1.03M 544,528 Form 4
2026-09-17 Raabe Kyle AndrewPresident, Home Power Gen. Saleplan 390 229.50 $89,505 10,356 Form 4
2026-09-17 Raabe Kyle AndrewPresident, Home Power Gen. Saleplan 213 229.50 $48,884 10,356 Form 4
2026-09-17 Taffe Norman PPresident Generac Home Saleplan 150 229.50 $34,425 11,276 Form 4
2026-09-08 Taffe Norman PPresident Generac Home Saleplan 200 188.27 $37,654 11,376 Form 4
2026-09-08 Taffe Norman PPresident Generac Home Saleplan 100 188.27 $18,827 11,276 Form 4
2026-09-08 Taffe Norman PPresident Generac Home Saleplan 100 190.00 $19,000 11,276 Form 4
2026-09-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 182.21 $911,050 549,528 Form 4
2026-08-07 Raabe Kyle AndrewPresident, Home Power Gen. Saleplan 373 213.35 $79,580 10,746 Form 4
2026-08-07 Raabe Kyle AndrewPresident, Home Power Gen. Saleplan 213 213.35 $45,444 10,746 Form 4
2026-08-05 Taffe Norman PPresident Generac Home Saleplan 200 218.39 $43,678 15,608 Form 4
2026-08-05 Taffe Norman PPresident Generac Home Saleplan 100 218.39 $21,839 15,508 Form 4
2026-08-05 Taffe Norman PPresident Generac Home Saleplan 150 220.00 $33,000 15,508 Form 4
2026-08-05 Taffe Norman PPresident Generac Home Saleplan 100 218.39 $21,839 15,508 Form 4
2026-08-03 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 194.89 $974,450 554,528 Form 4
2026-07-06 Taffe Norman PPresident Generac Home Saleplan 200 256.00 $51,200 15,908 Form 4
2026-07-06 Taffe Norman PPresident Generac Home Saleplan 100 256.00 $25,600 15,808 Form 4
2026-07-06 Taffe Norman PPresident Generac Home Saleplan 150 256.00 $38,400 15,808 Form 4
2026-07-06 Taffe Norman PPresident Generac Home Saleplan 100 256.00 $25,600 15,808 Form 4
2026-07-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 288.05 $1.44M 559,528 Form 4
2026-06-05 Taffe Norman PPresident Generac Home Saleplan 200 272.26 $54,452 16,208 Form 4
2026-06-05 Taffe Norman PPresident Generac Home Saleplan 100 272.26 $27,226 16,108 Form 4
2026-06-05 Taffe Norman PPresident Generac Home Saleplan 150 272.26 $40,839 16,108 Form 4
2026-06-05 Taffe Norman PPresident Generac Home Saleplan 100 272.26 $27,226 16,108 Form 4
2026-06-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 272.18 $1.36M 564,528 Form 4
2026-05-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 260.02 $1.30M 569,528 Form 4
2026-04-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 199.81 $999,050 574,528 Form 4
2026-03-05 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 216.95 $1.08M 579,528 Form 4
2026-02-25 Taffe Norman PPresident Energy Technology Sale 933 239.13 $223,108 14,011 Form 4
2026-02-25 Taffe Norman PPresident Energy Technology Sale 1,040 238.00 $247,520 14,011 Form 4
2026-02-25 Ragen York A.Chief Financial Officer Sale 1,679 231.20 $388,185 159,864 Form 4
2026-02-25 Ragen York A.Chief Financial Officer Sale 866 232.42 $201,276 158,998 Form 4
2026-02-25 Ragen York A.Chief Financial Officer Sale 1,500 233.35 $350,025 157,498 Form 4
2026-02-25 Ragen York A.Chief Financial Officer Sale 924 234.52 $216,696 156,574 Form 4
2026-02-25 Ragen York A.Chief Financial Officer Sale 6,167 235.79 $1.45M 150,407 Form 4
2026-02-25 Ragen York A.Chief Financial Officer Sale 12,324 236.57 $2.92M 138,083 Form 4
2026-02-25 Ragen York A.Chief Financial Officer Sale 902 237.28 $214,027 137,182 Form 4
2026-02-02 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 166.91 $834,550 527,966 Form 4
22 more
2026-01-02 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 137.98 $689,900 532,966 Form 4
2025-12-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 148.27 $741,350 537,966 Form 4
2025-11-03 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 166.43 $832,150 542,966 Form 4
2025-10-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 167.42 $837,100 547,966 Form 4
2025-09-02 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 181.21 $906,050 552,966 Form 4
2025-08-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 189.35 $946,750 557,966 Form 4
2025-07-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 142.40 $712,000 562,966 Form 4
2025-06-05 Raabe Kyle AndrewPresident Consumer Power Sale 1,630 126.85 $206,766 7,638 Form 4
2025-06-05 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 127.47 $637,350 567,966 Form 4
2025-02-03 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 145.15 $725,750 565,825 Form 4
2025-01-02 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 157.50 $787,500 570,825 Form 4
2024-12-02 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 189.83 $949,150 575,825 Form 4
2024-11-27 Wilde ErikPresident Domestic C&I Sale 4,332 193.07 $836,379 13,565 Form 4
2024-11-13 Jagdfeld AaronDirector, Chief Executive Officer Sale 29,591 193.32 $5.72M 557,579 Form 4
2024-11-13 Jagdfeld AaronDirector, Chief Executive Officer Sale 402 194.62 $78,237 557,177 Form 4
2024-11-06 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Sale 3,187 183.58 $585,069 10,738 Form 4
2024-11-06 Ragen York A.Chief Financial Officer Sale 8,081 183.18 $1.48M 156,613 Form 4
2024-11-06 Ragen York A.Chief Financial Officer Sale 3,958 184.06 $728,509 152,655 Form 4
2024-11-06 Ragen York A.Chief Financial Officer Sale 13,499 185.28 $2.50M 139,156 Form 4
2024-11-06 Ragen York A.Chief Financial Officer Sale 2,370 186.75 $442,598 136,786 Form 4
2024-11-06 Ragen York A.Chief Financial Officer Sale 1,173 187.14 $219,515 135,613 Form 4
2024-11-01 Jagdfeld AaronDirector, Chief Executive Officer Saleplan 5,000 166.60 $833,000 557,177 Form 4

Grants, exercises and other transactions

Pay, tax and paperwork rather than a choice to trade at the market price. Two years.

62 × grant or award44 × shares withheld for tax17 × option exercise
Show them
DateInsiderWhatShares PriceHolds afterFiling
2026-10-02 Raabe Kyle AndrewPresident, Home Power Gen. Option exercise M +213 102.42 10,179 Form 4
2026-09-17 Raabe Kyle AndrewPresident, Home Power Gen. Option exercise M +213 102.42 10,569 Form 4
2026-09-17 Taffe Norman PPresident Generac Home Option exercise M +150 119.54 11,426 Form 4
2026-09-08 Taffe Norman PPresident Generac Home Option exercise M +100 119.54 11,376 Form 4
2026-09-01 Taffe Norman PPresident Generac Home Shares withheld for tax F −3,932 181.22 11,576 Form 4
2026-08-07 Raabe Kyle AndrewPresident, Home Power Gen. Option exercise M +213 102.42 10,959 Form 4
2026-08-05 Taffe Norman PPresident Generac Home Option exercise M +150 119.54 15,658 Form 4
2026-08-05 Taffe Norman PPresident Generac Home Option exercise M +100 119.54 15,608 Form 4
2026-07-31 Morgan Bennett JDirector Grant or award A +166 196.17 32,607 Form 4
2026-07-31 Zarcone Dominick PDirector Grant or award A +128 196.17 19,716 Form 4
2026-07-31 Lampereur AndrewDirector Grant or award A +160 196.17 28,954 Form 4
2026-07-06 Taffe Norman PPresident Generac Home Option exercise M +150 119.54 15,958 Form 4
2026-07-06 Taffe Norman PPresident Generac Home Option exercise M +100 119.54 15,908 Form 4
2026-06-05 Taffe Norman PPresident Generac Home Option exercise M +150 119.54 16,258 Form 4
2026-06-05 Taffe Norman PPresident Generac Home Option exercise M +100 119.54 16,208 Form 4
2026-05-01 Zarcone Dominick PDirector Grant or award A +796 257.83 19,588 Form 4
2026-05-01 Ramon David A.Director Grant or award A +699 257.83 8,645 Form 4
2026-05-01 Morgan Bennett JDirector Grant or award A +825 257.83 32,441 Form 4
2026-05-01 Lampereur AndrewDirector Grant or award A +820 257.83 28,794 Form 4
2026-05-01 Jenkins William D JrDirector Grant or award A +699 257.83 11,326 Form 4
2026-05-01 Dixon Robert DDirector Grant or award A +699 257.83 12,602 Form 4
2026-05-01 Bohl Kathryn VDirector Grant or award A +699 257.83 14,018 Form 4
2026-05-01 Avedon Marcia JDirector Grant or award A +699 257.83 9,364 Form 4
2026-03-01 Wilde ErikPresident Domestic C&I Grant or award A +1,096 – 15,811 Form 4
2026-03-01 Wilde ErikPresident Domestic C&I Grant or award A +1,366 – 17,177 Form 4
2026-03-01 Wilde ErikPresident Domestic C&I Shares withheld for tax F −677 228.14 16,500 Form 4
2026-03-01 Wilde ErikPresident Domestic C&I Shares withheld for tax F −328 228.14 16,172 Form 4
2026-03-01 Wilde ErikPresident Domestic C&I Shares withheld for tax F −312 228.14 15,860 Form 4
2026-03-01 Wilde ErikPresident Domestic C&I Shares withheld for tax F −295 228.14 15,565 Form 4
2026-03-01 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Grant or award A +1,096 – 13,012 Form 4
2026-03-01 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Grant or award A +1,382 – 14,394 Form 4
2026-03-01 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Shares withheld for tax F −670 228.14 13,724 Form 4
2026-03-01 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Shares withheld for tax F −325 228.14 13,399 Form 4
2026-03-01 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Shares withheld for tax F −259 228.14 13,140 Form 4
2026-03-01 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Shares withheld for tax F −289 228.14 12,851 Form 4
2026-03-01 Taffe Norman PPresident Energy Technology Grant or award A +1,096 – 15,107 Form 4
2026-03-01 Taffe Norman PPresident Energy Technology Grant or award A +1,816 – 16,923 Form 4
2026-03-01 Taffe Norman PPresident Energy Technology Grant or award A +1,382 – 18,305 Form 4
2026-03-01 Taffe Norman PPresident Energy Technology Shares withheld for tax F −575 228.14 17,730 Form 4
2026-03-01 Taffe Norman PPresident Energy Technology Shares withheld for tax F −443 228.14 17,287 Form 4
2026-03-01 Taffe Norman PPresident Energy Technology Shares withheld for tax F −287 228.14 17,000 Form 4
2026-03-01 Taffe Norman PPresident Energy Technology Shares withheld for tax F −303 228.14 16,697 Form 4
2026-03-01 Taffe Norman PPresident Energy Technology Shares withheld for tax F −289 228.14 16,408 Form 4
2026-03-01 Raabe Kyle AndrewPresident Consumer Power Grant or award A +1,096 – 8,734 Form 4
2026-03-01 Raabe Kyle AndrewPresident Consumer Power Grant or award A +2,192 – 10,926 Form 4
2026-03-01 Raabe Kyle AndrewPresident Consumer Power Grant or award A +1,487 – 12,413 Form 4
2026-03-01 Raabe Kyle AndrewPresident Consumer Power Shares withheld for tax F −571 228.14 11,842 Form 4
2026-03-01 Raabe Kyle AndrewPresident Consumer Power Shares withheld for tax F −275 228.14 11,567 Form 4
2026-03-01 Raabe Kyle AndrewPresident Consumer Power Grant or award A −220 228.14 11,347 Form 4
2026-03-01 Raabe Kyle AndrewPresident Consumer Power Shares withheld for tax F −228 228.14 11,119 Form 4
2026-03-01 Ragen York A.Chief Financial Officer Grant or award A +1,918 – 139,100 Form 4
2026-03-01 Ragen York A.Chief Financial Officer Grant or award A +2,439 – 141,539 Form 4
2026-03-01 Ragen York A.Chief Financial Officer Shares withheld for tax F −1,147 228.14 140,392 Form 4
2026-03-01 Ragen York A.Chief Financial Officer Shares withheld for tax F −573 228.14 139,819 Form 4
2026-03-01 Ragen York A.Chief Financial Officer Shares withheld for tax F −458 228.14 139,361 Form 4
2026-03-01 Ragen York A.Chief Financial Officer Shares withheld for tax F −433 228.14 138,928 Form 4
2026-03-01 Jagdfeld AaronDirector, Chief Executive Officer Grant or award A +7,671 – 585,437 Form 4
2026-03-01 Jagdfeld AaronDirector, Chief Executive Officer Grant or award A +11,149 – 596,586 Form 4
2026-03-01 Jagdfeld AaronDirector, Chief Executive Officer Shares withheld for tax F −5,241 228.14 591,345 Form 4
2026-03-01 Jagdfeld AaronDirector, Chief Executive Officer Shares withheld for tax F −2,619 228.14 588,726 Form 4
2026-03-01 Jagdfeld AaronDirector, Chief Executive Officer Shares withheld for tax F −2,178 228.14 586,548 Form 4
2026-03-01 Jagdfeld AaronDirector, Chief Executive Officer Shares withheld for tax F −2,020 228.14 584,528 Form 4
2026-02-25 Taffe Norman PPresident Energy Technology Option exercise M +1,040 119.54 15,051 Form 4
2026-02-25 Ragen York A.Chief Financial Officer Option exercise M +24,362 40.12 161,543 Form 4
2026-02-13 Jagdfeld AaronDirector, Chief Executive Officer Option exercise M +109,052 33.23 637,018 Form 4
2026-02-13 Jagdfeld AaronDirector, Chief Executive Officer Shares withheld for tax F −59,252 224.45 577,766 Form 4
2026-02-13 Morgan Bennett JDirector Grant or award A +148 220.20 31,616 Form 4
2026-02-13 Lampereur AndrewDirector Grant or award A +142 220.20 27,974 Form 4
2026-02-13 Zarcone Dominick PDirector Grant or award A +114 220.20 18,792 Form 4
2025-11-03 Zarcone Dominick PDirector Grant or award A +134 168.75 18,678 Form 4
2025-11-03 Morgan Bennett JDirector Grant or award A +178 168.75 31,468 Form 4
2025-11-03 Lampereur AndrewDirector Grant or award A +171 168.75 27,832 Form 4
2025-11-03 Jenkins William D JrDirector Grant or award A +134 168.75 10,627 Form 4
2025-09-02 Taffe Norman PPresident Energy Technology Shares withheld for tax F −267 185.25 14,944 Form 4
2025-08-01 Jenkins William D JrDirector Grant or award A +118 190.97 10,493 Form 4
2025-08-01 Morgan Bennett JDirector Grant or award A +158 190.97 31,290 Form 4
2025-08-01 Lampereur AndrewDirector Grant or award A +151 190.97 27,661 Form 4
2025-05-02 Avedon Marcia JDirector Grant or award A +1,354 114.55 8,665 Form 4
2025-05-02 Zarcone Dominick PDirector Grant or award A +1,550 114.55 18,544 Form 4
2025-05-02 Morgan Bennett JDirector Grant or award A +1,615 114.55 31,132 Form 4
2025-05-02 Lampereur AndrewDirector Grant or award A +1,605 114.55 27,510 Form 4
2025-05-02 Bowlin John DDirector Grant or award A +998 114.55 80,385 Form 4
2025-05-02 Bohl Kathryn VDirector Grant or award A +1,354 114.55 13,319 Form 4
2025-05-02 Dixon Robert DDirector Grant or award A +1,354 114.55 11,903 Form 4
2025-05-02 Jenkins William D JrDirector Grant or award A +197 114.55 10,375 Form 4
2025-05-02 Nguyen Nam TranDirector Grant or award A +1,354 114.55 5,159 Form 4
2025-05-02 Ramon David A.Director Grant or award A +1,354 114.55 7,946 Form 4
2025-03-01 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Grant or award A +1,842 – 12,580 Form 4
2025-03-01 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Shares withheld for tax F −100 135.79 12,480 Form 4
2025-03-01 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Shares withheld for tax F −314 135.79 12,166 Form 4
2025-03-01 Kanuru Rajendra KumarEVP, GC, Corp. Secretary Shares withheld for tax F −250 135.79 11,916 Form 4
2025-03-01 Jagdfeld AaronDirector, Chief Executive Officer Grant or award A +12,888 – 578,713 Form 4
2025-03-01 Jagdfeld AaronDirector, Chief Executive Officer Shares withheld for tax F −950 135.79 577,763 Form 4
2025-03-01 Jagdfeld AaronDirector, Chief Executive Officer Shares withheld for tax F −2,619 135.79 575,144 Form 4
2025-03-01 Jagdfeld AaronDirector, Chief Executive Officer Shares withheld for tax F −2,178 135.79 572,966 Form 4
2025-03-01 Ragen York A.Chief Financial Officer Grant or award A +2,762 – 138,375 Form 4
2025-03-01 Ragen York A.Chief Financial Officer Shares withheld for tax F −207 135.79 138,168 Form 4
2025-03-01 Ragen York A.Chief Financial Officer Shares withheld for tax F −549 135.79 137,619 Form 4
2025-03-01 Ragen York A.Chief Financial Officer Shares withheld for tax F −438 135.79 137,181 Form 4
2025-03-01 Wilde ErikPresident Domestic C&I Grant or award A +1,842 – 15,407 Form 4
2025-03-01 Wilde ErikPresident Domestic C&I Shares withheld for tax F −108 135.79 15,299 Form 4
2025-03-01 Wilde ErikPresident Domestic C&I Shares withheld for tax F −292 135.79 15,007 Form 4
2025-03-01 Wilde ErikPresident Domestic C&I Shares withheld for tax F −292 135.79 14,715 Form 4
2025-03-01 Taffe Norman PPresident Energy Technology Grant or award A +1,842 – 15,725 Form 4
2025-03-01 Taffe Norman PPresident Energy Technology Shares withheld for tax F −284 135.79 15,441 Form 4
2025-03-01 Taffe Norman PPresident Energy Technology Shares withheld for tax F −230 135.79 15,211 Form 4
2025-03-01 Raabe Kyle AndrewPresident Consumer Power Grant or award A +1,842 – 9,811 Form 4
2025-03-01 Raabe Kyle AndrewPresident Consumer Power Shares withheld for tax F −83 135.79 9,728 Form 4
2025-03-01 Raabe Kyle AndrewPresident Consumer Power Shares withheld for tax F −256 135.79 9,472 Form 4
2025-03-01 Raabe Kyle AndrewPresident Consumer Power Shares withheld for tax F −204 135.79 9,268 Form 4
2025-02-14 Jenkins William D JrDirector Grant or award A +154 146.64 10,178 Form 4
2025-02-14 Morgan Bennett JDirector Grant or award A +205 146.64 29,517 Form 4
2025-02-14 Lampereur AndrewDirector Grant or award A +197 146.64 25,905 Form 4
2025-02-14 Bowlin John DDirector Grant or award A +154 146.64 79,387 Form 4
2024-11-13 Jagdfeld AaronDirector, Chief Executive Officer Option exercise M +29,993 49.70 587,170 Form 4
2024-11-13 Jagdfeld AaronDirector, Chief Executive Officer Option exercise M +23,648 49.70 580,825 Form 4
2024-11-06 Ragen York A.Chief Financial Officer Option exercise M +29,081 33.23 164,694 Form 4
2024-11-04 Bowlin John DDirector Grant or award A +133 169.93 68,451 Form 4
2024-11-04 Jenkins William D JrDirector Grant or award A +133 169.93 10,024 Form 4
2024-11-04 Lampereur AndrewDirector Grant or award A +170 169.93 25,708 Form 4
2024-11-04 Morgan Bennett JDirector Grant or award A +177 169.93 29,312 Form 4
2024-11-04 Nguyen Nam TranDirector Grant or award A +133 169.93 3,805 Form 4
2024-11-04 Zarcone Dominick PDirector Grant or award A +133 169.93 16,994 Form 4

How to read it

Buy, sale
Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
Plan
A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
Holds after
The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
Value
Shares times the price the form reports, which is often an average over several fills on the day.

Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.

Generac Holdings's scores and multiples ›