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Asure Software Inc (ASUR) · Insider trading

What Asure Software's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.

Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$310,557
2 insiders, 0% under a plan
Net, 12 months
−$310,557
bought less sold
Latest filing
2026-10-05
filings read to 2026-10-19

Bought and sold at the market, by month

Two years. Purchases above the line, sales below, in dollars.

2025-01 2025-03: $486,084 sold 2025-05: $107,903 sold 2025-07 2025-08: $250,340 bought 2026-01 2026-03: $181,800 sold 2026-07 2026-08: $128,757 sold
Bought Sold Largest month: $486,084

Who traded, two years

InsiderBoughtSold TradesLast tradeHolds after
Goldstein EyalChief Revenue Officer – $596,559 4 2026-03-11 423,416
Drew William CarlDirector $207,500 – 1 2025-08-05 103,165
Reynolds BjornDirector – $136,660 2 2026-08-11 31,162
Allen Ben FDirector – $100,000 1 2025-05-08 47,645
Lee Grace G.Director – $71,325 1 2025-03-17 32,215
Goepel PatrickDirector, Chairman & CEO $42,840 – 1 2025-08-06 1,307,622

Open-market purchases and sales

Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.

DateInsiderTradeShares PriceValueHolds afterFiling
2026-08-11 Reynolds BjornDirector Sale 15,420 8.35 $128,757 31,162 Form 4
2026-03-11 Goldstein EyalChief Revenue Officer Sale 20,000 9.09 $181,800 423,416 Form 4
2025-08-06 Goepel PatrickDirector, Chairman & CEO Buy 5,250 8.16 $42,840 1,307,622 Form 4
2025-08-05 Drew William CarlDirector Buy 25,000 8.30 $207,500 103,165 Form 4
2025-05-28 Reynolds BjornDirector Sale 831 9.51 $7,903 30,444 Form 4
2025-05-08 Allen Ben FDirector Sale 10,000 10.00 $100,000 47,645 Form 4
2025-03-17 Lee Grace G.Director Sale 7,500 9.51 $71,325 32,215 Form 4
2025-03-12 Goldstein EyalChief Revenue Officer Sale 18,000 9.27 $166,860 333,334 Form 4
2025-03-11 Goldstein EyalChief Revenue Officer Sale 148 9.88 $1,462 295,095 Form 4
2025-03-11 Goldstein EyalChief Revenue Officer Sale 25,859 9.53 $246,436 295,095 Form 4

Grants, exercises and other transactions

Pay, tax and paperwork rather than a choice to trade at the market price. Two years.

61 × shares withheld for tax33 × grant or award17 × option exercise
Show them
DateInsiderWhatShares PriceHolds afterFiling
2026-10-01 Pence John FChief Financial Officer Shares withheld for tax F −628 7.68 295,934 Form 4
2026-10-01 Pence John FChief Financial Officer Shares withheld for tax F −1,312 7.68 294,622 Form 4
2026-10-01 Pence John FChief Financial Officer Shares withheld for tax F −1,312 7.68 293,310 Form 4
2026-10-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −879 7.68 415,213 Form 4
2026-10-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,804 7.68 413,409 Form 4
2026-10-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,837 7.68 411,572 Form 4
2026-09-01 Pence John FChief Financial Officer Shares withheld for tax F −628 9.06 296,562 Form 4
2026-09-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −879 9.06 416,092 Form 4
2026-08-03 Pence John FChief Financial Officer Shares withheld for tax F −628 8.76 297,190 Form 4
2026-08-03 Goldstein EyalChief Revenue Officer Shares withheld for tax F −879 8.76 416,971 Form 4
2026-07-28 Allen Ben FDirector Grant or award A +5,420 – 68,065 Form 4
2026-07-28 Drew William CarlDirector Grant or award A +5,420 – 118,585 Form 4
2026-07-28 Gill Daniel MDirector Grant or award A +5,420 – 51,004 Form 4
2026-07-28 Lee Grace G.Director Grant or award A +5,420 – 48,562 Form 4
2026-07-28 Oberwager Bradford ScovillDirector Grant or award A +5,420 – 60,840 Form 4
2026-07-28 Reynolds BjornDirector Grant or award A +5,420 – 46,582 Form 4
2026-07-01 Pence John FChief Financial Officer Shares withheld for tax F −628 8.13 300,442 Form 4
2026-07-01 Pence John FChief Financial Officer Shares withheld for tax F −1,312 8.13 299,130 Form 4
2026-07-01 Pence John FChief Financial Officer Shares withheld for tax F −1,312 8.13 297,818 Form 4
2026-07-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −879 8.13 421,491 Form 4
2026-07-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,804 8.13 419,687 Form 4
2026-07-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,837 8.13 417,850 Form 4
2026-06-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −879 9.66 422,370 Form 4
2026-06-01 Pence John FChief Financial Officer Shares withheld for tax F −628 9.66 301,070 Form 4
2026-05-12 Gill Daniel MDirector Option exercise M +5,000 7.86 50,165 Form 4
2026-05-12 Gill Daniel MDirector Shares withheld for tax F −4,581 8.58 45,584 Form 4
2026-05-11 Pence John FChief Financial Officer Option exercise M +60,000 7.86 357,343 Form 4
2026-05-11 Pence John FChief Financial Officer Shares withheld for tax F −55,645 8.88 301,698 Form 4
2026-05-07 Goepel PatrickDirector, Chairman & CEO Option exercise M +60,000 7.86 1,587,622 Form 4
2026-05-07 Goepel PatrickDirector, Chairman & CEO Shares withheld for tax F −54,768 9.18 1,532,854 Form 4
2026-05-07 Goepel PatrickDirector, Chairman & CEO Option exercise M +90,000 6.74 1,622,854 Form 4
2026-05-07 Goepel PatrickDirector, Chairman & CEO Shares withheld for tax F −75,492 9.18 1,547,362 Form 4
2026-05-07 Goldstein EyalChief Revenue Officer Option exercise M +60,000 7.86 478,017 Form 4
2026-05-07 Goldstein EyalChief Revenue Officer Shares withheld for tax F −54,768 9.18 423,249 Form 4
2026-05-07 Reynolds BjornDirector Option exercise M +5,000 7.86 45,444 Form 4
2026-05-07 Reynolds BjornDirector Shares withheld for tax F −4,282 9.18 41,162 Form 4
2026-05-07 Allen Ben FDirector Option exercise M +5,000 7.86 62,645 Form 4
2026-05-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −879 9.19 418,017 Form 4
2026-05-01 Pence John FChief Financial Officer Shares withheld for tax F −389 9.19 297,343 Form 4
2026-04-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −879 8.34 422,537 Form 4
2026-04-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,804 8.34 420,733 Form 4
2026-04-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,837 8.34 418,896 Form 4
2026-04-01 Pence John FChief Financial Officer Shares withheld for tax F −389 8.34 299,356 Form 4
2026-04-01 Pence John FChief Financial Officer Shares withheld for tax F −812 8.34 298,544 Form 4
2026-04-01 Pence John FChief Financial Officer Shares withheld for tax F −812 8.34 297,732 Form 4
2026-03-10 Allen Ben FDirector Grant or award A +10,000 – 57,645 Form 4
2026-03-10 Drew William CarlDirector Grant or award A +10,000 – 113,165 Form 4
2026-03-10 Gill Daniel MDirector Grant or award A +10,000 – 45,165 Form 4
2026-03-10 Lee Grace G.Director Grant or award A +10,000 – 43,142 Form 4
2026-03-10 Oberwager Bradford ScovillDirector Grant or award A +10,000 – 55,420 Form 4
2026-03-10 Reynolds BjornDirector Grant or award A +10,000 – 40,444 Form 4
2026-03-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −544 9.14 443,416 Form 4
2026-03-01 Pence John FChief Financial Officer Shares withheld for tax F −389 9.14 299,745 Form 4
2026-02-27 Goepel PatrickDirector, Chairman & CEO Grant or award A +120,000 – 1,527,622 Form 4
2026-02-27 Goldstein EyalChief Revenue Officer Grant or award A +84,000 – 451,915 Form 4
2026-02-27 Goldstein EyalChief Revenue Officer Shares withheld for tax F −7,955 7.76 443,960 Form 4
2026-02-27 Pence John FChief Financial Officer Grant or award A +60,000 – 305,816 Form 4
2026-02-27 Pence John FChief Financial Officer Shares withheld for tax F −5,682 7.76 300,134 Form 4
2026-02-03 Oberwager Bradford ScovillDirector Option exercise M +1,932 7.86 47,021 Form 4
2026-02-03 Oberwager Bradford ScovillDirector Shares withheld for tax F −1,601 9.49 45,420 Form 4
2026-01-02 Goldstein EyalChief Revenue Officer Shares withheld for tax F −7,305 9.09 378,809 Form 4
2026-01-02 Goldstein EyalChief Revenue Officer Shares withheld for tax F −3,104 9.09 375,705 Form 4
2026-01-02 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,146 9.42 374,559 Form 4
2026-01-02 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,401 9.42 373,158 Form 4
2026-01-02 Goldstein EyalChief Revenue Officer Shares withheld for tax F −5,243 9.42 367,915 Form 4
2026-01-02 Pence John FChief Financial Officer Shares withheld for tax F −5,930 9.09 252,742 Form 4
2026-01-02 Pence John FChief Financial Officer Shares withheld for tax F −2,258 9.09 250,484 Form 4
2026-01-02 Pence John FChief Financial Officer Shares withheld for tax F −609 9.42 249,875 Form 4
2026-01-02 Pence John FChief Financial Officer Shares withheld for tax F −812 9.42 249,063 Form 4
2026-01-02 Pence John FChief Financial Officer Shares withheld for tax F −3,247 9.42 245,816 Form 4
2026-01-01 Goepel PatrickDirector, Chairman & CEO Grant or award A +100,000 – 1,407,622 Form 4
2026-01-01 Goldstein EyalChief Revenue Officer Grant or award A +56,000 – 386,114 Form 4
2026-01-01 Pence John FChief Financial Officer Grant or award A +40,000 – 258,672 Form 4
2025-11-10 Pence John FChief Financial Officer Option exercise M +75,000 6.95 286,927 Form 4
2025-11-10 Pence John FChief Financial Officer Shares withheld for tax F −68,255 8.16 218,672 Form 4
2025-10-01 Pence John FChief Financial Officer Shares withheld for tax F −892 8.03 213,239 Form 4
2025-10-01 Pence John FChief Financial Officer Shares withheld for tax F −1,312 8.03 211,927 Form 4
2025-10-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,476 8.03 331,918 Form 4
2025-10-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,804 8.03 330,114 Form 4
2025-07-01 Pence John FChief Financial Officer Shares withheld for tax F −609 10.11 214,943 Form 4
2025-07-01 Pence John FChief Financial Officer Shares withheld for tax F −812 10.11 214,131 Form 4
2025-07-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,476 10.11 335,198 Form 4
2025-07-01 Goldstein EyalChief Revenue Officer Shares withheld for tax F −1,804 10.11 333,394 Form 4
2025-06-27 Goepel PatrickDirector, Chairman & CEO Option exercise M +150,000 6.43 1,420,665 Form 4
2025-06-27 Goepel PatrickDirector, Chairman & CEO Shares withheld for tax F −118,293 9.87 1,302,372 Form 4
2025-06-16 Goldstein EyalChief Revenue Officer Option exercise M +16,141 6.43 349,475 Form 4
2025-06-16 Goldstein EyalChief Revenue Officer Shares withheld for tax F −12,801 9.76 336,674 Form 4
2025-05-28 Reynolds BjornDirector Option exercise M +831 6.28 31,275 Form 4
2025-05-21 Lee Grace G.Director Option exercise M +5,000 7.86 37,215 Form 4
2025-05-21 Lee Grace G.Director Shares withheld for tax F −4,073 9.65 33,142 Form 4
2025-05-08 Allen Ben FDirector Option exercise M +10,000 7.17 57,645 Form 4
2025-03-17 Lee Grace G.Director Option exercise M +10,000 7.17 39,715 Form 4
2025-03-12 Goldstein EyalChief Revenue Officer Option exercise M +18,000 6.43 351,334 Form 4
2025-03-12 Pence John FChief Financial Officer Shares withheld for tax F −2,258 9.69 215,552 Form 4
2025-03-11 Goldstein EyalChief Revenue Officer Option exercise M +25,859 6.43 320,954 Form 4
2025-03-11 Goepel PatrickDirector, Chairman & CEO Grant or award A +48,668 – 1,270,665 Form 4
2025-03-11 Pence John FChief Financial Officer Grant or award A +27,810 – 217,810 Form 4
2025-03-11 Goldstein EyalChief Revenue Officer Grant or award A +38,239 – 333,334 Form 4
2025-03-06 Goepel PatrickDirector, Chairman & CEO Grant or award A +48,668 – 1,270,665 Form 4/A
2025-03-06 Goldstein EyalChief Revenue Officer Grant or award A +38,239 – 333,334 Form 4/A
2025-03-06 Pence John FChief Financial Officer Grant or award A +27,810 – 217,810 Form 4/A
2025-03-06 Pence John FChief Financial Officer Shares withheld for tax F −2,258 9.69 215,552 Form 4/A
2025-03-03 Allen Ben FDirector Grant or award A +7,000 – 47,645 Form 4
2025-03-03 Drew William CarlDirector Grant or award A +7,000 – 78,165 Form 4
2025-03-03 Gill Daniel MDirector Grant or award A +7,000 – 35,165 Form 4
2025-03-03 Lee Grace G.Director Grant or award A +7,000 – 29,715 Form 4
2025-03-03 Oberwager Bradford ScovillDirector Grant or award A +7,000 – 45,089 Form 4
2025-03-03 Reynolds BjornDirector Grant or award A +7,000 – 30,444 Form 4
2025-01-01 Goepel PatrickDirector, Chairman & CEO Grant or award A +80,000 – 1,221,997 Form 4
2025-01-01 Pence John FChief Financial Officer Grant or award A +40,000 – 190,000 Form 4
2025-01-01 Goldstein EyalChief Revenue Officer Grant or award A +56,000 – 295,243 Form 4

How to read it

Buy, sale
Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
Plan
A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
Holds after
The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
Value
Shares times the price the form reports, which is often an average over several fills on the day.

Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.

Asure Software's scores and multiples ›