Carvana Co (CVNA) · Insider trading

What Carvana's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.

Bought, 12 months

$1.55M

1 insider, 3 trades

Sold, 12 months

$273.21M

11 insiders, 89% under a plan

Net, 12 months

−$271.66M

bought less sold

Latest filing

2026-10-05

filings read to 2026-10-19

Bought and sold at the market, by month

Two years. Purchases above the line, sales below, in dollars.

Bought Sold Largest month: $687.69M

Who traded, two years

Insider	Bought	Sold	Trades	Last trade	Holds after
Garcia Ernest C. II10% owner	–	$1.12B	487	2025-08-13	93,725
Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	–	$346.05M	2013	2025-10-09	–
Jenkins Mark W.Chief Financial Officer	–	$227.47M	318	2026-10-01	1,195,812
Gill Daniel J.Chief Product Officer	–	$203.01M	41	2025-12-12	193,226
Huston Benjamin e.Chief Operating Officer	–	$168.44M	273	2026-09-01	499,219
Breaux Paul W.See Remarks	–	$91.11M	21	2025-12-12	69,289
Taira ThomasPresident, Special Projects	–	$70.85M	27	2026-09-14	381,096
Keeton Ryan S.Chief Brand Officer	–	$38.21M	14	2025-12-03	74,460
Platt Ira J.Director	–	$16.61M	12	2026-08-14	186,470
Maroone Michael eDirector	$1.55M	$14.84M	11	2026-07-31	745,198
Quayle J DanforthDirector	–	$6.54M	4	2026-08-14	214,960
Sullivan Gregory BDirector	–	$6.20M	6	2025-11-12	39,428
Palmer Stephen RVice President of Accounting	–	$4.96M	28	2026-10-01	124,945

Open-market purchases and sales

Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.

Date	Insider	Trade	Shares	Price	Value	Holds after	Filing
2026-10-01	Jenkins Mark W.Chief Financial Officer	Saleplan	10,440	59.44	$620,554	1,195,812	Form 4
2026-10-01	Jenkins Mark W.Chief Financial Officer	Saleplan	9,362	60.60	$567,337	1,186,450	Form 4
2026-10-01	Jenkins Mark W.Chief Financial Officer	Saleplan	13,318	61.47	$818,657	1,173,132	Form 4
2026-10-01	Jenkins Mark W.Chief Financial Officer	Saleplan	24,761	62.73	$1.55M	1,148,371	Form 4
2026-10-01	Jenkins Mark W.Chief Financial Officer	Saleplan	5,869	63.04	$369,982	1,142,502	Form 4
2026-10-01	Palmer Stephen RVice President of Accounting	Saleplan	920	59.48	$54,722	124,945	Form 4
2026-10-01	Palmer Stephen RVice President of Accounting	Saleplan	840	60.75	$51,030	124,105	Form 4
2026-10-01	Palmer Stephen RVice President of Accounting	Saleplan	920	61.64	$56,709	123,185	Form 4
2026-10-01	Palmer Stephen RVice President of Accounting	Saleplan	2,320	62.82	$145,742	120,865	Form 4
2026-09-14	Taira ThomasPresident, Special Projects	Saleplan	2,680	70.05	$187,734	381,096	Form 4
2026-09-14	Taira ThomasPresident, Special Projects	Saleplan	14,109	70.68	$997,224	366,987	Form 4
2026-09-01	Huston Benjamin e.Chief Operating Officer	Saleplan	29,474	71.36	$2.10M	499,219	Form 4
2026-09-01	Huston Benjamin e.Chief Operating Officer	Saleplan	20,526	71.83	$1.47M	478,693	Form 4
2026-09-01	Jenkins Mark W.Chief Financial Officer	Saleplan	37,406	71.36	$2.67M	1,175,862	Form 4
2026-09-01	Jenkins Mark W.Chief Financial Officer	Saleplan	26,344	71.83	$1.89M	1,149,518	Form 4
2026-09-01	Palmer Stephen RVice President of Accounting	Saleplan	3,400	71.40	$242,760	130,486	Form 4
2026-09-01	Palmer Stephen RVice President of Accounting	Saleplan	1,600	71.88	$115,008	128,886	Form 4
2026-08-14	Quayle J DanforthDirector	Saleplan	14,525	75.00	$1.09M	214,960	Form 4
2026-08-14	Platt Ira J.Director	Sale	15,000	75.50	$1.13M	186,470	Form 4
2026-08-13	Platt Ira J.Director	Sale	15,000	73.00	$1.09M	186,470	Form 4
2026-08-03	Huston Benjamin e.Chief Operating Officer	Saleplan	6,320	63.18	$399,298	579,389	Form 4
2026-08-03	Huston Benjamin e.Chief Operating Officer	Saleplan	22,144	64.14	$1.42M	557,245	Form 4
2026-08-03	Huston Benjamin e.Chief Operating Officer	Saleplan	15,920	65.06	$1.04M	541,325	Form 4
2026-08-03	Huston Benjamin e.Chief Operating Officer	Saleplan	5,616	65.81	$369,589	535,709	Form 4
2026-08-03	Jenkins Mark W.Chief Financial Officer	Saleplan	7,940	63.17	$501,570	1,212,344	Form 4
2026-08-03	Jenkins Mark W.Chief Financial Officer	Saleplan	24,287	64.08	$1.56M	1,188,057	Form 4
2026-08-03	Jenkins Mark W.Chief Financial Officer	Saleplan	22,886	64.93	$1.49M	1,165,171	Form 4
2026-08-03	Jenkins Mark W.Chief Financial Officer	Saleplan	8,637	65.75	$567,883	1,156,534	Form 4
2026-08-03	Palmer Stephen RVice President of Accounting	Saleplan	760	63.19	$48,024	141,149	Form 4
2026-08-03	Palmer Stephen RVice President of Accounting	Saleplan	2,280	64.22	$146,422	138,869	Form 4
2026-08-03	Palmer Stephen RVice President of Accounting	Saleplan	1,440	65.14	$93,802	137,429	Form 4
2026-08-03	Palmer Stephen RVice President of Accounting	Saleplan	520	65.82	$34,226	136,909	Form 4
2026-07-31	Maroone Michael eDirector	Buy	21,153	61.69	$1.30M	745,198	Form 4/A
2026-07-31	Maroone Michael eDirector	Buy	3,847	62.40	$240,053	749,045	Form 4/A
2026-07-01	Huston Benjamin e.Chief Operating Officer	Saleplan	2,560	65.23	$166,989	506,195	Form 4
2026-07-01	Huston Benjamin e.Chief Operating Officer	Saleplan	3,680	66.06	$243,101	502,515	Form 4
2026-07-01	Huston Benjamin e.Chief Operating Officer	Saleplan	5,038	67.49	$340,015	497,477	Form 4
2026-07-01	Huston Benjamin e.Chief Operating Officer	Saleplan	17,562	68.14	$1.20M	479,915	Form 4
2026-07-01	Huston Benjamin e.Chief Operating Officer	Saleplan	8,200	69.22	$567,604	471,715	Form 4
2026-07-01	Huston Benjamin e.Chief Operating Officer	Saleplan	12,960	70.44	$912,902	458,755	Form 4

3215 more

2026-07-01	Jenkins Mark W.Chief Financial Officer	Saleplan	6,710	65.18	$437,358	1,086,620	Form 4
2026-07-01	Jenkins Mark W.Chief Financial Officer	Saleplan	4,560	66.07	$301,279	1,082,060	Form 4
2026-07-01	Jenkins Mark W.Chief Financial Officer	Saleplan	5,960	67.49	$402,240	1,076,100	Form 4
2026-07-01	Jenkins Mark W.Chief Financial Officer	Saleplan	21,130	68.14	$1.44M	1,054,970	Form 4
2026-07-01	Jenkins Mark W.Chief Financial Officer	Saleplan	9,840	69.22	$681,125	1,045,130	Form 4
2026-07-01	Jenkins Mark W.Chief Financial Officer	Saleplan	15,550	70.43	$1.10M	1,029,580	Form 4
2026-07-01	Palmer Stephen RVice President of Accounting	Saleplan	280	65.13	$18,236	149,654	Form 4
2026-07-01	Palmer Stephen RVice President of Accounting	Saleplan	360	66.09	$23,792	149,294	Form 4
2026-07-01	Palmer Stephen RVice President of Accounting	Saleplan	1,320	67.81	$89,509	147,974	Form 4
2026-07-01	Palmer Stephen RVice President of Accounting	Saleplan	1,360	68.47	$93,119	146,614	Form 4
2026-07-01	Palmer Stephen RVice President of Accounting	Saleplan	600	69.69	$41,814	146,014	Form 4
2026-07-01	Palmer Stephen RVice President of Accounting	Saleplan	1,080	70.52	$76,162	144,934	Form 4
2026-06-15	Platt Ira J.Director	Sale	7,500	67.65	$507,375	193,970	Form 4
2026-06-15	Platt Ira J.Director	Sale	7,500	68.00	$510,000	186,470	Form 4
2026-06-10	Quayle J DanforthDirector	Saleplan	14,525	70.00	$1.02M	214,960	Form 4
2026-06-08	Taira ThomasPresident, Special Projects	Saleplan	5,597	67.15	$375,839	315,075	Form 4
2026-06-01	Huston Benjamin e.Chief Operating Officer	Saleplan	19,105	69.72	$1.33M	546,664	Form 4
2026-06-01	Huston Benjamin e.Chief Operating Officer	Saleplan	29,071	70.78	$2.06M	517,593	Form 4
2026-06-01	Huston Benjamin e.Chief Operating Officer	Saleplan	1,824	71.25	$129,960	515,769	Form 4
2026-06-01	Jenkins Mark W.Chief Financial Officer	Saleplan	24,259	69.72	$1.69M	1,076,085	Form 4
2026-06-01	Jenkins Mark W.Chief Financial Officer	Saleplan	36,986	70.78	$2.62M	1,039,099	Form 4
2026-06-01	Jenkins Mark W.Chief Financial Officer	Saleplan	2,505	71.28	$178,556	1,036,594	Form 4
2026-06-01	Palmer Stephen RVice President of Accounting	Saleplan	2,027	69.76	$141,404	155,928	Form 4
2026-06-01	Palmer Stephen RVice President of Accounting	Saleplan	2,853	70.84	$202,107	153,075	Form 4
2026-06-01	Palmer Stephen RVice President of Accounting	Saleplan	120	71.59	$8,591	152,955	Form 4
2026-05-08	Taira ThomasPresident, Special Projects	Saleplan	4,447	79.80	$354,871	61,595	Form 4
2026-05-08	Taira ThomasPresident, Special Projects	Saleplan	1,143	80.63	$92,160	60,452	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	591	378.78	$223,859	115,371	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	1,160	379.68	$440,429	114,211	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	1,240	380.69	$472,056	112,971	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	748	381.68	$285,497	112,223	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	1,113	382.64	$425,878	111,110	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	520	383.73	$199,540	110,590	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	404	385.02	$155,548	110,186	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	600	386.00	$231,600	109,586	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	560	387.09	$216,770	109,026	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	480	388.36	$186,413	108,546	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	410	389.18	$159,564	108,136	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	774	390.28	$302,077	107,362	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	560	391.34	$219,150	106,802	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	260	392.36	$102,014	106,542	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	171	393.67	$67,318	106,371	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	209	394.60	$82,471	106,162	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	120	396.43	$47,572	106,042	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	40	397.40	$15,896	106,002	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Saleplan	40	398.55	$15,942	105,962	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	440	378.56	$166,566	222,437	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,120	379.53	$425,074	221,317	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,200	380.53	$456,636	220,117	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	840	381.36	$320,342	219,277	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,281	382.60	$490,111	217,996	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	480	383.70	$184,176	217,516	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	558	385.21	$214,947	216,958	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	599	386.17	$231,316	216,359	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	441	387.23	$170,768	215,918	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	440	388.34	$170,870	215,478	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	519	389.17	$201,979	214,959	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	722	390.33	$281,818	214,237	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	520	391.35	$203,502	213,717	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	240	392.35	$94,164	213,477	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	160	393.44	$62,950	213,317	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	200	394.55	$78,910	213,117	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	2,790	395.33	$1.10M	210,327	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	120	397.06	$47,647	210,207	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	40	398.05	$15,922	210,167	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Saleplan	40	400.04	$16,002	210,127	Form 4
2026-05-01	Palmer Stephen RVice President of Accounting	Saleplan	1,000	395.32	$395,320	32,891	Form 4
2026-04-08	Taira ThomasPresident, Special Projects	Saleplan	3,770	341.00	$1.29M	58,564	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	120	295.99	$35,519	102,804	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	200	296.75	$59,350	102,604	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	80	298.91	$23,913	102,524	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	320	300.43	$96,138	102,204	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	320	301.62	$96,518	101,884	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	395	302.69	$119,563	101,489	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	125	303.96	$37,995	101,364	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	240	304.92	$73,181	101,124	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	40	305.76	$12,230	101,084	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	360	307.30	$110,628	100,724	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	840	308.47	$259,115	99,884	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	720	309.45	$222,804	99,164	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	784	310.61	$243,518	98,380	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	2,296	311.59	$715,411	96,084	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	1,240	312.59	$387,612	94,844	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	560	313.60	$175,616	94,284	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	680	314.53	$213,880	93,604	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	360	315.66	$113,638	93,244	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	80	316.30	$25,304	93,164	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	120	317.98	$38,158	93,044	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Saleplan	120	320.86	$38,503	92,924	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	200	295.84	$59,168	209,639	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	160	296.88	$47,501	209,479	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	120	298.75	$35,850	209,359	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	280	300.36	$84,101	209,079	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	280	301.53	$84,428	208,799	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	663	302.41	$200,498	208,136	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	177	303.81	$53,774	207,959	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	280	305.01	$85,403	207,679	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	120	306.74	$36,809	207,559	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	600	307.72	$184,632	206,959	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	920	308.71	$284,013	206,039	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	760	309.69	$235,364	205,279	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,174	310.78	$364,856	204,105	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	2,929	311.72	$913,028	201,176	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,017	312.79	$318,107	200,159	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,000	313.80	$313,800	199,159	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	572	314.80	$180,066	198,587	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	388	315.88	$122,561	198,199	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	40	316.38	$12,655	198,159	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	910	317.61	$289,025	197,249	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	80	320.27	$25,622	197,169	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Saleplan	80	321.05	$25,684	197,089	Form 4
2026-04-01	Palmer Stephen RVice President of Accounting	Saleplan	1,000	317.50	$317,500	33,891	Form 4
2026-03-16	Maroone Michael eDirector	Saleindirect	2	310.76	$622	264	Form 4
2026-03-09	Taira ThomasPresident, Special Projects	Saleplan	953	325.00	$309,725	64,997	Form 4
2026-03-09	Quayle J DanforthDirector	Sale	2,900	309.97	$898,913	41,913	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Saleplan	440	318.12	$139,973	106,992	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Saleplan	520	319.11	$165,937	106,472	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Saleplan	974	320.15	$311,826	105,498	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Saleplan	983	321.17	$315,710	104,515	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Saleplan	1,715	322.30	$552,744	102,800	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Saleplan	2,168	323.16	$700,611	100,632	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Saleplan	1,400	324.14	$453,796	99,232	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Saleplan	1,280	325.15	$416,192	97,952	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Saleplan	440	326.57	$143,691	97,512	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Saleplan	80	327.47	$26,198	97,432	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Saleplan	560	318.35	$178,276	213,787	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Saleplan	485	319.36	$154,890	213,302	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Saleplan	1,040	320.28	$333,091	212,262	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Saleplan	828	321.23	$265,978	211,434	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Saleplan	2,160	322.42	$696,427	209,274	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Saleplan	1,877	323.37	$606,965	207,397	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Saleplan	4,430	324.65	$1.44M	202,967	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Saleplan	850	325.28	$276,488	202,117	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Saleplan	400	326.48	$130,592	201,717	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Saleplan	120	327.21	$39,265	201,597	Form 4
2026-03-02	Palmer Stephen RVice President of Accounting	Saleplan	1,000	324.84	$324,840	35,541	Form 4
2026-02-09	Maroone Michael eDirector	Saleindirect	3	411.61	$1,235	266	Form 4
2026-02-09	Taira ThomasPresident, Special Projects	Saleplan	1,047	398.54	$417,271	66,625	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	80	394.05	$31,524	108,572	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	80	396.22	$31,698	108,492	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	200	397.66	$79,532	108,292	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	200	399.14	$79,828	108,092	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	80	400.08	$32,006	108,012	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	40	402.54	$16,102	107,972	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	80	403.89	$32,311	107,892	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	80	405.01	$32,401	107,812	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	280	406.67	$113,868	107,532	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	1,426	407.90	$581,665	106,106	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	742	408.83	$303,352	105,364	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	440	409.82	$180,321	104,924	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	864	410.91	$355,026	104,060	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	976	411.95	$402,063	103,084	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	640	412.88	$264,243	102,444	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	827	414.01	$342,386	101,617	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	960	415.09	$398,486	100,657	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	842	416.08	$350,339	99,815	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	522	416.93	$217,637	99,293	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Saleplan	641	418.02	$267,951	98,652	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	790	393.05	$310,510	214,777	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	80	394.05	$31,524	214,697	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	120	396.27	$47,552	214,577	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	280	397.64	$111,339	214,297	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	200	399.33	$79,866	214,097	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	80	400.13	$32,010	214,017	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	40	402.57	$16,103	213,977	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	120	403.82	$48,458	213,857	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	80	405.38	$32,430	213,777	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	360	406.81	$146,452	213,417	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	1,570	407.97	$640,513	211,847	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	920	408.90	$376,188	210,927	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	800	410.05	$328,040	210,127	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	960	411.16	$394,714	209,167	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	1,439	412.17	$593,113	207,728	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	576	413.13	$237,963	207,152	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	1,122	414.27	$464,811	206,030	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	895	415.34	$371,729	205,135	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	1,108	416.13	$461,072	204,027	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	628	417.31	$262,071	203,399	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	542	418.20	$226,664	202,857	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Saleplan	40	418.87	$16,755	202,817	Form 4
2026-02-02	Palmer Stephen RVice President of Accounting	Saleplan	1,000	393.04	$393,040	37,192	Form 4
2026-01-08	Maroone Michael eDirector	Buyindirect	5	441.36	$2,207	269	Form 4
2026-01-08	Taira ThomasPresident, Special Projects	Saleplan	1,174	447.00	$524,778	68,252	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	360	391.75	$141,030	109,511	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	240	392.73	$94,255	109,271	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	240	393.62	$94,469	109,031	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	440	394.99	$173,796	108,591	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	600	396.06	$237,636	107,991	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	480	397.08	$190,598	107,511	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	574	398.15	$228,538	106,937	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	1,301	399.13	$519,268	105,636	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	1,256	400.15	$502,588	104,380	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	764	401.22	$306,532	103,616	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	1,014	402.09	$407,719	102,602	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	348	403.24	$140,328	102,254	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	240	404.12	$96,989	102,014	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	280	405.16	$113,445	101,734	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	120	407.02	$48,842	101,614	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	200	410.06	$82,012	101,414	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	80	411.71	$32,937	101,334	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	280	413.24	$115,707	101,054	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	280	414.24	$115,987	100,774	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	240	415.13	$99,631	100,534	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	103	416.24	$42,873	100,431	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	360	417.78	$150,401	100,071	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	160	418.72	$66,995	99,911	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Saleplan	40	419.60	$16,784	99,871	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	280	391.79	$109,701	216,506	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	440	392.62	$172,753	216,066	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	370	393.77	$145,695	215,696	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	600	395.13	$237,078	215,096	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	600	396.08	$237,648	214,496	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	701	397.27	$278,486	213,795	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	680	398.40	$270,912	213,115	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	1,760	399.35	$702,856	211,355	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	1,517	400.46	$607,498	209,838	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	1,120	401.62	$449,814	208,718	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	832	402.44	$334,830	207,886	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	332	403.53	$133,972	207,554	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	320	404.54	$129,453	207,234	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	200	405.52	$81,104	207,034	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	120	407.14	$48,857	206,914	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	90	409.07	$36,816	206,824	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	150	410.13	$61,520	206,674	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	200	411.68	$82,336	206,474	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	200	413.16	$82,632	206,274	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	368	414.27	$152,451	205,906	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	280	415.21	$116,259	205,626	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	160	416.26	$66,602	205,466	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	360	417.85	$150,426	205,106	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	120	418.58	$50,230	204,986	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Saleplan	950	419.53	$398,554	204,036	Form 4
2026-01-02	Palmer Stephen RVice President of Accounting	Saleplan	1,000	419.48	$419,480	38,744	Form 4
2025-12-12	Taira ThomasPresident, Special Projects	Saleplan	10,000	475.00	$4.75M	69,880	Form 4
2025-12-12	Huston Benjamin e.Chief Operating Officer	Saleplan	20,000	475.00	$9.50M	100,758	Form 4
2025-12-12	Gill Daniel J.Chief Product Officer	Saleplan	37,880	475.20	$18.00M	193,226	Form 4
2025-12-12	Gill Daniel J.Chief Product Officer	Saleplan	2,120	476.00	$1.01M	191,106	Form 4
2025-12-12	Breaux Paul W.See Remarks	Saleplan	1,527	475.00	$725,325	69,289	Form 4
2025-12-11	Breaux Paul W.See Remarks	Saleplan	8,473	475.00	$4.02M	69,289	Form 4
2025-12-08	Taira ThomasPresident, Special Projects	Saleplan	20,000	429.00	$8.58M	80,832	Form 4
2025-12-08	Taira ThomasPresident, Special Projects	Saleplan	952	434.77	$413,901	79,880	Form 4
2025-12-08	Taira ThomasPresident, Special Projects	Saleplan	10,000	450.00	$4.50M	69,880	Form 4
2025-12-08	Huston Benjamin e.Chief Operating Officer	Saleplan	20,000	429.00	$8.58M	120,758	Form 4
2025-12-08	Huston Benjamin e.Chief Operating Officer	Saleplan	20,000	450.00	$9.00M	100,758	Form 4
2025-12-08	Gill Daniel J.Chief Product Officer	Saleplan	40,000	429.00	$17.16M	231,106	Form 4
2025-12-08	Gill Daniel J.Chief Product Officer	Saleplan	40,000	450.00	$18.00M	191,106	Form 4
2025-12-08	Breaux Paul W.See Remarks	Saleplan	10,000	429.00	$4.29M	79,289	Form 4
2025-12-08	Breaux Paul W.See Remarks	Saleplan	10,000	448.00	$4.48M	69,289	Form 4
2025-12-03	Maroone Michael eDirector	Saleplan	29,576	400.30	$11.84M	144,925	Form 4
2025-12-03	Maroone Michael eDirector	Saleplan	1,352	401.18	$542,395	143,573	Form 4
2025-12-03	Taira ThomasPresident, Special Projects	Saleplan	25,000	400.00	$10.00M	80,832	Form 4
2025-12-03	Keeton Ryan S.Chief Brand Officer	Sale	10,000	400.00	$4.00M	74,460	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	40	370.70	$14,828	110,718	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	640	373.10	$238,784	110,078	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	584	374.03	$218,434	109,494	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	1,876	375.14	$703,763	107,618	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	1,240	375.97	$466,203	106,378	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	1,160	377.04	$437,366	105,218	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	1,490	378.09	$563,354	103,728	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	1,508	379.02	$571,562	102,220	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	480	380.01	$182,405	101,740	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	822	381.17	$313,322	100,918	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Saleplan	160	381.91	$61,106	100,758	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	40	370.38	$14,815	217,633	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	3,030	372.35	$1.13M	214,603	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	596	373.55	$222,636	214,007	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,168	374.60	$437,533	212,839	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,728	375.60	$649,037	211,111	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,341	376.63	$505,061	209,770	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,090	377.61	$411,595	208,680	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	1,668	378.57	$631,455	207,012	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	969	379.49	$367,726	206,043	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	800	380.90	$304,720	205,243	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Saleplan	320	381.69	$122,141	204,923	Form 4
2025-12-01	Palmer Stephen RVice President of Accounting	Saleplan	1,000	372.31	$372,310	40,224	Form 4
2025-11-28	Taira ThomasPresident, Special Projects	Saleplan	10,000	375.01	$3.75M	106,507	Form 4
2025-11-28	Keeton Ryan S.Chief Brand Officer	Sale	10,000	375.04	$3.75M	84,958	Form 4
2025-11-25	Keeton Ryan S.Chief Brand Officer	Sale	10,000	350.00	$3.50M	94,958	Form 4
2025-11-12	Sullivan Gregory BDirector	Sale	2,500	340.00	$850,000	39,428	Form 4
2025-11-10	Taira ThomasPresident, Special Projects	Saleplan	952	325.00	$309,400	116,507	Form 4
2025-11-10	Keeton Ryan S.Chief Brand Officer	Sale	10,000	325.03	$3.25M	104,958	Form 4
2025-11-04	Sullivan Gregory BDirector	Sale	2,500	322.20	$805,500	41,928	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	80	304.25	$24,340	111,897	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	40	306.33	$12,253	111,857	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	217	308.65	$66,977	111,640	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	320	310.08	$99,226	111,320	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	326	311.09	$101,415	110,994	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	431	312.37	$134,631	110,563	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	200	313.08	$62,616	110,363	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	160	314.50	$50,320	110,203	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	262	315.79	$82,737	109,941	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	160	316.82	$50,691	109,781	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	200	317.92	$63,584	109,581	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	320	320.36	$102,515	109,261	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	80	321.15	$25,692	109,181	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	120	323.82	$38,858	109,061	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	400	324.77	$129,908	108,661	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	801	325.75	$260,926	107,860	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	1,362	326.73	$445,006	106,498	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	850	327.82	$278,647	105,648	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	790	328.72	$259,689	104,858	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	1,240	329.93	$409,113	103,618	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	280	331.05	$92,694	103,338	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	225	332.23	$74,752	103,113	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	1,016	333.65	$338,988	102,097	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Saleplan	120	334.54	$40,145	101,977	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	120	304.34	$36,521	218,772	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	750	305.00	$228,750	218,022	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	40	306.33	$12,253	217,982	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	320	308.48	$98,714	217,662	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	280	309.74	$86,727	217,382	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	440	310.89	$136,792	216,942	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	240	311.96	$74,870	216,702	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	480	312.91	$150,197	216,222	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	280	314.51	$88,063	215,942	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	263	315.84	$83,066	215,679	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	212	316.73	$67,147	215,467	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	200	317.82	$63,564	215,267	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	40	318.60	$12,744	215,227	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	340	320.38	$108,929	214,887	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	120	321.05	$38,526	214,767	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	200	324.02	$64,804	214,567	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	689	325.06	$223,966	213,878	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	1,160	326.06	$378,230	212,718	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	1,400	326.99	$457,786	211,318	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	1,256	328.20	$412,219	210,062	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	845	329.24	$278,208	209,217	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	1,236	330.11	$408,016	207,981	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	280	331.31	$92,767	207,701	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	359	332.57	$119,393	207,342	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	1,080	333.70	$360,396	206,262	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Saleplan	120	334.31	$40,117	206,142	Form 4
2025-11-03	Palmer Stephen RVice President of Accounting	Saleplan	1,000	305.00	$305,000	41,868	Form 4
2025-10-31	Keeton Ryan S.Chief Brand Officer	Sale	9,689	300.38	$2.91M	138,137	Form 4
2025-10-31	Keeton Ryan S.Chief Brand Officer	Sale	14,512	301.34	$4.37M	123,625	Form 4
2025-10-31	Keeton Ryan S.Chief Brand Officer	Sale	4,732	303.17	$1.43M	118,893	Form 4
2025-10-31	Keeton Ryan S.Chief Brand Officer	Sale	1,630	304.16	$495,781	117,263	Form 4
2025-10-31	Keeton Ryan S.Chief Brand Officer	Sale	1,807	305.31	$551,695	115,456	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	49	348.44	$17,074	351,391	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	48	348.97	$16,751	451,392	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	64	349.69	$22,380	351,327	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	64	349.69	$22,380	451,328	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	27	350.63	$9,467	351,300	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	27	350.63	$9,467	451,301	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	90	351.80	$31,662	351,210	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	90	351.80	$31,662	451,211	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	243	352.60	$85,682	350,967	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	244	353.10	$86,156	450,967	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	215	353.43	$75,987	350,752	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	214	353.97	$75,750	450,753	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	99	354.65	$35,110	350,653	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	100	355.11	$35,511	450,653	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	148	356.10	$52,703	350,505	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	148	356.10	$52,703	450,505	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	87	356.68	$31,031	350,418	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	86	357.13	$30,713	450,419	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	87	357.90	$31,137	350,331	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	87	357.90	$31,137	450,332	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	141	358.96	$50,613	350,190	Form 4
2025-10-09	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Saleplanindirect	141	358.96	$50,613	450,191	Form 4

And 2855 older ones, each in its filing at the SEC.

Grants, exercises and other transactions

Pay, tax and paperwork rather than a choice to trade at the market price. Two years.

206 × shares withheld for tax129 × option exercise66 × conversion52 × other47 × grant or award7 × gift6 × inherited

Show them

Date	Insider	What	Shares	Price	Holds after	Filing
2026-10-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−3,948	63.04	363,039	Form 4
2026-10-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−7,016	63.04	471,677	Form 4
2026-10-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−7,707	63.04	1,034,892	Form 4
2026-10-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−7,016	63.04	1,142,502	Form 4
2026-10-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+50,000	2.01	1,192,502	Form 4
2026-10-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	8.41	1,202,502	Form 4
2026-10-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+3,750	10.39	1,206,252	Form 4
2026-10-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−2,883	63.04	426,627	Form 4
2026-10-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−4,453	63.04	422,030	Form 4
2026-10-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−7,067	63.04	4,709,732	Form 4
2026-10-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−3,021	63.04	125,865	Form 4
2026-09-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−3,949	72.18	383,776	Form 4
2026-09-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−7,016	72.18	528,693	Form 4
2026-09-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−7,705	72.18	1,042,599	Form 4
2026-09-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−7,016	72.18	1,149,518	Form 4
2026-09-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+50,000	2.01	1,199,518	Form 4
2026-09-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	8.41	1,209,518	Form 4
2026-09-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+3,750	10.39	1,213,268	Form 4
2026-09-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−2,879	72.18	429,510	Form 4
2026-09-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−4,457	72.18	426,483	Form 4
2026-09-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−7,070	72.18	4,716,799	Form 4
2026-09-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−3,023	72.18	133,886	Form 4
2026-08-14	Quayle J DanforthDirector	Option exercise M	+14,525	3.00	229,485	Form 4
2026-08-14	Platt Ira J.Director	Option exercise M	+15,000	3.00	201,470	Form 4
2026-08-13	Platt Ira J.Director	Option exercise M	+15,000	3.00	201,470	Form 4
2026-08-03	Taira ThomasPresident, Special Projects	Grant or award A	+80,547	–	387,725	Form 4
2026-08-03	Huston Benjamin e.Chief Operating Officer	Grant or award A	+133,972	–	585,709	Form 4
2026-08-03	Gill Daniel J.Chief Product Officer	Grant or award A	+119,883	–	1,050,304	Form 4
2026-08-03	Jenkins Mark W.Chief Financial Officer	Grant or award A	+133,972	–	1,156,534	Form 4
2026-08-03	Jenkins Mark W.Chief Financial Officer	Option exercise M	+50,000	2.01	1,206,534	Form 4
2026-08-03	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	8.41	1,216,534	Form 4
2026-08-03	Jenkins Mark W.Chief Financial Officer	Option exercise M	+3,750	10.39	1,220,284	Form 4
2026-08-03	Keeton Ryan S.Chief Brand Officer	Grant or award A	+56,742	–	432,389	Form 4
2026-08-03	Breaux Paul W.See Remarks	Grant or award A	+85,336	–	430,940	Form 4
2026-08-03	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Grant or award A	+134,707	–	4,723,869	Form 4
2026-08-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−3,948	62.36	307,178	Form 4
2026-08-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−7,018	62.36	451,737	Form 4
2026-08-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−7,707	62.36	930,421	Form 4
2026-08-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−7,018	62.36	1,022,562	Form 4
2026-08-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−2,881	62.36	375,647	Form 4
2026-08-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−4,453	62.36	345,604	Form 4
2026-08-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−7,069	62.36	4,589,162	Form 4
2026-08-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−3,025	62.36	141,909	Form 4
2026-07-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−3,949	67.87	311,126	Form 4
2026-07-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−7,014	67.87	508,755	Form 4
2026-07-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−7,705	67.87	938,128	Form 4
2026-07-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−7,014	67.87	1,029,580	Form 4
2026-07-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+50,000	2.01	1,079,580	Form 4
2026-07-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	8.41	1,089,580	Form 4
2026-07-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+3,750	10.39	1,093,330	Form 4
2026-07-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−2,883	67.87	378,528	Form 4
2026-07-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−4,453	67.87	350,057	Form 4
2026-07-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−7,072	67.87	4,596,231	Form 4
2026-07-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−3,021	67.87	149,934	Form 4
2026-06-15	Platt Ira J.Director	Option exercise M	+15,000	3.00	201,470	Form 4
2026-06-10	Quayle J DanforthDirector	Option exercise M	+14,525	3.00	229,485	Form 4
2026-06-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−3,948	71.00	320,672	Form 4
2026-06-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−7,016	71.00	515,769	Form 4
2026-06-01	Huston Benjamin e.Chief Operating Officer	Option exercise M	+50,000	2.01	565,769	Form 4
2026-06-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−7,707	71.00	945,833	Form 4
2026-06-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−7,016	71.00	1,036,594	Form 4
2026-06-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+50,000	2.01	1,086,594	Form 4
2026-06-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	8.41	1,096,594	Form 4
2026-06-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+3,750	10.39	1,100,344	Form 4
2026-06-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−2,879	71.00	381,411	Form 4
2026-06-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−4,455	71.00	354,510	Form 4
2026-06-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−7,067	71.00	4,603,303	Form 4
2026-06-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−3,245	71.00	157,955	Form 4
2026-05-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−791	382.60	66,042	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−1,405	382.60	104,557	Form 4
2026-05-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−1,542	382.60	190,708	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−1,405	382.60	208,722	Form 4
2026-05-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−577	382.60	76,858	Form 4
2026-05-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−892	382.60	71,793	Form 4
2026-05-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−1,415	382.60	922,074	Form 4
2026-05-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−651	382.60	32,240	Form 4
2026-05-01	Huston Benjamin e.Chief Operating Officer	Option exercise M	+10,000	10.07	115,962	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	10.07	220,127	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+2,000	42.03	222,127	Form 4
2026-05-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+750	51.97	222,877	Form 4
2026-04-29	Taira ThomasPresident, Special Projects	Grant or award A	+14,099	–	72,663	Form 4
2026-04-29	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−5,830	396.59	66,833	Form 4
2026-04-29	Huston Benjamin e.Chief Operating Officer	Grant or award A	+22,231	–	115,155	Form 4
2026-04-29	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−9,193	396.59	105,962	Form 4
2026-04-29	Gill Daniel J.Chief Product Officer	Grant or award A	+19,879	–	202,345	Form 4
2026-04-29	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−10,095	396.59	192,250	Form 4
2026-04-29	Jenkins Mark W.Chief Financial Officer	Grant or award A	+22,231	–	219,320	Form 4
2026-04-29	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−9,193	396.59	210,127	Form 4
2026-04-29	Keeton Ryan S.Chief Brand Officer	Grant or award A	+10,301	–	81,695	Form 4
2026-04-29	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−4,260	396.59	77,435	Form 4
2026-04-29	Breaux Paul W.See Remarks	Grant or award A	+14,096	–	78,514	Form 4
2026-04-29	Breaux Paul W.See Remarks	Shares withheld for tax F	−5,829	396.59	72,685	Form 4
2026-04-29	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Grant or award A	+22,412	–	932,757	Form 4
2026-04-29	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−9,268	396.59	923,489	Form 4
2026-04-14	Sullivan Gregory BDirector	Grant or award A	+782	–	40,210	Form 4
2026-04-14	Maroone Michael eDirector	Grant or award A	+454	–	144,027	Form 4
2026-04-14	Maroone Michael eDirector	Grant or award A	+782	–	144,809	Form 4
2026-04-14	Quayle J DanforthDirector	Grant or award A	+297	–	42,210	Form 4
2026-04-14	Quayle J DanforthDirector	Grant or award A	+782	–	42,992	Form 4
2026-04-14	Platt Ira J.Director	Grant or award A	+407	–	36,512	Form 4
2026-04-14	Platt Ira J.Director	Grant or award A	+782	–	37,294	Form 4
2026-04-14	Parikh NehaDirector	Grant or award A	+360	–	61,646	Form 4
2026-04-14	Parikh NehaDirector	Grant or award A	+782	–	62,428	Form 4
2026-04-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−2,663	312.09	62,334	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−4,508	312.09	92,924	Form 4
2026-04-01	Huston Benjamin e.Chief Operating Officer	Option exercise M	+10,000	10.07	102,924	Form 4
2026-04-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−4,954	312.09	182,466	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−4,508	312.09	197,089	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	10.07	207,089	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+2,000	42.03	209,089	Form 4
2026-04-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+750	51.97	209,839	Form 4
2026-04-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−1,892	312.09	71,394	Form 4
2026-04-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−2,870	312.09	64,418	Form 4
2026-04-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−4,537	312.09	910,345	Form 4
2026-04-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−650	312.09	34,891	Form 4
2026-03-12	Platt Ira J.Director	Inherited W	−850	–	0	Form 4
2026-03-12	Platt Ira J.Director	Inherited W	+425	–	20,425	Form 4
2026-03-12	Platt Ira J.Director	Option exercise M	+10,000	15.00	36,105	Form 4
2026-03-09	Quayle J DanforthDirector	Option exercise M	+2,900	15.00	44,813	Form 4
2026-03-05	Platt Ira J.Director	Gift G	−7,827	–	0	Form 4
2026-03-02	Huston Benjamin e.Chief Operating Officer	Option exercise M	+10,000	10.07	107,432	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	10.07	211,597	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Option exercise M	+2,000	42.03	213,597	Form 4
2026-03-02	Jenkins Mark W.Chief Financial Officer	Option exercise M	+750	51.97	214,347	Form 4
2026-03-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−675	334.16	65,950	Form 4
2026-03-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−1,220	334.16	97,432	Form 4
2026-03-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−1,339	334.16	187,420	Form 4
2026-03-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−1,220	334.16	201,597	Form 4
2026-03-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−498	334.16	73,286	Form 4
2026-03-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−774	334.16	67,288	Form 4
2026-03-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−1,229	334.16	914,882	Form 4
2026-03-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−651	334.16	36,541	Form 4
2026-02-02	Huston Benjamin e.Chief Operating Officer	Option exercise M	+10,000	10.07	108,652	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	10.07	212,817	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Option exercise M	+2,000	42.03	214,817	Form 4
2026-02-02	Jenkins Mark W.Chief Financial Officer	Option exercise M	+750	51.97	215,567	Form 4
2026-02-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−580	401.11	67,672	Form 4
2026-02-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−1,219	401.11	98,652	Form 4
2026-02-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−1,339	401.11	188,759	Form 4
2026-02-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−1,219	401.11	202,817	Form 4
2026-02-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−335	401.11	73,784	Form 4
2026-02-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−710	401.11	68,062	Form 4
2026-02-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−1,230	401.11	916,111	Form 4
2026-02-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−552	401.11	38,192	Form 4
2026-01-02	Huston Benjamin e.Chief Operating Officer	Option exercise M	+10,000	10.07	109,871	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	10.07	214,036	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Option exercise M	+2,000	42.03	216,036	Form 4
2026-01-02	Jenkins Mark W.Chief Financial Officer	Option exercise M	+750	51.97	216,786	Form 4
2026-01-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−454	422.02	69,426	Form 4
2026-01-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−887	422.02	99,871	Form 4
2026-01-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−1,008	422.02	190,098	Form 4
2026-01-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−887	422.02	204,036	Form 4
2026-01-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−341	422.02	74,119	Form 4
2026-01-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−517	422.02	68,772	Form 4
2026-01-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−897	422.02	917,341	Form 4
2026-01-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−480	422.02	39,744	Form 4
2025-12-12	Taira ThomasPresident, Special Projects	Option exercise M	+10,000	10.07	79,880	Form 4
2025-12-12	Huston Benjamin e.Chief Operating Officer	Option exercise M	+20,000	10.07	120,758	Form 4
2025-12-12	Gill Daniel J.Chief Product Officer	Option exercise M	+33,732	10.07	224,838	Form 4
2025-12-12	Gill Daniel J.Chief Product Officer	Option exercise M	+6,268	42.03	231,106	Form 4
2025-12-12	Breaux Paul W.See Remarks	Option exercise M	+1,527	10.07	70,816	Form 4
2025-12-11	Breaux Paul W.See Remarks	Option exercise M	+8,473	10.07	77,762	Form 4
2025-12-10	Platt Ira J.Director	Gift G	−1,999	–	20,000	Form 4
2025-12-10	Platt Ira J.Director	Other J	+1,999	–	1,999	Form 4
2025-12-08	Taira ThomasPresident, Special Projects	Option exercise M	+20,000	10.07	100,832	Form 4
2025-12-08	Huston Benjamin e.Chief Operating Officer	Option exercise M	+40,000	10.07	140,758	Form 4
2025-12-08	Gill Daniel J.Chief Product Officer	Option exercise M	+34,826	10.07	225,932	Form 4
2025-12-08	Gill Daniel J.Chief Product Officer	Option exercise M	+25,283	42.03	251,215	Form 4
2025-12-08	Gill Daniel J.Chief Product Officer	Option exercise M	+9,597	51.97	260,812	Form 4
2025-12-08	Gill Daniel J.Chief Product Officer	Option exercise M	+2,715	126.40	263,527	Form 4
2025-12-08	Gill Daniel J.Chief Product Officer	Option exercise M	+7,579	296.05	271,106	Form 4
2025-12-08	Breaux Paul W.See Remarks	Option exercise M	+9,121	10.07	89,289	Form 4
2025-12-03	Maroone Michael eDirector	Option exercise M	+30,928	15.00	174,501	Form 4
2025-12-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−675	375.26	105,832	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−1,219	375.26	100,758	Form 4
2025-12-01	Huston Benjamin e.Chief Operating Officer	Option exercise M	+10,000	10.07	110,758	Form 4
2025-12-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−1,338	375.26	191,106	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−1,219	375.26	204,923	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	10.07	214,923	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+2,000	42.03	216,923	Form 4
2025-12-01	Jenkins Mark W.Chief Financial Officer	Option exercise M	+750	51.97	217,673	Form 4
2025-12-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−498	375.26	84,460	Form 4
2025-12-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−774	375.26	80,168	Form 4
2025-12-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−1,229	375.26	918,238	Form 4
2025-12-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−644	375.26	41,224	Form 4
2025-11-03	Huston Benjamin e.Chief Operating Officer	Option exercise M	+10,000	10.07	111,977	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Option exercise M	+10,000	10.07	216,142	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Option exercise M	+2,000	42.03	218,142	Form 4
2025-11-03	Jenkins Mark W.Chief Financial Officer	Option exercise M	+750	51.97	218,892	Form 4
2025-11-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−675	306.54	117,459	Form 4
2025-11-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−1,220	306.54	101,977	Form 4
2025-11-01	Gill Daniel J.Chief Product Officer	Shares withheld for tax F	−1,339	306.54	192,444	Form 4
2025-11-01	Jenkins Mark W.Chief Financial Officer	Shares withheld for tax F	−1,220	306.54	206,142	Form 4
2025-11-01	Keeton Ryan S.Chief Brand Officer	Shares withheld for tax F	−498	306.54	114,958	Form 4
2025-11-01	Breaux Paul W.See Remarks	Shares withheld for tax F	−774	306.54	80,942	Form 4
2025-11-01	Garcia Ernest C. IIIDirector, Chief Executive Officer, 10% owner	Shares withheld for tax F	−1,229	306.54	919,467	Form 4
2025-11-01	Palmer Stephen RVice President of Accounting	Shares withheld for tax F	−645	306.54	42,868	Form 4
2025-10-31	Keeton Ryan S.Chief Brand Officer	Option exercise M	+13,190	44.21	147,826	Form 4
2025-10-01	Taira ThomasPresident, Special Projects	Shares withheld for tax F	−675	395.41	118,134	Form 4
2025-10-01	Huston Benjamin e.Chief Operating Officer	Shares withheld for tax F	−1,219	395.41	103,197	Form 4

How to read it

Buy, sale: Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
Plan: A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
Holds after: The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
Value: Shares times the price the form reports, which is often an average over several fills on the day.

Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.

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