Apple Inc. (AAPL) · Insider trading
What Apple's directors, officers and largest holders bought and sold themselves, from the Form 4 each of them files with the SEC within two business days of a trade. Open-market purchases and sales first: those are the trades somebody chose to make at the market price.
Bought, 12 months
$0
0 insiders, 0 trades
Sold, 12 months
$204.87M
8 insiders, 57% under a plan
Net, 12 months
−$204.87M
bought less sold
Latest filing
2026-10-05
filings read to 2026-10-19
Who traded, two years
| Insider | Bought | Sold | Trades | Last trade | Holds after |
|---|---|---|---|---|---|
| Levinson Arthur DDirector | – | $153.43M | 8 | 2026-05-27 | 3,764,576 |
| Cook Timothy DDirector, Executive Chair | – | $137.92M | 18 | 2026-10-02 | 3,432,778 |
| O'Brien DeirdreSenior Vice President | – | $41.97M | 7 | 2026-10-02 | 142,435 |
| Williams Jeffrey eCOO | – | $32.95M | 7 | 2025-04-02 | 409,831 |
| Adams Katherine L.SVP, GC and Secretary | – | $20.78M | 8 | 2025-10-02 | 222,783 |
| Ternus JohnDirector, CEO | – | $8.46M | 4 | 2026-10-02 | 81,415 |
| Newstead JenniferSVP, GC and Government Affairs | – | $4.34M | 8 | 2026-09-29 | 41,992 |
| Kondo ChrisPrincipal Accounting Officer | – | $2.90M | 3 | 2025-11-07 | 15,098 |
| Parekh KevanSenior Vice President, CFO | – | $2.40M | 6 | 2026-04-23 | 13,366 |
| Borders BenPrincipal Accounting Officer | – | $403,696 | 2 | 2026-06-16 | 38,713 |
Open-market purchases and sales
Newest first. “Plan” marks a trade made under a 10b5-1 plan set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Holds after | Filing |
|---|---|---|---|---|---|---|---|
| 2026-10-02 | Ternus JohnDirector, CEO | Saleplan | 3,564 | 331.38 | $1.18M | 81,415 | Form 4 |
| 2026-10-02 | Ternus JohnDirector, CEO | Saleplan | 5,348 | 332.26 | $1.78M | 76,067 | Form 4 |
| 2026-10-02 | Ternus JohnDirector, CEO | Saleplan | 12,746 | 333.34 | $4.25M | 63,321 | Form 4 |
| 2026-10-02 | Ternus JohnDirector, CEO | Saleplan | 3,754 | 334.05 | $1.25M | 59,567 | Form 4 |
| 2026-10-02 | O'Brien DeirdreSenior Vice President | Saleplan | 40,764 | 333.35 | $13.59M | 142,435 | Form 4 |
| 2026-10-02 | O'Brien DeirdreSenior Vice President | Saleplan | 5,625 | 333.91 | $1.88M | 136,810 | Form 4 |
| 2026-10-02 | Cook Timothy DDirector, Executive Chair | Saleplan | 23,143 | 331.44 | $7.67M | 3,432,778 | Form 4 |
| 2026-10-02 | Cook Timothy DDirector, Executive Chair | Saleplan | 39,492 | 332.16 | $13.12M | 3,393,286 | Form 4 |
| 2026-10-02 | Cook Timothy DDirector, Executive Chair | Saleplan | 88,239 | 333.26 | $29.41M | 3,305,047 | Form 4 |
| 2026-10-02 | Cook Timothy DDirector, Executive Chair | Saleplan | 40,879 | 333.94 | $13.65M | 3,264,168 | Form 4 |
| 2026-09-29 | Newstead JenniferSVP, GC and Government Affairs | Saleplan | 2,399 | 336.18 | $806,496 | 41,992 | Form 4 |
| 2026-09-22 | Newstead JenniferSVP, GC and Government Affairs | Saleplan | 2,399 | 340.06 | $815,804 | 44,391 | Form 4 |
| 2026-09-15 | Newstead JenniferSVP, GC and Government Affairs | Saleplan | 1,438 | 330.19 | $474,813 | 32,914 | Form 4 |
| 2026-09-08 | Newstead JenniferSVP, GC and Government Affairs | Saleplan | 1,438 | 317.23 | $456,177 | 34,352 | Form 4 |
| 2026-09-01 | Newstead JenniferSVP, GC and Government Affairs | Saleplan | 1,439 | 317.01 | $456,177 | 35,790 | Form 4 |
| 2026-08-25 | Newstead JenniferSVP, GC and Secretary | Saleplan | 1,439 | 310.95 | $447,457 | 37,229 | Form 4 |
| 2026-08-18 | Newstead JenniferSVP, GC and Secretary | Saleplan | 1,439 | 307.49 | $442,478 | 38,668 | Form 4 |
| 2026-08-11 | Newstead JenniferSVP, GC and Secretary | Saleplan | 1,439 | 307.75 | $442,852 | 40,107 | Form 4 |
| 2026-06-16 | Borders BenPrincipal Accounting Officer | Saleplan | 116 | 295.14 | $34,236 | 38,713 | Form 4 |
| 2026-05-27 | Levinson Arthur DDirector | Sale | 50,000 | 311.02 | $15.55M | 3,764,576 | Form 4 |
| 2026-05-08 | Borders BenPrincipal Accounting Officer | Saleplan | 1,274 | 290.00 | $369,460 | 38,713 | Form 4 |
| 2026-05-06 | Levinson Arthur DDirector | Sale | 149,527 | 284.57 | $42.55M | 3,920,049 | Form 4 |
| 2026-05-06 | Levinson Arthur DDirector | Sale | 100,473 | 285.04 | $28.64M | 3,819,576 | Form 4 |
| 2026-04-23 | Parekh KevanSenior Vice President, CFO | Saleplan | 1,534 | 275.00 | $421,850 | 13,366 | Form 4 |
| 2026-04-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 5,087 | 251.25 | $1.28M | 3,340,280 | Form 4 |
| 2026-04-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 9,147 | 252.11 | $2.31M | 3,331,133 | Form 4 |
| 2026-04-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 1,878 | 253.13 | $475,378 | 3,329,255 | Form 4 |
| 2026-04-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 16,083 | 254.37 | $4.09M | 3,313,172 | Form 4 |
| 2026-04-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 28,188 | 255.17 | $7.19M | 3,284,984 | Form 4 |
| 2026-04-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 4,566 | 256.00 | $1.17M | 3,280,418 | Form 4 |
| 2026-04-02 | O'Brien DeirdreSenior Vice President | Saleplan | 20,338 | 255.12 | $5.19M | 146,474 | Form 4 |
| 2026-04-02 | O'Brien DeirdreSenior Vice President | Saleplan | 9,664 | 255.82 | $2.47M | 136,810 | Form 4 |
| 2025-11-07 | Kondo ChrisPrincipal Accounting Officer | Sale | 3,752 | 271.23 | $1.02M | 15,098 | Form 4 |
| 2025-10-16 | Parekh KevanSenior Vice President, CFO | Saleplan | 500 | 245.89 | $122,945 | 12,464 | Form 4 |
| 2025-10-16 | Parekh KevanSenior Vice President, CFO | Saleplan | 1,665 | 247.04 | $411,322 | 10,799 | Form 4 |
| 2025-10-16 | Parekh KevanSenior Vice President, CFO | Saleplan | 1,534 | 247.82 | $380,156 | 9,265 | Form 4 |
| 2025-10-16 | Parekh KevanSenior Vice President, CFO | Saleplan | 500 | 248.73 | $124,365 | 8,765 | Form 4 |
| 2025-10-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 8,395 | 254.83 | $2.14M | 3,401,863 | Form 4 |
| 2025-10-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 22,524 | 255.86 | $5.76M | 3,379,339 | Form 4 |
| 2025-10-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 39,293 | 256.62 | $10.08M | 3,340,046 | Form 4 |
31 more
| 2025-10-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 59,751 | 257.57 | $15.39M | 3,280,295 | Form 4 |
| 2025-10-02 | Adams Katherine L.SVP, GC and Secretary | Saleplan | 3,500 | 254.83 | $891,905 | 222,783 | Form 4 |
| 2025-10-02 | Adams Katherine L.SVP, GC and Secretary | Saleplan | 8,100 | 255.96 | $2.07M | 214,683 | Form 4 |
| 2025-10-02 | Adams Katherine L.SVP, GC and Secretary | Saleplan | 13,974 | 256.60 | $3.59M | 200,709 | Form 4 |
| 2025-10-02 | Adams Katherine L.SVP, GC and Secretary | Saleplan | 21,551 | 257.54 | $5.55M | 179,158 | Form 4 |
| 2025-10-02 | O'Brien DeirdreSenior Vice President | Saleplan | 41,273 | 257.36 | $10.62M | 138,427 | Form 4 |
| 2025-10-02 | O'Brien DeirdreSenior Vice President | Saleplan | 1,740 | 258.08 | $449,059 | 136,687 | Form 4 |
| 2025-08-28 | Levinson Arthur DDirector | Sale | 90,000 | 232.07 | $20.89M | 4,069,576 | Form 4 |
| 2025-08-08 | O'Brien DeirdreSenior Vice President | Saleplan | 34,821 | 223.20 | $7.77M | 136,687 | Form 4 |
| 2025-05-12 | Kondo ChrisPrincipal Accounting Officer | Sale | 4,486 | 208.19 | $933,940 | 15,533 | Form 4 |
| 2025-04-23 | Parekh KevanSenior Vice President, CFO | Saleplan | 4,570 | 206.00 | $941,420 | 4,569 | Form 4 |
| 2025-04-02 | Adams Katherine L.SVP, GC and Secretary | Saleplan | 1,600 | 221.68 | $354,688 | 216,380 | Form 4 |
| 2025-04-02 | Adams Katherine L.SVP, GC and Secretary | Saleplan | 9,231 | 222.87 | $2.06M | 207,149 | Form 4 |
| 2025-04-02 | Adams Katherine L.SVP, GC and Secretary | Saleplan | 22,343 | 223.90 | $5.00M | 184,806 | Form 4 |
| 2025-04-02 | Adams Katherine L.SVP, GC and Secretary | Saleplan | 5,648 | 224.62 | $1.27M | 179,158 | Form 4 |
| 2025-04-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 6,695 | 221.77 | $1.48M | 3,381,736 | Form 4 |
| 2025-04-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 28,774 | 222.99 | $6.42M | 3,352,962 | Form 4 |
| 2025-04-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 62,077 | 223.97 | $13.90M | 3,290,885 | Form 4 |
| 2025-04-02 | Cook Timothy DDirector, Chief Executive Officer | Saleplan | 10,590 | 224.76 | $2.38M | 3,280,295 | Form 4 |
| 2025-04-02 | Williams Jeffrey eCOO | Saleplan | 15,721 | 223.48 | $3.51M | 409,831 | Form 4 |
| 2025-04-02 | Williams Jeffrey eCOO | Saleplan | 17,292 | 224.34 | $3.88M | 392,539 | Form 4 |
| 2025-04-02 | Williams Jeffrey eCOO | Saleplan | 2,480 | 225.03 | $558,074 | 390,059 | Form 4 |
| 2025-02-03 | Levinson Arthur DDirector | Sale | 1,516 | 226.35 | $343,147 | 4,159,576 | Form 4 |
| 2024-12-16 | Williams Jeffrey eCOO | Saleplan | 13,925 | 248.61 | $3.46M | 476,019 | Form 4 |
| 2024-12-16 | Williams Jeffrey eCOO | Saleplan | 34,752 | 249.50 | $8.67M | 441,267 | Form 4 |
| 2024-12-16 | Williams Jeffrey eCOO | Saleplan | 42,939 | 250.58 | $10.76M | 398,328 | Form 4 |
| 2024-12-16 | Williams Jeffrey eCOO | Saleplan | 8,384 | 251.10 | $2.11M | 389,944 | Form 4 |
| 2024-11-19 | Levinson Arthur DDirector | Sale | 50,000 | 229.28 | $11.46M | 4,159,576 | Form 4 |
| 2024-11-18 | Kondo ChrisPrincipal Accounting Officer | Sale | 4,130 | 228.87 | $945,233 | 15,419 | Form 4 |
| 2024-11-18 | Levinson Arthur DDirector | Sale | 75,000 | 228.66 | $17.15M | 4,209,576 | Form 4 |
| 2024-11-15 | Levinson Arthur DDirector | Sale | 75,000 | 224.68 | $16.85M | 4,284,576 | Form 4 |
Grants, exercises and other transactions
Pay, tax and paperwork rather than a choice to trade at the market price. Two years.
39 × option exercise25 × shares withheld for tax7 × gift
Show them
| Date | Insider | What | Shares | Price | Holds after | Filing |
|---|---|---|---|---|---|---|
| 2026-10-02 | Cook Timothy DDirector, Executive Chair | Gift G | −26,325 | – | 3,237,843 | Form 4 |
| 2026-10-01 | Khan SabihCOO | Option exercise M | +99,878 | – | 1,173,773 | Form 4 |
| 2026-10-01 | Khan SabihCOO | Shares withheld for tax F | −52,854 | 330.32 | 1,120,919 | Form 4 |
| 2026-10-01 | Ternus JohnDirector, CEO | Option exercise M | +99,878 | – | 134,033 | Form 4 |
| 2026-10-01 | Ternus JohnDirector, CEO | Shares withheld for tax F | −49,054 | 330.32 | 84,979 | Form 4 |
| 2026-10-01 | O'Brien DeirdreSenior Vice President | Option exercise M | +99,878 | – | 236,688 | Form 4 |
| 2026-10-01 | O'Brien DeirdreSenior Vice President | Shares withheld for tax F | −53,489 | 330.32 | 183,199 | Form 4 |
| 2026-10-01 | Cook Timothy DDirector, Executive Chair | Option exercise M | +374,541 | – | 3,654,959 | Form 4 |
| 2026-10-01 | Cook Timothy DDirector, Executive Chair | Shares withheld for tax F | −199,038 | 330.32 | 3,455,921 | Form 4 |
| 2026-09-15 | Newstead JenniferSVP, GC and Government Affairs | Option exercise M | +30,104 | – | 63,018 | Form 4 |
| 2026-09-15 | Newstead JenniferSVP, GC and Government Affairs | Shares withheld for tax F | −16,228 | 331.34 | 46,790 | Form 4 |
| 2026-06-15 | Borders BenPrincipal Accounting Officer | Option exercise M | +240 | – | 38,953 | Form 4 |
| 2026-06-15 | Borders BenPrincipal Accounting Officer | Shares withheld for tax F | −124 | 296.42 | 38,829 | Form 4 |
| 2026-06-15 | Newstead JenniferSVP, GC and Secretary | Option exercise M | +30,104 | – | 57,784 | Form 4 |
| 2026-06-15 | Newstead JenniferSVP, GC and Secretary | Shares withheld for tax F | −16,238 | 296.42 | 41,546 | Form 4 |
| 2026-05-27 | Levinson Arthur DDirector | Gift G | −65,000 | – | 3,699,576 | Form 4 |
| 2026-05-06 | Levinson Arthur DDirector | Gift G | −5,000 | – | 3,814,576 | Form 4 |
| 2026-04-15 | Parekh KevanSenior Vice President, CFO | Option exercise M | +10,928 | – | 19,693 | Form 4 |
| 2026-04-15 | Parekh KevanSenior Vice President, CFO | Shares withheld for tax F | −4,793 | 266.43 | 14,900 | Form 4 |
| 2026-04-15 | Borders BenPrincipal Accounting Officer | Option exercise M | +1,717 | – | 40,879 | Form 4 |
| 2026-04-15 | Borders BenPrincipal Accounting Officer | Shares withheld for tax F | −892 | 266.43 | 39,987 | Form 4 |
| 2026-04-01 | Cook Timothy DDirector, Chief Executive Officer | Option exercise M | +131,576 | – | 3,411,994 | Form 4 |
| 2026-04-01 | Cook Timothy DDirector, Chief Executive Officer | Shares withheld for tax F | −66,627 | 255.63 | 3,345,367 | Form 4 |
| 2026-04-01 | Khan SabihCOO | Option exercise M | +64,317 | – | 1,107,212 | Form 4 |
| 2026-04-01 | Khan SabihCOO | Shares withheld for tax F | −33,317 | 255.63 | 1,073,895 | Form 4 |
| 2026-04-01 | O'Brien DeirdreSenior Vice President | Option exercise M | +64,317 | – | 201,127 | Form 4 |
| 2026-04-01 | O'Brien DeirdreSenior Vice President | Shares withheld for tax F | −34,315 | 255.63 | 166,812 | Form 4 |
| 2026-03-15 | Newstead JenniferSVP, GC and Secretary | Option exercise M | +60,208 | – | 60,208 | Form 4 |
| 2026-03-15 | Newstead JenniferSVP, GC and Secretary | Shares withheld for tax F | −32,528 | 250.12 | 27,680 | Form 4 |
| 2026-02-26 | Levinson Arthur DDirector | Gift G | −1,113 | – | 4,069,576 | Form 4 |
| 2026-02-01 | Jung AndreaDirector | Option exercise M | +1,255 | – | 77,260 | Form 4 |
| 2026-02-01 | Wagner SusanDirector | Option exercise M | +1,255 | – | 63,746 | Form 4 |
| 2026-02-01 | Lozano Monica CDirector | Option exercise M | +1,255 | – | 9,862 | Form 4 |
| 2026-02-01 | Levinson Arthur DDirector | Option exercise M | +1,113 | – | 4,070,689 | Form 4 |
| 2026-02-01 | Sugar Ronald DDirector | Option exercise M | +1,255 | – | 110,566 | Form 4 |
| 2026-02-01 | Gorsky AlexDirector | Option exercise M | +1,255 | – | 6,794 | Form 4 |
| 2026-02-01 | Austin Wanda MDirector | Option exercise M | +1,255 | – | 2,843 | Form 4 |
| 2025-11-12 | Adams Katherine L.SVP, GC and Secretary | Gift G | −3,750 | – | 175,408 | Form 4 |
| 2025-10-15 | Kondo ChrisPrincipal Accounting Officer | Option exercise M | +7,371 | – | 22,469 | Form 4 |
| 2025-10-15 | Kondo ChrisPrincipal Accounting Officer | Shares withheld for tax F | −3,619 | 249.34 | 18,850 | Form 4 |
| 2025-10-15 | Parekh KevanSenior Vice President, CFO | Option exercise M | +16,457 | – | 21,026 | Form 4 |
| 2025-10-15 | Parekh KevanSenior Vice President, CFO | Shares withheld for tax F | −8,062 | 249.34 | 12,964 | Form 4 |
| 2025-10-01 | Cook Timothy DDirector, Chief Executive Officer | Option exercise M | +277,206 | – | 3,557,501 | Form 4 |
| 2025-10-01 | Cook Timothy DDirector, Chief Executive Officer | Shares withheld for tax F | −147,243 | 255.45 | 3,410,258 | Form 4 |
| 2025-10-01 | Adams Katherine L.SVP, GC and Secretary | Option exercise M | +92,403 | – | 271,561 | Form 4 |
| 2025-10-01 | Adams Katherine L.SVP, GC and Secretary | Shares withheld for tax F | −45,278 | 255.45 | 226,283 | Form 4 |
| 2025-10-01 | O'Brien DeirdreSenior Vice President | Option exercise M | +92,403 | – | 229,090 | Form 4 |
| 2025-10-01 | O'Brien DeirdreSenior Vice President | Shares withheld for tax F | −49,390 | 255.45 | 179,700 | Form 4 |
| 2025-10-01 | Khan SabihCOO | Option exercise M | +92,403 | – | 1,092,162 | Form 4 |
| 2025-10-01 | Khan SabihCOO | Shares withheld for tax F | −49,390 | 255.45 | 1,042,772 | Form 4 |
| 2025-08-25 | Kondo ChrisPrincipal Accounting Officer | Gift G | −435 | – | 15,098 | Form 4 |
| 2025-04-15 | Kondo ChrisPrincipal Accounting Officer | Option exercise M | +7,373 | – | 22,906 | Form 4 |
| 2025-04-15 | Kondo ChrisPrincipal Accounting Officer | Shares withheld for tax F | −2,887 | 202.14 | 20,019 | Form 4 |
| 2025-04-15 | Parekh KevanSenior Vice President, CFO | Option exercise M | +16,458 | – | 16,458 | Form 4 |
| 2025-04-15 | Parekh KevanSenior Vice President, CFO | Shares withheld for tax F | −7,319 | 202.14 | 9,139 | Form 4 |
| 2025-04-01 | Adams Katherine L.SVP, GC and Secretary | Option exercise M | +74,535 | – | 253,693 | Form 4 |
| 2025-04-01 | Adams Katherine L.SVP, GC and Secretary | Shares withheld for tax F | −35,713 | 223.19 | 217,980 | Form 4 |
| 2025-04-01 | Cook Timothy DDirector, Chief Executive Officer | Option exercise M | +218,568 | – | 3,498,863 | Form 4 |
| 2025-04-01 | Cook Timothy DDirector, Chief Executive Officer | Shares withheld for tax F | −110,432 | 223.19 | 3,388,431 | Form 4 |
| 2025-04-01 | O'Brien DeirdreSenior Vice President | Option exercise M | +74,535 | – | 211,222 | Form 4 |
| 2025-04-01 | O'Brien DeirdreSenior Vice President | Shares withheld for tax F | −39,714 | 223.19 | 171,508 | Form 4 |
| 2025-04-01 | Williams Jeffrey eCOO | Option exercise M | +74,535 | – | 464,594 | Form 4 |
| 2025-04-01 | Williams Jeffrey eCOO | Shares withheld for tax F | −39,042 | 223.19 | 425,552 | Form 4 |
| 2025-02-01 | Austin Wanda MDirector | Option exercise M | +1,516 | – | 1,588 | Form 4 |
| 2025-02-01 | Gorsky AlexDirector | Option exercise M | +1,516 | – | 5,539 | Form 4 |
| 2025-02-01 | Jung AndreaDirector | Option exercise M | +1,516 | – | 76,005 | Form 4 |
| 2025-02-01 | Levinson Arthur DDirector | Option exercise M | +1,516 | – | 4,161,092 | Form 4 |
| 2025-02-01 | Lozano Monica CDirector | Option exercise M | +1,516 | – | 8,607 | Form 4 |
| 2025-02-01 | Sugar Ronald DDirector | Option exercise M | +1,516 | – | 109,311 | Form 4 |
| 2025-02-01 | Wagner SusanDirector | Option exercise M | +1,516 | – | 62,491 | Form 4 |
| 2024-11-05 | Adams Katherine L.SVP, GC and Secretary | Gift G | −8,000 | – | 179,043 | Form 4 |
How to read it
- Buy, sale
- Code P and S on the form: shares bought or sold in the market, at the market price. The other codes are mostly pay (a grant, an option exercised) or tax (shares the company withheld), and say little about what the insider thinks of the price.
- Plan
- A sale or purchase under a Rule 10b5-1 plan, set up in advance and running on its own schedule. Since April 2023 the form has a box for it. Much executive selling is planned and says more about diversifying than about the company.
- Holds after
- The shares the insider still held after the trade, in the form the trade was in (directly, or indirectly through a trust or a fund).
- Value
- Shares times the price the form reports, which is often an average over several fills on the day.
Read from the SEC's own quarterly data sets of Forms 3, 4 and 5, and from each day's filings since the last one. A correcting amendment replaces the lines it restates. Every row links to its filing. None of this is advice: insiders sell for many reasons, and buy for fewer.