National Vision Holdings, Inc. (EYE) · Insider trading

What National Vision Holdings's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.

Bought, 12 months

$776,000

1 insider, 1 trade

Sold, 12 months

$1.27M

2 insiders, 100% under a plan

Net, 12 months

−$498,117

bought less sold

Latest filing

2026-09-09

filings read to 2026-10-19

Bought and sold at the market, by month

Two years. Purchases above the line, sales below, in dollars.

Bought Sold Largest month: $3.34M

Who traded, two years

Insider	Bought	Sold	Trades	Last trade	Holds after
Fahs L ReadeDirector, Executive Chairman	–	$3.99M	6	2026-03-06	694,880
Wilkes AlexanderDirector, Chief Executive Officer	–	$928,900	1	2026-03-11	16,431
Nicholson Michael JDirector	$776,000	–	1	2026-06-05	–
Acharya RaviSVP, Chief Technology Officer	–	$225,120	1	2025-05-13	11,700
Molony MeganSVP, CHIEF MERCH. & MC OFFICER	–	$73,710	1	2025-05-14	3,975
VanDette JosephSVP, Chief Marketing Officer	–	$14,985	1	2025-03-01	10,444

Open-market purchases and sales

Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.

Date	Insider	Trade	Shares	Price	Value	Holds after	Filing
2026-06-05	Nicholson Michael JDirector	Buyindirect	50,000	15.52	$776,000	50,000	Form 4
2026-03-11	Wilkes AlexanderDirector, Chief Executive Officer	Saleplan	35,000	26.54	$928,900	16,431	Form 4
2026-03-06	Fahs L ReadeDirector, Executive Chairman	Saleplan	7,601	29.58	$224,838	694,880	Form 4
2026-03-06	Fahs L ReadeDirector, Executive Chairman	Saleplanindirect	4,071	29.57	$120,379	359,359	Form 4
2025-09-16	Fahs L ReadeDirector, Executive Chairman	Saleplan	10,598	23.93	$253,610	532,195	Form 4
2025-09-15	Fahs L ReadeDirector, Executive Chairman	Saleplan	2,002	23.81	$47,668	542,793	Form 4
2025-08-28	Fahs L ReadeDirector, Executive Chairman	Saleplan	64,670	23.85	$1.54M	617,525	Form 4
2025-08-28	Fahs L ReadeDirector, Executive Chairman	Saleplan	72,730	24.76	$1.80M	544,795	Form 4
2025-05-14	Molony MeganSVP, CHIEF MERCH. & MC OFFICER	Sale	3,900	18.90	$73,710	3,975	Form 4
2025-05-13	Acharya RaviSVP, Chief Technology Officer	Sale	12,000	18.76	$225,120	11,700	Form 4
2025-03-01	VanDette JosephSVP, Chief Marketing Officer	Sale	1,179	12.71	$14,985	10,444	Form 4

Grants, exercises and other transactions

Pay, tax and paperwork rather than a choice to trade at the market price. Two years.

58 × option exercise57 × shares withheld for tax18 × grant or award1 × gift

Show them

Date	Insider	What	Shares	Price	Holds after	Filing
2026-09-08	Cutler David GChief Technology Officer	Option exercise M	+12,998	–	12,998	Form 4
2026-09-08	Cutler David GChief Technology Officer	Shares withheld for tax F	−5,110	17.00	7,888	Form 4
2026-09-02	Moeddel AnaCHIEF MERCH. & MC OFFICER	Option exercise M	+11,395	–	12,822	Form 4
2026-09-02	Moeddel AnaCHIEF MERCH. & MC OFFICER	Shares withheld for tax F	−3,114	16.82	9,708	Form 4
2026-08-19	Wilkes AlexanderDirector, Chief Executive Officer	Option exercise M	+61,786	–	85,325	Form 4
2026-08-19	Wilkes AlexanderDirector, Chief Executive Officer	Shares withheld for tax F	−29,884	18.92	55,441	Form 4
2026-07-31	Wilkes AlexanderDirector, Chief Executive Officer	Option exercise M	+13,768	–	30,199	Form 4
2026-07-31	Wilkes AlexanderDirector, Chief Executive Officer	Shares withheld for tax F	−6,660	22.04	23,539	Form 4
2026-07-08	Banner MarkPresident, America's Best	Option exercise M	+11,728	–	29,567	Form 4
2026-07-08	Banner MarkPresident, America's Best	Shares withheld for tax F	−4,964	19.41	24,603	Form 4
2026-06-17	Armario JoseDirector	Grant or award A	+16,258	–	66,159	Form 4
2026-06-17	Hepner Virginia ADirector	Grant or award A	+11,350	–	55,377	Form 4
2026-06-17	Nicholson Michael JDirector	Grant or award A	+11,350	–	22,069	Form 4
2026-06-17	Johnson Susan SDirector	Grant or award A	+11,350	–	55,050	Form 4
2026-06-17	Kelman NaomiDirector	Grant or award A	+11,350	–	52,391	Form 4
2026-06-17	OFarrell Susan CDirector	Grant or award A	+14,571	–	36,904	Form 4
2026-06-17	Zulla CaitlinDirector	Grant or award A	+16,258	–	38,138	Form 4
2026-06-17	McGrann James M.Director	Grant or award A	+11,350	–	22,069	Form 4
2026-04-29	Brandman JaredChief Legal & Strategy Officer	Option exercise M	+1,890	–	77,921	Form 4
2026-04-29	Brandman JaredChief Legal & Strategy Officer	Shares withheld for tax F	−842	22.39	77,079	Form 4
2026-03-31	Laden ChristopherChief Financial Officer	Option exercise M	+26,082	–	26,082	Form 4
2026-03-31	Laden ChristopherChief Financial Officer	Shares withheld for tax F	−9,702	25.90	16,380	Form 4
2026-03-06	Fahs L ReadeDirector, Executive Chairman	Option exercise M	+54,824	–	726,900	Form 4
2026-03-06	Fahs L ReadeDirector, Executive Chairman	Shares withheld for tax F	−24,419	27.90	702,481	Form 4
2026-03-06	Brandman JaredChief Legal & Strategy Officer	Option exercise M	+10,279	–	79,525	Form 4
2026-03-06	Brandman JaredChief Legal & Strategy Officer	Shares withheld for tax F	−3,494	27.90	76,031	Form 4
2026-03-06	Clark BillChief People Officer	Option exercise M	+8,224	–	72,648	Form 4
2026-03-06	Clark BillChief People Officer	Shares withheld for tax F	−2,430	27.90	70,218	Form 4
2026-03-06	VanDette JosephChief Brand & Mktg Officer	Option exercise M	+8,224	–	48,502	Form 4
2026-03-06	VanDette JosephChief Brand & Mktg Officer	Shares withheld for tax F	−2,430	27.90	46,072	Form 4
2026-03-06	Banner MarkPresident, America's Best	Option exercise M	+13,706	–	21,972	Form 4
2026-03-06	Banner MarkPresident, America's Best	Shares withheld for tax F	−4,133	27.90	17,839	Form 4
2026-03-06	Wilkes AlexanderDirector, Chief Executive Officer	Option exercise M	+27,412	–	65,425	Form 4
2026-03-06	Wilkes AlexanderDirector, Chief Executive Officer	Shares withheld for tax F	−13,994	27.90	51,431	Form 4
2026-03-06	Patel Priti VHead of Emerging Brands	Option exercise M	+8,224	–	33,630	Form 4
2026-03-06	Patel Priti VHead of Emerging Brands	Shares withheld for tax F	−2,738	27.90	30,892	Form 4
2026-03-03	Fahs L ReadeDirector, Executive Chairman	Option exercise M	+44,823	–	592,631	Form 4
2026-03-03	Fahs L ReadeDirector, Executive Chairman	Shares withheld for tax F	−19,965	26.63	572,666	Form 4
2026-03-03	Fahs L ReadeDirector, Executive Chairman	Option exercise M	+179,248	–	751,914	Form 4
2026-03-03	Fahs L ReadeDirector, Executive Chairman	Shares withheld for tax F	−79,838	26.63	672,076	Form 4
2026-03-03	Brandman JaredChief Legal & Strategy Officer	Option exercise M	+6,350	–	53,390	Form 4
2026-03-03	Brandman JaredChief Legal & Strategy Officer	Shares withheld for tax F	−2,036	26.63	51,354	Form 4
2026-03-03	Brandman JaredChief Legal & Strategy Officer	Option exercise M	+25,394	–	76,748	Form 4
2026-03-03	Brandman JaredChief Legal & Strategy Officer	Shares withheld for tax F	−7,502	26.63	69,246	Form 4
2026-03-03	Clark BillSVP, Chief People Officer	Option exercise M	+6,350	–	48,601	Form 4
2026-03-03	Clark BillSVP, Chief People Officer	Shares withheld for tax F	−2,069	26.63	46,532	Form 4
2026-03-03	Clark BillSVP, Chief People Officer	Option exercise M	+25,394	–	71,926	Form 4
2026-03-03	Clark BillSVP, Chief People Officer	Shares withheld for tax F	−7,502	26.63	64,424	Form 4
2026-03-03	VanDette JosephChief Brand & Mktg Officer	Option exercise M	+6,350	–	24,481	Form 4
2026-03-03	VanDette JosephChief Brand & Mktg Officer	Shares withheld for tax F	−2,095	26.63	22,386	Form 4
2026-03-03	VanDette JosephChief Brand & Mktg Officer	Option exercise M	+25,394	–	47,780	Form 4
2026-03-03	VanDette JosephChief Brand & Mktg Officer	Shares withheld for tax F	−7,502	26.63	40,278	Form 4
2026-03-03	Patel Priti VHead of Emerging Brands	Option exercise M	+2,989	–	18,839	Form 4
2026-03-03	Patel Priti VHead of Emerging Brands	Shares withheld for tax F	−1,070	26.63	17,769	Form 4
2026-03-03	Patel Priti VHead of Emerging Brands	Option exercise M	+11,951	–	29,720	Form 4
2026-03-03	Patel Priti VHead of Emerging Brands	Shares withheld for tax F	−4,314	26.63	25,406	Form 4
2026-02-27	Fahs L ReadeDirector, Executive Chairman	Option exercise M	+28,321	–	560,516	Form 4
2026-02-27	Fahs L ReadeDirector, Executive Chairman	Shares withheld for tax F	−12,708	26.97	547,808	Form 4
2026-02-27	Brandman JaredChief Legal & Strategy Officer	Option exercise M	+3,540	–	48,245	Form 4
2026-02-27	Brandman JaredChief Legal & Strategy Officer	Shares withheld for tax F	−1,205	26.97	47,040	Form 4
2026-02-27	Clark BillSVP, Chief People Officer	Option exercise M	+3,363	–	43,423	Form 4
2026-02-27	Clark BillSVP, Chief People Officer	Shares withheld for tax F	−1,172	26.97	42,251	Form 4
2026-02-27	VanDette JosephChief Brand & Mktg Officer	Option exercise M	+3,363	–	19,303	Form 4
2026-02-27	VanDette JosephChief Brand & Mktg Officer	Shares withheld for tax F	−1,172	26.97	18,131	Form 4
2026-02-27	Patel Priti VGeneral Manager	Option exercise M	+3,363	–	17,232	Form 4
2026-02-27	Patel Priti VGeneral Manager	Shares withheld for tax F	−1,382	26.97	15,850	Form 4
2025-10-03	Patel Priti VGeneral Manager	Option exercise M	+1,502	–	14,407	Form 4
2025-10-03	Patel Priti VGeneral Manager	Shares withheld for tax F	−538	28.87	13,869	Form 4
2025-08-19	Wilkes AlexanderDirector, Chief Executive Officer	Option exercise M	+61,785	–	61,785	Form 4
2025-08-19	Wilkes AlexanderDirector, Chief Executive Officer	Shares withheld for tax F	−25,189	23.61	36,596	Form 4
2025-07-08	Banner MarkPresident, America's Best	Option exercise M	+11,728	–	11,728	Form 4
2025-07-08	Banner MarkPresident, America's Best	Shares withheld for tax F	−3,462	24.73	8,266	Form 4
2025-06-18	Hepner Virginia ADirector	Grant or award A	+7,392	–	44,027	Form 4
2025-06-18	Nicholson Michael JDirector	Grant or award A	+7,392	–	10,719	Form 4
2025-06-18	Armario JoseDirector	Grant or award A	+10,870	–	49,901	Form 4
2025-06-18	Johnson Susan SDirector	Grant or award A	+7,392	–	43,700	Form 4
2025-06-18	OFarrell Susan CDirector	Grant or award A	+9,674	–	22,333	Form 4
2025-06-18	Kelman NaomiDirector	Grant or award A	+7,392	–	41,041	Form 4
2025-06-18	Zulla CaitlinDirector	Grant or award A	+10,870	–	21,880	Form 4
2025-06-18	McGrann James M.Director	Grant or award A	+7,392	–	10,719	Form 4
2025-05-27	Fahs L ReadeDirector, Chief Executive Officer	Gift G	−11,000	–	682,195	Form 4
2025-05-15	Molony MeganSVP, CHIEF MERCH. & MC OFFICER	Option exercise M	+12,206	15.07	16,181	Form 4
2025-05-15	Molony MeganSVP, CHIEF MERCH. & MC OFFICER	Shares withheld for tax F	−10,581	18.60	5,600	Form 4
2025-04-29	Brandman JaredChief Legal & Strategy Officer	Option exercise M	+1,889	–	45,267	Form 4
2025-04-29	Brandman JaredChief Legal & Strategy Officer	Shares withheld for tax F	−562	12.29	44,705	Form 4
2025-04-11	VanDette JosephChief Brand & Mktg Officer	Option exercise M	+1,831	–	16,485	Form 4
2025-04-11	VanDette JosephChief Brand & Mktg Officer	Shares withheld for tax F	−545	11.54	15,940	Form 4
2025-03-21	Nicholson Michael JDirector	Grant or award A	+3,327	–	3,327	Form 4
2025-03-21	McGrann James M.Director	Grant or award A	+3,327	–	3,327	Form 4
2025-03-03	Fahs L ReadeDirector, Chief Executive Officer	Option exercise M	+44,823	–	707,807	Form 4
2025-03-03	Fahs L ReadeDirector, Chief Executive Officer	Shares withheld for tax F	−14,612	12.66	693,195	Form 4
2025-03-03	Brandman JaredChief Legal Officer, Secretary	Option exercise M	+6,350	–	45,298	Form 4
2025-03-03	Brandman JaredChief Legal Officer, Secretary	Shares withheld for tax F	−1,920	12.66	43,378	Form 4
2025-03-03	Clark BillSVP, Chief People Officer	Option exercise M	+6,350	–	42,045	Form 4
2025-03-03	Clark BillSVP, Chief People Officer	Shares withheld for tax F	−1,985	12.66	40,060	Form 4
2025-03-03	Rasmussen MelissaChief Financial Officer	Option exercise M	+6,537	–	31,658	Form 4
2025-03-03	Rasmussen MelissaChief Financial Officer	Shares withheld for tax F	−2,005	12.66	29,653	Form 4
2025-03-03	Acharya RaviSVP, Chief Technology Officer	Option exercise M	+6,350	–	25,683	Form 4
2025-03-03	Acharya RaviSVP, Chief Technology Officer	Shares withheld for tax F	−1,983	12.66	23,700	Form 4
2025-03-03	VanDette JosephSVP, Chief Marketing Officer	Option exercise M	+6,350	–	16,794	Form 4
2025-03-03	VanDette JosephSVP, Chief Marketing Officer	Shares withheld for tax F	−2,140	12.66	14,654	Form 4
2025-03-03	Molony MeganSVP, CHIEF MERCH. & MC OFFICER	Option exercise M	+6,350	–	9,883	Form 4
2025-03-03	Molony MeganSVP, CHIEF MERCH. & MC OFFICER	Shares withheld for tax F	−2,008	12.66	7,875	Form 4
2025-03-03	Patel Priti VGeneral Manager	Option exercise M	+2,988	–	14,133	Form 4
2025-03-03	Patel Priti VGeneral Manager	Shares withheld for tax F	−1,228	12.66	12,905	Form 4
2025-03-02	Fahs L ReadeDirector, Chief Executive Officer	Option exercise M	+14,217	–	667,211	Form 4
2025-03-02	Fahs L ReadeDirector, Chief Executive Officer	Shares withheld for tax F	−4,227	12.71	662,984	Form 4
2025-03-02	Brandman JaredChief Legal Officer, Secretary	Option exercise M	+2,078	–	39,677	Form 4
2025-03-02	Brandman JaredChief Legal Officer, Secretary	Shares withheld for tax F	−729	12.71	38,948	Form 4
2025-03-02	Clark BillSVP, Chief People Officer	Option exercise M	+2,078	–	36,424	Form 4
2025-03-02	Clark BillSVP, Chief People Officer	Shares withheld for tax F	−729	12.71	35,695	Form 4
2025-03-02	Rasmussen MelissaChief Financial Officer	Option exercise M	+1,532	–	25,658	Form 4
2025-03-02	Rasmussen MelissaChief Financial Officer	Shares withheld for tax F	−537	12.71	25,121	Form 4
2025-03-02	Acharya RaviSVP, Chief Technology Officer	Option exercise M	+2,078	–	20,062	Form 4
2025-03-02	Acharya RaviSVP, Chief Technology Officer	Shares withheld for tax F	−729	12.71	19,333	Form 4
2025-03-02	Molony MeganSVP, CHIEF MERCH. & MC OFFICER	Option exercise M	+2,078	–	4,262	Form 4
2025-03-02	Molony MeganSVP, CHIEF MERCH. & MC OFFICER	Shares withheld for tax F	−729	12.71	3,533	Form 4
2025-03-02	Patel Priti VGeneral Manager	Option exercise M	+350	–	11,289	Form 4
2025-03-02	Patel Priti VGeneral Manager	Shares withheld for tax F	−144	12.71	11,145	Form 4
2025-03-01	Fahs L ReadeDirector, Chief Executive Officer	Option exercise M	+28,320	–	661,417	Form 4
2025-03-01	Fahs L ReadeDirector, Chief Executive Officer	Shares withheld for tax F	−8,423	12.71	652,994	Form 4
2025-03-01	Brandman JaredChief Legal Officer, Secretary	Option exercise M	+3,540	–	38,840	Form 4
2025-03-01	Brandman JaredChief Legal Officer, Secretary	Shares withheld for tax F	−1,241	12.71	37,599	Form 4
2025-03-01	Clark BillSVP, Chief People Officer	Option exercise M	+3,363	–	35,525	Form 4
2025-03-01	Clark BillSVP, Chief People Officer	Shares withheld for tax F	−1,179	12.71	34,346	Form 4
2025-03-01	Rasmussen MelissaChief Financial Officer	Option exercise M	+3,540	–	25,367	Form 4
2025-03-01	Rasmussen MelissaChief Financial Officer	Shares withheld for tax F	−1,241	12.71	24,126	Form 4
2025-03-01	Acharya RaviSVP, Chief Technology Officer	Option exercise M	+3,363	–	19,163	Form 4
2025-03-01	Acharya RaviSVP, Chief Technology Officer	Shares withheld for tax F	−1,179	12.71	17,984	Form 4
2025-03-01	VanDette JosephSVP, Chief Marketing Officer	Option exercise M	+3,363	–	11,623	Form 4
2025-03-01	Molony MeganSVP, CHIEF MERCH. & MC OFFICER	Option exercise M	+3,363	–	3,363	Form 4
2025-03-01	Molony MeganSVP, CHIEF MERCH. & MC OFFICER	Shares withheld for tax F	−1,179	12.71	2,184	Form 4
2025-03-01	Patel Priti VGeneral Manager	Option exercise M	+3,363	–	12,321	Form 4
2025-03-01	Patel Priti VGeneral Manager	Shares withheld for tax F	−1,382	12.71	10,939	Form 4

How to read it

Buy, sale: Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
Plan: A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
Holds after: The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
Value: Shares times the price the form reports, which is often an average over several fills on the day.

Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.

National Vision Holdings's scores and multiples ›