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BuzzFeed, Inc. (BZFD) · Insider trading

What BuzzFeed's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.

Bought, 12 months
$126,999
4 insiders, 4 trades
Sold, 12 months
$0
0 insiders
Net, 12 months
+$126,999
bought less sold
Latest filing
2026-09-25
filings read to 2026-10-19

Bought and sold at the market, by month

Two years. Purchases above the line, sales below, in dollars.

2024-12: $107,804 sold 2025-01 2025-03: $1.88M sold 2025-06: $51,640 sold 2025-07: $122,500 sold 2025-07 2025-09: $640,037 sold 2026-01 2026-06: $126,999 bought 2026-07
Bought Sold Largest month: $1.88M

Who traded, two years

InsiderBoughtSold TradesLast tradeHolds after
Sandell Scott D10% owner – $937,962 8 2025-03-14 3,401,499
Kerins Patrick J10% owner – $937,962 8 2025-03-14 –
Rothstein AdamDirector – $300,000 1 2025-09-11 723,045
Acharia AngelaDirector – $292,223 5 2025-09-12 11,870
Rolle Janet LDirector – $207,258 3 2025-09-12 110,213
Johnson Bf, LLCOther – $122,500 1 2025-07-24 –
Gould EricDirector $47,520 – 1 2026-06-17 33,000
Hill TerenceDirector $30,000 – 1 2026-06-17 20,833
Malone ChrisDirector $25,000 – 1 2026-06-17 17,361
Karras SydnieDirector $24,480 – 1 2026-06-17 17,000

Open-market purchases and sales

Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.

DateInsiderTradeShares PriceValueHolds afterFiling
2026-06-17 Gould EricDirector Buy 33,000 1.44 $47,520 33,000 Form 4
2026-06-17 Malone ChrisDirector Buy 17,361 1.44 $25,000 17,361 Form 4
2026-06-17 Karras SydnieDirector Buy 17,000 1.44 $24,480 17,000 Form 4
2026-06-17 Hill TerenceDirector Buy 20,833 1.44 $30,000 20,833 Form 4
2025-09-12 Rolle Janet LDirector Sale 23,907 2.00 $47,814 110,213 Form 4
2025-09-12 Acharia AngelaDirector Sale 56,378 2.01 $113,320 11,870 Form 4
2025-09-11 Rothstein AdamDirector Sale 150,000 2.00 $300,000 723,045 Form 4
2025-09-08 Acharia AngelaDirector Sale 25,000 1.94 $48,500 68,248 Form 4
2025-09-05 Acharia AngelaDirector Sale 1,285 1.87 $2,403 93,248 Form 4
2025-09-04 Acharia AngelaDirector Sale 100 1.88 $188 94,533 Form 4
2025-09-03 Acharia AngelaDirector Sale 67,985 1.88 $127,812 94,633 Form 4
2025-07-24 Johnson Bf, LLCOtherwith Johnson John S. III Saleindirect 50,000 2.45 $122,500 1,041,195 Form 4
2025-06-16 Rolle Janet LDirector Sale 24,474 2.11 $51,640 122,223 Form 4
2025-03-14 Sandell Scott D10% ownerwith Baskett Forest, New Enterprise Associates 13 LP, Nea 13 GP, Ltd, Nea Partners 13, Limited Partnership Sale 273,246 2.26 $617,536 3,401,499 Form 4
2025-03-14 Kerins Patrick J10% owner Saleindirect 273,246 2.26 $617,536 3,401,499 Form 4
2025-03-13 Sandell Scott D10% ownerwith Baskett Forest, New Enterprise Associates 13 LP, Nea 13 GP, Ltd, Nea Partners 13, Limited Partnership Sale 61,448 2.01 $123,510 3,674,745 Form 4
2025-03-13 Kerins Patrick J10% owner Saleindirect 61,448 2.01 $123,510 3,674,745 Form 4
2025-03-12 Sandell Scott D10% ownerwith Baskett Forest, New Enterprise Associates 13 LP, Nea 13 GP, Ltd, Nea Partners 13, Limited Partnership Sale 28,272 1.98 $55,979 3,736,193 Form 4
2025-03-12 Kerins Patrick J10% owner Saleindirect 28,272 1.98 $55,979 3,736,193 Form 4
2025-03-11 Sandell Scott D10% ownerwith Baskett Forest, New Enterprise Associates 13 LP, Nea 13 GP, Ltd, Nea Partners 13, Limited Partnership Sale 13,629 1.95 $26,577 3,764,465 Form 4
2025-03-11 Kerins Patrick J10% owner Saleindirect 13,629 1.95 $26,577 3,764,465 Form 4
2025-03-07 Sandell Scott D10% ownerwith Baskett Forest, New Enterprise Associates 13 LP, Nea 13 GP, Ltd, Nea Partners 13, Limited Partnership Sale 33,848 2.06 $69,727 3,778,094 Form 4
2025-03-07 Kerins Patrick J10% owner Saleindirect 33,848 2.06 $69,727 3,778,094 Form 4
2025-03-06 Sandell Scott D10% ownerwith Baskett Forest, New Enterprise Associates 13 LP, Nea 13 GP, Ltd, Nea Partners 13, Limited Partnership Sale 11,127 2.10 $23,367 3,811,942 Form 4
2025-03-06 Kerins Patrick J10% owner Saleindirect 11,127 2.10 $23,367 3,811,942 Form 4
2025-03-05 Sandell Scott D10% ownerwith Baskett Forest, New Enterprise Associates 13 LP, Nea 13 GP, Ltd, Nea Partners 13, Limited Partnership Sale 8,966 2.04 $18,291 3,823,069 Form 4
2025-03-05 Kerins Patrick J10% owner Saleindirect 8,966 2.04 $18,291 3,823,069 Form 4
2025-03-04 Sandell Scott D10% ownerwith Baskett Forest, New Enterprise Associates 13 LP, Nea 13 GP, Ltd, Nea Partners 13, Limited Partnership Sale 1,438 2.07 $2,977 3,832,035 Form 4
2025-03-04 Kerins Patrick J10% owner Saleindirect 1,438 2.07 $2,977 3,832,035 Form 4
2024-12-13 Rolle Janet LDirector Sale 30,801 3.50 $107,804 122,904 Form 4

Grants, exercises and other transactions

Pay, tax and paperwork rather than a choice to trade at the market price. Two years.

83 × option exercise19 × shares withheld for tax4 × grant or award1 × conversion
Show them
DateInsiderWhatShares PriceHolds afterFiling
2026-09-23 Folks Byron AllenDirector, CEO, 10% owner Grant or award A +4,300,000 1.09 50,000,000 Form 4
2026-09-11 Folks Byron AllenDirector, CEO, 10% owner Grant or award A +1,700,000 1.06 45,700,000 Form 4
2026-09-02 Rolle Janet LDirector Option exercise M +21,701 – 330,073 Form 4
2026-09-02 Rothstein AdamDirector Option exercise M +30,381 – 1,214,898 Form 4
2026-08-26 Malone ChrisDirector Option exercise M +39,062 – 56,423 Form 4
2026-08-26 Karras SydnieDirector Option exercise M +39,062 – 56,062 Form 4
2026-08-26 Gould EricDirector Option exercise M +39,062 – 72,062 Form 4
2026-08-26 Hill TerenceDirector Option exercise M +39,062 – 59,895 Form 4
2026-08-11 Peretti JonahDirector, President of BuzzFeed AI Option exercise M +6,363 – 27,357 Form 4
2026-08-11 Peretti JonahDirector, President of BuzzFeed AI Shares withheld for tax F −2,621 1.13 24,736 Form 4
2026-08-11 Arroyo DavidCLO Option exercise M +25,146 – 253,929 Form 4
2026-08-11 Arroyo DavidCLO Option exercise M +17,953 – 271,882 Form 4
2026-08-11 Arroyo DavidCLO Shares withheld for tax F −17,370 1.13 254,512 Form 4
2026-08-11 Omer MatthewCFO Option exercise M +1,667 – 393,761 Form 4
2026-08-11 Omer MatthewCFO Option exercise M +17,831 – 411,592 Form 4
2026-08-11 Omer MatthewCFO Shares withheld for tax F −6,997 1.13 404,595 Form 4
2026-06-17 Folks Byron AllenDirector, Officer, 10% owner Grant or award A +4,000,000 1.44 44,000,000 Form 4
2026-05-26 Peretti JonahDirector, President of BuzzFeed AI Conversion C +1,309,354 – 1,309,354 Form 4
2026-05-26 Rothstein AdamDirector Option exercise M +23,283 – 1,037,835 Form 4
2026-05-26 Rothstein AdamDirector Option exercise M +146,682 – 1,184,517 Form 4
2026-05-26 Rolle Janet LDirector Option exercise M +23,283 – 203,599 Form 4
2026-05-26 Rolle Janet LDirector Option exercise M +104,773 – 308,372 Form 4
2026-05-26 Coleman GregoryDirector Option exercise M +23,283 – 457,173 Form 4
2026-05-26 Coleman GregoryDirector Option exercise M +104,773 – 561,946 Form 4
2026-05-14 Arroyo DavidCLO Option exercise M +71,811 – 232,815 Form 4
2026-05-14 Arroyo DavidCLO Option exercise M +17,372 – 250,187 Form 4
2026-05-14 Arroyo DavidCLO Option exercise M +25,146 – 275,333 Form 4
2026-05-14 Arroyo DavidCLO Shares withheld for tax F −46,550 1.33 228,783 Form 4
2026-05-14 Peretti JonahDirector, Chief Executive Officer, 10% owner Option exercise M +10,241 – 10,241 Form 4
2026-05-14 Peretti JonahDirector, Chief Executive Officer, 10% owner Option exercise M +25,453 – 35,694 Form 4
2026-05-14 Peretti JonahDirector, Chief Executive Officer, 10% owner Shares withheld for tax F −14,700 1.33 20,994 Form 4
2026-05-14 Omer MatthewCFO Option exercise M +71,322 – 406,867 Form 4
2026-05-14 Omer MatthewCFO Option exercise M +17,091 – 423,958 Form 4
2026-05-14 Omer MatthewCFO Option exercise M +1,667 – 425,625 Form 4
2026-05-14 Omer MatthewCFO Shares withheld for tax F −33,531 1.33 392,094 Form 4
2026-05-12 Coleman GregoryDirector Option exercise M +23,282 – 433,890 Form 4
2026-05-12 Rolle Janet LDirector Grant or award A +23,282 – 180,316 Form 4
2026-05-12 Rothstein AdamDirector Option exercise M +23,282 – 1,014,552 Form 4
2026-05-01 Rothstein AdamDirector Option exercise M +101,338 – 991,270 Form 4
2026-03-09 Omer MatthewCFO Option exercise M +1,667 – 336,232 Form 4
2026-03-09 Omer MatthewCFO Shares withheld for tax F −687 – 335,545 Form 4
2026-03-09 Arroyo DavidCLO Option exercise M +25,144 – 172,470 Form 4
2026-03-09 Arroyo DavidCLO Shares withheld for tax F −11,466 – 161,004 Form 4
2026-03-01 Rothstein AdamDirector Option exercise M +48,894 – 889,932 Form 4
2026-03-01 Coleman GregoryDirector Option exercise M +34,924 – 410,608 Form 4
2026-03-01 Rolle Janet LDirector Option exercise M +34,924 – 157,034 Form 4
2026-02-01 Rothstein AdamDirector Option exercise M +101,337 – 841,038 Form 4
2025-12-01 Rolle Janet LDirector Option exercise M +11,897 – 122,110 Form 4
2025-12-01 Rothstein AdamDirector Option exercise M +16,656 – 739,701 Form 4
2025-12-01 Coleman GregoryDirector Option exercise M +11,897 – 375,684 Form 4
2025-11-11 Omer MatthewCFO Option exercise M +58,593 – 354,460 Form 4
2025-11-11 Omer MatthewCFO Option exercise M +1,667 – 356,127 Form 4
2025-11-11 Omer MatthewCFO Shares withheld for tax F −21,562 1.06 334,565 Form 4
2025-11-11 Arroyo DavidCLO Option exercise M +25,144 – 157,460 Form 4
2025-11-11 Arroyo DavidCLO Shares withheld for tax F −10,134 1.06 147,326 Form 4
2025-09-01 Rothstein AdamDirector Option exercise M +16,655 – 873,045 Form 4
2025-09-01 Coleman GregoryDirector Option exercise M +11,897 – 363,787 Form 4
2025-09-01 Acharia AngelaDirector Option exercise M +11,897 – 162,618 Form 4
2025-09-01 Rolle Janet LDirector Option exercise M +11,897 – 134,120 Form 4
2025-08-12 Omer MatthewCFO Option exercise M +58,594 – 315,072 Form 4
2025-08-12 Omer MatthewCFO Option exercise M +789 – 315,861 Form 4
2025-08-12 Omer MatthewCFO Option exercise M +1,667 – 317,528 Form 4
2025-08-12 Omer MatthewCFO Option exercise M +287 – 317,815 Form 4
2025-08-12 Omer MatthewCFO Shares withheld for tax F −21,948 2.05 295,867 Form 4
2025-08-12 Arroyo DavidCLO Option exercise M +329 – 117,440 Form 4
2025-08-12 Arroyo DavidCLO Option exercise M +25,144 – 142,584 Form 4
2025-08-12 Arroyo DavidCLO Shares withheld for tax F −10,268 2.05 132,316 Form 4
2025-06-01 Rolle Janet LDirector Option exercise M +11,897 – 146,697 Form 4
2025-06-01 Acharia AngelaDirector Option exercise M +11,897 – 150,721 Form 4
2025-06-01 Coleman GregoryDirector Option exercise M +11,897 – 351,890 Form 4
2025-06-01 Rothstein AdamDirector Option exercise M +16,656 – 856,390 Form 4
2025-05-10 Arroyo DavidCLO Option exercise M +25,142 – 126,827 Form 4
2025-05-10 Arroyo DavidCLO Option exercise M +374 – 127,201 Form 4
2025-05-10 Arroyo DavidCLO Option exercise M +328 – 127,529 Form 4
2025-05-10 Arroyo DavidCLO Shares withheld for tax F −10,418 – 117,111 Form 4
2025-05-09 Omer MatthewCFO Option exercise M +117,187 – 296,056 Form 4
2025-05-09 Omer MatthewCFO Option exercise M +750 – 296,806 Form 4
2025-05-09 Omer MatthewCFO Option exercise M +787 – 297,593 Form 4
2025-05-09 Omer MatthewCFO Option exercise M +1,667 – 299,260 Form 4
2025-05-09 Omer MatthewCFO Option exercise M +287 – 299,547 Form 4
2025-05-09 Omer MatthewCFO Shares withheld for tax F −43,069 – 256,478 Form 4
2025-03-05 Arroyo DavidCLO Option exercise M +25,144 – 113,206 Form 4
2025-03-05 Arroyo DavidCLO Shares withheld for tax F −11,521 – 101,685 Form 4
2025-03-05 Omer MatthewCFO Option exercise M +1,666 – 179,554 Form 4
2025-03-05 Omer MatthewCFO Shares withheld for tax F −685 – 178,869 Form 4
2025-03-01 Acharia AngelaDirector Option exercise M +11,896 – 138,824 Form 4
2025-03-01 Coleman GregoryDirector Option exercise M +11,896 – 339,993 Form 4
2025-03-01 Rothstein AdamDirector Option exercise M +16,655 – 839,734 Form 4
2025-03-01 Rolle Janet LDirector Option exercise M +11,896 – 134,800 Form 4
2025-01-01 Rothstein AdamDirector Option exercise M +47,637 – 823,079 Form 4
2024-12-01 Rothstein AdamDirector Option exercise M +26,919 – 775,442 Form 4
2024-12-01 Rolle Janet LDirector Option exercise M +19,228 – 153,705 Form 4
2024-12-01 Acharia AngelaDirector Option exercise M +19,228 – 126,928 Form 4
2024-12-01 Coleman GregoryDirector Option exercise M +19,228 – 328,097 Form 4
2024-11-15 Rolle Janet LDirector Option exercise M +1,674 – 134,477 Form 4
2024-11-15 Omer MatthewCFO Option exercise M +287 – 138,245 Form 4
2024-11-15 Omer MatthewCFO Option exercise M +750 – 138,995 Form 4
2024-11-15 Omer MatthewCFO Option exercise M +788 – 139,783 Form 4
2024-11-15 Omer MatthewCFO Option exercise M +58,594 – 198,377 Form 4
2024-11-15 Omer MatthewCFO Option exercise M +1,666 – 200,043 Form 4
2024-11-15 Omer MatthewCFO Shares withheld for tax F −22,155 – 177,888 Form 4
2024-11-15 Arroyo DavidCLO Option exercise M +328 – 72,964 Form 4
2024-11-15 Arroyo DavidCLO Option exercise M +375 – 73,339 Form 4
2024-11-15 Arroyo DavidCLO Option exercise M +25,142 – 98,481 Form 4
2024-11-15 Arroyo DavidCLO Shares withheld for tax F −10,419 – 88,062 Form 4
2024-11-15 Weinstein DanielChief Accounting Officer Option exercise M +3,749 – 13,339 Form 4
2024-11-15 Weinstein DanielChief Accounting Officer Shares withheld for tax F −1,352 – 11,987 Form 4

How to read it

Buy, sale
Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
Plan
A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
Holds after
The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
Value
Shares times the price the form reports, which is often an average over several fills on the day.

Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.

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