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Flowers Foods Inc (FLO) · Insider trading

What Flowers Foods's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.

Bought, 12 months
$42,522
2 insiders, 2 trades
Sold, 12 months
$3.98M
2 insiders, 0% under a plan
Net, 12 months
−$3.93M
bought less sold
Latest filing
2026-10-13
filings read to 2026-10-19

Bought and sold at the market, by month

Two years. Purchases above the line, sales below, in dollars.

2025-01 2025-05: $202,440 bought 2025-07 2025-09: $4.54M sold 2025-12: $4,972 bought 2026-01: $2.27M sold 2026-01 2026-04: $1.68M sold 2026-06: $37,550 bought 2026-07 2026-10: $25,937 sold
Bought Sold Largest month: $4.54M

Who traded, two years

InsiderBoughtSold TradesLast tradeHolds after
McMullian RyalsDirector, Chairman and CEO – $8.44M 3 2026-04-01 –
Deese George eDirector $101,040 – 1 2025-05-27 2,004,990
Cox CindyChief Human Resources Officer – $79,937 2 2026-10-08 41,030
McFadden William JamesonDirector $50,760 – 1 2025-05-27 532,476
Chubb Thomas Caldecot IIIDirector $50,640 – 1 2025-05-27 45,861
Scaglione Diego AnthonyChief Financial Officer $37,550 – 1 2026-06-08 194,180
Stith Melvin TDirector $4,972 – 1 2025-12-03 –

Open-market purchases and sales

Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.

DateInsiderTradeShares PriceValueHolds afterFiling
2026-10-08 Cox CindyChief Human Resources Officer Sale 4,400 5.89 $25,937 41,030 Form 4
2026-06-08 Scaglione Diego AnthonyChief Financial Officer Buy 5,000 7.51 $37,550 194,180 Form 4
2026-04-01 McMullian RyalsDirector, Chairman and CEO Saleindirect 209,000 8.03 $1.68M 813,380 Form 4
2026-01-02 McMullian RyalsDirector, Chairman and CEO Saleindirect 209,000 10.87 $2.27M 1,022,380 Form 4
2025-12-03 Stith Melvin TDirector Buyindirect 456 10.90 $4,972 547 Form 4
2025-09-25 McMullian RyalsDirector, Chairman and CEO Saleindirect 350,000 12.83 $4.49M 1,231,380 Form 4
2025-09-09 Cox CindyChief Human Resources Officer Sale 3,600 15.00 $54,000 16,994 Form 4
2025-05-27 Deese George eDirector Buy 6,000 16.84 $101,040 2,004,990 Form 4
2025-05-27 Chubb Thomas Caldecot IIIDirector Buy 3,000 16.88 $50,640 45,861 Form 4
2025-05-27 McFadden William JamesonDirector Buy 3,000 16.92 $50,760 532,476 Form 4

Grants, exercises and other transactions

Pay, tax and paperwork rather than a choice to trade at the market price. Two years.

46 × shares withheld for tax39 × grant or award38 × option exercise15 × gift
Show them
DateInsiderWhatShares PriceHolds afterFiling
2026-06-15 Courtney H MarkChief Brand Officer Grant or award A +25,980 – 129,319 Form 4
2026-06-04 Chubb Thomas Caldecot IIIDirector Option exercise M +3,710 – 58,921 Form 4
2026-05-29 Casey Edward J. Jr.Director Option exercise M +9,350 – 42,190 Form 4
2026-05-29 Deese George eDirector Option exercise M +9,350 – 2,014,340 Form 4
2026-05-29 McFadden William JamesonDirector Option exercise M +9,350 – 648,131 Form 4
2026-05-29 Spainhour Sterling A Jr.Director Option exercise M +7,900 – 7,900 Form 4
2026-05-29 Lewis Margaret GDirector Option exercise M +9,350 – 100,645 Form 4
2026-05-29 Chubb Thomas Caldecot IIIDirector Option exercise M +9,350 – 55,211 Form 4
2026-02-25 Thomas Terry SChief Growth Officer Grant or award A +34,617 – 123,405 Form 4
2026-02-25 Thomas Terry SChief Growth Officer Shares withheld for tax F −8,428 9.65 114,977 Form 4
2026-02-25 Tillman Stephanie BChief Legal Counsel Grant or award A +18,704 – 118,417 Form 4
2026-02-25 Tillman Stephanie BChief Legal Counsel Shares withheld for tax F −8,319 9.65 110,098 Form 4
2026-02-25 Courtney H MarkChief Brand Officer Grant or award A +12,857 – 109,282 Form 4
2026-02-25 Courtney H MarkChief Brand Officer Shares withheld for tax F −5,943 9.65 103,339 Form 4
2026-02-25 Roach David MChief DSD Operations Officer Grant or award A +10,672 – 162,208 Form 4
2026-02-25 Roach David MChief DSD Operations Officer Shares withheld for tax F −4,343 9.65 157,865 Form 4
2026-02-25 Chaffin John MarkChief Information Officer Grant or award A +11,447 – 89,956 Form 4
2026-02-25 Chaffin John MarkChief Information Officer Shares withheld for tax F −3,093 9.65 86,863 Form 4
2026-02-25 Winters Thomas LChief Supply Chain Officer Grant or award A +10,921 – 54,803 Form 4
2026-02-25 Winters Thomas LChief Supply Chain Officer Shares withheld for tax F −4,419 9.65 50,384 Form 4
2026-02-25 Cox CindyChief Human Resources Officer Grant or award A +12,096 – 48,500 Form 4
2026-02-25 Cox CindyChief Human Resources Officer Shares withheld for tax F −3,070 9.65 45,430 Form 4
2026-02-25 Varnedoe Heeth IVPresident and COO Grant or award A +20,543 – 113,000 Form 4
2026-02-25 Varnedoe Heeth IVPresident and COO Shares withheld for tax F −7,178 9.65 105,822 Form 4
2026-02-25 McMullian RyalsDirector, Chairman and CEO Grant or award A +98,862 – 1,411,420 Form 4
2026-02-25 McMullian RyalsDirector, Chairman and CEO Shares withheld for tax F −41,980 9.65 1,369,440 Form 4
2026-02-15 Gass RhondaDirector Option exercise M +6,099 – 67,457 Form 4
2026-02-15 Gass RhondaDirector Option exercise M +4,223 – 71,680 Form 4
2026-01-05 Cox CindyChief Human Resources Officer Shares withheld for tax F −567 10.32 37,067 Form 4/A
2026-01-05 Cox CindyChief Human Resources Officer Shares withheld for tax F −663 10.32 36,404 Form 4/A
2026-01-05 Courtney H MarkChief Brand Officer Shares withheld for tax F −1,274 10.32 97,884 Form 4
2026-01-05 Courtney H MarkChief Brand Officer Shares withheld for tax F −1,459 10.32 96,425 Form 4
2026-01-05 Roach David MChief Strategic Projects Offic Shares withheld for tax F −900 10.32 152,541 Form 4
2026-01-05 Roach David MChief Strategic Projects Offic Shares withheld for tax F −1,005 10.32 151,536 Form 4
2026-01-05 Tillman Stephanie BChief Legal Counsel Shares withheld for tax F −1,978 10.32 101,849 Form 4
2026-01-05 Tillman Stephanie BChief Legal Counsel Shares withheld for tax F −2,136 10.32 99,713 Form 4
2026-01-05 Winters Thomas LChief Supply Chain Officer Shares withheld for tax F −1,052 10.32 45,081 Form 4
2026-01-05 Winters Thomas LChief Supply Chain Officer Shares withheld for tax F −1,199 10.32 43,882 Form 4
2026-01-05 Varnedoe Heeth IVPresident and COO Shares withheld for tax F −1,740 10.32 94,339 Form 4
2026-01-05 Varnedoe Heeth IVPresident and COO Shares withheld for tax F −1,882 10.32 92,457 Form 4
2026-01-05 McMullian RyalsDirector, Chairman and CEO Shares withheld for tax F −10,054 10.32 1,323,934 Form 4
2026-01-05 McMullian RyalsDirector, Chairman and CEO Shares withheld for tax F −11,376 10.32 1,312,558 Form 4
2026-01-05 Thomas Terry SChief Growth Officer Shares withheld for tax F −1,365 10.32 90,264 Form 4
2026-01-05 Thomas Terry SChief Growth Officer Shares withheld for tax F −1,476 10.32 88,788 Form 4
2026-01-05 Chaffin John MarkChief Information Officer Shares withheld for tax F −988 10.32 79,607 Form 4
2026-01-05 Chaffin John MarkChief Information Officer Shares withheld for tax F −1,098 10.32 78,509 Form 4
2026-01-04 McMullian RyalsDirector, Chairman and CEO Grant or award A +161,670 – 1,323,488 Form 4/A
2026-01-04 Roach David MChief Strategic Projects Offic Grant or award A +19,690 – 153,441 Form 4
2026-01-04 Scaglione Diego AnthonyChief Financial Officer Grant or award A +60,500 – 189,180 Form 4
2026-01-04 Cox CindyChief Human Resources Officer Grant or award A +20,640 – 37,634 Form 4
2026-01-04 Chaffin John MarkChief Information Officer Grant or award A +20,640 – 80,595 Form 4
2026-01-04 Tillman Stephanie BChief Legal Counsel Grant or award A +35,980 – 103,827 Form 4
2026-01-04 Courtney H MarkChief Brand Officer Grant or award A +24,570 – 99,158 Form 4
2026-01-04 Thomas Terry SChief Growth Officer Grant or award A +41,770 – 91,629 Form 4
2026-01-04 Varnedoe Heeth IVPresident and COO Grant or award A +48,950 – 96,079 Form 4
2026-01-04 Winters Thomas LChief Supply Chain Officer Grant or award A +20,180 – 46,133 Form 4
2026-01-01 Spear James TDirector Option exercise M +7,196 – 98,731 Form 4
2026-01-01 Scaglione Diego AnthonyChief Financial Officer Grant or award A +128,680 – 128,680 Form 4
2025-12-31 McFadden William JamesonDirector Gift G +109,303 – 638,781 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +6,233 – 50,568 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +8,055 – 58,623 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +6,953 – 65,576 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +6,571 – 72,147 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +6,099 – 78,246 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +7,196 – 85,442 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +7,007 – 92,449 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +7,353 – 99,802 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +8,553 – 108,355 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +10,642 – 118,997 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +7,560 – 126,557 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +7,170 – 133,727 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +5,415 – 139,142 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +6,030 – 145,172 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +6,026 – 151,198 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +6,934 – 158,132 Form 4
2025-12-31 Stith Melvin TDirector Option exercise M +9,891 – 168,023 Form 4
2025-12-15 McFadden William JamesonDirector Gift G −1,363 – 531,113 Form 4
2025-12-15 McFadden William JamesonDirector Gift G +1,363 – 2,993 Form 4
2025-12-15 McFadden William JamesonDirector Gift G −1,363 – 529,750 Form 4
2025-12-15 McFadden William JamesonDirector Gift G +1,363 – 1,363 Form 4
2025-12-15 McFadden William JamesonDirector Gift G −272 – 529,478 Form 4
2025-11-25 Varnedoe Heeth IVPresident and COO Gift G −6,000 – 47,125 Form 4
2025-09-12 Stith Melvin TDirector Gift G −3,575 – 44,335 Form 4
2025-05-22 Casey Edward J. Jr.Director Option exercise M +6,570 – 32,840 Form 4
2025-05-22 Lewis Margaret GDirector Option exercise M +6,570 – 83,974 Form 4
2025-05-22 Deese George eDirector Option exercise M +6,570 – 1,998,990 Form 4
2025-05-22 Wood C Martin IIIDirector Option exercise M +6,570 – 1,257,458 Form 4
2025-05-22 Chubb Thomas Caldecot IIIDirector Option exercise M +6,570 – 42,861 Form 4
2025-05-22 McFadden William JamesonDirector Option exercise M +6,570 – 529,476 Form 4
2025-03-17 Deese George eDirector Gift G −19,500 – 1,992,420 Form 4
2025-03-17 Deese George eDirector Gift G +19,500 – 334,178 Form 4
2025-02-18 Varnedoe Heeth IVPresident and COO Grant or award A +10,603 – 55,836 Form 4
2025-02-18 Varnedoe Heeth IVPresident and COO Shares withheld for tax F −2,867 18.35 52,969 Form 4
2025-02-18 McMullian RyalsDirector, Chairman and CEO Grant or award A +101,420 – 1,200,638 Form 4
2025-02-18 McMullian RyalsDirector, Chairman and CEO Shares withheld for tax F −38,960 18.35 1,161,678 Form 4
2025-02-18 Kinsey R SteveChief Financial Officer Grant or award A +26,640 – 488,909 Form 4
2025-02-18 Kinsey R SteveChief Financial Officer Shares withheld for tax F −11,918 18.35 476,991 Form 4
2025-02-18 Tillman Stephanie BChief Legal Counsel Grant or award A +13,838 – 73,773 Form 4
2025-02-18 Tillman Stephanie BChief Legal Counsel Shares withheld for tax F −5,926 18.35 67,847 Form 4
2025-02-18 Courtney H MarkChief Brand Officer Grant or award A +11,723 – 79,722 Form 4
2025-02-18 Courtney H MarkChief Brand Officer Shares withheld for tax F −5,134 18.35 74,588 Form 4
2025-02-18 Chaffin John MarkChief Information Officer Grant or award A +11,640 – 64,698 Form 4
2025-02-18 Chaffin John MarkChief Information Officer Shares withheld for tax F −4,743 18.35 59,955 Form 4
2025-02-18 Winters Thomas LChief Supply Chain Officer Grant or award A +11,474 – 30,798 Form 4
2025-02-18 Winters Thomas LChief Supply Chain Officer Shares withheld for tax F −4,845 18.35 25,953 Form 4
2025-02-18 Roach David MChief Strategic Projects Offic Grant or award A +10,645 – 137,947 Form 4
2025-02-18 Roach David MChief Strategic Projects Offic Shares withheld for tax F −4,196 18.35 133,751 Form 4
2025-02-15 Gass RhondaDirector Option exercise M +2,465 – 54,645 Form 4
2025-02-15 Gass RhondaDirector Option exercise M +6,713 – 61,358 Form 4
2025-02-13 Thomas Terry SChief Growth Officer Shares withheld for tax F −6,596 18.79 49,859 Form 4
2025-01-05 Tillman Stephanie BChief Legal Counsel Shares withheld for tax F −1,986 20.14 59,935 Form 4
2025-01-05 Courtney H MarkChief Brand Officer Shares withheld for tax F −1,279 20.14 67,999 Form 4
2025-01-05 Chaffin John MarkChief Information Officer Shares withheld for tax F −988 20.14 53,058 Form 4
2025-01-05 Cox CindyChief Human Resources Officer Shares withheld for tax F −651 20.14 20,594 Form 4
2025-01-05 Winters Thomas LChief Supply Chain Officer Shares withheld for tax F −1,056 20.14 19,324 Form 4/A
2025-01-05 Roach David MChief Strategic Projects Offic Shares withheld for tax F −904 20.14 127,302 Form 4/A
2025-01-05 Kinsey R SteveChief Financial Officer Shares withheld for tax F −2,701 20.14 462,269 Form 4
2025-01-05 Varnedoe Heeth IVPresident and COO Shares withheld for tax F −1,745 20.14 45,233 Form 4
2025-01-05 McMullian RyalsDirector, Chairman and CEO Shares withheld for tax F −6,419 20.14 1,099,218 Form 4
2025-01-05 Thomas Terry SChief Growth Officer Shares withheld for tax F −1,365 20.14 56,455 Form 4
2025-01-01 Spear James TDirector Option exercise M +6,536 – 91,535 Form 4
2024-12-31 Gass RhondaDirector Option exercise M +2,221 – 52,180 Form 4
2024-12-31 Smith Joanne DDirector Option exercise M +4,442 – 9,102 Form 4
2024-12-29 Roach David MChief Strategic Projects Offic Grant or award A +7,110 – 128,206 Form 4
2024-12-29 Winters Thomas LChief Supply Chain Officer Grant or award A +7,290 – 20,380 Form 4
2024-12-29 Tillman Stephanie BChief Legal Counsel Grant or award A +12,990 – 61,921 Form 4
2024-12-29 Courtney H MarkChief Brand Officer Grant or award A +8,870 – 69,278 Form 4
2024-12-29 Chaffin John MarkChief Information Officer Grant or award A +7,450 – 54,046 Form 4
2024-12-29 Cox CindyChief Human Resources Officer Grant or award A +7,450 – 21,245 Form 4
2024-12-29 Kinsey R SteveChief Financial Officer Grant or award A +17,680 – 464,970 Form 4
2024-12-29 Varnedoe Heeth IVPresident and COO Grant or award A +17,680 – 46,978 Form 4
2024-12-29 McMullian RyalsDirector, Chairman and CEO Grant or award A +78,480 – 1,105,637 Form 4
2024-12-29 Thomas Terry SChief Growth Officer Grant or award A +15,080 – 57,820 Form 4
2024-12-10 Courtney H MarkChief Brand Officer Gift G −2,500 – 60,408 Form 4
2024-12-04 McFadden William JamesonDirector Gift G −657 – 523,038 Form 4
2024-12-04 McFadden William JamesonDirector Gift G +657 – 1,493 Form 4
2024-12-04 McFadden William JamesonDirector Gift G −132 – 522,906 Form 4
2024-11-29 McMullian RyalsDirector, Chairman and CEO Gift G −4,196 – 1,027,124 Form 4

How to read it

Buy, sale
Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
Plan
A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
Holds after
The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
Value
Shares times the price the form reports, which is often an average over several fills on the day.

Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.

Flowers Foods's scores and multiples ›