Designer Brands Inc. (DBI) · Insider trading
What Designer Brands's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$1.77M
5 insiders, 0% under a plan
Net, 12 months
−$1.77M
bought less sold
Latest filing
2026-09-21
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Sh Capital Partners, L.P.10% owner | $4.23M | – | 3 | 2025-01-13 | – |
| Pleasant Lake Partners LLC10% owner | – | $1.35M | 2 | 2025-01-28 | – |
| Ferree Deborah LDirector, V. Chair; Ch Product Off | – | $1.15M | 1 | 2025-12-11 | 306,690 |
| Sonnenberg Harvey LDirector | – | $373,600 | 2 | 2026-09-17 | 28,314 |
| Turner MaryEVP;Pres DesignerBrands Canada | – | $315,112 | 2 | 2026-06-10 | 601 |
| Haley MarkSVP, Controller & PAO | – | $177,401 | 3 | 2026-09-14 | 0 |
| Lau Joanna TDirector | – | $104,840 | 1 | 2025-12-26 | 84,754 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-17 | Sonnenberg Harvey LDirector | Sale | 24,000 | 6.15 | $147,600 | 28,314 | Form 4 |
| 2026-09-14 | Haley MarkSVP, Controller & PAO | Sale | 17,698 | 6.37 | $112,736 | 0 | Form 4 |
| 2026-09-11 | Haley MarkSVP, Controller & PAO | Sale | 1,800 | 6.01 | $10,818 | 17,698 | Form 4 |
| 2026-06-10 | Turner MaryEVP;Pres DesignerBrands Canada | Sale | 34,708 | 7.00 | $242,956 | 601 | Form 4 |
| 2025-12-26 | Lau Joanna TDirector | Sale | 13,105 | 8.00 | $104,840 | 84,754 | Form 4 |
| 2025-12-11 | Ferree Deborah LDirector, V. Chair; Ch Product Off | Sale | 142,277 | 8.06 | $1.15M | 306,690 | Form 4 |
| 2025-09-11 | Sonnenberg Harvey LDirector | Sale | 50,000 | 4.52 | $226,000 | 25,548 | Form 4 |
| 2025-09-10 | Haley MarkSVP, Controller and PAO | Sale | 11,218 | 4.80 | $53,846 | 0 | Form 4 |
| 2025-04-08 | Turner MaryEVP;Pres DesignerBrands Canada | Sale | 24,543 | 2.94 | $72,156 | 15,839 | Form 4 |
| 2025-01-28 | Pleasant Lake Partners LLC10% ownerwith Fund 1 Investments, LLC, Plp Funds Master Fund LP | Saleindirect | 220,000 | 5.38 | $1.18M | 1,883,405 | Form 4 |
| 2025-01-28 | Pleasant Lake Partners LLC10% ownerwith Fund 1 Investments, LLC, Plp Funds Master Fund LP | Saleindirect | 30,000 | 5.47 | $164,100 | 1,853,405 | Form 4 |
| 2025-01-13 | Sh Capital Partners, L.P.10% ownerwith Stone House Capital Management, LLC, Cohen Mark Alexander | Buyindirect | 10,851 | 5.28 | $57,293 | 5,500,000 | Form 4 |
| 2025-01-10 | Sh Capital Partners, L.P.10% ownerwith Stone House Capital Management, LLC, Cohen Mark Alexander | Buyindirect | 489,149 | 5.65 | $2.76M | 5,489,149 | Form 4 |
| 2024-12-10 | Sh Capital Partners, L.P.10% ownerwith Stone House Capital Management, LLC, Cohen Mark Alexander | Buyindirect | 250,000 | 5.63 | $1.41M | 5,000,000 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
20 × option exercise19 × shares withheld for tax17 × grant or award1 × other
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-08-01 | Davis LauraEVP;Pres DSW Designer ShoeWhse | Option exercise M | +114,501 | – | 134,698 | Form 4 |
| 2026-08-01 | Davis LauraEVP;Pres DSW Designer ShoeWhse | Shares withheld for tax F | −34,547 | 6.04 | 100,151 | Form 4 |
| 2026-07-31 | Schottenstein Joseph A.Director | Grant or award A | +3,725 | – | 322,105 | Form 4 |
| 2026-07-08 | Paul Richard A.Director | Grant or award A | +239 | – | 145,867 | Form 4 |
| 2026-07-08 | Sonnenberg Harvey LDirector | Grant or award A | +239 | – | 52,314 | Form 4 |
| 2026-07-08 | Schottenstein Joseph A.Director | Grant or award A | +239 | – | 318,380 | Form 4 |
| 2026-06-17 | Schottenstein Joseph A.Director | Grant or award A | +26,527 | – | 318,141 | Form 4 |
| 2026-06-17 | Sonnenberg Harvey LDirector | Grant or award A | +26,527 | – | 52,075 | Form 4 |
| 2026-06-17 | Paul Richard A.Director | Grant or award A | +26,527 | – | 145,628 | Form 4 |
| 2026-05-01 | Schottenstein Joseph A.Director | Grant or award A | +2,972 | – | 291,614 | Form 4 |
| 2026-03-23 | Ferree Deborah LDirector, V. Chair; Ch Product Off | Option exercise M | +183,441 | – | 509,684 | Form 4 |
| 2026-03-23 | Ferree Deborah LDirector, V. Chair; Ch Product Off | Shares withheld for tax F | −81,815 | 5.40 | 427,869 | Form 4 |
| 2026-03-23 | Haley MarkSVP, Controller & PAO | Option exercise M | +28,825 | – | 28,825 | Form 4 |
| 2026-03-23 | Haley MarkSVP, Controller & PAO | Shares withheld for tax F | −9,327 | 5.40 | 19,498 | Form 4 |
| 2026-03-23 | Howe Douglas M.Director, CEO | Option exercise M | +294,816 | – | 660,389 | Form 4 |
| 2026-03-23 | Howe Douglas M.Director, CEO | Shares withheld for tax F | −133,700 | 5.40 | 526,689 | Form 4 |
| 2026-03-23 | Schottenstein Jay LDirector, Executive Chairman, 10% owner | Option exercise M | +196,544 | – | 1,646,440 | Form 4 |
| 2026-03-23 | Schottenstein Jay LDirector, Executive Chairman, 10% owner | Shares withheld for tax F | −58,823 | 5.40 | 1,587,617 | Form 4 |
| 2026-03-23 | Turner MaryEVP;Pres DesignerBrands Canada | Option exercise M | +17,197 | – | 44,515 | Form 4 |
| 2026-03-23 | Turner MaryEVP;Pres DesignerBrands Canada | Shares withheld for tax F | −9,206 | 5.40 | 35,309 | Form 4 |
| 2026-03-03 | Davis LauraEVP;Pres DSW Designer ShoeWhse | Option exercise M | +35,291 | – | 35,291 | Form 4 |
| 2026-03-03 | Davis LauraEVP;Pres DSW Designer ShoeWhse | Shares withheld for tax F | −15,094 | 7.20 | 20,197 | Form 4 |
| 2026-03-03 | Ferree Deborah LDirector, V. Chair; Ch Product Off | Option exercise M | +35,291 | – | 341,981 | Form 4 |
| 2026-03-03 | Ferree Deborah LDirector, V. Chair; Ch Product Off | Shares withheld for tax F | −15,738 | 7.20 | 326,243 | Form 4 |
| 2026-03-03 | Howe Douglas M.Director, CEO | Option exercise M | +42,347 | – | 384,778 | Form 4 |
| 2026-03-03 | Howe Douglas M.Director, CEO | Shares withheld for tax F | −19,205 | 7.20 | 365,573 | Form 4 |
| 2026-03-03 | O'Donnell AndreaEVP & Brands President | Option exercise M | +35,291 | – | 74,332 | Form 4 |
| 2026-03-03 | O'Donnell AndreaEVP & Brands President | Shares withheld for tax F | −19,428 | 7.20 | 54,904 | Form 4 |
| 2026-03-03 | Schottenstein Jay LDirector, Executive Chairman, 10% owner | Option exercise M | +42,347 | – | 1,460,377 | Form 4 |
| 2026-03-03 | Schottenstein Jay LDirector, Executive Chairman, 10% owner | Shares withheld for tax F | −10,481 | 7.20 | 1,449,896 | Form 4 |
| 2026-03-03 | Turner MaryEVP;Pres DesignerBrands Canada | Option exercise M | +24,703 | – | 40,542 | Form 4 |
| 2026-03-03 | Turner MaryEVP;Pres DesignerBrands Canada | Shares withheld for tax F | −13,224 | 7.20 | 27,318 | Form 4 |
| 2026-01-30 | Schottenstein Joseph A.Director | Grant or award A | +3,549 | – | 288,642 | Form 4 |
| 2026-01-30 | O'Donnell AndreaEVP & Brands President | Option exercise M | +39,997 | – | 61,766 | Form 4 |
| 2026-01-30 | O'Donnell AndreaEVP & Brands President | Shares withheld for tax F | −22,725 | 6.34 | 39,041 | Form 4 |
| 2025-10-31 | Schottenstein Joseph A.Director | Grant or award A | +6,098 | – | 285,093 | Form 4 |
| 2025-08-01 | Schottenstein Joseph A.Director | Grant or award A | +8,789 | – | 278,995 | Form 4 |
| 2025-06-18 | Paul Richard A.Director | Grant or award A | +72,368 | – | 119,101 | Form 4 |
| 2025-06-18 | Schottenstein Joseph A.Director | Grant or award A | +72,368 | – | 270,206 | Form 4 |
| 2025-06-18 | Sonnenberg Harvey LDirector | Grant or award A | +72,368 | – | 75,548 | Form 4 |
| 2025-06-18 | Poff Jared A.EVP, CFO & CAO | Other J | +0 | – | 29,674 | Form 4 |
| 2025-05-30 | Howe Douglas M.Director, CEO | Option exercise M | +289,256 | – | 475,780 | Form 4 |
| 2025-05-30 | Howe Douglas M.Director, CEO | Shares withheld for tax F | −133,349 | 3.60 | 342,431 | Form 4 |
| 2025-05-02 | Schottenstein Joseph A.Director | Grant or award A | +7,426 | – | 197,838 | Form 4 |
| 2025-03-24 | Ferree Deborah LV. Chair; Ch Product Off | Option exercise M | +201,057 | – | 540,147 | Form 4 |
| 2025-03-24 | Ferree Deborah LV. Chair; Ch Product Off | Shares withheld for tax F | −91,180 | 4.04 | 448,967 | Form 4 |
| 2025-03-24 | Haley MarkSVP, Controller and PAO | Option exercise M | +17,351 | – | 17,351 | Form 4 |
| 2025-03-24 | Haley MarkSVP, Controller and PAO | Shares withheld for tax F | −6,133 | 4.04 | 11,218 | Form 4 |
| 2025-03-24 | Poff Jared A.EVP, CFO & CAO | Option exercise M | +54,574 | – | 309,638 | Form 4 |
| 2025-03-24 | Poff Jared A.EVP, CFO & CAO | Shares withheld for tax F | −24,900 | 4.04 | 284,738 | Form 4 |
| 2025-03-24 | Schottenstein Jay LDirector, Executive Chairman, 10% owner | Option exercise M | +179,514 | – | 1,418,030 | Form 4 |
| 2025-03-24 | Turner MaryEVP;Pres DesignerBrands Canada | Option exercise M | +18,386 | – | 50,225 | Form 4 |
| 2025-03-24 | Turner MaryEVP;Pres DesignerBrands Canada | Shares withheld for tax F | −9,843 | 4.04 | 40,382 | Form 4 |
| 2025-02-01 | O'Donnell AndreaEVP & Brands President | Option exercise M | +37,675 | – | 37,675 | Form 4 |
| 2025-02-01 | O'Donnell AndreaEVP & Brands President | Shares withheld for tax F | −15,906 | 5.03 | 21,769 | Form 4 |
| 2025-01-31 | Schottenstein Joseph A.Director | Grant or award A | +4,473 | – | 190,412 | Form 4 |
| 2024-11-01 | Schottenstein Joseph A.Director | Grant or award A | +4,429 | – | 185,939 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.