Direct Digital Holdings, Inc. (DRCT) · Insider trading
What Direct Digital Holdings's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$118,182
5 insiders, 3% under a plan
Net, 12 months
−$118,182
bought less sold
Latest filing
2026-09-03
filings read to 2026-10-21
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Walker Mark DDirector, Chairman and CEO | – | $436,185 | 50 | 2026-09-02 | – |
| Smith W KeithDirector, President, 10% owner | – | $232,456 | 26 | 2025-11-14 | – |
| Cohen RichardDirector | – | $11,808 | 5 | 2026-06-12 | 501 |
| Locke MistelleDirector | – | $10,580 | 6 | 2026-06-12 | 369 |
| Leatherberry Antoinette ReneeDirector | – | $9,527 | 5 | 2026-06-12 | 531 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-02 | Walker Mark DDirector, Chairman and CEO | Saleindirect | 500 | 1.90 | $950 | 7,864 | Form 4 |
| 2026-09-01 | Walker Mark DDirector, Chairman and CEO | Saleindirect | 1,636 | 2.06 | $3,370 | 8,364 | Form 4 |
| 2026-06-12 | Cohen RichardDirector | Sale | 25 | 2.91 | $73 | 501 | Form 4 |
| 2026-06-12 | Leatherberry Antoinette ReneeDirector | Sale | 23 | 2.91 | $67 | 531 | Form 4 |
| 2026-06-12 | Walker Mark DDirector, Chairman and CEO | Saleplanindirect | 1,363 | 2.80 | $3,816 | 0 | Form 4 |
| 2026-06-12 | Locke MistelleDirector | Sale | 25 | 2.91 | $73 | 369 | Form 4 |
| 2026-06-09 | Cohen RichardDirector | Sale | 76 | 2.96 | $225 | 489 | Form 4 |
| 2026-06-09 | Leatherberry Antoinette ReneeDirector | Sale | 67 | 2.96 | $198 | 517 | Form 4 |
| 2026-06-09 | Locke MistelleDirector | Sale | 76 | 2.96 | $225 | 357 | Form 4 |
| 2026-01-16 | Locke MistelleDirector | Sale | 31 | 6.51 | $202 | 184 | Form 4 |
| 2025-11-14 | Smith W KeithDirector, President, 10% owner | Saleindirect | 100,000 | 0.21 | $21,000 | 457,058 | Form 4 |
| 2025-11-14 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleindirect | 245,008 | 0.21 | $51,452 | 0 | Form 4 |
| 2025-11-13 | Smith W KeithDirector, President, 10% owner | Saleindirect | 71,242 | 0.37 | $26,360 | 557,058 | Form 4 |
| 2025-11-13 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleindirect | 27,492 | 0.37 | $10,172 | 245,008 | Form 4 |
| 2025-08-19 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleindirect | 23,000 | 0.39 | $8,970 | 0 | Form 4 |
| 2025-08-18 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleindirect | 24,313 | 0.39 | $9,482 | 23,000 | Form 4 |
| 2025-08-15 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 22,369 | 0.41 | $9,171 | 0 | Form 4 |
| 2025-07-28 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 8,050 | 0.54 | $4,347 | 28,300 | Form 4 |
| 2025-07-25 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 8,900 | 0.53 | $4,717 | 36,350 | Form 4 |
| 2025-07-24 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 15,800 | 0.53 | $8,374 | 45,250 | Form 4 |
| 2025-07-23 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 5,567 | 0.51 | $2,839 | 47,313 | Form 4 |
| 2025-07-23 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 11,934 | 0.51 | $6,086 | 61,050 | Form 4 |
| 2025-07-22 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 15,470 | 0.51 | $7,890 | 52,880 | Form 4 |
| 2025-07-22 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 15,321 | 0.51 | $7,814 | 72,984 | Form 4 |
| 2025-07-21 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 16,735 | 0.52 | $8,702 | 68,350 | Form 4 |
| 2025-07-21 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 16,987 | 0.52 | $8,833 | 88,305 | Form 4 |
| 2025-07-18 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 19,488 | 0.51 | $9,939 | 105,292 | Form 4 |
| 2025-07-18 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 19,777 | 0.51 | $10,086 | 85,085 | Form 4 |
| 2025-07-17 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 19,950 | 0.52 | $10,374 | 124,780 | Form 4 |
| 2025-07-17 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 19,315 | 0.52 | $10,044 | 104,862 | Form 4 |
| 2025-07-16 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 11,694 | 0.53 | $6,198 | 144,730 | Form 4 |
| 2025-07-16 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 11,603 | 0.53 | $6,150 | 124,177 | Form 4 |
| 2025-07-15 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 8,100 | 0.54 | $4,374 | 156,424 | Form 4 |
| 2025-07-15 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 8,066 | 0.54 | $4,356 | 135,780 | Form 4 |
| 2025-07-14 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 20,476 | 0.55 | $11,262 | 164,524 | Form 4 |
| 2025-07-14 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 21,154 | 0.55 | $11,635 | 143,846 | Form 4 |
| 2025-06-13 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 6,986 | 0.51 | $3,563 | 0 | Form 4 |
| 2025-06-12 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 11,574 | 0.53 | $6,134 | 6,986 | Form 4 |
| 2025-06-12 | Locke MistelleDirector | Sale | 3,432 | 0.52 | $1,785 | 40,447 | Form 4 |
| 2025-06-12 | Leatherberry Antoinette ReneeDirector | Sale | 2,028 | 0.53 | $1,075 | 74,442 | Form 4 |
52 more
| 2025-06-12 | Cohen RichardDirector | Sale | 3,414 | 0.53 | $1,809 | 70,302 | Form 4 |
| 2025-06-11 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 9,763 | 0.53 | $5,174 | 18,560 | Form 4 |
| 2025-06-10 | Cohen RichardDirector | Sale | 6,856 | 0.54 | $3,702 | 65,511 | Form 4 |
| 2025-06-10 | Leatherberry Antoinette ReneeDirector | Sale | 4,009 | 0.55 | $2,205 | 68,265 | Form 4 |
| 2025-04-17 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 8,700 | 0.54 | $4,698 | 28,323 | Form 4 |
| 2025-03-27 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 6,119 | 0.75 | $4,589 | 37,033 | Form 4 |
| 2025-03-27 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 12,186 | 0.78 | $9,505 | 0 | Form 4 |
| 2025-03-26 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 19,778 | 0.78 | $15,427 | 43,152 | Form 4 |
| 2025-03-26 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 20,563 | 0.78 | $16,039 | 12,186 | Form 4 |
| 2025-03-25 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 7,710 | 0.76 | $5,860 | 62,930 | Form 4 |
| 2025-03-25 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 7,700 | 0.76 | $5,852 | 32,749 | Form 4 |
| 2025-03-24 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 10,448 | 0.76 | $7,940 | 640 | Form 4 |
| 2025-03-24 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 10,300 | 0.76 | $7,828 | 40,449 | Form 4 |
| 2025-03-21 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 5,830 | 0.76 | $4,431 | 11,088 | Form 4 |
| 2025-03-21 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 5,831 | 0.76 | $4,432 | 50,749 | Form 4 |
| 2025-03-20 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 14,600 | 0.79 | $11,534 | 16,918 | Form 4 |
| 2025-03-20 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 15,631 | 0.79 | $12,348 | 56,580 | Form 4 |
| 2025-03-19 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 10,960 | 0.80 | $8,768 | 31,518 | Form 4 |
| 2025-03-19 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 10,171 | 0.80 | $8,137 | 72,211 | Form 4 |
| 2025-03-18 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 5,109 | 0.80 | $4,087 | 42,478 | Form 4 |
| 2025-03-18 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 5,125 | 0.80 | $4,100 | 82,382 | Form 4 |
| 2025-03-17 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 10,800 | 0.73 | $7,884 | 47,587 | Form 4 |
| 2025-03-17 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 8,657 | 0.73 | $6,320 | 87,507 | Form 4 |
| 2025-03-14 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 15,874 | 0.77 | $12,223 | 96,164 | Form 4 |
| 2025-03-14 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 15,900 | 0.77 | $12,243 | 58,387 | Form 4 |
| 2025-03-13 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 3,803 | 0.81 | $3,080 | 112,038 | Form 4 |
| 2025-03-13 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 3,864 | 0.81 | $3,130 | 74,287 | Form 4 |
| 2025-03-12 | Smith W KeithDirector, President, 10% owner | Saleplanindirect | 14,881 | 0.83 | $12,351 | 115,841 | Form 4 |
| 2025-03-12 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 14,870 | 0.83 | $12,342 | 78,151 | Form 4 |
| 2025-03-11 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleplanindirect | 11,302 | 0.92 | $10,398 | 93,021 | Form 4 |
| 2025-01-16 | Locke MistelleDirector | Sale | 1,773 | 1.30 | $2,305 | 35,674 | Form 4 |
| 2024-12-18 | Cohen RichardDirector | Sale | 7,057 | 0.85 | $5,998 | 55,905 | Form 4 |
| 2024-12-18 | Locke MistelleDirector | Sale | 7,048 | 0.85 | $5,991 | 30,201 | Form 4 |
| 2024-12-18 | Leatherberry Antoinette ReneeDirector | Sale | 7,038 | 0.85 | $5,982 | 55,812 | Form 4 |
| 2024-12-16 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleindirect | 8,107 | 0.70 | $5,675 | 137,300 | Form 4 |
| 2024-12-13 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleindirect | 22,793 | 0.73 | $16,639 | 145,407 | Form 4 |
| 2024-12-12 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleindirect | 6,800 | 0.82 | $5,576 | 168,200 | Form 4 |
| 2024-12-11 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleindirect | 15,000 | 0.85 | $12,750 | 175,000 | Form 4 |
| 2024-12-10 | Walker Mark DDirector, Chairman and CEO, 10% owner | Saleindirect | 10,000 | 1.01 | $10,100 | 190,000 | Form 4 |
| 2024-12-05 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 8,763 | 0.92 | $8,062 | 0 | Form 4 |
| 2024-12-04 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 8,000 | 1.01 | $8,080 | 8,763 | Form 4 |
| 2024-12-03 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 3,404 | 1.15 | $3,915 | 16,763 | Form 4 |
| 2024-12-02 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 7,500 | 1.20 | $9,000 | 20,167 | Form 4 |
| 2024-11-29 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 8,647 | 1.20 | $10,376 | 27,667 | Form 4 |
| 2024-11-27 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 8,000 | 1.25 | $10,000 | 36,314 | Form 4 |
| 2024-11-26 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 6,336 | 1.30 | $8,237 | 44,314 | Form 4 |
| 2024-11-25 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 6,000 | 1.34 | $8,040 | 50,650 | Form 4 |
| 2024-11-22 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 5,000 | 1.30 | $6,500 | 56,650 | Form 4 |
| 2024-11-19 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 5,000 | 1.50 | $7,500 | 61,650 | Form 4 |
| 2024-11-18 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 3,401 | 1.55 | $5,272 | 66,650 | Form 4 |
| 2024-11-15 | Walker Mark DDirector, Chairman and CEO, 10% owner | Sale | 7,240 | 1.82 | $13,177 | 70,051 | Form 4 |
| 2024-11-15 | Smith W KeithDirector, President, 10% owner | Sale | 313 | 1.80 | $563 | 76,978 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
41 × option exercise21 × shares withheld for tax11 × conversion4 × other4 × returned to the company2 × grant or award
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-08-27 | Walker Mark DDirector, Chairman and CEO | Conversion C | +10,000 | – | 10,000 | Form 4 |
| 2026-06-12 | Cohen RichardDirector | Option exercise M | +37 | – | 526 | Form 4 |
| 2026-06-12 | Leatherberry Antoinette ReneeDirector | Option exercise M | +37 | – | 554 | Form 4 |
| 2026-06-12 | Locke MistelleDirector | Option exercise M | +37 | – | 394 | Form 4 |
| 2026-06-09 | Cohen RichardDirector | Option exercise M | +159 | – | 565 | Form 4 |
| 2026-06-09 | Leatherberry Antoinette ReneeDirector | Option exercise M | +159 | – | 584 | Form 4 |
| 2026-06-09 | Locke MistelleDirector | Option exercise M | +159 | – | 433 | Form 4 |
| 2026-04-01 | Smith W KeithDirector, President | Option exercise M | +67 | – | 542 | Form 4 |
| 2026-04-01 | Smith W KeithDirector, President | Option exercise M | −20 | 3.29 | 522 | Form 4 |
| 2026-04-01 | Diaz Diana PCFO | Option exercise M | +33 | – | 169 | Form 4 |
| 2026-04-01 | Diaz Diana PCFO | Shares withheld for tax F | −10 | 3.34 | 159 | Form 4 |
| 2026-04-01 | Walker Mark DDirector, Chairman and CEO | Option exercise M | +67 | – | 241 | Form 4 |
| 2026-04-01 | Walker Mark DDirector, Chairman and CEO | Shares withheld for tax F | −20 | 3.29 | 221 | Form 4 |
| 2026-04-01 | Pillai AnuChief Technology Officer | Option exercise M | +33 | – | 201 | Form 4 |
| 2026-04-01 | Pillai AnuChief Technology Officer | Shares withheld for tax F | −12 | 3.34 | 189 | Form 4 |
| 2026-04-01 | Lowrey Maria VilchezChief Growth Officer | Option exercise M | +33 | – | 193 | Form 4 |
| 2026-04-01 | Lowrey Maria VilchezChief Growth Officer | Shares withheld for tax F | −10 | 3.34 | 183 | Form 4 |
| 2026-03-20 | Smith W KeithDirector, President | Option exercise M | +45 | – | 489 | Form 4 |
| 2026-03-20 | Smith W KeithDirector, President | Shares withheld for tax F | −14 | 3.52 | 475 | Form 4 |
| 2026-03-20 | Walker Mark DDirector, Chairman and CEO | Option exercise M | +45 | – | 188 | Form 4 |
| 2026-03-20 | Walker Mark DDirector, Chairman and CEO | Shares withheld for tax F | −14 | 3.52 | 174 | Form 4 |
| 2026-03-20 | Pillai AnuChief Technology Officer | Option exercise M | +10 | – | 173 | Form 4 |
| 2026-03-20 | Pillai AnuChief Technology Officer | Shares withheld for tax F | −5 | 3.32 | 168 | Form 4 |
| 2026-03-20 | Lowrey Maria VilchezChief Growth Officer | Option exercise M | +10 | – | 164 | Form 4 |
| 2026-03-20 | Lowrey Maria VilchezChief Growth Officer | Shares withheld for tax F | −4 | 3.32 | 160 | Form 4 |
| 2026-01-24 | Smith W KeithDirector, President | Option exercise M | +204 | – | 505 | Form 4 |
| 2026-01-24 | Smith W KeithDirector, President | Shares withheld for tax F | −61 | 16.48 | 444 | Form 4 |
| 2026-01-24 | Cohen RichardDirector | Option exercise M | +90 | – | 406 | Form 4 |
| 2026-01-24 | Diaz Diana PCFO | Option exercise M | +102 | – | 167 | Form 4 |
| 2026-01-24 | Diaz Diana PCFO | Shares withheld for tax F | −31 | 16.48 | 136 | Form 4 |
| 2026-01-24 | Leatherberry Antoinette ReneeDirector | Option exercise M | +90 | – | 425 | Form 4 |
| 2026-01-24 | Walker Mark DDirector, Chairman and CEO | Option exercise M | +204 | – | 204 | Form 4 |
| 2026-01-24 | Walker Mark DDirector, Chairman and CEO | Shares withheld for tax F | −61 | 16.48 | 143 | Form 4 |
| 2026-01-24 | Pillai AnuChief Technology Officer | Option exercise M | +102 | – | 199 | Form 4 |
| 2026-01-24 | Pillai AnuChief Technology Officer | Shares withheld for tax F | −36 | 16.48 | 163 | Form 4 |
| 2026-01-24 | Lowrey Maria VilchezChief Growth Officer | Option exercise M | +102 | – | 185 | Form 4 |
| 2026-01-24 | Lowrey Maria VilchezChief Growth Officer | Shares withheld for tax F | −31 | 16.48 | 154 | Form 4 |
| 2026-01-24 | Locke MistelleDirector | Option exercise M | +90 | – | 274 | Form 4 |
| 2026-01-16 | Locke MistelleDirector | Option exercise M | +34 | – | 215 | Form 4 |
| 2025-12-04 | Walker Mark DDirector, Chairman and CEO, 10% owner | Conversion C | +300,000 | – | 300,000 | Form 4 |
| 2025-12-04 | Direct Digital Management, LLC10% owner | Conversion C | +300,000 | – | 300,000 | Form 4 |
| 2025-12-04 | Direct Digital Management, LLC10% owner | Other J | −300,000 | – | 0 | Form 4 |
| 2025-10-16 | Diaz Diana PCFO | Option exercise M | +28 | – | 65 | Form 4 |
| 2025-09-11 | Smith W KeithDirector, President, 10% owner | Conversion C | +600,000 | – | 628,300 | Form 4 |
| 2025-09-11 | Walker Mark DDirector, Chairman and CEO, 10% owner | Conversion C | +272,500 | – | 272,500 | Form 4 |
| 2025-09-11 | Direct Digital Management, LLC10% owner | Conversion C | +872,500 | – | 872,500 | Form 4 |
| 2025-09-11 | Direct Digital Management, LLC10% owner | Other J | −872,500 | – | 0 | Form 4 |
| 2025-08-22 | Lowrey Maria VilchezChief Growth Officer | Option exercise M | +19 | – | 89 | Form 4 |
| 2025-08-22 | Lowrey Maria VilchezChief Growth Officer | Shares withheld for tax F | −6 | 84.40 | 83 | Form 4 |
| 2025-06-18 | Direct Digital Management, LLC10% owner | Conversion C | +350,000 | – | 350,000 | Form 4 |
| 2025-06-18 | Direct Digital Management, LLC10% owner | Other J | −350,000 | – | 0 | Form 4 |
| 2025-06-18 | Walker Mark DDirector, Chairman and CEO, 10% owner | Conversion C | +165,000 | – | 165,000 | Form 4 |
| 2025-06-18 | Smith W KeithDirector, President, 10% owner | Conversion C | +185,000 | – | 185,000 | Form 4 |
| 2025-06-12 | Locke MistelleDirector | Option exercise M | +8,205 | – | 43,879 | Form 4 |
| 2025-06-12 | Leatherberry Antoinette ReneeDirector | Option exercise M | +8,205 | – | 76,470 | Form 4 |
| 2025-06-12 | Cohen RichardDirector | Option exercise M | +8,205 | – | 73,716 | Form 4 |
| 2025-06-10 | Smith W KeithDirector, President, 10% owner | Option exercise M | +20,300 | – | 71,314 | Form 4 |
| 2025-06-10 | Smith W KeithDirector, President, 10% owner | Shares withheld for tax F | −4,944 | 0.56 | 66,370 | Form 4 |
| 2025-06-10 | Walker Mark DDirector, Chairman and CEO, 10% owner | Option exercise M | +20,300 | – | 27,313 | Form 4 |
| 2025-06-10 | Walker Mark DDirector, Chairman and CEO, 10% owner | Shares withheld for tax F | −4,944 | 0.56 | 22,369 | Form 4 |
| 2025-06-10 | Pillai AnuChief Technology Officer | Option exercise M | +6,218 | – | 23,856 | Form 4 |
| 2025-06-10 | Pillai AnuChief Technology Officer | Shares withheld for tax F | −2,152 | 0.56 | 21,704 | Form 4 |
| 2025-06-10 | Cohen RichardDirector | Option exercise M | +16,462 | – | 72,367 | Form 4 |
| 2025-06-10 | Leatherberry Antoinette ReneeDirector | Option exercise M | +16,462 | – | 72,274 | Form 4 |
| 2025-03-26 | Direct Digital Management, LLC10% owner | Conversion C | +70,000 | – | 70,000 | Form 4 |
| 2025-03-26 | Direct Digital Management, LLC10% owner | Other J | −70,000 | – | 0 | Form 4 |
| 2025-03-26 | Walker Mark DDirector, Chairman and CEO, 10% owner | Conversion C | +70,000 | – | 70,640 | Form 4 |
| 2025-03-20 | Walker Mark DDirector, Chairman and CEO, 10% owner | Option exercise M | +9,970 | – | 9,970 | Form 4 |
| 2025-03-20 | Walker Mark DDirector, Chairman and CEO, 10% owner | Shares withheld for tax F | −2,957 | 0.79 | 7,013 | Form 4 |
| 2025-03-20 | Smith W KeithDirector, President, 10% owner | Option exercise M | +9,970 | – | 53,971 | Form 4 |
| 2025-03-20 | Smith W KeithDirector, President, 10% owner | Shares withheld for tax F | −2,957 | 0.79 | 51,014 | Form 4 |
| 2025-03-20 | Pillai AnuChief Technology Officer | Option exercise M | +2,105 | – | 18,367 | Form 4 |
| 2025-03-20 | Pillai AnuChief Technology Officer | Shares withheld for tax F | −729 | 0.79 | 17,638 | Form 4 |
| 2025-03-20 | Lowrey Maria VilchezChief Growth Officer | Option exercise M | +2,105 | – | 16,645 | Form 4 |
| 2025-03-20 | Lowrey Maria VilchezChief Growth Officer | Shares withheld for tax F | −625 | 0.79 | 16,020 | Form 4 |
| 2025-01-16 | Locke MistelleDirector | Option exercise M | +7,246 | – | 37,447 | Form 4 |
| 2024-12-13 | Walker Mark DDirector, Chairman and CEO, 10% owner | Returned to the company D | −25,435 | – | 111,865 | Form 4 |
| 2024-12-13 | Walker Mark DDirector, Chairman and CEO, 10% owner | Returned to the company D | −7,542 | – | 104,323 | Form 4 |
| 2024-12-13 | Smith W KeithDirector, President, 10% owner | Returned to the company D | −25,435 | – | 51,543 | Form 4 |
| 2024-12-13 | Smith W KeithDirector, President, 10% owner | Returned to the company D | −7,542 | – | 44,001 | Form 4 |
| 2024-12-09 | Cohen RichardDirector | Option exercise M | +24,615 | – | 62,962 | Form 4 |
| 2024-12-09 | Leatherberry Antoinette ReneeDirector | Grant or award A | +24,615 | – | 62,850 | Form 4 |
| 2024-12-09 | Locke MistelleDirector | Grant or award A | +24,615 | – | 37,249 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.